All partners of Enterprise Caiying Group and all friends who care about our growth:

Today, with excitement and solemnity, we formally announce to you:Enterprise Caiying Group has completed the core upgrade of its corporate culture and established a new corporate mission, vision and values.

This is not a simple change of words, but a strategic and cultural self-evolution based on our deep insight into the pulse of the times, in-depth understanding of customers' needs, and far-reaching thinking about the future development after years of deep plowing in the field of industry, commerce and finance and taxation. It signifies that Enterprise Finance Group has entered a new development stage that is more mature, more ambitious and more full of warmth.

I. The deepening and warming of the mission: from "serving entrepreneurship" to "empowering every entrepreneurial dream".

Our mission has been upgraded from "Selflessness and Altruism for Entrepreneurship" to"Empowering every entrepreneurial dream."We are here to serve you. While "Serving Entrepreneurship" clearly defines the scope of our business, "Empowering Every Entrepreneurial Dream" goes even further, giving our work a deeper meaning and a warmer emotional connection.

"Empowerment"It means that we are not only a service provider, but also an empowerer of our partners' capabilities. We clear the obstacles, strengthen the foundation and inject the kinetic energy for entrepreneurs through our professional solutions of domestic and overseas industrial and commercial qualification, finance, tax and equity, enterprise legal affairs, human resources, intellectual property rights, cross-border e-commerce and so on.

"Each."We are committed to making our professional services accessible to everyone, regardless of their size or industry. Regardless of the size of the enterprise, the industry, the domestic entrepreneurship or cross-border sea, we are all the same, committed to let the professional services to reach every dreamer.

"Entrepreneurial Dreams"We are the ultimate destination for our services. What we see is not only the trajectory of business, but also a vivid life ambition, innovative ideas to change the world. Guarding and helping these dreams to blossom is the highest significance of our existence.

This upgrade elevates our sense of mission from "doing something" to "reaching out to others", so that every day's work is full of power because we walk with our dreams.

II. Concrete and ambitious vision: from "becoming a globalized group" to "linking the world, serving millions"

Our vision has been upgraded from "to be a globalized business tax and business services group" to "to be a globalized business tax and business services group" to "to be a globalized business tax and business services group"."Linking Global Resources, Serving Millions of Enterprises"The

The new vision paints a more concrete, tangible and challenging picture of the future.

"Linking Global Resources"This not only precisely echoes our businesses of "Hong Kong, U.S.A., International and Overseas Taxation", "Overseas Identity and Asset Allocation", "Cross-border E-commerce Services", "Entrepreneurs and Business Associations, and Global Exhibition Resources Linking Services", but also foreshadows our future strategic direction. "Entrepreneurs and business associations, global exhibition resources linking services" and other businesses, but also heralds our future strategic direction. We will not only focus on our own globalization layout, but also become a super hub connecting Chinese enterprises with the global market, capital, technology and rules, breaking down information and resource barriers.

"Serving Millions of Enterprises": This is a quantifiable, measurable and ambitious goal. It is a solemn commitment to our service capability, market coverage and brand influence. It inspires us to continuously expand the breadth and depth of our services, so that "Enterprise Caiying" can become a reliable partner and preferred service provider for millions of enterprises on the road to growth.

This vision binds our own growth to the scaled success of our customer base, demonstrating our pattern and commitment as a platform-based service enterprise.

III. Inheritance, Integration and Sublimation of Values: Six Guidelines for a More Guiding and Hierarchical Approach

Our value system, based on the core spirit of inheritance, has been systematically enriched and integrated to form a more guiding and hierarchical "six guidelines", namelySelfless altruism, customer first, integrity, courage and tenacity, pioneering and innovative, results-orientedThe

"Selfless altruism, customer first"This is the foundation of our thinking and the starting point of our actions. The original mission spirit of "Selflessness and Altruism" is incorporated into the first place of values, and is closely integrated with "Customer First", emphasizing that all thinking and behavior should be centered on creating customer value, and that we can only achieve our own success by achieving our customers' success.

"Integrity and honesty."This is our unshakeable foundation. It inherits the original "integrity" and adds "honesty", which strengthens the moral bottom line and professional ethics that we must adhere to in our professional services, and is the basis for winning the long-term trust of our clients.

"Brave and tough."This is our spiritual armor to cope with challenges. It combines the original "bravery" and "toughness" and encourages us to have both the courage to rise to the occasion and the perseverance to persevere in the face of market changes and service problems.

"Pioneering Innovation"This is the core engine that drives our development. We continue the spirit of "innovation" and emphasize the initiative of "pioneering". In the fast-changing business environment, we must take the initiative to explore new services, new models and new technologies, and continue to lead the industry in progress.

"Results-oriented"This is our ultimate measure of value. The addition of "Results Orientation" requires all of us to focus our work on creating real value for our customers and the company that is perceivable and measurable. It is the closed loop that puts all the previous values into practice and ensures that our efforts are translated into tangible results.

These six values, interrelated and progressive, together constitute the code of conduct and spiritual map of the people of Enterprise Caiying.

IV. New culture, new journey, new action

Culture is not a slogan hanging on the wall, but a gene flowing in the blood, which is embodied in every customer communication, every program writing, every problem solving specific actions.

This upgrading of mission, vision and values is a declaration issued by Enterprise Caiying Group for the future. It requires each and every one of us at Enterprise Caiying:

Deep understanding: internalize the new cultural connotation and truly identify with our noble mission of "Empowering Dreams".

Consciously practice: Review your behavior with the six values in your daily work and become a spokesperson for the corporate culture.

Collaboration and Co-Creation: Guided by the vision of "linking global resources and serving millions of enterprises", we break down departmental walls to form a synergy and provide professional and reliable solutions for our customers.

From "serving entrepreneurship" to "empowering every entrepreneurial dream", from "becoming a globalized group" to "linking global resources to serve millions of enterprises", this is a broadening of vision, an opening of pattern, and a refining and sublimation of the original spirit. From "becoming a globalized group" to "linking global resources and serving millions of enterprises", this is a broadening of vision, an opening of pattern, and a refining and sublimation of the original heart.

Let all of us take this as a new starting point, adhering to the "selfless altruism, customer first" heart, with "integrity and honesty, courage and tenacity" character, inspire "pioneering and innovative" power, and carry out the "results-oriented" for, and together we will run to our starry sea! With the heart of "selfless altruism, customer first", the character of "integrity and honesty, courage and tenacity", the power of "pioneering and innovation", and the behavior of "result-oriented", we are heading for the starry sea together!

Empowering dreams, linking the future. Enterprise Caiying, grow with millions of enterprises!

Enterprise Finance Group

2025.12.03