2026 NOON Entry Threshold Dropped Big Time! Chinese business licenses can be used to open stores directly, and the commission-free period for new sellers is extended (with Saudi Arabia vs. UAE comparison)
Published: 2026-04-30

The 2026 NOON Seller Summit has just come to an end, releasing a very friendly signal to Chinese sellers - theThe barriers to entry are being lowered.

China business license can be registered directly, the commission-free period for new sellers is extended, and the margin threshold is adjusted ...... What do these changes mean? For sellers who haven't yet moved in to theThis is a rare window of opportunity.

Today to help you sort out the 2026 NOON entry policy for the3 core changes, and why now is the perfect time to enter.

If you want to seize this wave of policy dividends of NOON, but are not sure whether the information is complete and how to go about the process, you can contact us now - free assessment of the qualifications for entry and access to the green channel program.
📞 Cell phone: 18676749275 | 💬 WeChat: qcygscszk


01 Three major policy changes with lower thresholds

Change 1: China Business License can be entered directly

Previously, many sellers thought that to do NOON must have a Hong Kong company or a local company in the Middle East, in fact, the2026 NOON has made it clear: mainland Chinese enterprises can apply directly for a business license to move in, no longer mandatory for overseas subjects.

What does that mean?You don't need to spend tens of thousands of dollars to register an overseas company first, you can just set up store with your existing company.

Change 2: Extension of commission-free period for new sellers

NOON Launches New Seller Program for New SellersCommission-free support period, which is further extended than in 2025. The exact length of time varies according to category, with more support for popular categories such as consumer electronics and home.

This stage is equal to the platform to help you bear the cost of customer acquisition, you only need to put the product on the shelves, do a good Listing, you can zero commission out of the order.

Change 3: Margin threshold adjustment

The entry deposit has been lowered for some categories, especially newbie-friendly categories such as home and household goods.Start-up costs were further reduced.


02 2026 NOON Key Merchandising Categories

NOON is currently in a period of expansion and the platform needs a large number of quality sellers to fill the supply gap. Below are the key categories for investment in 2026:

kindmarket heatdegree of competitionNewbie Friendliness
consumer electronics⭐⭐⭐⭐⭐moderate⭐⭐⭐⭐
home life⭐⭐⭐⭐relatively low⭐⭐⭐⭐⭐
Fashion Accessories⭐⭐⭐⭐⭐moderate⭐⭐⭐⭐
Toys⭐⭐⭐⭐relatively low⭐⭐⭐⭐
beauty and personal care⭐⭐⭐⭐moderate⭐⭐⭐⭐⭐⭐⭐⭐

Key Judgment: NOON's current category coverage is far less mature than Amazon's, and many segments are still blank.Whoever enters first will take the category position and search weight.

If you have the supply chain of the above categories, and want to quickly stationed in NOON to seize the opportunity, contact us - official cooperation channel, 2-3 weeks under the store, professional team to follow the whole process into the station.
📞 Cell phone: 18676749275 | 💬 WeChat: qcygscszk


03 Saudi Arabia vs UAE, see here for policy differences

Policy dimensionSaudi Arabia StationUnited Arab Emirates Station
VAT rate15%5%
market sizeNOON's largest market, 36 million peopleHigh consumption crowd, high customer unit price
consumer preferenceCost-performance oriented, just need the hot salesHigh-end premium, high brand acceptance
New Seller Support50% off commissions for some categories in the first yearStandard commission structure
Audit speedrelatively fastrelatively fast

Beginner's Advice:

  • Limited budget:Do the UAE station first.VAT, low VAT rate, high unit price, low cost of trial and error
  • Volume sellers:Majoring in the Saudi stationBig marketplace, 50% off commission for new sellers

04 Window period will not always be available

Policy dividend = first mover advantage. Looking back at the development paths of Amazon and TikTok Shop, both early-entry sellers ate the biggest traffic dividends:

  • Amazon 2015 Merchants period: new seller traffic support for 6 months, now CPC soared to $2 +!
  • TikTok Shop 2023 U.S.: first inbound sellers exceeded $100,000 per month, now inbound audits tighten

NOON is going the same way. The current low threshold, long commission-free period, and new seller commission discounts are all temporary policies during the platform's expansion period. When the number of sellers is sufficient, these discounts will be gradually withdrawn.

The earlier you move in, the more obvious the advantage.


05 Enterprise Finance helps you seize the window

The policy has changed, but the complexity of the onboarding process has not. Just because a Chinese license can be directly on-boarded doesn't mean that your own application will go through smoothly - audit criteria, data format, translation requirements, VAT registration, every step of the way can get stuck.

Enterprise Caiying NOON entry services to help you eat the policy dividends in the shortest possible time:

  • ✅ Official Green Channel Docking: Direct cooperation with NOON official investment manager, take the green channel to station, audit priority processing!
  • ✅ Pre-certification of information: We help you review each item before submission to eliminate common rejections.
  • ✅ One-stop VAT registration + filingSaudi Arabia VAT, UAE VAT synchronization, without additional service providers to look for
  • ✅ Full 1-to-1 delivery consultant follow-up: From onboarding to billing, there is someone to guide you every step of the way.
  • ✅ 10 years of experience in cross-border e-commerce servicesFounded in 2015, the company serves more than 500,000 companies and understands the real needs of cross-border sellers.

For the same policy window, the proxy takes 2-3 weeks to get settled in, fumbling around on your own can take 3-6 months and still be under review.


06 Why choose Enterprise Finance?

🔹 1. A team of experts to guide the whole process

400 peopleA professional team of experienced lawyers, accountants, tax accountants and cross-border business advisors.Proficient in the Middle East, Europe, the United States and other mainstream market tax regulationsWe handle thousands of high-end cases annually. From NOON qualification assessment, Saudi Arabia/UAE VAT registration, to multi-store cost sharing and offshore expense deduction, we provide one-on-one customized solutions to ensure every step of compliance and efficiency.

🔹 2. Digitally enabled, smart and efficient

allocate funds20 millionSelf-researching digital systems“E-Tron”Realization of service processesStandardization, progress visualization(e.g. real-time tracking of entry audits, VAT filings, audit reports, etc.). IntegrationAI Intelligent AnalysisWe can provide quick insights into client's financial and tax risks (e.g. “commission deduction exceeding the limit”, “historical purchase order export loopholes”), assist in generating the optimal compliance program, and make complex matters clear, transparent and efficient.

🔹 3. Eco-links, extra value

groutOver 500,000+Entrepreneurial resources and domestic and international association platforms (e.g. Shenzhen Cross-border E-commerce Association, Hong Kong Chinese General Chamber of Commerce), regularly organizingCross-border Salon, Tax Law Seminarand other activities. Not only to solve the problem of NOON entry and VAT registration, but also to help you to link theSupply Chain, Logistics, Payment, Overseas Warehousingand other resources to create secondary business opportunities.

🔹 4. Full-cycle accompaniment for a worry-free sea voyage

There is more to it than just “getting in the door”. We offerFull Lifecycle Support::

  • advanceFree evaluation of NOON's qualifications and recommendation of the best sites (Saudi Arabia/UAE);
  • mid-term: Assist in the completion ofChina License Entry, VAT Registration, Bank Account Opening, Official Warehouse Preparation.;
  • late stage::Annual audit, VAT filing, offshore exemption application, historical tax rectificationBecome a part of your overseas expansionLong-term stable partnersThe

Enquire now and seize the 2026 NOON policy window!

📞 Cell phone: 18676749275
💬 WeChat: qcygscszk

Enterprise Caiying - 10 years of focus on cross-border e-commerce tax compliance, to help you go to sea without worry.

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  • Middle East E-commerce