Amazon's new seller gift package skyrockets to $150,000 USD! But 90% Chinese sellers are stuck at this step ......
Published: 2026-04-13
Amazon has just dropped a “heavy bomb” - the value of the new seller's gift package from $100,000 directly to$150,000above, up as much as50%The
Advertising rebates, FBA free orders, Prime exposure, brand acceleration ...... looks like the platform is “spreading money”. But have you ever wondered why Amazon is suddenly so generous?
Because - it needs more new sellers.
The competition in the Middle East is white-hot, the EU compliance threshold is lifting higher and higher, and TikTok Shop is frantically grabbing food in the U.S. ...... Amazon's head ecology is being shunted by multiple platforms. Lowering the threshold of entry and attracting fresh blood has become a move it has to make.
But don't get too excited - this$150,000The great gift package that not everyone can get their hands on.
Enterprise Caiying Group provides the United States companies / Singapore companies / Japan companies / Thailand companies / Malaysia companies / Canada companies / Mexico companies / Brazil companies / British companies / France companies / New Zealand companies / Vietnam companies / Indonesia companies / Philippine companies / Dubai companies and other foreign companies registered in the relevant business tax services, but also to provide the Hong Kong company / Shenzhen company / Guangzhou company / Shanghai company / Hangzhou company / Beijing company / Hainan company and other domestic companies registered corporate services, company annual audit audit / bookkeeping and tax returns / payment of MPF / change information / bank account opening / ODI filing / BVI registration / tax compliance / cross-border e-commerce accompanied by running on behalf of the operation of the enterprise one-stop service, you have the need or interested in any time to drop me (phone and WeChat consulting: 18676749275).
01 The $150,000, what does it really cover?
According to the official information released by Amazon, the discounted value of the New Seller Gift Pack is as follows (cashed out in stages, not a lump sum of cash):
Rights and Benefits
commuted value
Advertising Rebates (Sponsored Products)
Up to $50,000
FBA Delivery Free (New Products Period)
Maximum $2 million
Prime Exclusive Exposure Traffic Pack for New Sellers
Approx. $1.5 million
Accelerated Brand Registration
Approx. $500
Training Courses + Operational Support
Approx. $2 million
Stacking of other policy benefits
Approximately $40,000+
Total maximum value
Super $ 150,000
⚠️ Note: Most benefits are time-limited and some require completion of specified tasks (e.g., reaching volume thresholds, completing brand registration) to unlock.
🚫 02 Why can't Chinese sellers of 90% get it?
The gift packages are tempting, but the intensity of Amazon's entry audits of sellers in China has continued to ramp up over the past two years. Any of the following potholes will put you right out of the game:
❌ Commonly stuck situations
Non-compliance of the main qualification
Individual business, false business license → audit seconds rejected, and even blocked number
Inconsistency in receipt accounts
Payoneer/Miles Account Name ≠ Business License Name → Funds frozen, Account Restricted
Taxes aren't planned in advance.
Sales tax omitted on US site; no VAT on European site → cannot be shelved
Lack of brand registration qualification
No Trademark Certificate → No advertising rebate for a large amount of money
Unreasonable corporate structure
Using a mainland company for a U.S. site and being chased for sales tax; walking away with money in a personal account and not being able to prove yourself compliant
💡 Bottom line: gift packs are up!50%, but your ability to cash in depends on whether you have a solid foundation of compliance.
✅ 03 Want to get the full 150k? Go Through This 'Seller Compliance Self-Checklist' First
checklist
Compliance Standards
common problems
Entrepreneurial subjects
Limited (Mainland/Hong Kong) with clear business license
Individuals and nominal companies are invalid
Receiving account
Third Party Account Name = Business License Name
Account name inconsistencies leading to freezing
Tax Qualification
Target market VAT/sales tax registered
European station without VAT directly rejected
Brand Registration
Trademarks registered or pending in target markets
Lack of brand protection affects unlocking rights
Product Compliance
Target market certifications (CE/FCC/RoHS, etc.)
No certification was taken down and blocked
where the money is flowing
Counterparty receipts with clear funding paths
Mixed use of personal accounts triggers tax audits
Identifying problems is not scary, planning ahead is the key.
⚖️ 04 Hong Kong companies vs mainland companies: which is better for Amazon?
comparison dimension
Continental Corporation (PRC)
Hong Kong company
Entry Audit
Some sites are more heavily audited
High international recognition and smooth auditing
U.S. Sales Tax Risks
There is an economic connectivity risk
Relatively lower risk
European VAT Application
You can register, the process is a little complicated
Easier and more efficient approval
Brand Registration
Domestic trademark required
Support for Hong Kong/International Trademarks
where the money is flowing
Need to settle foreign exchange with exchange rate loss
Direct dollar accounts, efficient
Registration Costs
lower (one's head)
Slightly higher, but follow-through saves money
👉 If you plan to do Amazon seriously (especially the U.S. station + European station), the Hong Kong company is the most cost-effective choice of the main body. Want to register a Hong Kong company can drop me (micro letter: qcygscszk, cell phone: 18676749275)
🛡️ 05 Don't Let Compliance Issues, Eat Your $150,000 Gift Package
Amazon's increase in gift packs from $100k to $150k this time is an active concession in a competitive market.
But the ability to truly realize the value of that $150,000 depends at its core on three things:
Subject Compliance → Successfully pass the entry audit without being blocked
Tax Compliance → VAT/sales tax registration in place to not be restricted from shelving
brand equity → Trademark Registration Complete, Ad Rebate Benefits Unlocked
These three things are exactly the areas in which Enterprise Cai Ying is best at.
🏢 About Enterprise Cai Ying
Founded in 2015, Enterprise Caiying has been focusing on cross-border e-commerce tax compliance for more than 10 years, and has cumulatively served more than 500,000 sellers.
We can help you:
📋 Amazon Entry Subject Evaluation: Mainland or Hong Kong Company? Which one is more suitable for you?
🏢 Hong Kong Company Express Registration: Standard process 7-10 working days to issue license
🌍 Multi-country VAT one-stop registration: UK/Germany/France/Saudi Arabia/UAE VAT, professional declaration
🔖 trademark registrationUS/EU/Hong Kong Trademarks, helping brands register and unlock rights and interests
Amazon has lowered the bar, but your compliance base has to keep up.
📞 Contact Us
Want to assess whether your current entry credentials qualify? Or need to apply for Hong Kong company registration, VAT, trademark? Feel free to contact us directly:
WeChat: qcygscszk, Mobile: 18676749275
Tags:
Amazon seller
Amazonian
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