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Shopee's Brazilian seller fees to be drastically adjusted by up to 5,50%!

It is reported that Shopee has recently announced the implementation of a new commission and fee policy from March 1, 2026, and significantly adjusted the fixed fee structure per item, as well as optimizing the rules of free shipping and payment subsidies. The relevant adjustments apply to both CNPJ and CPF sellers.

Under the new rate system, Shopee's base commission percentage remains unchanged at 14% or 20%, depending on the commission model chosen by the seller, but the fixed fee charged per item will be adjusted on a tiered basis.

Starting in 2026, the fixed fee for commodities R$79.99 and below will remain at R$4; R$16 for the R$80 to R$99.99 range; R$20 for R$100 to R$199.99; and R$26 for R$200 and above. Some zones have risen up to R$5,50%, and the rate structure is more segmented than before.

One of the core changes in this restructuring is the removal of the R100 commission cap.

Previously, under the 20% commission model, Shopee sellers paid a maximum of only R$100 in commissions, plus a R$4 fixed fee, for a total cost of R$104, regardless of whether the item was priced at R$500 or R$5,000.

With the new policy, the total cost of R$500 goods, for example, will rise to R$126; for R$5,000 goods, to R$1,026, a significant increase in cost from the previous one.

In terms of payment methods, Shopee will subsidize 5% to 8% for orders paid through Pix, with the exact percentage determined based on the price range of the item.

For R$500 merchandise, for example, 8% has a Pix discount of R$40, which covers the R$22 cost increase compared to last year. For a R$5,000 item, the 8% discount is R$400, which still adds R$522 to the cost year-over-year.

Shopee says the subsidies in question help to make items more competitive, while sellers can still maintain a realistic level of revenue per item.

As for the free shipping policy, from March 2026, all sellers can participate in the "Free Shipping Program" without sharing the cost.

Shopee will offer a shipping allowance based on the price range of the item: up to R$20 shipping coupon for orders of R$79.99 and below; R$30 for orders of R$80 to R$199.99; and R$40 for orders of R$200 and above.

In addition, Shopee is also offering a coupon for 50% shipping discount on orders of R$10 or more.

In 2026, Shopee plans to quadruple its investment in business incentives and to train over The platform will also train more than 100,000 sellers throughout the year through offline events such as "Shopee na Estrada" and "Shopee Trends" and online training. At the same time, the platform will expand its logistics network and solutions investment, and strengthen the construction of marketing resources.

For CPF sellers, if there are more than 450 orders in 90 consecutive days, an additional fee of R$3 per item will be charged. If the price of the item is less than R$12, a decreasing fee mechanism will apply.

For example, R$6.50 for R$10 goods and R$6 for R$8 goods. If the price of the merchandise is higher than R$12, a fixed fee rate of R$4, R$16, R$20 or R$26 will be applied according to the corresponding price range.

If the annual turnover of a CPF seller reaches or exceeds R$81,000, it is required by law to register and invoice CNPJ. The R$3 surcharge will be canceled within 7 business days of the status update after the seller switches from CPF to CNPJ. If the CPF seller has not exceeded 450 orders in a 90-day period, the R$3 surcharge will not be applied and only a fixed fee will be charged per product range.

In addition, sellers who participate in Shopee's "key promotions" will pay an additional 2.5% service fee for the duration of the promotion. The commission does not apply to order cancellations, returns, refunds or abandoned purchases.

For items priced below R$8, the fixed surcharge will be half the price of the item. Sellers using logistics tools such as Intelipost or through the Frete API, as of March 2026, the shipping cost sharing policy will also be adjusted.

Overall, Shopee's systematic adjustments to its commission structure, fixed fees, payment subsidies and free shipping policy in 2026 marked the platform's gradual transition from a subsidy-driven expansion model to a more sustainable and standardized operating system.

The new policy will have a direct impact on sellers' cost structures and pricing strategies.

Therefore, today, we are going to share Brazil's business environment, favorable policies, and the benefits of registering a Brazilian company, as well as the types of Brazilian companies and tax rates, in order to provide professional support for cross-border sellers who plan to register a Brazilian company, or those who already have a Brazilian company.

01 Doing Business in Brazil

What are the benefits of Brazil's foreign investment climate for registering a Brazilian company?

In recent years, the Brazilian government has taken a number of measures to improve the business environment and attract the inflow of foreign investment.

The Brazilian Investment Promotion Agency (Apex-Brasil) actively promotes the entry of foreign investors into the Brazilian market with various policy incentives, including tax incentives, simplified approval procedures, and investment subsidies.

However, despite the fact that Brazil shows great potential for investment in a number of areas, there are still a number of potential risks that foreign companies need to deal with when operating in the country.

First, Brazil has a complex tax system. Brazilian taxation involves three levels of federal, state and municipal taxes, and there are significant differences in tax rates and tax requirements between states and municipalities, resulting in higher compliance costs for companies.

Second, Brazil's laws and regulations are lengthy, with more administrative approvals and legal requirements, especially when it comes to environmental protection, labor regulations, and foreign exchange controls.

In addition, the Brazilian economy is highly cyclical, with high inflation and volatile financial markets.

Historically, Brazil's high inflation rate, currency devaluation and high interest rates have posed serious financial risks to foreign companies.

Although the Brazilian government has stabilized the economy to a certain extent in recent years through macroeconomic regulation policies, changes in the global economic situation may still have a greater impact on the Brazilian economy.

Finally, Brazil's infrastructure development, although gradually improving, is still inadequate in some areas. Especially in the interior, roads, ports, airports and other infrastructure are relatively poor, which may affect the efficiency of supply chains and logistics costs for enterprises.

If you need to register Shenzhen company / Guangzhou company / Shanghai company / Hangzhou company / Beijing company / Hong Kong company / Hainan company and other domestic company registration of related business services, but also to provide U.S. companies / Canadian companies / Mexican companies / Brazilian companies / U.K. companies / France / New Zealand companies / Japan / / Singapore companies / Thai companies / Vietnamese companies / Malaysian companies, and other foreign companies Registered related business services, company annual review / bookkeeping tax / payment of MPF / change information / bank account / ODI record / cross-border e-commerce run on behalf of the operation of the enterprise one-stop service, you can add my WeChat (phone with V: 13045886252) at any time to consult the ↓↓↓ 

02 Why incorporate a Brazilian company? What are the benefits?

Let's start with what are the benefits of registering a Brazilian company and why you need to register a local company to sail to Brazil.

1) Product Certification

Brazil has a strict certification system for imported products in order to maintain market order and protect consumer rights, and any uncertified products are at risk of being seized.

So what is the inevitable relationship between a Brazilian local company and product certification? Maybe you don't know, there is a mandatory condition before doing product certification, that is, you need a Brazilian company as a licensee in order to do the certification, so many sellers will be stuck in this step.

(2) Tax self-declaration

Brazil is a country with a complex and varied tax system, which has many types of taxes.

For companies, understanding and mastering tax filing is a key step to successfully entering Brazil.

Currently, Brazilian local companies are adopting the self-declaration model in terms of tax payment, which means that sellers can reduce their operating costs and increase their profit margins by reasonably planning their taxes, otherwise, it may give you a big headache in terms of the amount of tax payment.

3）No need to prove the flow of water in the store and be able to open full

If you are a new seller, only cross-border store, you must provide the relevant mainstream platform (single platform single store) in the past 6 months the average monthly water flow of more than 5000 U.S. dollars to prove in order to be stationed, this is a mandatory condition, otherwise you will not be able to carry out your business blueprint.

Secondly, having a local Brazilian company that can open full warehouses has two major advantages.

Product Flow:After opening the FULL warehouse, the product page will have a "green FULL mark", the traffic and ranking of the product link will be significantly improved, and the weight of the store will be higher. Especially during the promotion activities, FULL warehouse products will get more exposure.

Logistics:The use of FULL warehouse can reduce the tediousness of logistics operations, shipping directly from the official warehouse, and ensure that orders are processed within 24 hours, according to the buyer's address to control the product delivery in 1-3 working days.

If you need to register Shenzhen company / Guangzhou company / Shanghai company / Hangzhou company / Beijing company / Hong Kong company / Hainan company and other domestic company registration of related business services, but also to provide U.S. companies / Canadian companies / Mexican companies / Brazilian companies / U.K. companies / France / New Zealand companies / Japan / / Singapore companies / Thai companies / Vietnamese companies / Malaysian companies, and other foreign companies Registered related business services, company annual review / bookkeeping tax / payment of MPF / change information / bank account / ODI record / cross-border e-commerce run on behalf of the operation of the enterprise one-stop service, you can add my WeChat (phone with V: 13045886252) at any time to consult the ↓↓↓ 

03 BrazilForms of incorporation of companies

Enterprises can choose from the following three forms of registration depending on their situation:

1) Local wholly owned company (simple and fast timeframe)

Registration time: usually about 3-4 weeks;

Registered capital: unlimited capital injection, no need for paid-in capital;

Advantages of registration: local account opening, simple process, speed;

Requirements for registration: Brazilian/permanent resident/blue card holder as legal representative and 100% shareholding.

2) Foreign holding company (compliance holding preferred) 

Registration time: 1-3 months;

Advantage of registration: foreign enterprise control, platform entry is more compliant.

Registration Requirements: 99% foreign shareholding + 1% shareholding by Brazilian legal representative / 100% foreign shareholding;

Registered capital: unlimited registered capital, no need for paid-in. (Except for specific industries or the need to apply for import and export quota at a later stage)

3) Investment immigration companies (long-term layout, safe and controllable)

Registration time: about 3-7 months;

Advantage of registration: you can get permanent residence, the legal representative is your own person, compliance and security;

Registered Capital: Paid-up capital is required, with a minimum of R$150,000 paid-up capital (but with 10 registered Brazilian employees) or a one-time investment of more than R$500,000;

Registration requirements: first find a Brazilian to be the company's legal representative to register the company, then Chinese people for investment immigration visa, get the identity of the legal representative of the company changed to Brazil.

How to choose the type of company registration?

If you are initially testing the waters of the Brazilian market, you can choose a local wholly-owned company; if you need foreign control and emphasize compliance, it is recommended that you choose a foreign holding company; if you plan for long-term development and want the legal representative to take control of the company on his or her own, an investment immigration company is more appropriate and safer.

If you need to register Shenzhen company / Guangzhou company / Shanghai company / Hangzhou company / Beijing company / Hong Kong company / Hainan company and other domestic company registration of related business services, but also to provide U.S. companies / Canadian companies / Mexican companies / Brazilian companies / U.K. companies / France / New Zealand companies / Japan / / Singapore companies / Thai companies / Vietnamese companies / Malaysian companies, and other foreign companies Registered related business services, company annual review / bookkeeping tax / payment of MPF / change information / bank account / ODI record / cross-border e-commerce run on behalf of the operation of the enterprise one-stop service, you can add my WeChat (phone with V: 13045886252) at any time to consult the ↓↓↓ 

04 Brazilian company registration process

1) Name verification: company name search.

(2) Drafting the articles of incorporation: the articles include the name of the company, scope of business, registered address, shareholder information, and so on.

(3) Preparation of information: Prepare the relevant personal information of shareholders and directors in advance.

4) Apply for a Tax ID: Apply for a Corporate Tax ID (CNPJ) and Shareholder Tax ID (CPF) from the tax office to complete the tax registration.

5) Submission of documents: Articles of Association, information on shareholders and directors, and tax registration are submitted to the Board of Trade for registration.

6) Obtain a company registration number (NIRE) and business license (CNPJ).

7) Registration time: the whole process takes about 1 month.

05 How are Brazilian companies taxed?

How does a Brazilian company choose the method of tax calculation? There are currently three types of tax calculation methods.

(1) Simples Nacional (Simplified Taxation Act)

Created specifically for small and micro businesses with annual revenues up to $4.8 million, the tax system pays a single tax (DAS) based on the type of business, which includes federal, state and municipal taxes.

The simplified tax method uses a progressive form of taxation, taxed as a percentage of a business's gross receipts, usually between 4% and 19%, and is paid on a monthly basis.

Simplified tax system tax rate table / Image from the Internet

The tax system has certain limitations - it is not available to companies with annual revenues of more than R$4.8 million, to foreign companies, and to some companies belonging to specific industries (finance, transportation, electricity, importers of cars and motorcycles, etc.).

(2) Lucro Presumido (imputed profit method)

The tax system is based on corporate income and estimated profit margins to calculate taxable income, which is then used to calculate the income tax (IRPJ) and the net profit social contribution charge (CSLL).

In estimating profits, taxable income is 81 TP3T of the business's gross receipts from the sale of goods in the case of a business that sells goods, or 321 TP3T of service receipts in the case of a business that provides services.

In addition, companies that choose the imputed profits method of taxation are subject to income tax (PIS rate of 0.651 TP3T and COFINS rate of 31 TP3T), which is calculated on a cumulative basis, and the tax base for this method is gross business income, with no credit against the tax base for the company's related costs and expenses.

The imputed profits method is subject to certain limitations, such as the exclusion of companies with annual revenues exceeding R$78 million and financial institutions from the use of the tax system.

3) Lucro Real Profit Method

The tax regime applies to businesses with annual revenues exceeding R$78 million or those that want to keep precise records of income and expenses, detailed accounting of costs and expenses, and have requirements for completeness and accuracy of financial records.

The Actual Profit Method requires a business to accurately record revenues and expenses to calculate net profit, deduct tax-exempt income through actual profit, and add non-deductible income tax expenses to calculate the business's taxable income.

If you plan to register Shenzhen company / Guangzhou company / Shanghai company / Hangzhou company / Beijing company / Hong Kong company / Hainan company and other domestic company registration of related corporate services, but also to provide the United States company / Canadian company / Mexican company / Brazilian company / United Kingdom company / French company / New Zealand company / Japanese company / / Singapore company / Thailand company / Vietnam company / Malaysia company and other foreign company Registered related business services, company annual review / bookkeeping tax / payment of MPF / change information / bank account / ODI filing / cross-border e-commerce to accompany the operation of the enterprise one-stop service, etc. can be found in the enterprise CaiYing Group for, welcome to consult me (WeChat with the same number: 13045886252), or [Scan the following two-dimensional code] to match your needs, there will be a professional tax consultant to communicate with you in detail ↓↓↓↓  

06 Why choose Enterprise Caiying Group to cooperate?

🏆 More than just registration, we are your "strategic architect" and "resource engine" for going overseas.

Since its establishment in 2015, Enterprise Caiying Group has accompanied the growth of more than 100,000 enterprises. With the mission of "becoming a full-cycle partner of enterprise growth", we focus on providing one-stop solutions of "top-level architecture design + global compliance landing + long-term resource empowerment" for enterprises going overseas.

Our bottom line comes from the accumulation of ten years of deep cultivation and a full range of service ecology:

✅ Global Network and Localized Delivery: Physical branches are set up in Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Hong Kong and the United States, with services covering Asia, Europe, and the Americas, realizing efficient cross-regional collaboration.

✅ Full license qualification escort: 3 major Hong Kong secretarial company license + 1 self-owned Hong Kong accounting firm license + 1 U.S. branch license, hard core qualification strength escort.

✅ Digital Intelligent System Empowerment: invested over 25 million in self-researching intelligent management platform to achieve process standardization, automation and visualization, and build customer portrait through AI to improve decision-making efficiency.

✅ Powerful resource linking ecology: linking over 500,000 entrepreneurial resources with more than 100 business associations at home and abroad, creating business linking value through cross-border salons, seminars, study tours and other activities.

From the case of registering an overseas company, we see the core delivery capability of Enterprise Caiying:

1️⃣ In-depth diagnosis and customized structure design: We are not only executors, but also consultants. Each case begins with an in-depth analysis of the client's business, regulatory and long-term goals, and the design of a customized structure, such as "BVI-Cayman-Hong Kong", that combines risk isolation, tax optimization and financing compliance.

2️⃣ Pragmatic strategy to overcome the "difficult account opening": in the face of the complex structure of the account opening problems, we use the "network banking fast start + long-term optimization of the physical bank" combination of strategies, with a wealth of banking channels and pre-qualification experience, to ensure that the funding channel is smooth.

3️⃣ "Company + Identity" integrated planning: when enterprises go overseas, the key lies in people. We deeply integrate the identity planning of Hong Kong talents and senior talents with the company structure and operation traces to provide a complete program of "internal and external cultivation".

4️⃣ Full-Cycle Transparent Project Management: Eliminate information anxiety through exclusive service groups, clear timelines and regular progress synchronization to keep clients in control throughout the entire process.

Going overseas is a systematic project that requires professional escort. Choosing a partner who understands both international rules and the needs of Chinese enterprises will enable you to make a more stable start and go farther on the road to the sea.

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Image source: some of the image material in this article from the network, such as copyright issues, please contact us to replace the deletion of processing.

Information reference: The content of this article is synthesized from the internal materials of Enterprise Caiying and relevant public network information.

Content Editor: This article was edited and designed by the Operations Department of the Enterprise Caiying Group.

Warm reminder: The relevant policies, conditions, time limits, fees and other information described in this article may be subject to dynamic adjustments, please refer to the latest official announcements or the actual application of the specific circumstances prevail.