A cross-border platform in Thailand shut down and collapsed, sellers should think of a way back as soon as possible! One article to see the super complete strategy of Thailand company registration in 2026!
发布时间:2026-02-27

Enterprise Caiying Group provides the United States companies / Singapore companies / Japan companies / Thailand companies / Malaysia companies / Canada companies / Mexico companies / Brazil companies / British companies / France companies / New Zealand companies / Vietnam companies / Indonesia companies / Philippine companies / Dubai companies and other foreign companies registered in the relevant business tax services, but also to provide the Hong Kong company / Shenzhen company / Guangzhou company / Shanghai company / Hangzhou company / Beijing company / Hainan company and other domestic companies registered corporate services, company annual audit audit / bookkeeping and tax returns / payment of MPF / change information / bank account opening / ODI filing / BVI registration / tax compliance / cross-border e-commerce accompanied by running on behalf of the operation of the enterprise one-stop service, you have the need or interested in any time to drop me (phone and WeChat consulting: 13045886252).

泰国一跨境平台关停倒闭,卖家要尽快想好退路了

根据泰国官方公告,NocNoc 平台已于 2026 年 2 月 9 日零点起正式停止接收新订单。

在此之前,2 月 8 日 23:59 是卖家最后接单的截止时间;售后服务还会继续一段时间,直到 4 月 8 日 18:00 全面截止,期间卖家需要处理完已售商品的退换货、维修等问题;到 5 月 9 日 23:59,平台将彻底终止所有服务,包括 APP、官网等渠道都会停止运营,届时所有未完成的结算、合同履行也需全部收尾。

Figure from the Internet

从背景来看,NocNoc 并非小平台。它由 BetterBe Marketplace 运营,股东是泰国本土两大集团 —— 暹罗水泥集团(SCG)与 Must Be 公司各持股 50%,其中 Must Be 还是 Frasers Property 与 Thai Beverage 的合资平台,背靠本土产业资源,早期发展顺风顺水。

平台最初聚焦家居建材、装修品类,主打 “一站式家居解决方案”,在泰国电商早期阶段,凭借贴合本土消费者需求的定位,积累了不少稳定用户和商家。

但随着市场变化,它试图向综合电商转型,覆盖更多生活消费品类,可这一转型却成了 “亏损导火索”,最终无奈退场。

Figure from the Internet

对卖家而言,最直接的影响就是 “经营渠道突然断裂”。

不少中小卖家长期依赖 NocNoc 的本土流量,尤其是家居品类卖家,此前借助平台在当地的口碑积累了稳定客户,如今平台关停,不仅现有订单要紧急处理,后续货源、客户留存都成了难题。

还有卖家反映,平台承诺会完成商户结算,但具体流程和到账时间尚未明确,担心出现资金回款风险。

1. 关停背后的思考

NocNoc 走到关停这一步,是长期积累的问题集中爆发。从财务数据来看,NocNoc 的亏损早已不是短期问题。

根据泰国商务部企业发展司披露的信息,2020 年至 2024 年五年间,其母公司 BetterBe 累计亏损约 43.91 亿泰铢(折合人民币近 10 亿元)。

尤其是 2024 年,平台营收仅 3.22 亿泰铢,亏损却高达 11.23 亿泰铢,相当于赚 1 块钱要亏 3 块多,这样的亏损比例根本无法持续。

股东暹罗水泥集团也在财报中提到,NocNoc 的亏损已经拖累集团业绩,2024 年影响合并报表约 6.5 亿泰铢,2025 年第四季度还将面临约 18 亿泰铢的非现金损失,长期看不到盈利希望,股东最终选择 “止损离场”。

而亏损的根源,一方面在于平台的 “重模式” 运营。

NocNoc 聚焦的家居建材品类,本身就有 “低频、高客单、强服务” 的特点 —— 消费者买家具、建材不仅要物流配送,还需要安装、售后维保,平台为了提供这些服务,不得不投入大量资金搭建履约团队、培训安装人员,运营成本居高不下。

后来转型综合电商,又要砸钱做市场推广、补贴用户吸引流量,可流量成本越来越高,投入的钱没能转化成足够的营收,反而加速消耗现金流。

另一方面,外资平台的 “降维打击” 让 NocNoc 毫无招架之力。

现在泰国电商市场早已是 Shopee、TikTok Shop、Lazada 三大外资平台的天下。

根据市场调研机构数据,Shopee 在泰国的用户使用率高达 89%,TikTok Shop 凭借直播带货模式快速崛起,使用率达 71%,Lazada 也有 66% 的使用率。

这些平台背后有冬海集团、阿里巴巴、字节跳动等国际资本支撑,能承受长期亏损 ——Shopee 计划投入 10 亿泰铢升级直播体验,TikTok 更是承诺未来五年在泰国投资 3000 亿泰铢(约 88 亿美元)。

它们通过价格补贴、免佣金、物流优惠等策略抢占市场,NocNoc 的本土股东更看重短期回报,不愿持续烧钱竞争,慢慢就被挤出了市场。

2. 卖家退路的解决方案

NocNoc 关停给卖家敲响了警钟 —— 单一平台依赖风险极高,及时寻找退路才是关键。

1)转投头部平台

对大多数卖家来说,最直接的选择是将业务转移到亚马逊、TikTok Shop、速卖通等头部平台。

这些平台用户基数大、流量稳定,且有成熟的商家扶持体系,能快速承接 NocNoc 的原有客源。入驻前还要做好准备工作,入驻时要注意 “差异化运营”。

2)布局垂直赛道

如果不想挤入头部平台的 “红海竞争”,卖家可以转向垂直领域或本土特色渠道。跨境市场虽然被综合平台主导,但垂直品类和本地服务型渠道仍有机会。

3)搭建多渠道组合

从长期来看,卖家最好搭建 “多平台 + 独立站” 的组合模式,掌握经营主动权。除了在主流电商平台开店,还可以搭建自己的独立站,通过 Facebook、Instagram 等社交平台引流,沉淀私域用户。

同时,要做好供应链和资金的风险管控以及合规认证,避免把所有货源集中在一家供应商;对于合规方面,要做好知识产权、税务合规(VAT)、产品合规(欧代、日代、EPR等)。

If you need to register a Thai company or need to localize the operation of Thailand, after all, whether it is stationed in Shopee, Lazada or TikTok such as Southeast Asian e-commerce giants, you can call or WeChat consulting: 13045886252, there are questions and answers, you can also provide services on behalf of the stationing.

01 Advantages of registering a Thai company

Located in the center of Southeast Asia, Thailand is an important ASEAN economy, with agriculture, manufacturing and tourism as its mainstays. The capital, Bangkok, is an international financial and logistics hub with excellent infrastructure.

泰国文化包容,政策开放,拥有7000万人口和战略地理位置,辐射全球市场。政府推出“泰国4.0”战略,重点发展高科技产业,并提供税收减免、工业园区等优惠,吸引外资。此外,消费市场活跃,劳动力成本较低,营商环境持续优化,成为全球投资者青睐的目的地。

✅ Government incentives: The Thai government has introduced a series of incentives that allow foreign-controlled companies to be able to enjoy incentives in many areas.

✅ Location Advantage: Thailand is a centerpiece within the Asian region and is strategically located, making it ideal for businesses that need to trade across borders, in addition to being a member of the ASEAN countries, which makes it easy to trade with other ASEAN countries.

✅ Advantage of Trade Freedom: Thailand is currently involved in free trade agreements including: ASEAN Comprehensive Investment Agreement, ASEAN Framework Agreement on Services, Australia-Thailand Free Trade Agreement, Japan-Thailand Economic Partnership Agreement, U.S.-Thailand Treaty of Friendship and Economic Relations, etc., which enables the company registered in Thailand to do business to conduct free trade in the international arena.

✅ Saving on tax costs: Thailand's low tax rate, pioneering single tax system and various capital relief programs are very beneficial to companies that are new to the market and in their formative years.

If you plan to register a U.S. company/Singapore company/Japanese company/Thailand company/Malaysia company/Canada company/Mexico company/Brazil company/Britain company/France company/New Zealand company/Vietnamese company/Indonesia company/Philippines company/Dubai company and other foreign company registration related business and finance and tax services, or plan to register a Hong Kong company/Shenzhen company/Guangzhou company/ Shanghai company / Hangzhou company / Beijing company / Hainan company and other domestic companies registered business services, the company annual audit audit / bookkeeping tax / payment of MPF / change of information / bank account / ODI record / BVI registration / tax compliance / cross-border e-commerce accompanied by running on behalf of the operation of the enterprise one-stop service, you can add my WeChat (phone with V: 13045886252) at any time to consult ↓↓↓↓ 

02 Types of Thailand Company Registration

Before registering a Thai company, you need to know which type of Thai company is right for you.

1) Joint Venture

A. Scope of business is not required.

B. Registered capital is recommended to be at least 2 million baht without capital verification.

C. The registration of a joint venture company requires at least one Thai shareholder with a shareholding of 51% or more, with a maximum of 1-3 foreign shareholders, who can be legal persons or natural persons, and it is recommended to use two Thai shareholders in order to avoid risks.

2) Wholly Overseas Incorporated (BOI)

A. The business scope of the wholly foreign-owned company is restricted, and it is generally a large-scale production and manufacturing enterprise.

B. Registered capital needs to be 10 million - 200 million baht, and capital verification is required after account opening.

C. Shareholders may be foreign legal or natural persons.

D. Directors may be foreign natural persons.

3) Branch Office

A. The scope of business is not limited.

B. Registered capital of at least 3 million baht.

C. Shareholders may be foreign legal or natural persons.

D. Directors may be natural persons of Thai nationality.

Note: If it is a small investment is recommended to open a joint venture company, because the BOI company procedures are more cumbersome, and approval down at least more than 3 months, and then go through the process of submitting an application to receive the BOI certificate, and then submit a project application to the Board of Investment, but also need to apply for a "foreign business license", after the audit is passed before you can begin to After the approval, we can start the operation in Thailand.

If you plan to register a U.S. company/Singapore company/Japanese company/Thailand company/Malaysia company/Canada company/Mexico company/Brazil company/Britain company/France company/New Zealand company/Vietnamese company/Indonesia company/Philippines company/Dubai company and other foreign company registration related business and finance and tax services, or plan to register a Hong Kong company/Shenzhen company/Guangzhou company/ Shanghai company / Hangzhou company / Beijing company / Hainan company and other domestic companies registered business services, the company annual audit audit / bookkeeping tax / payment of MPF / change of information / bank account / ODI filing / BVI registration / tax compliance / cross-border e-commerce accompanied by running on behalf of the operation of the enterprise one-stop service, you can add my WeChat (phone with V: 13045886252) at any time to arrange ↓↓↓↓ 

03 Requirements for registering a Thai company

a. Type of company:Sino-Thai Joint Venture Limited Liability Company.

b. Registered capital:Up to 5,000,000 baht is not required to be paid up, and it is recommended that it can be done for 2,000,000 baht.

c. Scope of business:The scope of business needs to be clearly listed in the Articles of Incorporation, with no limitations.

d. Shareholder and Director Requirements.

Shareholders: At least 2 persons, of which at least 1 is Thai, and the proportion of foreign capital shall not be higher than 49% (the proposal is 3 Thai shareholders with a total of 51%, and the remaining 49% shall be foreign shareholders), and there is no restriction on the nationality of the foreign shareholders, who can be either natural persons or corporations.

Director: at least one, who may be a natural person only, with no restriction on nationality.

e. Registered address: You must have a local address, and we can provide you with an address to register your company.

04 Required documents for registering a Thai company

A. Provide 1-3 company names in English, Chinese is not acceptable.

B. The first page and visa page of the passport of the company's legal representative (signature authority).

C. Shareholder information: Individual shareholders need to provide a scanned copy of the shareholder's passport.

D. Shareholding ratio of the company's shareholders (Foreign Shareholder A: MR. XXXX49%, Thai Shareholder A: 17%, Thai Shareholder B: 17%, Thai Shareholder C: 17%).

E. Information of Thai shareholders (to be provided by the customer, if necessary, we will provide additional fees).

F. Initial registered capital of the company (within 5,000,000 baht).

G. Company registered address (to be provided by the customer, if we need to provide another fee).

According to the above information, to our company enterprise financial surplus entrusted to deal with the registration of Thai companies, and then you can get the certificate of registration of Thai companies as above.

If you plan to register a U.S. company/Singapore company/Japanese company/Thailand company/Malaysia company/Canada company/Mexico company/Brazil company/Britain company/France company/New Zealand company/Vietnamese company/Indonesia company/Philippines company/Dubai company and other foreign company registration related business and finance and tax services, or plan to register a Hong Kong company/Shenzhen company/Guangzhou company/ Shanghai company / Hangzhou company / Beijing company / Hainan company and other domestic company registration business services, company annual audit audit / bookkeeping tax / payment of MPF / change of information / bank account / ODI record / BVI registration / tax compliance / cross-border e-commerce accompanied by running on behalf of the operation of the enterprise one-stop service, welcome to consult me (WeChat with the same number: 13045886252), or [Scanning the QR code below]! Match your needs, there will be a professional tax consultant to communicate with you in detail ↓↓↓↓  

05 Process or steps to register a Thai company

To set up a Thai limited company, you need to follow specific steps to register according to the following guide:

Step 1: Company Name Reservation

When booking any company name, the name booking guidelines provided by the Department of Business Development (DBD), Ministry of Commerce, should be followed.

We usually ask our clients to provide at least 2-3 bookable company names in case the required name is already taken or unavailable.

Step 2: Identification of promoters, shareholders and directors

To form a Thai limited company, you need to have at least two promoters and shareholders and one director to register and form a company.

If the shareholders are both Thai and foreigners, or if the shareholders are all Thai but the director is a foreigner, a certificate of the Thai shareholder's bank statement issued by the Bank of Thailand is required to prove that the amount of funds in his/her bank account equals or exceeds the cost of the shares held by each Thai shareholder.

We usually ask for details of the promoters, shareholders and directors of the company such as passport or Thai ID number, age, address, occupation, contact details etc.

Step 3: Filing of Memorandum of Association

The Memorandum of Association (MOA) must be submitted to the Department of Business Development (DBD) of the Ministry of Commerce, which includes the name of the company that has been successfully booked, the province in which the company is located, the objectives of the business, the registered capital, and the names of the promoters.

While there is no minimum capital requirement, the amount of capital should be sufficient and reasonable to meet the needs of the anticipated business operations.

In addition, if you plan to hire a foreigner, you will need a minimum capital of 2 million baht (THB 2,000,000) per foreigner in order to obtain a non-immigrant "B" visa and a work permit for them to work in Thailand.

Step 4: Convene a statutory meeting

Following the determination of the company's share structure, the approval of the Memorandum and Articles of Association, the election of the Board of Directors and the appointment of the auditors, a statutory meeting is convened to make all appointments.

Step 5: Registration

The directors of a company must submit an application for incorporation and pay the company registration fee within three months from the date of the statutory meeting.

Step 6: Incorporation of the company for corporate income tax purposes

All companies in Thailand are required to register for tax purposes. Businesses that are liable to pay Corporate Income Tax (CIT) must obtain a tax card and company registration number from the Inland Revenue Authority of Thailand (IRAT) within 60 days of the company's establishment or commencement of business.

Business operators who are liable to pay Value Added Tax (VAT) are also required to register for a VAT ID within 30 days from the date of sales of 600,000 baht.

Step 7: Opening a company bank account

Company bank accounts and internet banking can be opened in Thailand once the company is officially registered.

Some of the details required to open a company bank account include the bank and branch where the account will be opened, the type of account the company needs and who will sign the relevant documents. 

The registration process usually takes at least 9 days (mainly because the statutory meeting should be held at least 7 days before registration).

Both the company and the memorandum of association shall be registered with the Registrar of the Department of Business Development, Ministry of Commerce, in accordance with the prescribed format and conditions of the document.

If you plan to register a U.S. company/Singapore company/Japanese company/Thailand company/Malaysia company/Canada company/Mexico company/Brazil company/Britain company/France company/New Zealand company/Vietnamese company/Indonesia company/Philippines company/Dubai company and other foreign company registration related business and finance and tax services, or plan to register a Hong Kong company/Shenzhen company/Guangzhou company/ Shanghai company / Hangzhou company / Beijing company / Hainan company and other domestic companies registered business services, the company annual audit audit / bookkeeping tax / payment of MPF / change of information / bank account / ODI filing / BVI registration / tax compliance / cross-border e-commerce accompanied by running on behalf of the operation of the enterprise one-stop service, you can add my WeChat (phone with V: 13045886252) at any time to arrange ↓↓↓↓ 

06 Frequently Asked Questions about Registering a Thai Company

1) How many shareholders are required to register a Thai company?

According to the law, there can be as few as 2 shareholders, but in practice, it is more common to have 3 shareholders. The shareholder structure can be 1 Thai + 2 foreigners, or 2 Thai + 1 foreigner, but no matter what the combination is, one premise remains unchanged: the total shareholding of Thai shareholders is ≥ 51%, and the total shareholding of foreign shareholders is ≤ 49%.

An example:1 Thai + 2 foreigners, the 1 Thai must hold at least 51%, and the remaining 49% will be divided between the 2 foreigners, it is up to you to discuss.

2) Can a foreigner be the legal owner of a company?

Can. Simply put, a "legal person" is the person who signs the company's documents and who represents the company and assumes responsibility for the company to the outside world. This role can be played by a foreigner, no problem.

3) Are there any visa requirements for foreigners to be shareholders?

No. You can be on any visa. It is possible to become a shareholder of a company as a foreigner as long as you go through the proper process.

4) What is the typical amount of registered capital? Does it need to be paid up?

A common starting point is 2 million baht, which in most cases does not need to be paid immediately. The exact amount will depend on the type of industry, the size of the company's plans, and whether or not foreign employees are to be hired.

5) Are there any industry restrictions on the business scope of a Thai company?

It has to be looked at in two ways:

A. Wholly foreign-owned companies:The industry is very restrictive and there is a whole list of negatives, and what you can or can't do depends on the specific category.

B. Thai-Foreign Joint Venture (Thai 51%+, Foreign 49%-) Companies:This is usually regarded as a "Thai company", industry restrictions are relatively small, very many industries can be done, and then according to the specific content of the business to apply for the corresponding industry license can be.

If you plan to register Shenzhen company / Guangzhou company / Shanghai company / Hangzhou company / Beijing company / Hong Kong company and other domestic company registration related business services, also provides the United States company / Canadian company / Mexico company / British company / New Zealand / Singapore company /Thai company/ Vietnam / Malaysia companies and other foreign companies registered in the relevant business services, company annual review / bookkeeping and tax / payment of MPF / change of information / bank account opening / ODI filing / cross-border e-commerce run on behalf of the operation of the enterprise one-stop services such as enterprises can look for enterprises Caiying Group for, welcome to consult me (WeChat with the same number: 13045886252), or [Scanning the following two-dimensional code] to match your needs. There will be a professional tax consultant to communicate with you in detail ↓↓↓↓ 

07 Why choose Enterprise Caiying Group?

🏆 Why choose Enterprise Finance? --Professional strength, global trust

Enterprise Caiying Group, since its establishment in 2015, has always been adhering to the mission of "empowering every entrepreneurial dream", focusing on providing one-stop globalized industry, commerce, finance and tax and business services for enterprises.

Our bottom line, from the deep precipitation and authoritative certification:

✅ Service Scale Witnesses Reputation: Accumulated services for more than 300,000+ enterprises, long-term cooperation with more than 50,000+ customers.

✅ Global Network Local Support: Branches are set up in Beijing, Guangzhou, Shenzhen, Hong Kong, Southeast Asia, and the United States, with services covering Asia, Europe, and the Americas.

✅ Official certification qualification escort: with 3 Hong Kong government certified licensed secretarial firms, a U.S. branch and a self-employed Hong Kong accounting firm, and at the same time is the vice president of the Shenzhen Agency Bookkeeping Association, etc., to ensure that the service is fully compliant and reliable.

The four core advantages of Enterprise Caiying's overseas company registration service:

🔹 1. A team of experts to guide you throughout the process

Our team of nearly 400 professionals consists of senior lawyers, accountants, tax accountants and cross-border business consultants. They are well versed in international regulations, handle thousands of high-end cases annually, and can provide optimal customized solutions from structural design to on-the-ground implementation.

🔹 2. digitally empowered, smart and efficient

We have spent 20 million RMB to research and develop our own digital system "Echobo", which realizes process standardization and progress visualization. The integration of AI intelligent analysis can provide quick insight into demand and assist in generating solutions, making complex affairs clear, transparent and efficient.

🔹 3. Eco-links, extra value

We connect over 500,000+ entrepreneurs with domestic and international associations. By regularly organizing cross-border salons, tax law seminars and other activities, we not only solve registration problems, but are also committed to linking resources and creating business opportunities for you.

🔹 4. Full-cycle accompaniment for worry-free sailing

Our services go beyond "successful registration". We provide a full life cycle of services from early consultation, mid-term implementation, to late financial and tax declaration, annual audit and maintenance, and compliance consulting, to become your long-term and stable partner for overseas expansion.

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Image source: some of the image material in this article from the network, such as copyright issues, please contact us to replace the deletion of processing.

Information reference: The content of this article is synthesized from the internal materials of Enterprise Caiying and relevant public network information.

Content Editor: This article was edited and designed by the Operations Department of the Enterprise Caiying Group.

Warm reminder: The relevant policies, conditions, time limits, fees and other information described in this article may be subject to dynamic adjustments, please refer to the latest official announcements or the actual application of the specific circumstances prevail.

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  • Types of Thai Companies
  • Registering a Thai Company
  • Advantages of Thailand Company Registration
  • Thailand Company Registration
  • Thailand Company Registration Process
  • Thai company