On June 15, 2026, TikTok Shop announced the official launch of four new markets: Poland, the Netherlands, Belgium, and Austria.

As of now, TikTok Shop has expanded its reach to the following countries in the European market:13. Starting with the first three countries in March 2025 and expanding to 13 countries today, the network has grown by 10 locations in 15 months—a pace that exceeded almost everyone’s expectations.

I. A Panoramic Tour of 13 European Destinations

All new sites offer initial traffic support and low commission rates, and also support the ”Sell Across” cross-site feature—a single backend management system that allows products to be listed simultaneously in multiple countries.

II. VAT Is a Major Barrier to Entry

Many sellers assume that TikTok Shop in Europe works the same way as domestic stores—that they can simply register, open a store, and start selling. This assumption is completely off the mark in Europe.

The EU's e-commerce tax compliance rules explicitly require:Cross-border sellers who sell goods in EU member states must complete VAT registration locally (or through the OSS system) and file tax returns on a quarterly or monthly basis.

At the platform level, TikTok Shop requires sellers opening stores on its European sites to submit a valid local VAT number. If you do not have a VAT number:

-Failed to Pass the Seller Qualification Review(Registration on some country-specific sites is blocked outright)

-The product cannot be displayed or sold in that country.

-Your account may be throttled or suspended.

III. Comparison of the Difficulty of VAT Registration in Various Countries

OSS (One-Stop Shop) Mechanism: Sellers who are already registered for VAT in any EU member state can use the OSS to file their VAT obligations for other EU countries through a single system; however, they must still obtain a separate VAT registration number for each country where they sell in order to open a store on the platform.

If you have any questions, please feel free to contact us:Cell phone: 18676749275 ｜ WeChat: qcygscszk

IV. In addition to VAT, there is also EPR

Poland, the Netherlands, Belgium, and Austria are all covered by the EU’s EPR regulatory framework.

What is EPR (Extended Producer Responsibility) registration?

To sell packaging, electronics, batteries, and textiles in Europe, you must complete EPR registration in the country of sale and pay product waste disposal fees.

Germany and France have already implemented this requirement, while new markets such as Poland and Austria are gradually moving forward with it. The TikTok Shop platform has begun verifying EPR information as part of its product listing eligibility checks.

Sellers without EPR registration,Products may be delisted by the platform or may be unable to clear customs to enter local warehouses in Europe.

V. Is it too late now?

The new site is currently experiencing a traffic boom, making this the best time to get involved.

However, VAT registration takes at least four weeks, and EPR applications typically take 2–4 weeks. If you start preparing now, you can complete the qualification process by early August at the earliest, just in time for the tail end of the summer peak season on the European marketplace.

Recommended Procedure:

Qicaiying offers a full suite of compliance services for setting up a TikTok Shop in Europe:

VAT Registration Services: Comprehensive Coverage in Germany, France, Italy, Spain, Poland, the Netherlands, and Austria; One-on-One Consultant Support

EPR Registration Services: Packaging, Electronics, Batteries, and Textiles—Simultaneous Processing Across Multiple Countries

European Company Registration (Optional): We provide a one-stop service for sellers who need a local legal entity to open a store.

The European market across 13 countries is now open, and compliance certification is the first step to entering the market. Scan the QR code to contact a Qicaiying consultant and receive your personalized certification assessment plan:

Cell phone: 18676749275 ｜ WeChat: qcygscszk

Enterprise Finance Group

Founded in 2015 and headquartered in Shenzhen, Qicaiying Group is a leading provider of corporate services and tax compliance solutions in China.

The Group is deeply committed to providing services across the entire corporate lifecycle. Its core business areas include: business registration, bookkeeping services, tax compliance, overseas company registration (Hong Kong, the U.S., Singapore, Mexico, etc.), cross-border structuring, outbound direct investment (ODI) filing, overseas tax planning, bank account opening assistance, and identity planning.

Over the past decade, Qicaiying has served more than 10,000 corporate clients and has accumulated solid practical experience in key areas such as corporate structuring in Hong Kong and overseas, cross-border tax and financial compliance, and corporate accounting management. The Group boasts a team of seasoned financial and tax advisors who closely monitor changes in domestic and international tax systems and regulatory trends, providing clients with one-stop solutions ranging from structural planning to implementation.