In through, the product on the shelves, the first single also out - but then the first month, is the real “life and death test”.

NOON's OTIF assessment tends to be tighter (requirements ≥ 90%), and the novice compliance rate is only 35%.High return rate, many bad reviews, and being downgraded ...... These are the most common rollover scenarios in the first month.

Today, we're helping you to clear out all 6 of the most common pitfalls that NOON newbies are likely to step into during their first month in advance.

💡 If you've stepped into a certain pit and don't know how to remedy it, add a wee bit of qcygscszk or call 18676749275Get free advice.

01 Pit 1: Listing in English with poor quality Arabic translation

Consequences: Low exposure and high returns

Middle East consumers 90% search and browse products in Arabic. Pure English Listings are almost never searched; machine-turned Arabic Listings can be searched, but the descriptions are inaccurate, and consumers receive the goods and find that “it's not what I thought” - the return rate soars directly.

Pit Avoidance Program:

• Get a team of professional Arabic translators to write Listings, not machine translation + make do!
• Use Middle Eastern consumer search terms for titles, not translated English keywords.
• Avoid ambiguity in the description, especially in core parameters such as size, color, and material

02 Pit 2: Self-shipment over 7 days, OTIF substandard

Consequences: Downgrades, reduced exposure, possible margin deductions

NOON has a strict examination of the shipping time limit (OTIF ≥ 90%), since the shipment of more than 7 days will have a direct impact on the OTIF. OTIF does not meet the standard = search downgrade = traffic plummet.

Pit Avoidance Program:

• Newbie priority FBN (platform warehouse shipment), the time is guaranteed!
• If FBP self shipment is selected, it must be guaranteed to ship within 7 days
• Pay close attention to OTIF data, below 90% to be adjusted immediately

📌 If you're not sure if your logistics model is right, contact us for advice.
Cell phone: 18676749275 ｜ WeChat: qcygscszk

03 Pit 3: Pricing without calculating VAT and commissions, sell a unit and lose a unit

Consequences: I've been watching the orders, but at the end of the month, I've lost money.

NOON's pricing must take VAT and commission into account. Saudi Arabia station VAT 15%, the United Arab Emirates station VAT 5%, plus platform commission 5%-20%, if the pricing does not take into account these, it is likely that “the more orders the more losses”.

Pit Avoidance Program:

• Pricing Formula: Selling Price = Cost + Commission + VAT + Logistics + Profit
• VAT-inclusive pricing is recommended, and the final price is what the consumer sees
• Account for each product SKU by SKU with the Gross Profit Calculator to ensure that each product is profitable

04 Pit 4: Failure to understand GCC certification, products are taken off the shelves

Consequences: Products are forced to be removed from the shelves, affecting the weight of the store

The Middle East has mandatory certification requirements for some categories, especially consumer electronics and toys. Products without GCC certification may be taken off the shelves and even affect the entire store's rating.

Pit Avoidance Program:

• Confirm whether the product needs GCC certification before putting it on the shelves
• Consumer electronics, home appliances, toys and other categories must apply for certification in advance
• Categories that require certification, certification documents to be uploaded with the product

05 Pit 5: No Arabic customer service, bad reviews soar

Consequences: Low positive feedback rate → search demotion → fewer orders

Middle East consumers are accustomed to through the customer service consulting before ordering, if your customer service is only in English or Chinese, the consumer consulting no door, the probability of direct bad reviews.

Pit Avoidance Program:

• Set up an Arabic autoresponder template (FAQs such as logistics, returns, etc.)
• Complicated issues are handled by an Arabic speaking customer service agent
• Response time controlled within 24 hours

06 Pit 6: Failure to pay attention to cultural taboos in the Middle East, complaints and closure of stores

Consequences: Complaints about the product → store is restricted → the most serious may close the store

There are strict cultural and religious taboos in the Middle East, and products/images/descriptions involving the following may trigger a complaint:

Pit Avoidance Program:

• Check product images, descriptions, and keywords item by item before putting them on the shelves
• Avoiding any element that could trigger religious or cultural controversy
• Regularly follow NOON's embargo list updates

📞 If you're not sure if your product or image involves cultural taboos, feel free to contact Enterprise Caiying to help you keep an eye on it.
Cell phone: 18676749275 ｜ WeChat: qcygscszk

07 A Unified Solution to 6 Potholes: Avoiding Them in Advance > Remedying Them Afterward

The six pits have one common feature:All can be avoided in advance, but once you step in, the cost of remediation is much higher than the cost of prevention.

The key to avoiding it ahead of time: having someone point out all the pitfalls for you at the intake stage.

08 Enterprise Finance helps you avoid all the pitfalls in advance

These 6 pits are all essentially caused by the unfamiliarity of newbies with the NOON platform rules and the Middle East market. If someone helps you to make the rules clear, the information in place, and the operational points in advance at the entry stage, you can completely avoid these pits.

Enterprise Caiying NOON one-stop entry service, not only to help you enter, but also to help you start smoothly:

• Official Investment Manager Green Channel: Quick onboarding to get you into operation faster
• Operation Bundle: embargo lists, category commission tables, SKU creation guides, operational maps, gross margin calculators - these tools help you avoid pricing pits, certification pits, and cultural taboo pits!
• VAT registration + annual filing: No problems with VAT compliance, no impact on paybacks
• Pre-certification of information: Eliminate the risk of rejection at the source and don't waste time on audits
• 1-to-1 follow-up with delivery consultant: From the stationing to the shelves to the operation, each link has a person to guide, encounter problems at any time to ask!
• 10 years of cross-border e-commerce service precipitationEnterprise Caiying was founded in 2015, 350 + professional team, service more than 300,000 enterprises, we have seen too many newcomers stepping on the pit, know how to help you avoid in advance!

The value of a surrogate is not to help you do what you can't do, but to help you avoid the pitfalls you don't know about ahead of time.

To learn about the do's and don'ts of NOON operations and the onboarding program, please feel free to contact us:

📞 Mobile: 18676749275
💬 WeChat: qcygscszk