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E-commerce in the Middle East is growing at a rapid pace, and Noon, as the second largest e-commerce platform in the Middle East, has huge traffic and bright performance in promotional festivals. Many sellers have heard of Noon, but they are still not clear about what kind of company it is, what advantages it has, and how Chinese sellers can join it. This article will provide you with a comprehensive introduction to the core data of the Noon platform, traffic sources, site policies and development trends, to help you determine whether it is worthwhile to enter.

First, Noon platform introduction: the Middle East e-commerce giant, 1 billion dollars to create

Noon, the second largest e-commerce platform in the Middle East, is a $1 billion joint investment by major investor Emaar Properties and Saudi Arabia's sovereign fund, and has been described as “the first e-commerce platform in the Arab region,” with products spanning beauty, fashion, electronics, home, kitchen, and lifestyle products. Currently, Noon's APP downloads rank No. 1 in Saudi Arabia for online shopping APPs.

II. Noon Platform Traffic and Market Performance

According to Similarweb data, Noon, a major giant in the Middle East e-commerce market, is the main source of traffic to the platform:

Direct access: 49.61% TP3T

Search Traffic: 44.54% share

Social media traffic: 2.47% (relatively weak)

In October 2021, Noon visits totaled 16.16 million. While the official Facebook account has 920,000 users, the traffic generation is average, with a limited number of individual dynamic readers. Of note, while the percentage of visitors from the UAE and Saudi Arabia declined during the Yellow Friday sale, Egyptian traffic increased significantly - Noon's plans to build new warehouses and distribution centers in several areas of Egypt to rival Amazon's Egyptian site may have been a significant factor in the growth of Egyptian traffic.

Noon's Merchants Policy for Chinese Sellers

Since December 2019, the Noon platform has begun to attract business for Chinese sellers. Currently, Noon has three main sites in Saudi Arabia, the United Arab Emirates and Egypt, and the three sites are opened at the same time after the seller applies to open a store. The platform shares commodity links between sites in different countries, so sellers only need to upload products once, and then they can be synchronized in all sites.

Models of cooperation:

UAE site: two modes of self-shipment and overseas warehousing open to Chinese sellers

Saudi Arabia site: open overseas warehouse cooperation model, and plans to open self-shipment

Egypt site: support overseas warehouse mode (the specific needs to be subject to the latest policy)

Warm tips: Noon currently has fewer Chinese sellers, and the competitive pressure is much lower than that of European and American platforms. Want to know the specific commission and logistics requirements of the three sites? Scan the code to add WeChat jxhcyb or call 18148556832, we send you a detailed comparison table!

Noon's Development Trend and Entry Recommendations

Noon is growing very fast in Middle East e-commerce and with a relatively small number of sellers, the market is still in the blue ocean stage. For sellers who want to expand the Middle East e-commerce market, Noon is a good choice. We suggest you focus on Noon's Ramadan, Yellow Friday and other big promotion nodes, and prepare goods to overseas warehouse or FBN warehouse in advance to seize the traffic dividend.

Warm tips: Noon needs to prepare business license, legal passport, VAT certificate and Payoneer payment account. The first audit will take about 1-2 weeks. Want to get the official entry channel and information template? Scan the code to add WeChat jxhcyb, we one-on-one guidance!

We provide domestic (Shenzhen, Guangzhou, Shanghai, Beijing, Hangzhou, etc.) company registration, overseas (Hong Kong, the United States, Japan, the United Kingdom, Singapore, Thailand, Vietnam, etc.) company registration, Hong Kong identity application and renewal services, as well as covering the cross-border tax planning, shareholding structure design, compliance and risk control programs, and other full chain of corporate services.

There is a need to contact me at any time, Tel: 18148556832, WeChat: jxhcyb (can be added by direct search) or scan the following two-dimensional code to add

put at the end

Noon as the second largest e-commerce platform in the Middle East, direct access to the traffic accounted for nearly 50%, the first APP download in Saudi Arabia, three sites (Saudi Arabia, the United Arab Emirates, Egypt) synchronized opening, Chinese sellers can upload once to cover multiple countries. At present, the threshold of Chinese sellers' entry is moderate, the competition is small, and it is a golden window for the layout of the Middle East. Completing VAT registration in advance, choosing overseas warehouse or FBN mode, and seizing the node of the big promotion, you can also get a quick start in the blue sea of the Middle East.

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