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Takealot is the largest e-commerce platform in South Africa, the monthly rent is only 300 rand (about 18 U.S. dollars), commission 4%-15%, average daily IP visits of about 150,000, per capita depth of visit is close to 8. A lot of Chinese sellers want to be stationed but worry about: how is the platform? How to batch shelves products? Warehousing and logistics costs are not high? This article will help you dismantle the platform background, advantages, operation process, cost structure and common problems, help you quickly get started in the South African blue ocean market.

I. Introduction to the Takealot platform

U.S. investment firms Tiger Global Management and Kim Reid acquired South African e-tailer Take2 in October 2010, before officially launching it in June 2011Takealot.com. Since the 2014 announcement of the Naspers Inc.Kalahari.comSince the merger, Takealot has been growing steadily and gradually becoming the e-commerce leader in the South African market.

The platform has a range of stable businesses: e-commerce websitesTakealot.comFashion PlatformSuperbalist.comMr D Food, a takeaway website, and Mr D Courier, a peer-to-peer logistics service.

II. Platform advantages

Customer base: thousands of people, move in to enjoy a strong customer system

Safe shopping: support for VISA, MasterCard, American Express, etc., the platform on behalf of the handling of credit card fraud risks

Multiple payments: debit/credit/check/bucke/mile, etc.

Fast delivery timeframe: delivery within the promised delivery date

Full range of categories: 21 categories, millions of items at reasonable prices, offering the lowest prices of the day!

One-stop service: free return or exchange within 30 days of dissatisfaction, no cost

Big data: website access ratio 95.8%, per capita access depth close to 8, average daily IP about 150,000, average daily PV about 1.3 million

Warm tips: the platform traffic is highly concentrated in the South African mainland (96%), the user is extremely sticky, suitable for sellers who are deeply committed to the South African market. Want to know the specific category traffic data? Sweep the code to add WeChatjxhcybor call18148556832We'll send you a detailed report!

III. Operational processes

Online Application: Fill out complete company information and submit

List products: list products sold, quantities and prices

Store inventory: print and apply Takealot labels, complete with product uploads from the platform's fulfillment center

Getting paid: Payment of funds to a tied bank account with a valid tax invoice

IV. Platform warehouse management model

Store your products: Takealot receives and stores products and provides inventory management tools

Show your products: display product pages with search and browse functionality

Process your order: customers add products to the shopping cart, the platform processes all payment options

Pick, pack and ship orders: the platform is packed and shipped, and all outbound transportation costs are borne by the merchant

Handling customer service: The platform handles all orders and customer service on behalf of the merchant.

V. Costs

No Posting Fee

Subscription fee: R300/month per seller account (can be canceled at any time)

Commissions: 4%-15% commissions based on sales price of different categories

Order Fulfillment Fee: Includes product warehousing fees, pickup, packaging, transportation and delivery costs, based on product weight and volume.

Warehousing fees: If you store your product inventory in the Takealot Warehouse Distribution Center, you will be required to pay a warehousing fee, which is calculated by weight and volume.

Warm tips: it is recommended that newbies first test models through the direct mail mode, and then consider official warehouse stocking after the emergence of explosive models to control the cost of storage. Want to get a detailed cost calculation Excel template? Scan the code to add WeChat jxhcyb!

We provide domestic (Shenzhen, Guangzhou, Shanghai, Beijing, Hangzhou, etc.) company registration, overseas (Hong Kong, the United States, Japan, the United Kingdom, Singapore, Thailand, Vietnam, etc.) company registration, Hong Kong identity application and renewal services, as well as covering the cross-border tax planning, shareholding structure design, compliance and risk control programs, and other full chain of corporate services.

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VI. Development history

June 2011:Takealot.comofficially online

2014: Tiger Global announces $100 million investment and subsequent acquisition of Mr Delivery

2014: successful acquisition of fashion websiteSuperbalist.com

2014: announced a partnership with Naspers'Kalahari.comMerger to create Africa's premier online shopping platform. The merger was completed on May 1, 2015

Early 2018: Naspers increases investment in Takealot to 96%

October 2018:Superbalist.comMerger with Spree to provide consumers with the latest fashion trends

VII. FAQ

Q: What about Takealot platform? Can Chinese sellers join it?

A: South Africa's e-commerce market has great potential, Takealot as the largest online shopping store in South Africa, with a large customer base, complete categories (21 categories), millions of individual products at reasonable prices. The official website has a visit ratio of 95.8%, with a per capita visit depth of nearly 8, an average daily IP of about 150,000, and an average daily PV of about 1.3 million. The conditions for opening a store are simple, commission is charged only after successful transactions, and there will be custodial fee if there is no single order for more than 60 days. Chinese sellers can submit information through the official cooperation service provider to apply for entry.

To boost sales, you first need to increase your product line; the more SKUs you post, the better your chances of being searched by buyers.

Q: How do I bulk post products to Takealot?

A: You can use the batch collection tool to collect product data from Alibaba, GSM, Dunhuang, Amazon, wish, shopee, lazada, ioffer, ebay and other platforms in batch and then upload them to Takealot store. You can also customize the automatic capture of Amazon, wish, eBay and other hot commodities to Takealot store, the collection of customization requirements can be sent to customer service.

Warm tips: batch shelves can quickly increase SKUs and improve exposure opportunities. Want to get batch shelves tool recommendations and operation tutorials? Scan the code to add WeChat jxhcyb or call 18148556832, we send you a detailed guide!

put at the end

Takealot monthly rent is only R300, commission 4%-15%, average daily IP 150,000, high user stickiness, is the absolute domination of South African e-commerce. Chinese sellers enter the low threshold, through the official cooperation service provider can quickly store. Reasonable use of batch shelving tools to increase SKUs, choose direct mail or official warehouse mode to control costs, you can also share a cup in this blue ocean market.

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📌 Recommended reading: "South Africa Takealot: Gross profit over 60%, return rate of only 1%-2.5%, the second generation of Chinese businessmen to sell 400,000 per month

📌 Recommended Read: "Takealot's Direct Mail Store Resumes Merchandising: no monthly rent, one-piece delivery, and 3 days to store

📌 Scan the QR code below for more first-hand explanations of e-commerce in Africa!