2026 Merkur Multi-Entry Channel Opens! Three operation modes in detail: how to choose between overseas warehouse, self shipment and forwarding warehouse?
Published: 2026-03-06

Mektor 2026 new seller entry channel has been officially opened! Faced with three modes of overseas warehouse, self shipment and forwarding warehouse, how should a new seller choose? This article will provide you with a detailed dismantling to help you find the most suitable starting path.

With the arrival of 2026, the channel for new sellers to enter Mercado has been officially opened. Currently, Mercado supports Chinese sellers to enter the five core sites in Mexico, Brazil, Argentina, Chile and Colombia through three business models.

But for many new sellers, the biggest confusion is often: what exactly is the difference between these three models? Which one should I choose?

Today, we will provide you with a detailed disassembly of the core features, suitable for the crowd and operating points of the three major operating models of Mektor, to help you find the most suitable path for you to start.

I. Explanation of the three major operation modes of Mektor

1. Foreign warehouse model (FBM)

Overseas warehouse mode means that sellers choose and entrust third-party logistics service providers to deliver goods in advance in bulk to Mercado's official warehouse in Latin America. After the buyers place the order, Mektor will complete a series of processes such as picking, packing, distribution and after-sales service from the local official warehouse.

Core Advantages::

  • Fast logistics: 1-3 business days to complete the delivery, the buyer experience is excellent!
  • High traffic weight: The platform has a traffic tilt to overseas warehouse stores, and the search rankings are more favorable.
  • Low overall cost: Bulk shipments to reduce headway costs, platform logistics discounts

Suitable for people::

  • Mature sellers with an average monthly turnover of $5,000 or more
  • Products with a unit price of $25 or more
  • Enterprises integrating industry and trade with a stable supply chain and liquidity capacity
  • Brand sellers looking to deepen their presence in the Latin American market over the long term

Entry threshold::

  • The average monthly water flow of single platform and single store in the past 6 months ≥ 5000 USD
  • Company business license, corporate identity card
  • Suggested unit price ≥ 25 USD

2. Self-delivery mode (IDS)

Self-shipment mode means that after the seller puts the goods on the Mektor platform, when the buyer places an order, the seller needs to use the logistics service provider officially designated by Mektor to send the goods directly from China. The logistics provider will be responsible for the whole process of logistics, including international transportation, customs clearance in the destination country and local delivery.

Core Advantages::

  • No need to stock up: Zero inventory pressure, purchase and ship after ordering
  • Less financial pressure: No need to advance large amounts of money in advance
  • Low cost of trial and error: Flexibility to test multiple categories

Suitable for people::

  • New sellers, solo entrepreneurs
  • Startup teams with limited funds
  • Sellers who need to test their products
  • Categories with large product size and slow turnover

Entry threshold::

  • The average monthly water flow of single platform and single store in the past 6 months ≥ 5000 USD
  • Company business license, corporate identity card
  • Can use the platform to designate the logistics provider to ship

3. United States Freight Forwarding Cell (USFC) model

The U.S. transshipment warehouse mode refers to the seller's own bulk shipment of goods to Mercado's official warehouse in Texas, the United States. When buyers place orders in Argentina, Mexico, Chile and other countries, the official Mercado is responsible for transshipment of goods from the U.S. warehouse to the local Latin America to complete the subsequent customs clearance and delivery.

Core Advantages::

  • Inventory flexibility: Can be centralized in the U.S., radiating to many Latin American countries
  • Controlled logistics: First-haul logistics to U.S. warehouses is more convenient than going directly to Latin America
  • Risk diversification: Avoiding the risk of single-country stockpile build-ups

Suitable for people::

  • Sellers who already have a presence in the US
  • Sellers who also operate multiple Latin American sites
  • Enterprises wishing to simplify cross-border logistics management

Entry threshold::

  • Have a business license for a Chinese or U.S. company
  • Average monthly flow in the last 6 months ≥ 30,000 USD (some sites require it)
  • Recommended unit price ≥ 30 USD
  • First shipment of Listings ≥ 10

Second, the three major modes of comparison: a chart to understand the difference

Logistics timeliness

Overseas warehouse mode is the fastest and can be reached in 1-3 business days; U.S. transshipment warehouse mode is about 10 days; Self-shipment mode is the slowest and takes 15-25 business days.

Inventory pressure

Overseas warehouse mode and U.S. transshipment warehouse mode both need to prepare goods in advance, inventory pressure is higher; self-shipment mode does not need to prepare goods, zero inventory pressure.

Working capital aspects

Overseas warehouse mode requires advancing payment and headway freight, which has the greatest financial pressure; self-shipment mode purchases after the order is issued, which has the least financial pressure.

In terms of traffic weights

Overseas warehouse mode enjoys the highest traffic support from the platform; U.S. transshipment warehouse mode is second; self-shipment mode has less basic traffic.

Stage-appropriate aspects

Self-shipment mode is suitable for newcomers to start and test products; overseas warehouse mode is suitable for mature sellers to scale up their operations; U.S. transshipment warehouse mode is suitable for multi-site layout.

If you need professional Meikido stationing services, including mode selection, qualification assessment, data pre-qualification, store application, etc., welcome to add customer service WeChat: qcygscszk, or call the cell phone: 18676749275. our industry experts will be for your one-on-one answer, to help you find the most suitable path to start!

III. How to choose the model that best suits you?

Suggested paths for new sellers to get started

If you are a first time cross-border e-commerce business, it is recommended to start with theSelf-shipment modeGetting Started. There are three reasons for this:

First, there is no need to stock up in advance, zero inventory pressure, and you can test the market response with minimal cost.

Secondly, the platform has the same traffic support for self-shipment sellers, and new sellers can mention DOTD, LD and other big promotions for free.

Third, the order is issued and then purchased and shipped, the capital turnover pressure is small, suitable for individual entrepreneurs and small teams.

Advice on growth paths for advanced sellers

Once you have some operational experience and your average monthly water flow has stabilized at $5,000 or more, you can consider upgrading to theOverseas warehouse modelThe

Overseas warehouse model can significantly improve the logistics timeliness and bring higher conversion rate and repurchase rate. At the same time, the platform's tilted traffic to overseas warehouse stores can help you further expand.

Multi-site Seller Layout Suggestions

If you operate multiple sites in Mexico, Chile, Argentina, etc. at the same time.U.S. Forwarding Warehouse ModelIt is a good choice. Centralized stocking of goods in the U.S. warehouse in Texas and unified transshipment by the platform to various Latin American countries can simplify logistics management and reduce operational complexity.

IV. 2026 Support Policy for New Sellers

Regardless of which model you choose, new sellers in 2026 will be able to enjoy the following support:

Commission Offer: New sellers can enjoy Classic's low-commission model, reducing upfront operating costs.

Logistics relief: Up to 50% reduction in tailgate delivery fee after achieving the credit level

Traffic Support: Free submission of DOTD, LD and other promotional activities, with the opportunity to receive a single subsidy!

Easy PaybackWeekly billing system, automatic payback of net balance of $500

V. List of necessary information for admission

Whichever model is chosen, the following core information needs to be prepared:

  • Company Business License: Color scanned copy of three-certificate business license with more than 30 days of validity remaining
  • Legal Person ID: Color scanned copy of front and back of valid ID card
  • e-mail address: Gmail, Hotmail, Aliyun mailboxes are recommended.
  • mobile telephone number: A number in China that is valid for a long period of time and can receive calls
  • Proof of store flow: Proof of water flow on mainstream cross-border e-commerce platforms for the past 6 months

Each of the three major operation modes has its own advantages and disadvantages, and there is no absolute "best", only "most suitable". Novice sellers are recommended to start from self-shipment, and then upgrade to overseas warehouse mode after accumulating experience; strong industry and trade enterprises can directly layout overseas warehouse to seize the traffic plateau; multi-site sellers can consider the U.S. transshipment warehouse mode to achieve intensive management.

As a professional enterprise service provider, Enterprise Caiying can provide you with the whole process of coaching for the entry of Mercado, including one-stop services such as model selection advice, data preparation, store application, operation training and so on. If you have any questions about Mercado entry, please feel free to contact us.

If you need professional Meikido stationing services, including mode selection, qualification assessment, data pre-qualification, store application, etc., welcome to add customer service WeChat: qcygscszk, or call the cell phone: 18676749275. our industry experts will be for your one-on-one answer, to help you find the most suitable path to start!

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  • Meccadot onboarding
  • Mercado, French supermarket chain