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On December 4, 2025, a piece of news from the Hangzhou Cross-border Summit came back to the South China logistics circle like a deep-water bomb: Amazon's Global Smart Hub Warehouse (GWD) officially landed in Shenzhen, and in March 2026 it was fully open.

This project, which is called the core of the "next generation cross-border chain" by Amazon, is different from any overseas warehouse. It is directly embedded in the source of China's supply chain, providing one-stop logistics services from Shenzhen to global FBA, covering warehousing, customs clearance, cross-border transportation and other links in the chain.

It's not a simple warehouse expansion, but a reconfiguration of supply chain power.

Under the traditional mode, goods from factories to consumers need to go through multiple links such as domestic warehouses, export customs clearance, international transportation, overseas warehousing, and terminal distribution, in which freight forwarders act as a key link. Under the GWD model, Amazon simplifies the chain to "factory-GWD-consumer", significantly squeezing the living space of intermediate logistics links.

Figure from the Internet

01 Why did you build a position in Shenzhen?

Because more than half of the country's cross-border sellers are rooted in Shenzhen, from factories to ERP, from logistics to compliance, the complete industrial ecology has long been shaped. In addition, in terms of data from previous years, the import and export volume of cross-border e-commerce in Shenzhen in 2024 amounted to 372 billion yuan, the first in the country for three consecutive years. Shenzhen is not short of goods, not to mention the ambition to sell goods to the world.

Amazon put the world's first intelligent hub warehouse in Shenzhen, which is equal to building a super port in the source of goods. Its logic is simple: to plug the cost loophole, you have to start from the uppermost reaches of the supply chain.

The words of Sunny Jain, Amazon's Global Vice President, speak the minds of many: "Shenzhen is a hotbed of manufacturing and innovation, and even more so, it's a gathering place for our cross-border sellers - Putting the first GWD in place was a way to give everyone the convenience of 'less worry, more money' first."  

Figure from the Internet

02 What exactly does GWD mean?

GWD is called Global Warehouse Distribution, don't understand it as overseas warehouse moving. In the traditional FBA model, sellers have to spread their inventory to various countries in a betting style, with complicated headway and high risk of demurrage.

Figure from the Internet

GWD to build a set of "heart blood supply" system: sellers only need to send all the goods to Shenzhen, the "heart", the subsequent customs clearance, trunk lines, customs clearance, intelligent distribution to the overseas front warehouses, all taken over by the Amazon system.

Figure from the Internet

consequently(math.) genusGWD brings three core benefits:

Save more money: one warehouse supplying the world, warehousing costs are expected to be reduced by 20%-40%.

Less hassle: complex international headway logistics and coordination are all left to Amazon.

Faster: With a network of front warehouses, goods are expected to be delivered faster, boosting sales.

03 rightsinocross-border (trade)sectorthere arewhich ones?affect (usually adversely)? - Yeah.

The launch of GWD will reshape the entire cross-border logistics ecosystem.

rightFor cross-border sellers:For sellers, this new model brings the dual benefits of cost optimization and operational simplicity.

Sellers no longer need to separately handle customs clearance, multi-segment transportation, inventory allocation and other complex links, all of which are handed over to Amazon for unified management. This enables small and medium-sized sellers to test the global marketplace at a lower cost and with less risk.

rightFor cross-border freight forwarders:The business model of traditional forwarders will be impacted, and GWD's one-stop service may replace the core business of traditional forwarders, including headway transportation, customs clearance, country-specific warehousing and other segmented services.

However, GWD also brings certain risks. Sellers who rely completely on GWD will lose the right to choose logistics providers and form a deep dependence on Amazon. Once Shenzhen GWD has an operational abnormality, the global replenishment chain will be directly broken.

To address these risks, industry experts recommend that sellers adopt the "GWD + third-party logistics" model of batch stocking to avoid putting all the eggs in one basket.GWD is just part of the evolution of Amazon's global logistics network. Amazon has invested more than $100 billion in its global logistics network to build a logistics, warehousing and distribution system that covers the world. with more than 80 billion pieces of goods delivered by FBA cumulatively, this huge network will provide strong support for GWD.

If you need to register a Shenzhen company / Guangzhou company / Shanghai company / Hangzhou company / Beijing company / Hong Kong company and other domestic company registration related business services, but also to provide the United States company / Canadian company / Mexican company / British company / New Zealand / Singapore company / Vietnam company / Malaysian company and other foreign companies registered in the relevant business services, the company's annual audit / bookkeeping and tax returns / payment of mandatory contributions / change of information / bank account opening / ODI filing / cross-border e-commerce accompanied by running on behalf of the operation and other corporate one-stop services.You can add my WeChat (phone with V: 13045886252) at any time to consult ↓↓↓↓ 

With the full opening of GWD in March 2026, Chinese sellers will usher in a new era of cross-border e-commerce logistics. The light boat has crossed ten thousand mountains, and Chinese manufacturing is going global in a smarter and more efficient way.

Figure from the Internet

04  stand on tiptoevaluablessurplusesblocs(used form a nominal expression)corporationsservice

With the clustering effect of the industry, many cross-border enterprises have begun to plan the new layout of the office in Shenzhen, after all, close to the core hub of the supply chain, is close to the growth opportunities.

If your cross-border enterprise is also looking for an office location suitable for cross-border business, whether you want to be close to the logistics convenience of GWD warehouses, or want to integrate into the resource network of industrial zones, we can help you make an accurate match.

We can provide "one-stop" services from domestic and foreign company registration, to business taxation, to cross-border overseas development of local stores, compliance operations, ODI filing and other enterprise services, and even have Meccadot cross-border business accompaniment or on behalf of the operation of services such as ...... as shown in the figure below.

Just like the brand slogan of Enterprise Caiying: Enterprise Caiying links global resources and accompanies enterprises in their full-cycle development.

Chart originated from Enterprise Caiying

After all, in Shenzhen cross-border circle plowing for many years, the most understanding of everyone "close to the hub, gathering resources" needs.  

If you plan to register a Shenzhen company / Guangzhou company / Shanghai company / Hangzhou company / Beijing company / Hong Kong company and other domestic company registration related business services, but also to provide the United States company / Canadian company / Mexican company / British company / New Zealand / Singapore company / Vietnam company / Malaysian company and other foreign company registration related business services, the company annual review / bookkeeping and tax returns / payment of MPF / change of Information / bank account opening / ODI filing / cross-border e-commerce accompanied by running on behalf of the operation of the enterprise one-stop services, etc. can be found in the Enterprise Caiying Group to handle.Welcome to consult me (WeChat No.: 13045886252), or [scan the QR code below] to match your needs, there will be a professional tax consultant to communicate with you in detail ↓ ↓↓↓  

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