Many entrepreneurs and companies are now focusing on expanding into international markets, but actually getting started is no easy task: how to choose a market, how to enter a platform, how to handle logistics and payments, how to ensure compliance, and where to find resources—every step determines whether a company can move forward steadily and go the distance.

On April 25, the Shenzhen Makers Association, in collaboration with the Shenzhen Cross-Border E-Commerce Association, co-hosted the “Shenzhen-Hong Kong Collaboration · Cross-Border Partnership—Shenzhen Networking Salon for Hong Kong and Macau Entrepreneurs Expanding Overseas.”From the Hong Kong Trade Development Council’s international trade resources and government subsidy policies to Mercado Libre’s Latin American platform policies, and on to compliance and service solutions for companies expanding overseas, we connect businesses with higher-quality, more practical, first-hand resources.At the event, entrepreneurs, cross-border e-commerce professionals, association representatives, and industry experts from Shenzhen, Hong Kong, and Macau gathered to discuss trends, identify opportunities, and seek resources, providing companies expanding overseas with a wealth of practical guidance.

01,New Trade Opportunities in Hong Kong(math.) genusLeveraging the Advantages of “Super Connectors” to Empower Businesses to Go Global

For this event, we have specially invitedYvonne, a distinguished guest and representative of the Hong Kong Trade Development Council in Shenzhen broughtPresentation on “New Trade Opportunities in Hong Kong and the Advantages of Super Connectors in Empowering Business Growth.” As a representative of a key organization that has long served mainland enterprises and connected them with international trade resources, Yvonne drew on the professional perspective of the Hong Kong Trade Development Council (HKTDC). Combining the latest market trends, policy tools, and case studies of companies expanding overseas, she provided the audience with a systematic overview of how to leverage Hong Kong’s platform resources to expand into overseas markets.

Yvonne not only analyzed practical challenges commonly faced by cross-border businesses—such as market competition, customs clearance and logistics, platform costs, and returns and refunds—but also highlighted Hong Kong’s strengths in areas such as exhibition resources, business matchmaking, brand promotion, economic and trade research, and policy support. For companies planning to expand overseas or looking to enter international markets,This presentation offers both an authoritative perspective and practical guidance, helping everyone gain a clearer understanding of Hong Kong’s value as a “super connector” in the process of companies expanding overseas.

02,The Blue Ocean of E-commerce in Latin America(math.) genusMeike Duo’s Official Analysis of Platform Opportunities for 2026 and New Policies for Joining the Platform

Roman, Senior Business Manager for Merchant Onboarding and Service Ecosystem Management at Meike Duo China, presentedPresentation on “Mercado Libre’s 2026 Logistics Model and Latest Onboarding Policies.”

Roman highlighted the growth opportunities in the Latin American e-commerce market. Latin America has a large population, steadily growing online consumption, and strong demand for products offering good value for money—all of which align well with China’s supply chain strengths.For cross-border sellers looking to tap into new markets, Latin America is emerging as a promising new blue ocean.

Regarding platform policies, Roman also shared Meikeduo’s various business models, including overseas warehouses, U.S. transshipment warehouses, and local warehouses in Brazil, and addressed questions of interest to everyone, such as onboarding requirements, shipping times, recommended product categories, and seller support policies.For entrepreneurs and businesses, choosing the right platform and business model can help them avoid many pitfalls when expanding into international markets.

03. Shenzhen-Hong Kong Collaboration: A One-Stop Cross-Border Expansion Solution

Vanessa, a representative of the Shenzhen Makers Association, gave a presentation on “Shenzhen-Hong Kong Collaboration: One-Stop Cross-Border Expansion Solutions.”The

Expanding into international markets is not just about choosing a platform and opening a store; it is a systematic process that involves the coordination of multiple aspects, including business structure, financial and tax compliance, platform onboarding, logistics and payments, brand protection, and policy resources.Only by establishing a solid framework and ensuring compliance early on can a company move forward more steadily and go further in its subsequent market expansion.

Vanessa outlined Qicaiying’s one-stop cross-border expansion service approach from four perspectives:

• Strengthen our business foundation through a strategic presence in mainland China, Hong Kong, and overseas;
• Establish a presence on major global e-commerce platforms and partner with Meikeduo to open up market channels;
• Reduce the risks associated with expanding into international markets through services such as financial and tax compliance, intellectual property protection, and the BUD Special Fund;
• We help businesses achieve long-term growth through resource and ecosystem connections.

This presentation provided the audience with a more systematic perspective on planning for global expansion, and for entrepreneurs who are still in the exploratory phase, this framework also offers a clearer roadmap for implementation.

04,Interactive Discussions and Roundtable Case Conferences(math.) genusFocusing on the Real Challenges Faced by Companies Expanding Overseas

In addition to the keynote presentations, this salon also featured a coffee break for networking and a roundtable consultation session. Participants discussed topics such as market selection, platform onboarding, logistics solutions, financial and tax compliance, and resource partnerships. In a relaxed atmosphere, they exchanged business cards, shared experiences, and explored opportunities for collaboration.

The roundtable consultation session focused more on the specific challenges companies are currently facing. Participating companies engaged in face-to-face discussions with on-site experts based on their own business situations, further transforming the “information they received” into “actionable ideas,” which further highlighted the practical value of this event.

For entrepreneurs and businesses, what’s often lacking isn’t hard work, but reliable information, the right people, effective resources, and genuine collaboration opportunities. The Shenzhen Makers Association aims to consolidate these resources. Through themed salons, company visits, private board meetings, industry exchanges, and expert matchmaking, it helps businesses access higher-quality networks, connect with upstream and downstream partners, and more quickly find professional support in areas such as finance, taxation, legal affairs, human resources, compliance, and cross-border operations.

Going forward, the Shenzhen Makers Association will continue to leverage the industrial strengths of Shenzhen and the Guangdong-Hong Kong-Macao Greater Bay Area to connect with more platform organizations, business associations, professional service teams, and overseas resources, providing more direct and practical support to companies looking to expand into international markets.

Resources only truly become opportunities when they are put to use.Moving forward, the Shenzhen Makers Association will continue to organize more high-quality events focused on startup services, industry networking, cross-border expansion, and business growth, helping more entrepreneurs and companies broaden their horizons, connect with resources, seek partnerships, and discover new growth opportunities in a larger market.

Shenzhen-Hong Kong Collaboration: Moving Forward Together Across Borders.

We look forward to working with more entrepreneurs, business leaders, and industry partners to explore new opportunities in global markets.