Core Keywords: takealot, south african e-commerce, direct mail store, official warehouse, store group play, energy storage power, low return rate, blue ocean market

User pain points: tired of Amazon blocking, Shopee price wars, TikTok burning money? Looking for a new marketplace with little competition, low returns and steady profits? How to enter Takealot South Africa? What can you sell to make money? Direct mail or official warehouse? How to play the store group?

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Write in: why did I, an old cross-border, end up All in on Takealot South Africa?

In the past few years, I have stepped on Amazon's sealing pit, experienced the price war in Southeast Asia Shopee, and also burned hundreds of thousands of dollars in advertising costs in the U.S. area of TikTok. Until last year, when I looked at the background of a pile of bad accounts because of “only refund”, I first had doubts about the cross-border business: in addition to the volume of low prices, volume of investment flow, there is no place where ordinary people can make money quietly?

By chance, at the end of last year, a small hair in South Africa to open a supermarket came back to celebrate the New Year, after three rounds of wine, he pointed to an App on his cell phone and said to me, “Brother, do you know this thing called Takealot? I sell energy storage power supply on it, one earns this number.”

I went over to take a look, it is a simple design and even a little “retro style” shopping site. The unit price of outdoor power supply is more than 3,000 RMB, and the monthly sales are more than 400 units.

“South Africa? That place where there's war and poverty every day?” That was my subconscious reaction.

Hairy gave me a blank look, “You're stereotyping from decades ago. South Africa is the developed country in Africa, the ‘America of Africa’. Rich people live in villas and drive BMWs, and with daily power restrictions (blackouts), they live on this big power source.”

At that moment, I realized that we as a group of cross-border, the vision of all the Europe and the United States and the Middle East tycoons sucked away, but ignored the real blue ocean under the noses of this.

This year, I All in Takealot, opened 5 stores, stepped on the pit, burst a single, but also summed up a set of “wild” play for this platform. Today, I share this 50,000 words of blood and tears experience with you from the bottom of my heart. If you are also tired of the inner volume, want to find a piece of virgin land can be quiet to get money, this article is worth at least three times you read.

Chapter 1: Cognitive Reframing - South Africa, it's not as simple as you think

The first question many newbies ask me is always, “kk, is South Africa safe? Can the logistics get there? Do they have money?” To make money in this market, you first have to empty your mind of all those pictures from Animal Crossing and Battlefield News.

1.1 Speaking in numbers: an undervalued BRICS economy

South Africa is the second largest economy in Africa and is a member of the BRICS (BRICS) countries.

GDP per capita: Although the economy has fluctuated in recent years, its GDP per capita is still around $6,000-7,000, well ahead of Nigeria and Kenya.

Infrastructure: South Africa has the best road, rail and port network in Africa. The level of urban development in Cape Town and Johannesburg is comparable to second-tier European cities.

Internet Penetration: South Africa's internet penetration is upwards of 70%, with a young population (under 30 years old) accounting for more than 50%, a group of people who are naturally the mainstay of mobile shopping.

Market size: the South African e-commerce market size has reached $7.5 billion in 2025 and is expected to exceed $10 billion by 2027.

CORE CONCLUSION: South Africa not only has purchasing power, but it is a rapidly expanding piece of the pie.

1.2 Takealot: who is the “king” of the land?

Doing e-commerce in South Africa, you can not know Amazon, but can not not know Takealot, a company founded in 2011, the background is extremely hardcore. Its major shareholder is Naspers (South African newspapers) - that is, Tencent's largest shareholder, when the 32 million U.S. dollars invested in Tencent to earn back hundreds of billions of U.S. dollars of the “gods”.

MARKET SHARE: Takealot holds the number one spot in the South African e-commerce market with over 50%-55% share.

Traffic status: even strong as Amazon, which entered South Africa with great fanfare in 2024, is currently stuck in fourth place, rubbed against the ground by Takealot.

Logistics strength: it is known as the “South African version of Jingdong”, which has a Mr D Courier delivery network, more than 5,000 delivery staff, covering the urban areas of 90%, and even launched a 1-hour Takealot Now service in some areas of Cape Town.

1.3 Contrast creates beauty: why now is the prime time to get in?

Let's take Takealot and compare it to mainstream platforms (no table version):

Amazon (Europe and the United States): the degree of competition red sea (rolled into a twist); high customer unit price but the return rate is as high as 15%-30%; high advertising costs (a few dollars a click); high threshold of entry, the need for a variety of audits.

Shopee/Lazada (Southeast Asia): the degree of competition red sea (low price rampant); customer unit price is very low, profits as thin as paper; return rate of 5%-10%; advertising costs are medium; the threshold of entry is medium, self-employed people can enter.

Takealot (South Africa): degree of competition blue ocean (Chinese sellers accounted for less than 3%); high customer unit price (recommended 80RMB or more) and insensitive to price; return rate of only 1%-2.5% (extremely touching!) Low advertising costs (new stores also send R1000 advertising costs); low threshold for entry (domestic individual business license is sufficient).

See? It's the perfect “four lows and one high” market with high unit prices, low competition, low return rates and low advertising costs.

👋 Intermediate reminder: want to get Takealot latest entry policy and logistics offer? Scan the code to add WeChat (micro-signal: jxhcyb) or call customer service phone: 18148556832, we send you detailed information package!

We provide domestic (Shenzhen, Guangzhou, Shanghai, Beijing, Hangzhou, etc.) company registration, overseas (Hong Kong, the United States, Japan, the United Kingdom, Singapore, Thailand, Vietnam, etc.) company registration, Hong Kong identity application and renewal services, while covering the cross-border tax planning, shareholding structure design, compliance and risk control programs, such as the whole chain of corporate services. Contact me anytime you need, Tel: 18148556832, WeChat: jxhcyb (can be added by direct search) or scan the QR code below to add!

Chapter 2: A First Look at Takealot - Life and Death Decisions Before Opening a Store (Shipping Patterns)

Blackboard! This is the driest part of the whole 50,000 words and the key to determining whether you can live on this platform.Takealot offers three main shipping modes to Chinese sellers.

2.1 Model I: Cross-border direct mail store (refuge for newcomers)

This is by far the best model for a small start.

How to play? Simply put, it is “out of the order and then shipment”. After the customer orders, you in 1688 or Jinduoduo procurement, the goods sent to the platform designated domestic warehouses (usually Shenzhen), and then by the official cooperation of the logistics unified air transportation to South Africa, and finally by the Takealot courier to the hands of customers.

Core strengths:

Zero inventory pressure: do not have to press a penny of goods, pure and simple one piece of hair.

Funding security: only a few hundred dollars of liquidity turnover, ideal for students and office workers to work part-time.

Extremely low risk: big deal if it doesn't sell, it goes off the shelf and there are no storage fees.

Fatal Flaws:

Slow time: it usually takes 15-25 days for customers to receive the goods after placing the order, you need to emphasize “International Shipping” repeatedly in the title and description, or you will be scolded to death.

Low traffic: the delivery time is long, the natural traffic of the platform will be prioritized to the local warehouse sellers, and it is difficult for direct mail stores to get the first page exposure.

There is a fine: the goods must be delivered to the domestic consolidation warehouse within 5 days after the order has been issued, otherwise there is a fine of R50 (about R20) per order.

How do you calculate shipping costs? (using common policies for 2025-2026 as an example)

Shenzhen Warehouse to South Africa Official Warehouse: Currently there are service providers offering special rates, such as RMB 82 per kilogram, not counting throws. For example: for a cell phone case of 100 grams, the shipping cost is RMB 8.2. Together with the platform commission and South Africa local delivery fee, the cost is about 15-20 RMB. So you're basically working for logistics if you sell a phone case for less than $50 or more.

2.2 Mode II: Cross-border Official Warehouse Stores (the main battlefield for advanced players)

Once your direct mail store runs a few pop-ups, it is recommended to immediately transition to being an official warehouse.

How does it work? Prepare a shipment in advance to Takealot's three large warehouses in South Africa (Johannesburg, Cape Town, Durban) by sea or air. Once an order is placed, it is shipped directly from the local warehouse.

Core strengths:

Fast time, high weight: the realization of 1-3 days to achieve, the platform will give this kind of product “Local Stock” label, traffic support is huge.

Lower logistics costs: Although there are head shipping costs in the early stages, the tail delivery fee is lower than direct mail, and the overall gross profit is higher.

Warehouse-free period: platforms usually offer 35 days free of storage fees.

Caveats:

Large capital consumption: bulk purchase is required, and the value of a 40-foot container may be several hundred thousand dollars.

Inventory Risk: In case it doesn't sell, not only do you have to pay storage fees, but you also have to pay to have it destroyed or shipped back.

Stocking Limit: For cross-border newbie stores, there are stocking quantity limitations in the early days (e.g. no more than 5 pieces per SKU per warehouse).

2.3 Model III: Local Store (Big Brother's Harvester)

This is the most advanced way to play it, registering directly with a local South African company.

Advantage:

Traffic ceiling: platforms will skew their best resources to local stores.

No restrictions on categories: clothing, liquids, and electronic products requiring certification that cannot be sold in cross-border stores can be sold in local stores.

Extremely fast payback: the fastest flow of funds.

Threshold:

You need to register a South African company, get a South African tax ID number and have a local bank account.

Local warehousing needs to be taken care of (either rent a third party warehouse or rent your own).

Summarize the recommendations:

The early days of the whites (0-3 months): die-hard direct mail stores, test the pop-ups with the least amount of money.

Veteran mid-term (3-12 months): move to an official position to amplify profits and build a moat.

Late Big Brother (1+ years): laying out local stores and really taking root in the South African market.

Chapter 3: Inbound Hands-On - Hands-On to Take the Store

Now that you've decided to do it, how can you get in?Takealot is not currently open for self-registration, and you must go through an officially authorized Merchandising Manager or Service Provider to get down to the store.

3.1 Preparation of materials (super easy)

Business license: Mainland China business license is fine, self-employed is fine!

ID card of the legal person: front and back photos.

Contact information: cell phone number, mailbox (recommended to use Gmail or Outlook, domestic mailboxes sometimes do not receive the verification code).

Third-party platform streaming (not required): if you have experience with Amazon or other platforms, you can submit it to help get through the process quickly.

200 USD Deposit: Some channels may require a deposit to be withheld when onboarding, but this is usually refunded after the first order.

3.2 Guide to avoiding pitfalls: finding the right service provider

Many on the market charge high prices to help you register, be careful. Generally regular service providers charge a service fee of a few hundred to one thousand yuan, or free of charge, through the subsequent logistics, collection service fees to make money. Any commitment to “pass”, “guarantee a thousand single”, are liars. Platform investment has a stage, sometimes tight sometimes loose.

3.3 Backend First Experience (Chinese and English)

After successfully placing a store, you will enter a backend similar to a speedway:

Dashboard: data dashboard to see sales, orders.

Catalogue: where products are uploaded.

Inventory: Inventory management, if it is the official warehouse mode, here you can check the logistics status of the warehouse sent to South Africa.

Performance: Performance Center, look at store ratings, on-time shipping rates. Once the shipping delay rate is exceeded, the store will be downgraded.

Chapter 4: Selection Makes the Difference - What to Sell at Takealot to Make a Profit

The same selection logic I use on Amazon and Shopee nearly cost me my bottom dollar on Takealot. This is because the underlying logic of this marketplace is completely different: in South Africa, poor people may buy offline from the ground, but those who shop on Takealot are basically middle class.

Your selection must meet the following three characteristics: immediate need (solving a pain point); high premium (able to cover the $20-30 logistics fee); and lightweight and compact (reducing shipping costs).

Here are the top five battle-tested pop-up categories:

4.1 King Category: 3C Electronics & Digital Accessories

Why the fire? South Africa's local manufacturing industry is almost zero, an iPhone may be more expensive than the domestic 30%. therefore, the phone case, tempered film, data cable, charging head has become hard currency.

Profit margin: a $3 transparent phone case on 1688 can sell for R200 (about R80) on Takealot, with a gross profit of 300% or more is not a dream!

Note: Electronic products with plugs need ICASA certification (similar to the domestic 3C certification), if it is a direct mail store, it is recommended to start with accessories from the unplugged, or buy that kind of adapter.

4.2 The King of Rigid Demand: Home Energy Storage and Lighting Equipment

Background: South Africa has a “specialty” - Load Shedding. Due to the ageing of the national grid, power cuts at regular times of the day are commonplace.

Explosive single product: solar lights, rechargeable LED bulbs (very low cost, very high profit); mobile power (10,000 mA starting, 20,000 mA is just needed); inverters, portable energy storage power supply (really big and high profit area, suitable for players with financial strength).

4.3 Upgrading of life: daily household use

Consumer psychology: South African middle-class families focus on quality of life and like to buy gadgets that make life easier.

Explosive items: kitchen utensils (vegetable cutter, garlic masher, multifunctional bottle opener); storage and organization (drawer dividers, closet organizers - try to sell them as a package, for example, “3-pack storage box”); bathroom supplies (good shower curtain, non-slip floor mats).

4.4 Dressing Up: Wigs and Makeup

Key point: This is the “wealth code” reported by VentureBeat. African women's hair is naturally curly and difficult to grow, so they wear wigs every day. A black office lady may change her hairstyle three or four times a week.

Price range: low-end chemical fiber wigs dozens of yuan to go; high-end real hair wigs can be sold for tens of thousands of yuan.

Note: Apparel categories are restricted in cross-border stores, but beauty and personal care and wig accessories are usually open.

4.5 Outdoor and Sports

South Africans love the outdoor life, and running, cycling and camping are weekend standards. Explosive items: camping lights, folding tables and chairs, cycling gloves, sports water bottles.

A guide to avoiding the pit:

Don't sell books: complicated copyright issues and a strong local bookstore chain.

Don't sell large pieces of furniture: the logistics fees will make you wonder about life.

Sell liquids with caution: lotions and makeup removers in beauty, which are airline sensitive, are difficult to go by direct mail.

👋 Intermediate reminder: want to get Takealot five categories of detailed selection list and explosive cases? Scan the code to add WeChat (micro-signal: jxhcyb) or call customer service phone: 18148556832, we send you the full version!

We provide domestic (Shenzhen, Guangzhou, Shanghai, Beijing, Hangzhou, etc.) company registration, overseas (Hong Kong, the United States, Japan, the United Kingdom, Singapore, Thailand, Vietnam, etc.) company registration, Hong Kong identity application and renewal services, while covering the cross-border tax planning, shareholding structure design, compliance and risk control programs, such as the whole chain of corporate services. Contact me anytime you need, Tel: 18148556832, WeChat: jxhcyb (can be added by direct search) or scan the QR code below to add!

Chapter 5: Traffic and Conversions - How to get South African old iron to order?

Once you've chosen your product, how do you get it in front of South African consumers?

5.1 Title optimization: speak human, speak keywords

Takealot's search algorithm is more primitive than Amazon's, but the principles are similar. Formula: main brand (or generic word) + product type + core attributes + scene word + adapted model.

Wrong Demonstration: “Good Phone Case”

Correct Demonstration: “Silicone Phone Case For iPhone 15 Pro Max, Shockproof Protective Cover, Thin Lightweight, With Camera Protection (Black) ”

Tip: Refer to Top Seller's title writing style more often. South African English with some local slang, but standard English is perfectly adequate.

5.2 Pictures and videos: demonstrating power

Foreigners can't read long words, but they can read diagrams.

Main picture: it must be a high-definition picture on a white background, highlighting the product itself. The platform has strict requirements for the background of the main picture, not fancy.

Attachment:

Scene picture: for example, to sell camping lights, must put a photo in the outdoor tent lit, the sense of immersion is very strong.

Size chart: this is the key to reduce the return rate. South Africans online shopping is the most afraid to buy back the wrong size, be sure to use the picture clearly labeled length, width and height, it is best to have a reference (for example, and Coke cans to compare).

Functional selling point chart: label the core advantages of the product (e.g. IPX7 waterproof, 20 hours battery life) with icons + text.

5.3 Advertising: using that R1,000 well

When a new store is launched, the platform usually gifts R1,000 for advertising.

Step 1: Run data on automated ads. Let the system grab the associated words for you and run them for about a week.

Step 2: Analyze the report, reject those big words with high exposure and low clicks (if they are not the core words of your products); extract those long-tail words with low exposure and high conversion and put them into manual ads for precise placement.

Step 3: Ad bidding in South Africa is currently cheap, maybe a few cents Rmb for a single click, a luxury unimaginable to domestic sellers.

5.4 Review management: positive reviews are a lifeline

A side effect of the low return rate is a slow growth in the number of reviews. This is because everyone buys and doesn't return, but they are also too lazy to review. What to do?

Utilizing the “Request Comment” button, you can make a one-click request on the backend order page.

Put a small card (note that it is not a swipe card) with the package. You can write, “Thanks for your purchase, if you like our products, please leave a five-star positive feedback. If you encounter any problems, please contact us first, we will provide you with satisfactory after-sales.” It's compliant to exchange after-sale promises for positive reviews.

Chapter 6: Advanced Play - Store Groups and Localization

Once you have stabilized monthly sales of several tens of thousands of rand in a single store, you will need to use a few “outside-the-box” tactics if you want to amplify your earnings.

6.1 Takealot's Store Group Dividend

Because of the platform's loose rules and no SKU on-shelf restrictions, Takealot is one of the very few mainstream platforms that are currently suitable for store groups.

What is a store group? Simply put, it's registering multiple stores and grabbing all the traffic under a certain category through a multi-store layout.

How?

Subject segregation: this is the bottom line. You must register with different business licenses, legal persons, email addresses, cell phone numbers, IP addresses and collection accounts. Never use an ID card to open multiple stores by the platform to check the association, once the association, the whole seal.

Store division of labor: test store 1 (crazy store, shelves 500 SKUs and other data); pop-up store 3-4 (test store run out of pop-up optimization pictures, titles, detail pages, and even fine-tune the product color, size, the formation of the “product matrix”).

Differentiated pricing: the same product, in different stores can slightly adjust the color, with different gifts, set different prices, test which price range has the highest conversion rate.

6.2 Crossing the line from cross-border to local

If you are playing around with your store group and can make more than $100,000 in monthly profits, this is the time to consider local stores.

Why a local store?

Traffic skew: local stores naturally rank higher than cross-border stores for the same products.

Timing Advantage: join Takealot Now for 1-hour delivery, it's a downer.

Categories are unlocked: you can sell clothing, big-ticket items, and food, and the ceiling is instantly broken.

How do you land on the mainland?

Registering a South African company: find a reliable agent, there are annual maintenance fees (probably a few thousand RMB).

Local Warehousing: Initially, you can rent a third-party overseas warehouse, let the overseas warehouse help you label and pack, and then send it to Takealot's official warehouse. Although there is one more cost, but save your heart.

Tax compliance: local stores need to handle their own VAT (Value Added Tax). VAT in South Africa is 15%, but most consumer goods are taxed at the retail level, and a registered company can deduct some of the input tax. This must be handled by a professional South African accountant.

Chapter 7: A Guide to Avoiding Potholes - The Potholes That Lost Me Money

This chapter is all about taking real money for lessons.

7.1 Pit 1: Underestimating freight costs and overestimating profits

I did a batch of ceramic mugs in my first year, cost $10, sold R200 ($80), thought the profit 600%. the results of a calculation: cost $10 + domestic logistics to the Shenzhen warehouse $ 3 + international air freight $ 24.6 (0.3kg × 82 yuan) + platform commission $ 8 (assuming 10%) + tail delivery fee of 6 yuan ≈ 51.6 yuan, the gross profit of $28.4, the Profit margin 35%. Although 35% is also a good profit, it is far from violent as imagined. And ceramics are fragile, once broken all losses.

Lesson: All products must be priced with a pricing tool to account for every penny before they hit the shelves.

7.2 Pit 2: Selling with caution

Takealot allows followers, but don't follow them indiscriminately. If you follow a trademark that is a registered brand in South Africa, one complaint from the other party and your store is gone.

How to do it: sell white label products, or register a brand of your own (even if it's just a TM label), fill in your brand name when uploading products, and build a moat.

7.3 Pit 3: Neglecting South Africa's accreditation

Electronic products: as long as it involves plugs, wireless transmitting (such as bluetooth headset), cross-border store audit will want you to provide ICASA or LOA certification. No certification forced on the shelves, will be forced off the shelves.

Children's toys: need to comply with the South African SABS standards, otherwise customs inspection may be directly destroyed.

Suggestion: try to make non-electric, non-magnetic, non-liquid, non-spiky products in the early stages of your direct mail store.

7.4 Pit 4: The life and death of logistics timeliness

The direct mail store must deliver the goods to the Shenzhen warehouse within 5 days. I once caught up with the National Day holiday, the supplier shipment late, the result of 5 days did not arrive at the warehouse, the platform system automatically determined that the delayed shipment, each single deduction of 50 rand. That batch of 20 orders, directly deducted 1,000 rand (about 400 yuan), a few days of work for nothing.

Chapter 8: Real Life Examples - How They Made Money at Takealot

(The following is a compilation of real cases in the industry, with specific names omitted.)

Case Study 1: Chinese businessman Huang Lin's “Chinese Ideas”

Background: A second generation Chinese businessman who has been living in South Africa for more than ten years, with his family doing factory business. Strategy: Aiming at middle-class families in South Africa, avoiding low-priced competition and selling high-quality outdoor sports equipment and home decorations. Data: The customer unit price is 320 RMB, and the gross profit is more than 60%. Tips: “South Africans are actually very knowledgeable about goods, and if you give him something good, he is willing to pay a high price. Don't always think of selling ground goods to roll, that's a dead end.”

Case 2: Shenzhen seller's “store group raid”

Background: 7 years of cross-border veterans, Amazon and TikTok encountered bottlenecks after the switch to Takealot. strategy: come up on the layout of 10 stores, focusing on 3C accessories and outdoor lighting. Use the store group to quickly test the models, found that the explosive models immediately shipping replenishment to the official warehouse, with advertising to pull up the ranking. Data: After six months of operation, the highest monthly sales of a single store is 12 million rand (about 4.7 million yuan), and the overall monthly income of the store group is more than ten million rand. Thoughts: “New platforms only have this opportunity for violent growth. In Amazon you can't even think about it.”

Case 3: “Wig Rebound” of a White Seller”

Background: A recent college graduate with limited funds. Strategy: focus on low-end wigs and hair accessories, go direct mail mode. Data: 20 days after opening the store, sales of nearly 400,000 RMB. Thoughts: “Finding a niche, even if it's a niche wig, you can dig out a gold mine.”

Chapter 9: Money Flow and Payback - How does the money get back into your pocket?

In business, at the end of the day, you don't look at the flow, you look at the fall.

9.1 Payback cycle

Takealot is a fixed settlement every Thursday. The settlement is for the orders that have been confirmed and signed for last week. From the time the customer places the order to the time you receive the money, it takes about 3-4 weeks for a direct mail store (15-20 days for logistics + 7-14 days for signing confirmation).

9.2 Payback path

The platform will transfer the money to you through the third-party payment institutions (such as SANDPay, XTransfer, etc.). You can withdraw the money directly to your domestic personal bank card (RMB credited), which solves the problem of foreign trade collection and settlement of foreign exchange. The third party payment will charge a small handling fee (e.g. XTransfer rate as low as 3‰).

Billing Period Tip: Direct mail stores need to advance purchase money and shipping costs in the early stage, and there is little pressure on cash flow (a few hundred dollars a single). However, if you transform the official warehouse, ocean shipping needs to advance a large amount of payment, the billing period may be up to 45-60 days, be sure to have enough cash flow.

Chapter 10: Future Prospects - How long before the dividend period?

That's the big question on everyone's mind: is it too late to get in on the action?

My judgment is: get in now, right in the middle of the dividend, and there are at least 2-3 more good years to come.

Chinese sellers account for a very low percentage: the current official data show that Chinese sellers in Takealot third-party sellers accounted for less than 3%-6%. the vast majority of local white sellers and other countries sellers. Compared to the red sea on Amazon, where Chinese sellers account for more than 40%, this is a vacuum.

Platform policy tilt: the platform is now vigorously investment, give free monthly rent, send advertising fees, one-on-one support and other policies, which is inconceivable in the mature platform.

Rapid market growth: South Africa's e-commerce penetration rate is still climbing, with the improvement of logistics infrastructure, the future incremental space is huge.

Of course, the dividend period won't last forever. With SHEIN, Temu, and Amazon under siege, Takealot will surely feel the pressure, thus forcing the platform rules to become stricter and competition to intensify. But before that, whoever can take care of the supply chain first and whoever can establish advantages in localized logistics will be able to stand firm in this wave.

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Conclusion: written for every young man who wants to get money in 2026

As I write this, I don't realize it's already tens of thousands of words.

Looking back on my cross-border career over the years, the biggest realization is that choice is really more important than effort. When everyone is squeezing their heads in one track, a different track is often a wide sea.

South Africa, this is more than 10,000 kilometers away from us “rainbow country”, there is a magnificent Cape of Good Hope, there are rich mineral resources, but also has a rising e-commerce market. Takealot is the most direct door to this market.

Of course, no business is “lying”. You still need to research products, optimize logistics, and deal with after-sales. But here, every bit of your efforts will not be diluted by the endless price wars; every single business will not be in vain because of the high return rate.

If you're tired of inward curling, if you're looking for a patch of ground you can quietly plow, spend some time researching Takealot. even if it's just starting with finding a cell phone case on 1688 and hanging it up in a direct mail store to test the waters.

Finally, a quote for you that I often hear in the South African Chinese business community:

“In European and American e-commerce, you are a drop in the ocean; in South African e-commerce, you can be a big fish in the pond.”

I wish you all the best of luck in your quest for gold.