It's not a warning, it's already happening.

Since April 10th, Sizzler has enforced the blocking of products in European POP stores that have not submitted compliant materials.

Many sellers open the background in the morning, and found that the goods suddenly disappeared - not off the shelves, but by the platform to force blocking, buyers can not search, the ads also stopped.

For once, it's not speculation, it's not a “might-have-been,” it's what's already happening.

Background: The EU's Digital Services Act (DSA) and General Product Safety Regulation (GPSR) will come into full effect in 2024. As a “mega online platform” recognized by the EU, SmarTone must ensure that goods sold on its platform comply with EU product safety standards.

Core requirements:

🔥 Characteristics of blocked goods:

• Goods that have not been uploaded with any compliance documents
• Goods with certification but in a format that does not comply with EU standards
• Missing product safety information (no warning labels, no instructions for use)
• Commodities not registered with the EU duty holder

💡 If your item has been blocked, don't panic - you can follow the steps below to make up the documents. If you're still not sure what documents you're missing, you can contact us for an urgent troubleshooting. (WeChat: qcygscszk, cell phone: 18676749275)

⚠️ 02 Which categories bear the brunt?

The focus of this implementation by Speedmart covers the following high-risk categories:

3C, children's toys, personal care and beauty are the hardest hit areas of this blocking. If you specialize in these categories, please check your backend immediately.

👤 03 What is the EU “duty bearer”? Why is it necessary?

This is a concept that many sellers are hearing about for the first time, but it is one of the centerpieces of this compliance requirement.

EU Responsible Person / EU Representative

According to the EU GPSR (General Product Safety Regulation), non-EU manufacturers selling products in the EU must appoint a “responsible person” in the EU.

The Responsible Person is the legal guarantor of the product's entry into the EU market, responsible for ensuring that the product complies with EU safety requirements, and is the legal liaison with the EU regulatory authorities.

What to do if you can't find the EU responsible person? Enterprise Caiying can provide EU Responsible Person services covering major EU member states such as Germany, France, Netherlands, Ireland and others.

📝 04 Compliance Material Replacement Procedures

If your item has been blocked, follow these steps:

Step 1: Enter the backstage of the speed seller

• → Product Management → Blocked Products List
• → View the reasons for blocking each item (the system will indicate which compliance material is missing)

Step 2: Prepare Compliance Documents

• → Contact factory/certification organization for CE certificate, DoC declaration, etc.
• → Confirmation of the validity of the document (expired certificates will not be accepted)
• → File format: PDF, single file not exceeding 10MB

Step 3: Upload files in the backend

• → Product Edit → Compliance Information → Upload by Type
• → Fill in information on the person responsible for the EU at the same time

Step 4: Submit for review

• → Review cycle: usually 1-3 working days
• → Products are automatically restored to the display after review

If you encounter problems in preparing documents or uploading process, you can contact us - Enterprise Caiying provides compliance document review service to ensure that the uploaded material meets the requirements of the platform and avoid repeated rejections. ((WeChat: qcygscszk, cell phone: 18676749275)

⏰ 05 What if I don't have CE marking? Is it too late?

Many sellers are just now realizing the compliance issue, and their first reaction is, “I don't have CE for my product, is it too late to make it up?”

Discussion by case:

💡 Transition Advice:

If it is indeed too late to make up the certificate, you can first put the European station of the category of goods temporarily off the shelves, to avoid being blocked after the impact of the store's overall rating, such as the certificate in place and then re-shelved.

♻️ 06 EPR is also part of this compliance requirement

In addition to product compliance, Speedway requires sellers to submit an EPR (Extended Producer Responsibility) registration number.

The 4 countries with the most stringent requirements in the EU at the moment:

Not having an EPR number will likewise trigger an item block. If you haven't registered yet, we recommend doing so as soon as possible.

🛡️ 07 InstantPass European Compliance, All at Once

In the end, EU compliance is a complete system, not something that can be solved by a single certificate. To ensure that goods are properly sold on the European site of Speedmart, sellers must meet the following four core requirements at the same time:

1. First, product certification. According to the product category, provide CE certification, RoHS declaration, REACH test report or Declaration of Conformity (DoC) and other documents to prove that the products comply with EU safety standards.
2. Second, EU Responsible Person. According to the GPSR regulation, non-EU sellers must designate a responsible person in the EU as a legal guarantor of product compliance, responsible for maintaining technical documentation and cooperating with market surveillance.
3. Third, EPR registration number. In major countries such as Germany, France, Spain, Austria, etc., complete the registration of EPR categories such as packaging law, electronic waste or textiles, and obtain the corresponding registration number.
4. Fourth, VAT tax number. Complete VAT registration in the country of sale and file on time to ensure tax compliance for cross-border sales.

One of the above four items is indispensable. Any missing piece will be blocked by the platform to block the goods, or stuck in customs unable to clear the goods.

If you still have questions about any of the above, or if you need to apply for product certification, EU responsible person, EPR registration or VAT tax number, you can contact us - Enterprise Caiying provides one-stop European compliance solutions to help you get all the requirements done at once.(Micro letter: qcygscszk, cell phone: 18676749275)

🏢 About Enterprise Cai Ying

Enterprise Caiying has been focusing on cross-border e-commerce tax compliance for more than 10 years, and has cumulatively served more than 500,000 sellers. We can help you get European compliance in one stop:

• 🏅 Product certification agency: CE, RoHS, REACH, EN 71, etc., docking authoritative certification bodies
• 👤 EU Responsible Persons Service: German/French/Dutch Responsible Persons, GPSR Compliance Documentation Archive
• ♻️ EPR registrations: LUCID in Germany, FR021 in France and other major national EPR registrations
• 🌍 Multi-country VAT registration in Europe: UK/Germany/France/Spain/Italy VAT + compliance filing
• 📋 Compliance file review: before uploading to Speedway, a professional team will review the file to see if it meets the platform's requirements

📞 Sellers whose products have been blocked, we provide emergency troubleshooting services out of the compliance program: (WeChat: qcygscszk, cell phone: 18676749275)

Enterprise Caiying - from product certification to EU Responsible Persons to EPR to help you quickly resume sales on the European site.

Disclaimer: The content of this article is based on the public policy of SmarTone and the European Union regulations collated, the specific operation of the platform, please refer to the latest rules shall prevail. Enterprise Caiying reserves the right of final interpretation.