Some sellers woke up, the store whole station off the shelves; some sellers because of the wash mark did not sew, shipments are directly intercepted

"The link has been taken down for no reason" "How did the store get blocked again, it was fine yesterday" - this is the real voice in some of the recent Temu seller groups.

Temu is experiencing an unprecedented "cleaning". From the duplication of goods to the EU compliance mandatory landing, the platform is using a "one-size-fits-all" approach, eliminating those who rely on the sloppy model of the seller.

This is not an industry winter, but a screening signal of ecological maturity. Today's article gives you a thorough explanation: what exactly is Temu checking? Is your store safe? What should you do now?

I. Repeatedly store: from "downgrade" to "closed store" of the fatal upgrade

In the past, many sellers rely on "more stores, more links, change the picture and change the word" can easily single. But now, this set of play is completely out of order.

How does the platform determine duplicate layouts?

Temu uses triple detection through AI image recognition, text algorithms, and attribute matching, and has zero tolerance for the following behaviors:

• Within the same store, the title is similar, the main picture only changes the filter, the attributes are the same, the detail page is highly similar
• Correlation of corporate information, cell phone numbers, IP addresses, device fingerprints, etc. between different stores
• Trying to avoid detection by "changing a few title words," "changing the packaging," "adjusting the price."

Consequences of violations escalate across the board:

In the past, the duplicate store may just be downgraded, downgrade links. Now, the light is a permanent restriction on the new, the heavy is a multi-store even sit, associated stores synchronization is limited, and even direct sealing fines.

Why the crackdown?

The platform is shifting from "pursuing the number of merchants" to "improving the quality of goods". Duplicate products lead to serious homogenization of search results and poor buyer experience. After cleaning up the poor-quality goods, merchants who are serious about their products can get more natural traffic.

Second, March compliance upgrade: not rectification, the end of the month the whole station off the shelves

In addition to duplicate layouts, Temu landed a number of category compliance new policies intensively in March. If you belong to the following categories, make sure to complete the rectification by the end of March:

1. Wireless products: manuals must be multilingual

For all products with wireless functionality, the electronic instruction manual must cover 24 languages and the paper instruction manual must contain at least 8 core languages. New content must be printed within the manual and pasting is strictly prohibited.

2. EU textiles: wash mark must be sewn on

Textiles and accessories (hats, gloves, masks, etc.) with textile composition ≥ 80%, the wash mark must be sewn and labeling is prohibited. from May 6 onwards, the quality control end of the full interception of goods without a compliant wash mark.

3. Food contact materials: harmonization of properties

The platform will be the original set of material citation attributes, unified to "food contact parts of the material". 31 March not maintained, the goods immediately off the shelves.

4. Beauty + toys: increased qualification controls

EU CPSR qualification, new packaging of cosmetics, cartoon toothbrush toy control are tightened, no qualification directly off the shelf.

III. Why is this a "crisis" and an "opportunity"?

Many sellers panicked when they saw the new regulations, but from the industry's law, every platform consolidation is a precise screening of the seller group.

WeChat mass blocking in 2017, which likewise triggered a great deal of complaints at the time. But looking back three years later, those practitioners who held their ground and plowed deep into fine-tuning their operations gained a handsome profit instead.

Temu today is in the same transition. After clearing out the poor quality layaway:

• Merchants who are serious about their products get more natural traffic
• More accurate search results and increased buyer repurchase rate
• Forcing sellers from "sea of people tactics" to polish the competitiveness of a single product

What's more, the semi-custodial model is on the riseThe Temu semi-managed model has now climbed to one-third of the total. Currently Temu semi-trusted mode share has climbed to two-thirds, this pair of this shipment volume to achieve nearly triple growth. Semi-trusted although it requires sellers to independently manage logistics, control compliance, but also gives greater operational autonomy - you can create differentiated products, jumping out of the low-priced in-volume.

If you still have questions about Temu's new regulations, or need to handle product compliance rectification, platform stationing accompaniment services, welcome to contact me at any time (micro-signal: qcygscszk, or call my cell phone: 18676749275). Let us use our professional cross-border service experience to help you pass the new Temu regulations steadily and make your business more and more successful.

IV. What should you do now?6 practical suggestions

1. Consolidate SKUs and focus on high-quality products

Combine different colors and sizes of the same product into the same link to concentrate traffic and weight.

2. Creating true differentiation

Multi-links must be in the material, function, style, there is an essential difference, to eliminate the "skin on the shelf".

3. Micro-innovation low-cost mark-ups

Adding small parts, upgrading the process, and changing the details only adds a few dollars to the cost, but creates a differentiating advantage.

4. Packaging upgrades to enhance the experience

Add an exclusive logo, change the box, and place a thank you card to enhance brand recognition.

5. Precise layout of segmentation scenarios

When the same product is divided into subcategories such as "Car/Desktop/Outdoor", at least 2 core information items are required to be different.

6. Keeping up with the trend towards semi-trusteeship

Understand in advance the logistics management and compliance requirements of the semi-trusted model, and move from "supplier" to "independent operator".

V. What can we do for you?

Facing the challenge of the comprehensive upgrade of Temu's platform audit, you need not just an information provider, but a professional partner who really understands the rules of the platform and can help you handle the compliant operation.

The value that Enterprise Finance earnings can bring to you:

Let's you quickly figure out exactly how the new rules will affect you.
We will help you interpret Temu's latest audit policy according to your product category and target market, and tell you which links need to be prioritized for rectification and which potholes you can't step on.

Getting you through your product compliance overhaul.
Whether it's a multilingual requirement for wireless product manuals, a wash mark sewing specification for textiles, or an update on the properties of food contact materials, we can help you sort through the specific requirements to ensure that your merchandise is rectified by the end of March to avoid the risk of being taken off the shelves.

Gives you access to professional platform entry and escort services.
Whether you want to do full hosting or semi hosting mode, we can provide one-stop service from account registration, qualification preparation to operation guidance. Especially for the semi-trusted mode, we will help you solve the core problems of logistics management, compliance control, etc., so that you can start quickly and take the road less traveled.

Allows you to establish a compliant operating system.
From duplicate store self-check to product differentiation, from packaging upgrade to scene segmentation, we will help you establish a set of sustainable operation methodology, so that you can stand firm in the platform transition period, and enjoy the long-term dividends after the ecological maturity.

If you still have questions about Temu's new regulations, or need to handle product compliance rectification, platform stationing accompaniment services, welcome to contact me at any time (micro-signal: qcygscszk, or call my cell phone: 18676749275). Let us use our professional cross-border service experience to help you pass the new Temu regulations steadily and make your business more and more successful.