Half a year to add 14 million users, Spain and Italy growth rate of more than 16%, 38% Germans have placed orders

Temu's latest transparency report, released on March 18 in accordance with the requirements of the EU's Digital Services Act, reveals:Temu reaches 129.7 million average monthly active users in the EU in the second half of 2025, adding 14 million in the half-year, a growth rate of 12.11 TP3T.

This means that Temu has been in the European market for less than three years and is still attracting new users at a double-digit rate after an initial burst of growth.

What's even more amazing is that in Germany, where Amazon dominates38% consumers have placed at least one order with TemuThe

Today's article gives you the lowdown: How big is Temu in Europe? Which countries are the fastest growing? How can sellers seize this wave of dividends? As well asCompliance red lines you must be wary ofThe

I. Data panorama: Temu's European users exceed 130 million

Overall size

According to Temu's latest transparency report, in the second half of 2025, Temu's average monthly active users in the EU amounted to129.7 millioncompared to 115.7 million in the first half of the yearIncrease of 12.1%, adding about 14 million new subscribers.

This growth rate was essentially unchanged from the previous reporting period (12.51 TP3T), indicating that Temu's growth in Europe remains strong and has not slowed down significantly.

Comparison with Shein

Another Chinese platform, Shein, which recently announced its European user data, has monthly active users in the EU of155.7 million, still larger than Temu. but Shein's growth rate was only 6.91 TP3T, much lower than Temu's 12.11 TP3T.

This means that while Temu's current total is slightly lower, theCatch up fasterThe gap between the two is narrowing.

II. Which countries are growing fastest? Southern Europe leads the way

Spain: 17% growth, 14.7 million subscribers

Spain is Temu's brightest performing market in Southern Europe, with six months of new monthly active users2.1 millionThe rate of increase is up to17%, totaling 14.7 million subscribers.

Italy: 161 TP3T growth, 14.9 million subscribers

Italy was also a strong performer, adding new users2 millionIncrease16%, totaling 14.9 million subscribers, slightly higher than Spain.

Germany: Europe's largest market with 20.9 million users

In terms of the number of monthly active users, Germany remains Temu's EuropeanThe first marketThe average monthly attraction is20.9 million users, an increase of 8.31 TP3T.

More notably, a survey by ECC CLUB, a research institute of the Cologne University of Applied Sciences, showed:38% of German consumers have ordered goods on Temu at least once. In comparison, Shein has a ratio of 211 TP3T in Germany and 161 TP3T in AliExpress.

This means that in Germany, Europe's largest e-commerce market, Temu hasBeyond Shein and Speedway, becoming a more familiar Chinese platform to consumers.

Other markets

In some of the smaller markets such as Hungary and Slovakia, although the number of users is much lower than in other regions, theEven higher growth rates, showing Temu's wide penetration throughout Europe.

Third, behind the scale of users: why do Europeans love Temu?

These Chinese e-commerce platforms remain popular despite concerns about product quality and safety. The report states.Consumer trust in these platforms seems to be gradually increasingThe

Temu's success can be attributed to a few things:

• Ultimate price/performance ratio: Consumers are more price-sensitive under inflationary pressures in Europe
• great variety: Wide range of apparel and home furnishings to electronic accessories
• social fission: Fast customer acquisition through gamified shopping, sharing rewards and more
• Localized operations: Adaptation of product selection and marketing strategies for different countries

If you have questions about Temu Europe entry, or need to handle European EPR registration, company registration, VAT tax services, welcome to contact me at any time (Tel: 13045886252, micro-signal: qcy20251218). Let us help you capitalize on the Temu wave of dividends with nearly a decade of experience serving the European market.

Fourth, an important reminder: European compliance red line you must know

User growth is great, but the European market is just as strict about compliance. The Temu platform also recently issued an important reminder:

New EU Packaging Law PPWR Regulation to Take Effect August 12, 2026

This means that all packaging and packaged products entering the EU market will see strict regulation. Non-compliant stores will faceProduct withdrawals, high fines, and even restrictions on access to the EU marketand other risks.

Which sellers need to comply?

If you sell packaged and packaged products into any member state of the European Union.Compliance with Extended Producer Responsibility (EPR) requirements is required., registering the packaging method of the country where the sales are targeted.

Specifically, if you meet any of the following:

• Established in an EU member state and placed packaged products in that country for the first time
• Established in the EU or in a third country and offering packaged products for the first time to end-users in another Member State
• Sales of packaged products through remote contracts

All need to complete an EPR registrationThe

Which countries need attention?

According to the Temu announcement, sellers need to pay attention to the packaging EPR registration requirements in the following countries:

Germany, Spain, France, Italy, Netherlands, Ireland, Poland, Sweden, Greece, Denmark, Hungary, Estonia, Austria, Finland, Latvia, Luxembourg, Cyprus, Malta and others.

How are compliance requirements accomplished?

1. enrollment: Registration in the producer registration system of an EU country when placing packaged or packaged goods for the first time in that country.
2. Data declaration: Submission of packaging placement information (type of material, weight, etc.) to the competent authority or producer responsibility organization (PRO)
3. Payment of fees: Payment of fees related to the collection, sorting, recycling and disposal of packaging waste in accordance with the declared results
4. authorized representative: If you are not an EU company, you may need to appoint an authorized representative established in that country.

Time is running out! Why act now?

Although there are still a few months left before the August 12 effective date, packaging law registrations need to be handled separately by country of sale, theThe timeframe for review varies from country to country, with some registrations taking as long as 3-6 monthsThe

This is a critical time for registration, and the later you do it, the more likely you are to be at risk of delays due to congestion during peak hours. Once the regulations are in effect and no EPR registration number has been filed, thePlatforms such as Temu also restrict selling privilegesThe

In addition, the validity period of the EPR registration number is calculated on the basis of a natural year, which is uniformly ending on December 31 of the current year.The earlier you register, the better the deal.The

V. What should sellers do now?

Step 1: Sorting out sales countries

Define the countries where you sell on Temu's European site and list all the markets where you need to be compliant.

Step 2: Inventory packing materials

Sort out the type of packaging materials, weight, and estimated annual placement volume for each sales country. If selling to more than one country, complete multi-country EPR registration.

Step 3: Start the registration process

In priority countries such as Germany, France, Italy and Spain, start EPR registration as soon as possible. The registration cycle varies from country to country, so it is advisable to allow sufficient time.

Step 4: Upload your registration number

Ensure compliance by uploading your registration number and passing verification on the Temu platform.

Step 5: Optimize Package Design

Progressively optimize the packaging and cost structure, focusing on ranking the presence of hazardous substances, the packaging void ratio, and the ease of disassembly and recycling of each component to comply with the sustainability requirements of PPWR.

If you have questions about Temu Europe entry, or need to handle European EPR registration, company registration, VAT tax services, welcome to contact me at any time (Tel: 13045886252, micro-signal: qcy20251218). Let us help you capitalize on the Temu wave of dividends with nearly a decade of experience serving the European market.

VI. Why choose Enterprise Caiying Group?

🏆 Why choose Enterprise Finance? --Professional strength, global trust

Enterprise Caiying Group, since its establishment in 2015, has always been adhering to the mission of "empowering every entrepreneurial dream", focusing on providing one-stop globalized industry, commerce, finance and tax and business services for enterprises.

Our bottom line, from the deep precipitation and authoritative certification:

✅ Service Scale Witnesses Reputation: Accumulated services for more than 300,000+ enterprises, long-term cooperation with more than 50,000+ customers.

✅ Global Network Local Support: Branches are set up in Beijing, Guangzhou, Shenzhen, Hong Kong, Southeast Asia, and the United States, with services covering Asia, Europe, and the Americas.

✅ Official certification qualification escort: with 3 Hong Kong government certified licensed secretarial firms, a U.S. branch and a self-employed Hong Kong accounting firm, and at the same time is the vice president of the Shenzhen Agency Bookkeeping Association, etc., to ensure that the service is fully compliant and reliable.

The four core advantages of Enterprise Caiying's overseas company registration service:

🔹 1. A team of experts to guide you throughout the process

Our team of nearly 400 professionals consists of senior lawyers, accountants, tax accountants and cross-border business consultants. They are well versed in international regulations, handle thousands of high-end cases annually, and can provide optimal customized solutions from structural design to on-the-ground implementation.

🔹 2. digitally empowered, smart and efficient

We have spent 20 million RMB to research and develop our own digital system "Echobo", which realizes process standardization and progress visualization. The integration of AI intelligent analysis can provide quick insight into demand and assist in generating solutions, making complex affairs clear, transparent and efficient.

🔹 3. Eco-links, extra value

We connect over 500,000+ entrepreneurs with domestic and international associations. By regularly organizing cross-border salons, tax law seminars and other activities, we not only solve registration problems, but are also committed to linking resources and creating business opportunities for you.

🔹 4. Full-cycle accompaniment for worry-free sailing

Our services go beyond "successful registration". We provide a full life cycle of services from early consultation, mid-term implementation, to late financial and tax declaration, annual audit and maintenance, and compliance consulting, to become your long-term and stable partner for overseas expansion.