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Shopee opens 16th distribution center in Brazil

Shopee recently announced the official opening of its 16th distribution center in Brazil, according to the company. After building a new distribution center in Itajaí, Santa Catarina, in November 2025, Shopee opened a new distribution center with a fulfillment model in the metropolitan area of Goiânia, the capital of Goiás state.

Shopee said the project will enhance its logistics capabilities in Brazil's central and western regions and is expected to shorten the delivery timeframe for local consumers by about 50%, while creating more than 500 direct and indirect jobs is expected. The new distribution center adopts a multi-category operation model, covering fashion, beauty, technology and other product categories.

This is Shopee's second distribution center in the state of Goiás and the first fulfillment distribution center in the state, concentrating on warehousing, picking, and order shipment.

The facility further complements Shopee's local logistics network, which now has four logistics hubs and more than 100 Shopee service locations in Goiás. According to the data, Goiás is now the sixth state with the highest number of active sellers on the Shopee platform.

For platform sellers, the fulfillment model helps to reduce logistics costs, enhance scale effects, and strengthen merchants' market competitiveness by centralizing operational processes.

With the opening of this center, Shopee has increased the number of fulfillment distribution centers in Brazil to three, with the other two located in the states of São Paulo and Pernambuco.

In addition to fulfillment centers, Shopee operates 13 cross-docking centers in Brazil and has deployed more than 200 logistics hubs across the country. The expansion of the logistics network is a key focus of Shopee's ongoing strategy in Brazil. Over the past year, Shopee has also expanded the reach of its next-day delivery service, which is now available in more than 75 cities in the metropolitan areas of Belo Horizonte, São Paulo and Rio de Janeiro.

Shopee's average delivery time in Brazil was more than two days shorter in the second quarter of 2025 compared to the same period in 2024, according to Shopee data. Meanwhile, the Brazilian baby and children's products market continues to grow steadily. According to the latest retail monitoring data released by market research firm Circana in November 2025, between November 2024 and October 2025, the Brazilian baby products industry saw a year-on-year increase of 10% in sales and 9% in volume, with average prices remaining stable and maintaining double-digit growth for the third consecutive year.

The monitor covers more than 3,700 stores nationwide, accounting for approximately 80% of retail sales of baby durables in the categories of baby strollers, car seats, cribs and other products related to safety and comfort, with data sourced from 13 major Brazilian retail chains.

According to the data, the market growth is closely related to consumers' increased interest in travel and safety products for infants and toddlers. Sales of "mobility" products, such as car seats and strollers, grew by 141 TP3T, while "mobile furniture" products, including dining chairs and travel cribs, grew by 231 TP3T.

In contrast, food-related products grew by only 1% in the 12 months to October 2025, a relatively flat performance. The report also notes that the industry is highly concentrated, with the top 12 manufacturers accounting for more than 80% of the country's retail sales, with major brands including Galzerano, Burigotto, Maxi Baby, Philips and Lilet.

Despite the strong emotional attributes of baby products, the share of licensed products in the overall market is still low, only about 2% and down 24% from 2024, indicating that the segment still faces certain challenges.

Therefore, today, we are going to share Brazil's business environment, favorable policies, and the benefits of registering a Brazilian company, as well as the types of Brazilian companies and tax rates, in order to provide professional support for cross-border sellers who plan to register a Brazilian company, or those who already have a Brazilian company.

01 Doing Business in Brazil

What are the benefits of Brazil's foreign investment climate for registering a Brazilian company?

In recent years, the Brazilian government has taken a number of measures to improve the business environment and attract the inflow of foreign investment.

The Brazilian Investment Promotion Agency (Apex-Brasil) actively promotes the entry of foreign investors into the Brazilian market with various policy incentives, including tax incentives, simplified approval procedures, and investment subsidies.

However, despite the fact that Brazil shows great potential for investment in a number of areas, there are still a number of potential risks that foreign companies need to deal with when operating in the country.

First, Brazil has a complex tax system. Brazilian taxation involves three levels of federal, state and municipal taxes, and there are significant differences in tax rates and tax requirements between states and municipalities, resulting in higher compliance costs for companies.

Second, Brazil's laws and regulations are lengthy, with more administrative approvals and legal requirements, especially when it comes to environmental protection, labor regulations, and foreign exchange controls.

In addition, the Brazilian economy is highly cyclical, with high inflation and volatile financial markets.

Historically, Brazil's high inflation rate, currency devaluation and high interest rates have posed serious financial risks to foreign companies.

Although the Brazilian government has stabilized the economy to a certain extent in recent years through macroeconomic regulation policies, changes in the global economic situation may still have a greater impact on the Brazilian economy.

Finally, Brazil's infrastructure development, although gradually improving, is still inadequate in some areas. Especially in the interior, roads, ports, airports and other infrastructure are relatively poor, which may affect the efficiency of supply chains and logistics costs for enterprises.

If you need to register Shenzhen company / Guangzhou company / Shanghai company / Hangzhou company / Beijing company / Hong Kong company / Hainan company and other domestic company registration of related business services, but also to provide U.S. companies / Canadian companies / Mexican companies / Brazilian companies / U.K. companies / France / New Zealand companies / Japan / / Singapore companies / Thai companies / Vietnamese companies / Malaysian companies, and other foreign companies Registered related business services, company annual review / bookkeeping tax / payment of MPF / change information / bank account / ODI record / cross-border e-commerce run on behalf of the operation of the enterprise one-stop service, you can add my WeChat (phone with V: 13045886252) at any time to consult the ↓↓↓ 

02 Why incorporate a Brazilian company? What are the benefits?

Let's start with what are the benefits of registering a Brazilian company and why you need to register a local company to sail to Brazil.

1) Product Certification

Brazil has a strict certification system for imported products in order to maintain market order and protect consumer rights, and any uncertified products are at risk of being seized.

So what is the inevitable relationship between a Brazilian local company and product certification? Maybe you don't know, there is a mandatory condition before doing product certification, that is, you need a Brazilian company as a licensee in order to do the certification, so many sellers will be stuck in this step.

(2) Tax self-declaration

Brazil is a country with a complex and varied tax system, which has many types of taxes.

For companies, understanding and mastering tax filing is a key step to successfully entering Brazil.

Currently, Brazilian local companies are adopting the self-declaration model in terms of tax payment, which means that sellers can reduce their operating costs and increase their profit margins by reasonably planning their taxes, otherwise, it may give you a big headache in terms of the amount of tax payment.

3）No need to prove the flow of water in the store and be able to open full

If you are a new seller, only cross-border store, you must provide the relevant mainstream platform (single platform single store) in the past 6 months the average monthly water flow of more than 5000 U.S. dollars to prove in order to be stationed, this is a mandatory condition, otherwise you will not be able to carry out your business blueprint.

Secondly, having a local Brazilian company that can open full warehouses has two major advantages.

Product Flow:After opening the FULL warehouse, the product page will have a "green FULL mark", the traffic and ranking of the product link will be significantly improved, and the weight of the store will be higher. Especially during the promotion activities, FULL warehouse products will get more exposure.

Logistics:The use of FULL warehouse can reduce the tediousness of logistics operations, shipping directly from the official warehouse, and ensure that orders are processed within 24 hours, according to the buyer's address to control the product delivery in 1-3 working days.

If you need to register Shenzhen company / Guangzhou company / Shanghai company / Hangzhou company / Beijing company / Hong Kong company / Hainan company and other domestic company registration of related business services, but also to provide U.S. companies / Canadian companies / Mexican companies / Brazilian companies / U.K. companies / France / New Zealand companies / Japan / / Singapore companies / Thai companies / Vietnamese companies / Malaysian companies, and other foreign companies Registered related business services, company annual review / bookkeeping tax / payment of MPF / change information / bank account / ODI record / cross-border e-commerce run on behalf of the operation of the enterprise one-stop service, you can add my WeChat (phone with V: 13045886252) at any time to consult the ↓↓↓ 

03 BrazilForms of incorporation of companies

Enterprises can choose from the following three forms of registration depending on their situation:

1) Local wholly owned company (simple and fast timeframe)

Registration time: usually about 3-4 weeks;

Registered capital: unlimited capital injection, no need for paid-in capital;

Advantages of registration: local account opening, simple process, speed;

Requirements for registration: Brazilian/permanent resident/blue card holder as legal representative and 100% shareholding.

2) Foreign holding company (compliance holding preferred) 

Registration time: 1-3 months;

Advantage of registration: foreign enterprise control, platform entry is more compliant.

Registration Requirements: 99% foreign shareholding + 1% shareholding by Brazilian legal representative / 100% foreign shareholding;

Registered capital: unlimited registered capital, no need for paid-in. (Except for specific industries or the need to apply for import and export quota at a later stage)

3) Investment immigration companies (long-term layout, safe and controllable)

Registration time: about 3-7 months;

Advantage of registration: you can get permanent residence, the legal representative is your own person, compliance and security;

Registered Capital: Paid-up capital is required, with a minimum of R$150,000 paid-up capital (but with 10 registered Brazilian employees) or a one-time investment of more than R$500,000;

Registration requirements: first find a Brazilian to be the company's legal representative to register the company, then Chinese people for investment immigration visa, get the identity of the legal representative of the company changed to Brazil.

How to choose the type of company registration?

If you are initially testing the waters of the Brazilian market, you can choose a local wholly-owned company; if you need foreign control and emphasize compliance, it is recommended that you choose a foreign holding company; if you plan for long-term development and want the legal representative to take control of the company on his or her own, an investment immigration company is more appropriate and safer.

If you need to register Shenzhen company / Guangzhou company / Shanghai company / Hangzhou company / Beijing company / Hong Kong company / Hainan company and other domestic company registration of related business services, but also to provide U.S. companies / Canadian companies / Mexican companies / Brazilian companies / U.K. companies / France / New Zealand companies / Japan / / Singapore companies / Thai companies / Vietnamese companies / Malaysian companies, and other foreign companies Registered related business services, company annual review / bookkeeping tax / payment of MPF / change information / bank account / ODI record / cross-border e-commerce run on behalf of the operation of the enterprise one-stop service, you can add my WeChat (phone with V: 13045886252) at any time to consult the ↓↓↓ 

04 Brazilian company registration process

1) Name verification: company name search.

(2) Drafting the articles of incorporation: the articles include the name of the company, scope of business, registered address, shareholder information, and so on.

(3) Preparation of information: Prepare the relevant personal information of shareholders and directors in advance.

4) Apply for a Tax ID: Apply for a Corporate Tax ID (CNPJ) and Shareholder Tax ID (CPF) from the tax office to complete the tax registration.

5) Submission of documents: Articles of Association, information on shareholders and directors, and tax registration are submitted to the Board of Trade for registration.

6) Obtain a company registration number (NIRE) and business license (CNPJ).

7) Registration time: the whole process takes about 1 month.

05 How are Brazilian companies taxed?

How does a Brazilian company choose the method of tax calculation? There are currently three types of tax calculation methods.

(1) Simples Nacional (Simplified Taxation Act)

Created specifically for small and micro businesses with annual revenues up to $4.8 million, the tax system pays a single tax (DAS) based on the type of business, which includes federal, state and municipal taxes.

The simplified tax method uses a progressive form of taxation, taxed as a percentage of a business's gross receipts, usually between 4% and 19%, and is paid on a monthly basis.

Simplified tax system tax rate table / Image from the Internet

The tax system has certain limitations - it is not available to companies with annual revenues of more than R$4.8 million, to foreign companies, and to some companies belonging to specific industries (finance, transportation, electricity, importers of cars and motorcycles, etc.).

(2) Lucro Presumido (imputed profit method)

The tax system is based on corporate income and estimated profit margins to calculate taxable income, which is then used to calculate the income tax (IRPJ) and the net profit social contribution charge (CSLL).

In estimating profits, taxable income is 81 TP3T of the business's gross receipts from the sale of goods in the case of a business that sells goods, or 321 TP3T of service receipts in the case of a business that provides services.

In addition, companies that choose the imputed profits method of taxation are subject to income tax (PIS rate of 0.651 TP3T and COFINS rate of 31 TP3T), which is calculated on a cumulative basis, and the tax base for this method is gross business income, with no credit against the tax base for the company's related costs and expenses.

The imputed profits method is subject to certain limitations, such as the exclusion of companies with annual revenues exceeding R$78 million and financial institutions from the use of the tax system.

3) Lucro Real Profit Method

The tax regime applies to businesses with annual revenues exceeding R$78 million or those that want to keep precise records of income and expenses, detailed accounting of costs and expenses, and have requirements for completeness and accuracy of financial records.

The Actual Profit Method requires a business to accurately record revenues and expenses to calculate net profit, deduct tax-exempt income through actual profit, and add non-deductible income tax expenses to calculate the business's taxable income.

If you plan to register Shenzhen company / Guangzhou company / Shanghai company / Hangzhou company / Beijing company / Hong Kong company / Hainan company and other domestic company registration of related corporate services, but also to provide the United States company / Canadian company / Mexican company / Brazilian company / United Kingdom company / French company / New Zealand company / Japanese company / / Singapore company / Thailand company / Vietnam company / Malaysia company and other foreign company Registered related business services, company annual review / bookkeeping tax / payment of MPF / change information / bank account / ODI filing / cross-border e-commerce to accompany the operation of the enterprise one-stop service, etc. can be found in the enterprise CaiYing Group for, welcome to consult me (WeChat with the same number: 13045886252), or [Scan the following two-dimensional code] to match your needs, there will be a professional tax consultant to communicate with you in detail ↓↓↓↓  

06 Why choose Enterprise Caiying Group to cooperate?

🏆 More than just registration, we are your "strategic architect" and "resource engine" for going overseas.

Since its establishment in 2015, Enterprise Caiying Group has accompanied the growth of more than 100,000 enterprises. With the mission of "becoming a full-cycle partner of enterprise growth", we focus on providing one-stop solutions of "top-level architecture design + global compliance landing + long-term resource empowerment" for enterprises going overseas.

Our bottom line comes from the accumulation of ten years of deep cultivation and a full range of service ecology:

✅ Global Network and Localized Delivery: Physical branches are set up in Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Hong Kong and the United States, with services covering Asia, Europe, and the Americas, realizing efficient cross-regional collaboration.

✅ Full license qualification escort: 3 major Hong Kong secretarial company license + 1 self-owned Hong Kong accounting firm license + 1 U.S. branch license, hard core qualification strength escort.

✅ Digital Intelligent System Empowerment: invested over 25 million in self-researching intelligent management platform to achieve process standardization, automation and visualization, and build customer portrait through AI to improve decision-making efficiency.

✅ Powerful resource linking ecology: linking over 500,000 entrepreneurial resources with more than 100 business associations at home and abroad, creating business linking value through cross-border salons, seminars, study tours and other activities.

From the case of registering an overseas company, we see the core delivery capability of Enterprise Caiying:

1️⃣ In-depth diagnosis and customized structure design: We are not only executors, but also consultants. Each case begins with an in-depth analysis of the client's business, regulatory and long-term goals, and the design of a customized structure, such as "BVI-Cayman-Hong Kong", that combines risk isolation, tax optimization and financing compliance.

2️⃣ Pragmatic strategy to overcome the "difficult account opening": in the face of the complex structure of the account opening problems, we use the "network banking fast start + long-term optimization of the physical bank" combination of strategies, with a wealth of banking channels and pre-qualification experience, to ensure that the funding channel is smooth.

3️⃣ "Company + Identity" integrated planning: when enterprises go overseas, the key lies in people. We deeply integrate the identity planning of Hong Kong talents and senior talents with the company structure and operation traces to provide a complete program of "internal and external cultivation".

4️⃣ Full-Cycle Transparent Project Management: Eliminate information anxiety through exclusive service groups, clear timelines and regular progress synchronization to keep clients in control throughout the entire process.

Going overseas is a systematic project that requires professional escort. Choosing a partner who understands both international rules and the needs of Chinese enterprises will enable you to make a more stable start and go farther on the road to the sea.

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Image source: some of the image material in this article from the network, such as copyright issues, please contact us to replace the deletion of processing.

Information reference: The content of this article is synthesized from the internal materials of Enterprise Caiying and relevant public network information.

Content Editor: This article was edited and designed by the Operations Department of the Enterprise Caiying Group.

Warm reminder: The relevant policies, conditions, time limits, fees and other information described in this article may be subject to dynamic adjustments, please refer to the latest official announcements or the actual application of the specific circumstances prevail.