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跨境电商圈正在经历一场“合规风暴”。2026年1月1日,新的《中华人民共和国增值税法》正式实施,打破了行业长期存在的“缓冲期”保护。
据权威税务机构分析,新规带来的一般纳税人即时认定和销售额回溯机制两大调整,正在将合规压力瞬间传递到每一位跨境卖家的账本上。
新法冲击,跨境卖家的集体困境
跨境电商圈近期弥漫着一股紧张气氛。随着2026年新增值税法的正式施行,原本在税收边缘游走的诸多做法,正面临前所未有的挑战。
“上周我们核算了年度销售额,发现已经超过500万红线。按照新规,我们立即成为了一般纳税人,而之前规划的缓冲期完全不存在了。”一位主营家居用品的亚马逊卖家无奈表示。
国家税务总局数据显示,全国跨境电商综合试验区数量已达165个,覆盖31个省份。在这些试验区内的数百万卖家中,年销售额接近500万红线的占比高达三成。
这意味着,新税法调整将直接影响一大批正在成长中的跨境电商企业。

01 对比解析,新旧法规的三大核心差异
新旧增值税法在跨境电商领域的差异主要体现在三个方面。理解这些差异,是制定应对策略的基础。
1)一般纳税人认定标准变化:旧法规下,年销售额超过500万元后,卖家有近一个月的“缓冲期”来调整业务和财务安排。而新规则规定,销售额一旦在当期超过红线,一般纳税人生效之日为超标当期1日,不再是以前的“次月生效”!。
2)销售额回溯机制调整:以往税务稽查发现的隐瞒收入,通常计入调整当期。新法规要求将所有调整的销售额追溯至原始业务发生期。这一变化意味着,对历史收入进行补税时,可能面临更高税率和滞纳金。
3)核算周期计算方式:旧法允许卖家通过暂停营业来“重置”12个月的累计销售额。新法则规定,无论是否有销售收入,连续12个月或四个季度都被计入核算周期。
【增值税法】九大变化精简大白话解读
State Administration of Taxation Announcement No. 2 of 2026:
① Maintain the previous rolling 12-month or 4-quarter standard for calculating whether cumulative sales revenue exceeds $5 million.
② The sales adjusted by the taxpayer due to self-supplementation or correction, wind control verification, and audit investigation shall be credited to [sales in the corresponding tax period] according to the time of occurrence of the tax obligation.
(iii) Those exceeding 5 million are required to register as general taxpayers within the next month's tax filing deadline (small-scale taxpayers have to pay attention to their income from time to time, and those exceeding the standard in the middle of the quarter can no longer wait for the quarterly filing before registering).
④ Key point! The effective date for general taxpayers is the 1st day of the period in which the required standard is exceeded (i.e., if the standard is exceeded mid-quarter, the tax is calculated at 13% for the month in which it is exceeded! (No more waiting for quarterly filing before upgrading the general taxpayer).
⑤ If a general taxpayer is registered, the effective date of the general taxpayer is the 1st day of the period in which the registration is made (there is no next-month effective date! Only effective on the 1st of the current month!) The effective date of the general taxpayer registration is the 1st day of the period in which the registration is made (there is no next month effective date!
⑥ If the effective date has been declared as a small-scale taxpayer for VAT, the taxpayer shall correct the declaration on a period-by-period basis according to the general taxpayer (late registration as a general taxpayer? No matter, correct and pay 13% VAT from the month of exceeding as general taxpayer).
(vii) Highlights! Taxpayers for the fourth quarter of 2025 or December tax period small-scale taxpayers VAT declaration, annual VAT sales exceed the prescribed standards, the effective date of the general taxpayer for January 1, 2026 (the last quarter of 25 years exceeded the 5 million, do not worry, but also in accordance with the old method from January 2026 will be recognized as a general taxpayer).
⑧ Highlights! Due to self-supplementation or correction, wind control verification, audit checks and other adjustments to the sales of 2025 and before the tax period, the annual assessable value-added tax sales in excess of the required standard, the effective date of the general taxpayer is not earlier than January 1, 2026 (26 years ago, omitted to declare and has exceeded the 5 million how to do? (Don't worry, the previous corrections are still on a small scale, but those after 2026 will have to pay 13% VAT back as a general taxpayer).
⑨ 停止一般纳税人辅导期管理要求。如果你遇到企业税务的合规问题,可以参考企财盈集团的税务合规产品套餐一来解决税务合规或者疑难账务处理等,可以随时咨询(微信同号:13045886252)▼▼▼

02 影响剖析,跨境卖家的三重压力
新税法对跨境卖家形成三重压力,每一重都直接冲击企业的利润空间和运营模式。利润空间的直接挤压是最直观的影响。跨境电商卖家从小规模纳税人转为一般纳税人后,税率将从1%或3%跃升至6%或13%。
若无法从供应商处获取合规的增值税专用发票用于进项抵扣,税负将大幅增加。
一位税务专家指出:“过去为了节省成本选择‘不开票’供应商的模式,在新规下将直接吞噬企业利润。”财务核算与数据匹配的复杂性增加是第二重压力。
跨境电商平台向税务部门报送的数据通常是包含退款、税费在内的“毛收入”,而国内税务申报需要基于“净收入”计算。
这种数据口径差异可能导致卖家错误触发一般纳税人标准,或面临税务核算不一致的风险。历史合规风险的集中暴露则是时刻警醒着卖家。
新税法中的回溯机制使过去任何未申报收入都可能成为“定时炸弹”。一家中型跨境电商业主坦言:“我们现在最担心的是一两年前那些通过个人账户收的款项,按照新规如果被查出来,不仅要补缴税款,还要按当时的税率计算,成本太高了。”

03 应对策略,跨境电商的四步生存攻略
面对新税法带来的挑战,跨境卖家可采取四步策略有效应对:
第一步:立即自查,建立动态监控系统。卖家应立即复核过去连续12个月或四个季度的累计收入,准确判断是否接近500万红线。
建议使用专业财务软件或ERP工具,设置销售额预警功能,对达标风险提前预警。可以考虑每月、每季度固定时间进行收入核算,避免被动。
第二步:彻底升级供应链合规体系。逐一审核主要供应商资质,确保他们能开具合规的增值税专用发票。在采购合同中明确税务条款,将开票类型、税率、时点等要求写入合同,并将税务成本纳入采购决策。
一位行业资深人士建议:“现在必须把供应链的税务合规作为核心考量,而不只是价格和质量。”
第三步:构建全面规范的账务体系。确保业务流、合同流、发票流和资金流“四流合一”,这是应对税务核查的基础。停止使用个人账户收款、隐匿收入、随意拆分主体等高风险操作。
第四步:积极研究利用优惠政策。深入理解跨境电商出口相关的免税、退税政策,如“9810”海外仓模式。将合规成本转化为长期竞争优势,而非简单视为负担。
税务合规已成为全球常态化发展,不仅仅是在国内,欧洲增值税体系近两年监管力度飞升,从最近大批意大利税号被查导致失效可以看出来,合规才是企业长久发展的可持续力量。

1) Supply chain reshaping: from price-oriented to tax-health-oriented
The financial director of a cross-border apparel company in Guangzhou has made a calculation: if you only consider the purchase unit price and ignore the tax compliance of the supplier, you may not be able to obtain a compliant input invoice and pay more VAT, and the actual cost will be higher by 3-5 percentage points.
After 2026, supplier selection criteria will have to be weighted towards "tax compliance". Sellers are advised to initiate supplier screening immediately to ensure that all purchases can be invoiced with VAT compliance.
2) Pricing strategy adjustment: tax costs must be internalized
Hangzhou, a home furnishing category hypermarket has adjusted its pricing model in advance: "We have fully internalized the cost of VAT into our product pricing, which may affect competitiveness in the short term, but avoids tax risks in the long term."
With the new law in place, price wars will have to consider tax compliance costs. Business models that appear to be low-priced but fail to provide tax compliance credentials will be unsustainable.
3) Overseas warehouse tax treatment needs to be clarified to avoid double taxation
Mr. W, a seller on the European site, shared his experience, "We have re-planned our logistic path to ensure that the tax treatment in each step meets the requirements of the new law. Especially the movement of goods in overseas warehouses now requires clearer documentation on tax handling."
There is also a children's clothing e-commerce enterprise that moved to Guangzhou from a mainland city, which is a real customer case of our Enterprise Caiying, selling through Amazon and TIKTOK platforms, with an annual turnover in the order of ten million dollars.
Although the enterprise is profitable, there are hidden problems in fiscal compliance for a long time - the store operates as a domestic individual household, borrowing the name of another person to register, and it is difficult for the actual operator to dock the tax verification, while there is a large number of lack of cost tickets in the business, and the tax risk is increasingly prominent.
Despite the busy business and cross-regional operations, the core decision makers of the enterprise have a clear understanding of compliance and tax security.
They are eager to systematically avoid risks and control the tax burden, and look forward to a professional and efficient team to help cope with all kinds of unexpected financial and tax problems, so they find us to cooperate with Enterprise Caiying.
This cooperation not only solves the momentary needs, but also reflects the deeper needs of cross-border e-commerce enterprises for professional financial and tax accompaniment in the new economic environment - what they need is not only the program, but also the reliable experts and the support that can be landed, which is exactly the value of the service that we, Enterprise Caiyin Group, continue to build.
If you plan to register a U.S. company/Singapore company/Japanese company/Thailand company/Malaysia company/Canada company/Mexico company/Brazil company/Britain company/France company/New Zealand company/Japanese company/Singapore company/Vietnamese company/Indonesia company/Dubai company and other foreign companies registered in the relevant business and financial services, or plan to register a Hong Kong company/Shenzhen company/ Guangzhou company / Shanghai company / Hangzhou company / Beijing company / Hainan company and other domestic companies registered business services, the company's annual audit audit / bookkeeping tax / payment of MPF / change of information / bank account / ODI record / BVI registration / tax compliance / cross-border e-commerce accompanied by running on behalf of the operation of the enterprise one-stop service, you can add my WeChat (phone with V: 13045886252) at any time to consult ↓↓ ↓

05 A real case of tax compliance for the Enterprise Finance Group

06 选择企财盈集团长期合作
🏆 为什么选择企财盈?--More than bookkeeping and tax preparation, we are your "tax architect" and "risk prevention and control expert".
企财盈自成立以来,已陪伴30万+企业成长。我们始终以“赋能每一个创业梦想”为使命,专注于为中小企业及创业者提供“痛点诊断+合规架构+税负优化+持续陪伴”的一站式财税解决方案。
Our professionalism stems from deep industry experience and full-service support:
✅ Know business, know more about risk: we go deep into the operating scenarios of different industries, diagnose the pain points of finance and taxation from the business flow, and provide landable compliance transformation programs.
✅ Full License Qualification Guarantee: With the professional qualification of CPA firm, the team is composed of senior tax accountants and accountants to ensure the legal compliance of the program.
✅ One-stop solution: transform high-frequency pain points (e.g. lack of tickets, social security, public-to-private transfers) into standardized product modules, balancing efficiency and customization.
✅ Long-term accompanying service: not only solving the current problems, but also focusing on the financial and tax planning in the growth cycle of the enterprise, helping sustainable development.
🔍 Our service logic: from "Risk Identification" to "Architecture Reinvention".
In-depth diagnosis: not only look at the statement, more in-depth business flow, contract flow, capital flow, locate the root cause of risk.
方案对比:坚持“数据说话”,清晰呈现不同路径下的税负、风险与成本,助力客户理性决策。全程透明:费用、流程、周期主动说明,让客户全程安心、全程掌控。
长期适配:根据企业发展阶段与未来规划,提供可扩展、可持续的财税架构建议。 财税合规不是成本,而是企业行稳致远的“安全带”与“加速器”。
选择一个既懂政策、又懂业务的合作伙伴,能让您的企业在合规道路上走得更加从容、更有底气。

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