On August 1, 2026, Meitiao’s Brazilian marketplace began enforcing the Split Payment system. This new regulation caught many Chinese sellers preparing to enter the Brazilian market off guard—in the past, Chinese sellers received payments through Meitiao’s cross-border stores, and after the funds entered the platform’s account, the entire amount was settled into a third-party payment tool; Under the new regulations, in accordance with Brazilian tax law, the platform automatically splits the sales revenue from each order into two parts—”product sales” and ”service fees”—which are settled separately and taxed separately. This means that sellers who have not linked a local Brazilian CPF/CNPJ tax ID and a local bank account will face the dual dilemma of either ”not receiving their funds” or ”accounting discrepancies.”

The policy context behind the new regulations is the e-commerce tax reform implemented by the Brazilian Federal Revenue Service (Receita Federal): Starting in 2026, Brazil will require all sellers on e-commerce platforms to achieve ”real-time transaction synchronization”—meaning that for each order, the sale of goods, service fees, shipping costs, and taxes must be strictly separated by contractual party, with each party filing taxes separately at the corresponding tax rate. This represents a key upgrade from ”formal invoice management” to ”substantive tax linkage.”

For Chinese sellers planning to enter the Brazilian Mercado Libre market, this is not only an expansion of the ”compliance foundation” but also a fundamental shift in their ”business model”: sellers without their own CPF/CNPJ and a local bank account will be unable to enter the main arena of the Brazilian site.

Qicaiying Group specializes in providing domestic and international company registration services in Shenzhen, Guangzhou, Shanghai, Beijing, Hangzhou, Hong Kong, the United States, Japan, South Korea, Southeast Asia, Singapore, the British Virgin Islands (BVI), the Cayman Islands, and other locations, as well as corporate annual review and auditing, bookkeeping and tax filing, tax compliance, information updates, bank account opening, ODI filing, FDI filing, and other corporate services; Hong Kong identity application, renewal, and permanent residency services; Singapore EP application services; and cross-border e-commerce support and managed operations—all as part of our one-stop service. If you have any needs or are interested, please feel free to contact me at any time (Consultation Hotline: 18676749275; add me on WeChat: Qicaiyingjituan).

I. Split Payments: Breaking Down the Three-Part ”Product + Service + Logistics” Settlement Process

The essence of split payment is to break down the payment amount for an order based on the contractual structure—specifically, ”who is the seller,” ”who is the service provider,” and ”who is the logistics provider.” In its application on the Brazilian MercadoLibre platform, the specific breakdown logic is as follows:

The total payment for an order = Sales Proceeds (Seller Payment) + Service Fee (Platform Fee, withheld by the platform) + Logistics Fee (withheld by the platform) + Taxes (IVA, withheld by the platform).

Specifically:

• Sales Proceeds: The platform calculates the net settlement of the seller’s sales revenue based on Brazil’s combined tax rates for IRPJ, CSL, PIS, COFINS, ISS, and other applicable taxes.
• service fee: Transaction commissions, advertising fees, and other charges collected by the Meike Duo platform are considered service revenue for the platform, and the platform is responsible for paying taxes on them independently.
• logistics costs: The costs associated with local delivery (Mercado Envios, Meike Duo's in-house logistics service) are accounted for independently by the logistics service provider (which may be a subsidiary of the platform or a local delivery provider).
• Taxes and Fees: Taxes such as IVA (Tax on the Circulation of Goods and Services, similar to VAT) and ICMS (Tax on the Circulation of Goods), calculated in accordance with Brazilian tax law, are withheld by the platform and remitted to the tax authorities.

This means that the simple logic of ”single-payment settlement” in the past has evolved into the complex structure of ”four-stage account allocation.” For Chinese sellers, the most direct impact is:

1. Changes to the sales proceeds settlement process—Previously, funds were withdrawn directly from the platform account via third-party payment tools such as PaiAnying or Wanlihui; now, they must first be deposited into a local Brazilian bank account and then repatriated to China through the standard foreign exchange declaration process.

2. Sellers must integrate with Brazil’s local tax reporting systems (such as SPED, ECF, and GIA electronic ledgers), which significantly raises the bar for accounting capabilities.

3. Greater scope for optimizing the overall tax burden—separating sales proceeds from service fees allows sellers to maintain separate ledgers for income tax on product sales and service fees.

II. CPF/CNPJ: The ”Identification Credentials” for Segregated Account Payments”

CPF and CNPJ are two types of tax identification numbers in Brazil:

• CPF (Cadastro de Pessoas Físicas): Individual Taxpayer Identification Number (ITIN), which corresponds to a Chinese ID number. All individuals in Brazil (including foreigners residing in Brazil) must have a CPF to open a bank account, file tax returns, enter into contracts, and perform other similar activities in Brazil.
• CNPJ (National Register of Legal Entities): Corporate Tax Registration Number, which corresponds to China's Unified Social Credit Code. Any company registered in Brazil or any branch established in Brazil by a foreign company must have a CNPJ.

Meike Duo’s Brazil site requires sellers to link their CPF/CNPJ for revenue sharing payments. Specific scenarios:

• private seller: By linking a CPF, you can process individual sales; this is suitable for small-scale cross-border online store sellers.
• Corporate Sellers: By linking a CNPJ, you can handle corporate sales; this is suitable for medium- to large-sized sellers with a fully established corporate structure.

CPF Application Process (for Foreigners): Apply for a CPF at a Brazilian embassy or consulate abroad (including Brazilian consulates in Beijing, Shanghai, Guangzhou, Hong Kong, and Chengdu, China), or apply in person at the Receita Federal or Banco do Brasil/Caixa Econômica after arriving in Brazil. The processing time is 2–6 weeks, and the fee is approximately 500–1,500 RMB.

CNPJ Registration Process (Foreign Companies): Establish a representative office (Escritório de Representação), branch (Filial), or wholly-owned subsidiary (Subsidiária Integral) in Brazil, and register with the Receita Federal and the Chamber of Commerce. The entire process takes 8–16 weeks, with costs ranging from approximately 20,000 to 50,000 RMB (including fees for notarization, dual certification, and a local tax representative).

III. Local Bank Accounts: The ”Funds Channel” for Segregated Payments”

In addition to a CPF/CNPJ, you must also have a local bank account—sales proceeds from split payments are ultimately settled into this local account. Requirements for opening a local bank account:

• Personal Account (Linked to CPF): Major banks such as Banco do Brasil, Itaú, Bradesco, Santander, and Caixa Econômica Federal all allow foreigners to open accounts with a CPF. The minimum deposit requirement is typically 0–200 reais, but the account activity requirements (at least 1–2 transactions per month) are strict. Accounts can be opened either online via video or in person at a branch.

• Business Account (Linked to CNPJ): The legal representative must personally visit a Brazil branch office to complete the process; you will need a local Brazilian director, a tax ID card, a CNPJ certificate, articles of incorporation, and other documents. The account opening process takes 4–8 weeks.

For most Chinese sellers, the ”Brazilian legal entity + CNPJ + local business account” is the optimal combination for segregated payments—it establishes a complete compliance foundation in one go, ensuring that all four components of segregated payments (sales, services, logistics, and taxes) can flow through in compliance with regulations.

IV. São Paulo Mercado FULL Warehouse: Latin America’s Second Warehouse, Opening Simultaneously in August

Launching simultaneously with the split-payment feature is Meikeduo’s São Paulo FULL warehouse. São Paulo is Brazil’s economic hub and the largest shipping hub for Meikeduo’s Brazil site:

• Warehouse Location: Centrally located in the São Paulo metropolitan area, serving key consumer cities such as São Paulo, Rio de Janeiro, Belém, and Brasília.
• Nationwide Delivery Times: 2–3 days to major cities (including weekends); 4–7 days to Northeast Brazil.
• Eligibility Requirements: Must hold a CNPJ, have a local bank account, have an initial inventory of at least 30 SKUs, and meet the IPI score threshold.
• Traffic Weighting: Products in the FULL warehouse are eligible for a ”Prime” badge similar to Amazon FBA, and their conversion rates are significantly higher than those of cross-border direct shipping.

The core significance of the Brazil FULL warehouse is to ”replicate the Mexican experience”—Mercado Libre’s local warehouse + FULL system in Mexico has already proven to increase average order value by 30–501 TP3T and reduce return rates. Following the launch of the Brazil FULL warehouse, it is expected to attract 1,000–2,000 Chinese sellers by Q4 2026.

V. Compliance-Based Market Entry Path: A Complete Closed-Loop Process from Cross-Border Stores to Local Stores + Revenue Sharing Payments

Phase 1: Cross-border Store Launch (0–3 months). Test basic sales in the cross-border store and increase monthly GMV to over $5,000. However, please note that the revenue-sharing payment policy will also apply to cross-border stores starting in August—cross-border store sellers must link their CPF (Individual Tax ID) and a local Brazilian bank account.

Step 2: Setting Up a CPF and Local Bank Account (Simultaneously). Apply for a CPF and open a personal bank account. This step can be completed within China via a video account opening process facilitated by the Brazilian Consulate and a partner bank, without the need to travel to Brazil.

Phase 3: CNPJ + Corporate Account Upgrade (March–June). When a cross-border store’s average monthly GMV exceeds $30,000, it is recommended to transition to a corporate structure—registering a Brazilian subsidiary (Ltda or S.A.), obtaining a CNPJ, and opening a corporate bank account. This step typically requires the legal representative to visit a physical location in Brazil to complete the process, but the preliminary preparations (registration application, drafting of articles of incorporation, and tax registration) can be handled remotely through a law firm in China.

Phase 4: Set up a FULL warehouse in São Paulo (June–December). After obtaining your CNPJ, submit a FULL warehouse application to Mercado Libre. Stock the warehouse with an initial inventory of at least 30 SKUs to enjoy the full ecosystem, including a local store, FULL warehouse, and CBT PRO (or similar benefits).

Qicaiying Group has local partner law firms, bank account opening agents, and tax service partners in Brazil, enabling it to provide Chinese sellers with a one-stop service that includes Brazilian company registration, CNPJ application, CPF registration, local bank account opening, Meituan local store application, and setup in a full-service warehouse in São Paulo. The implementation of segregated account payments in August is just the beginning of Brazil’s compliance upgrades. Over the next 12–24 months, additional tax coordination measures, cross-border data synchronization requirements, and localized compliance regulations will be introduced—establishing a solid compliance foundation from the start is far less costly than addressing issues retroactively. Consultation Hotline: 18676749275. Add WeChat: Qicaiyingjituan.