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The previous article has detailed the process of Noon platform seller's entry, which is the “first barrier” to enter the Middle East e-commerce market. If you want to operate on Noon platform for a long time, it is very important to choose the right mode of operation: what is the difference between the three modes of FBN, FBP and Global Store? Which one is suitable for newbies? Which one is more profitable? In this article, we will analyze the operation logic, cost structure, advantages and disadvantages, and application scenarios of each model to help you make the best choice according to your own situation.

First, FBN (Fulfilled by Noon): platform fulfillment mode, the preferred choice of saving and efficiency

Core of the model

The FBN model is similar to Amazon's FBA, where sellers need to prepare goods in advance to Noon's Customer Fulfillment Center (CFC). The Noon platform is responsible for inventory management, order shipment, customer inquiries, returns and after-sales service. Goods on the platform will be marked with the “noon Express” logo, customers can filter through the label, intuitively identify the “within 24 hours delivery” quality service.

Core costs

Base costs: FBN outgoing charges, monthly storage fees, commissions (fixed expenses)

Possible costs: long-term storage costs, warranty costs, miscellaneous costs, stock removal costs (depending on actual conditions)

Core Advantages

Traffic tilt: The platform gives traffic priority to FBN products, and products with the “noon Express” logo enjoy higher weight in search rankings and recommendations, and the conversion rate is 60% higher than that of ordinary products.

Fast delivery: same-day delivery for morning orders in Dubai and within 24 hours for other emirates, greatly enhancing the customer experience

Saving operation: Sellers don't need to worry about logistics and after-sales, they only need to complete the packaging of products and send them to the fulfillment center, and through the “Seller's Lab”, they can independently control the core operation links, such as shelves, pricing, and promotions.

potential disadvantage

Inventory risk: the need to prepare goods in advance, if the market demand is not judged correctly, you may face a backlog of inventory, resulting in increased warehousing costs and capital turnover difficulties

Higher costs: multiple costs involved, high threshold for initial investment (headway logistics, warehousing pre-positioning, etc.)

Payment and settlement rules: weekly settlement amount ≥ 1000 AED (AED) weekly settlement, less than the monthly settlement, there is a certain requirement for capital turnover

Applicable Sellers

Suitable for medium to large sellers and brand merchants with sufficient capital, stable supply chain, explosive products (such as electronics, beauty and other high-demand, high-turnover categories), as well as sellers who want to quickly increase market share in the Middle East and improve store weight and repurchase rate.

Warm tips: although the FBN model is good, but the inventory risk can not be ignored. Want to get FBN storage fee measurement tools and explosive selection suggestions? Scan the code to add WeChat jxhcyb or call 18148556832, we send you detailed information!

Second, FBP (Fulfilled by Partner): seller's own fulfillment, flexible and controllable options

Core of the model

FBP is a self-shipment model. Sellers are responsible for inventory management and order processing, and Noon only assists in transportation and delivery, which is suitable for merchants who want to control the supply chain.

Core costs

Pickup Cost: The cost of delivery from the seller's address to the Noon Fulfillment Center, based on the weight and size of the product and the method of pickup.

Direct Ship Fee: Ship directly from the seller, based on volumetric weight or actual weight (whichever is higher)

Commission: based on selling price and product category, varies by product

Other costs: special services or operations may incur additional costs

Core Advantages

Zero inventory pressure: no need to stock up in advance, no inventory backlog risk, more flexible capital flow

Flexible operation: support multi-platform synchronized sales, suitable for both other e-commerce channels at the same time merchants, but also suitable for the initial product testing

potential disadvantage

Slower timeframe: the delivery process is time-consuming, and the processing time for new sellers' orders is generally about 10 days, far less than the FBN model, which can easily lead to consumer chargebacks

Difficulty in obtaining traffic: No “Noon Express” logo on the front desk, relatively low exposure and conversion rate.

Applicable Sellers

It is suitable for small and medium-sized sellers with relatively little capital and weak risk resistance, start-up brands, and sellers who want to test market reactions and diversify risks with multi-platform operations.

Third, Global Store (NGS): FBP upgraded version, the new choice of domestic direct shipping

Core of the model

As the latest model launched by Noon, it can be regarded as an optimized version of FBP: sellers do not need to prepare goods in overseas warehouses, and the products will be shipped to the logistics warehouse in Guangzhou within 3 days after the order is issued, and Noon will be responsible for the subsequent transportation and delivery.

Key Entry Requirements

Unlimited categories, covering a wide range of product types

The number of SKUs in stock should reach 3000-5000, suitable for sellers with rich supply chain.

Provide the package size, weight and at least the first six digits of the customs code of the product to ensure compliance with customs clearance.

Core Advantages

Reduce the threshold of stocking: no need to layout overseas warehouses in advance, reduce capital consumption and inventory risk

Simplified process: domestic warehouse direct mode shortens the logistics chain, sellers only need to focus on the front-end order response

potential disadvantage

Higher requirements for SKU quantity, which may be difficult for small and medium-sized sellers to meet

As a new model, part of the process is still in the process of improvement, need to pay attention to the subsequent optimization of the dynamic

Applicable Sellers

Suitable for big sellers with strong supply chain advantages and rich products, as well as sellers who want to deeply bind to the platform and enjoy the support of platform resources.

Warm tips: Global Store mode requires 3,000-5,000 SKUs and is suitable for layaway sellers. Want to know the mode of the latest stationing policy and logistics details? Scan the code to add WeChat jxhcyb, we docking official investment manager!

We provide domestic (Shenzhen, Guangzhou, Shanghai, Beijing, Hangzhou, etc.) company registration, overseas (Hong Kong, the United States, Japan, the United Kingdom, Singapore, Thailand, Vietnam, etc.) company registration, Hong Kong identity application and renewal services, as well as covering the cross-border tax planning, shareholding structure design, compliance and risk control programs, and other full chain of corporate services.

There is a need to contact me at any time, Tel: 18148556832, WeChat: jxhcyb (can be added by direct search) or scan the following two-dimensional code to add

IV. Recommendations for model selection: no best, only most appropriate

Noon's FBN, FBP and Global Store models have their own merits. Sellers should consider their own financial strength, supply chain status, product characteristics and market objectives when choosing.

New sellers/limited funds: it is recommended to start from the FBP self-shipment model, zero inventory pressure, low-cost test models

With pop-ups / sufficient funds: directly on the FBN, to enjoy the traffic tilt and high conversion rate, quickly seize the market share!

Strong Supply Chain / Rich SKUs: Global Store is the ideal choice for direct domestic shipment, no need to stock overseas warehouses.

You can also try to combine multiple modes: use FBP to test models, explosive models to FBN, and at the same time use Global Store to supplement long-tail SKUs, giving full play to the advantages of different modes to maximize benefits.

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📌 Recommended Read: "Noon Entry Documentation Checklist: How to Distinguish Between Local Sellers, International Sellers, and Individual Sellers?

📌 Recommended Read: "Noon Entry 0 Fee: How to open UAE, Saudi Arabia dual site? Anti-Affiliate + FBN Commission Explained

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