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| In an era of strong regulation, compliance is the most sustainable way for businesses to survive
Recently, the regulation of e-commerce taxation has seen major changes thatA new round of tax self-checks has begun across the region. An e-commerce enterprise in Shenzhen was hit with a tax recovery of 4.2 million yuan and a fine of 1.21 million yuan for discrepancies between declared data and platform records, a case that sounded the alarm for the industry.
With the full docking of the Golden Tax IV system with the data of major e-commerce platforms, tax supervision has entered a new stage of precision and transparency. E-commerce merchants with millions of water flow especially need to pay attention to the changes of the new policy, adjust the declaration strategy in time and prevent tax risks.

Three core changes to the new e-commerce tax policy
Full transparency of platform data
The transaction data of mainstream e-commerce platforms, such as Taobao, Jieyin and Xiaohongshu, have all been incorporated into the tax supervision system. The tax authorities can obtain 15 key transaction information in real time, including the time of the order, the amount paid, and the mode of payment. Brush orders and other fictitious transactions can no longer be hidden, cross-platform business merchants need to declare all the income, split tax avoidance mode is completely invalid.
Significantly higher risk of zero filing
The Golden Tax IV system can realize automatic comparison between platform data and tax declaration. Enterprises with an annual turnover of millions of dollars that still make zero declaration will directly trigger a tax warning. An individual industrial and commercial enterprise with an annual income of 22,510,000 yuan on the Jieyin platform has not declared, and was eventually fined 420,000 yuan and included in the "blacklist" of tax violations, which had a serious impact on the enterprise's business activities.
Clear rules for refund declarations
The new policy requires companies to file their returns based on the original transaction amount, and the refund amount is not directly deductible. For example, a refund of 200,000 RMB on sales of 1 million RMB is still required to be declared as 1 million RMB. Enterprises are required to keep complete logistic signature records and refund vouchers, and subsequently make deductions through compliant procedures, rather than directly misreporting the transaction amount.
If you want to know more about tax issues and tax solutions, please feel free to consult us! Bosses who don't want to spend time and effort can alsoFind us at Enterprise Caiying Group(微信号:jingxinhenggs)help, arranging for professional managers to answer queries, provide professional advice andFull one-on-one service ↓↓↓

Three Steps to Compliance Filing for Ten Million Running Water Merchants
Step 1: Basic information calibration
Ensure that platform registration information is consistent with tax registrations, especially the unified social credit code and bank account information. Establish a cross-platform operating ledger to clearly record the settlement method and revenue details of each store. Confirm the revenue attribution period strictly according to the time of shipment to avoid cross-platform declaration errors.
Step 2: Establishment of a tripartite reconciliation mechanism
Regularly reconcile platform data, financial ledgers and bank flows, focusing on three types of discrepancies in processing: the difference in accounting treatment between platform coupons and the enterprise's self-issuance of concessions; recognizing revenues according to the time of shipment for inter-period orders; and clearly distinguishing between operating and non-operating funds for public and private account receipts, and retaining complete vouchers.
Step 3: Improve the voucher management system
According to the tax law, all transaction vouchers need to be kept for 5 years. These include: screenshots of order details and payment records; screenshots of courier manifests and logistics tracks; vouchers of public and private account receipts (labeled with the order number); and cost vouchers such as the platform's commission draw settlement statement. A complete chain of vouchers is a key safeguard against tax verification.

Professional Advice and Risk Warning
Important timing: Income before June does not need to be reported retroactively, but this can be seen as a window period given by the policy, and income generated thereafter must be declared strictly in accordance with the new policy.
Brush transaction processing: Brush behavior need to establish a separate account, if you can not provide effective evidence, the tax authorities will be based on the real income to determine the amount of tax payable.
The platform's responsibility is clear: platform parties that fail to report data as required will face fines of up to 500,000 yuan, and merchants shouldn't expect platforms to hide data.
Professional tax services to escort the compliance of enterprises
In response to the special financial and tax needs of the e-commerce industry, Enterprise Caiying's professional team provides a full range of compliance solutions:
•多地联动服务:北京、上海、广州、深圳、香港、美国等地区提供上门服务,现场沟通更深入
•行业定制方案:针对跨境电商、直播电商等不同业态,量身设计合规方案
•专业团队支持:500余人专业团队,资质齐全,服务有保障
•透明收费标准:服务内容与价格体系清晰,无隐形费用
•持续跟进服务:非一次性交付,提供长效合规陪伴
Both start-up e-commerce enterprises and cross-border sellers above scale should face up to the changes in the tax regulatory environment and elevate compliance to a strategic level. The door-to-door communication service of professional tax consultants can help enterprises accurately identify risk points and build a healthy and sustainable tax management system.
[You are welcome to make an appointment for a free in-home consultation with a professional consultant to obtain a customized compliance solution.

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