April 6The Ministry of Commerce, together with the Central Internet Information Office, the Ministry of Industry and Information Technology, the Ministry of Agriculture and Rural Development, the Ministry of Culture and Tourism and the General Administration of Market Supervision, jointly issued the Guiding Opinions on Better Serving the Real Economy and Promoting the High-quality Development of E-commerce again.A key watershed moment for the industry.

Many sellers are still waiting to see: is this just a regular favor, or is the industry logic completely reconstructed? It is not difficult to see: the national level is using a set of combinations to end the past “Low in-rolls, gray clearance, no ticket, hard to refund” of the old paradigm.A new era of cross-border with sunshine, branding and compliance priority, officially opened.

Summary of this article:

I. The core of the policy: not “watering down” but “setting the tone”

Second, what does it mean for sellers? Three categories of people whose fates are completely divided

Third, the deep logic: cross-border e-commerce is turning into a “new foreign trade”

Fourth, how should enterprises seize the opportunity? Four landing path directly according to do

V. Written in the end: the golden age, only to the players who abide by the rules

I. The core of the policy: not “watering down” but “setting the tone”

This time, the six departments issued a document, the most distinctive signal is not a simple tax cut or subsidy, but from the top design to recognize and regulate the whole chain of cross-border e-commerce.

For a long time in the past, cross-border e-commerce was in a state of “running fast and loose control”:

• A large number of sellers rely on small packages, gray customs clearance to reduce costs
• Ticketless purchases, personal account collections becoming the industry norm
• Difficulty in returning goods, financial risks, tax hazards always hanging over the top

The policy, in essence, is to pull cross-border e-commerce from “marginal innovation” back to the “formal foreign trade” system:

• Clarify the development direction of compliance, strengthen regulation and service in parallel
• Improvement of logistics, payment, tax rebate, after-sales support of the whole chain
• Promoting the synergistic development of cross-border e-commerce with “Silk Road E-commerce” and brands going overseas

To summarize: it used to be “if you can do it, you can do it”, but now it's “regulate for longevity”.

二,What it means for sellers: three categories of people whose fates are radically divided

1. Sellers relying on low price volume, non-compliance arbitrage dividend accelerated fading. With the tightening of regulation, strengthening of inspection, and transparency of the financial chain, the space for survival on the basis of the rubbing of the ball is getting smaller and smaller, or the goods are detained, or the funds are frozen and face accountability.
2. Small and medium-sized factories/industries with supply chain and lack of compliance awareness have a key turnaround. The policy encourages sunny customs clearance, no ticket tax exemption, simplified declaration, precisely to let small and medium-sized sellers “dare to comply, be able to comply, low-cost compliance”, the original business hidden underwater, moved to the stage for a long time.
3. already Compliant, branded boutique sellers Directly on the wind. The policy focuses on supporting brand cultivation, overseas warehouse construction, and return and exchange system, which means that the cost of compliance has decreased, the brand premium has increased, and the industry will shift from “spelling price” to “spelling product, spelling brand, spelling service”.

surname San,Deep logic: cross-border e-commerce is turning into the “new foreign trade”

Many people only see the favorable policy, do not understand the national strategy behind: cross-border e-commerce is no longer a branch of e-commerce, but an important carrier of high-quality development of foreign trade.

1. Encouraging sunlighting is about statistically measurable data, risk management, and tax regulation
2. Improving logistics and after-sales is to enhance the global competitiveness of Chinese goods
3. Supporting brands to go overseas is to get rid of the “OEM + low price” label and move up the value chain.

For businesses, this is both a constraint and a protection: only by doing business within the rules can we be truly risk-resistant and long-lasting.

四,What should companies do to seize opportunities? Four landing paths to follow directly

Combining policy guidance with hands-on experience, these are the most important things sellers should do right now:

1. Funds and tax as soon as possible sunshine combing collection and payment chain, farewell to personal account large amount of collection, standardize customs declaration, tax rebate, tax exemption process, turn “hidden risk” into “obvious security”.
2. The supply chain gives priority to invoicing and traceability with 9610, 9710, 9810 and other regulatory models, optimizes procurement and logistics solutions, and uses formal channels when it can be used without invoices and tax exemptions to reduce long-term risks.
3. Layout of overseas warehouses and localized service policy clearly supports the construction of overseas warehouses and return and exchange centers to solve the pain point of “easy to sell and difficult to return”, and to improve repurchase and customer experience.
4. From laying thinking to brand thinking inward roll price will only go narrower and narrower, deep cultivation of niche categories, do differentiation, build brand awareness, is the policy to encourage, but also the most through the cycle of the route.

五,In conclusion: the golden age, only for the players who follow the rules

The joint letter from the six departments is not a short-term stimulus, but an industry mitzvah.

Cross-border e-commerce barbaric growth era officially ended, the next competition, no longer who bold, who road wild, but who is more compliant, who is more professional, who is more able to long-termism.

For sellers: the sooner they embrace compliance, the sooner they can capture the dividends of the next decade.

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