83% of users discover new items through TikTok, annual sales of $10 million stores grow over 70%

The TikTok Shop U.S. area was recently swept off its feet again.

On March 16, at TikTok Shop's annual merchant conference for cross-border POPs in the U.S., the platform unveiled a set of blowout statistics:Over 200 million monthly users in the US, TikTok Shop U.S. District 2025GMV up nearly 80% year-over-yearNumber of head stores with annual sales of $10 million or moreGrowth over 70%The

What's even more amazing is that 83% users discovered new items through TikTok Shop and 70% users discovered new brands here. This means that TikTok is no longer just a short video platform, it'sOne of the core channels through which U.S. consumers discover and purchase goodsThe

Today's article gives you the lowdown: what's going on with TikTok US right now? Who is buying it? How can you capitalize on this wave of dividends?

First, the data blew up: how fierce is TikTok US?

User size: 200 million monthly activity, more than half of the U.S. population

TikTok has more than 1 billion monthly active users worldwide, and theU.S. market reaches 200 million monthly activities, one-fifth of the global total. With a base of 340 million people in the U.S., this means thatMore than half of Americans use TikTokThe

More crucially, the length of time spent per user has been growing for five consecutive years - users aren't just swiping, they're spending more and more time here.

Consumption Conversion: 83% Users Discover New Products, 70% Discover New Brands

TikTok Shop internal research shows:

• Users of 83%Discover new products through TikTok Shop
• Users of 70%Discover new brands through TikTok Shop

This means that TikTok has become a "planting machine" for American consumers - a place where users see, discover, and then buy.

Performance growth: GMV increased by 80%, head merchants increased by 70%

In 2025, TikTok Shop US turned in a stellar performance:

• GMV up nearly 80% year-over-year
• The number of moving merchants grew by nearly 50%
• The number of head stores with annual sales of $10 million or more grew by more than 70%
• Number of Movers and Shakers Grows by 120%
• The number of celebrities with annual bandwagon sales of more than a million dollars exceeds 1,600

The platform promotion is incredibly explosive: The annual promotion Black Friday achieved $500 million in turnover in more than ten days, and the GMV of the mid-year promotion in July surpassed that of Black Friday 2024 as a whole.

Service Provider Ecology Explodes: The number of service providers grew by 4,451 TP3T year-over-year in 2025, helping merchants grow their business size by nearly 1,001 TP3T.

Brand precipitation effect is remarkable: The station of the resident merchants has gained a cumulative total exposure of 1.3 trillion times, and the cumulative number of new fans of the official merchant accounts has reached 690 million. Some of the brands that have deeply cooperated with the platform have a GMV spillover rate of more than 70% from their DTC channels - that is, TikTok not only helped them sell goods on the platform, but also drove sales on their official websites.

Second, who buys things on TikTok? Portrait of a high spending power crowd

75% is upper-middle income

The TikTok US platform brings together the75% for middle and upper income people, a ratio that is 5 percentage points higher than that of mainstream U.S. e-commerce.

What does this mean? That platform users have greater purchasing power thatAbility to take on goods with higher unit prices and higher margins.. It's not just 9.9 shipping that sells, there's just as much opportunity for products that cost tens or even hundreds of dollars.

Consumption habits: shorter chain from discovery to purchase

Users have formed the habit of "discovering on TikTok - buying on TikTok".83% Users discover new products through the platform, which means that the traditional e-commerce path of "user-initiated searching - comparing - buying" is being replaced by a new path of "swiping - impressed - ordering".83% Users discover new products through the platform. This means that the traditional e-commerce path of "user-initiated search, price comparison, and purchase" is being replaced by a new path of "swiping to, being moved by, and ordering".

III. 2026 platform strategy: good goods, good content, good marketing, good service

TikTok Shop VP of cross-border e-commerce, Woody Ching, said at the conference, "In 2026, we hope that TikTok Shop will be able to open the door to hobby e-commerce in the United States."

He suggests that merchants will realize success on TikTok Shop in the futureThree key factors::

1. Good commodities: Encourage merchants to utilize their supply chain advantages to make quality goods instead of low-priced goods. Platform 2026 has launched a traffic replenishment policy for commodities. Commodities that are new and unique, suitable for content field display, group set type, and exclusive/explosive models on the whole network will be subsidized by the platform's strategic traffic.

2. Good contentTikTok's core competitiveness is content, and the platform has clearly defined the GMV distribution of the five major content carriers, of which live broadcasts and self-produced short videos have become an important track to overtake.

3. Good marketing: Take full advantage of the content platform and combine it with key marketing nodes on TikTok Shop.2026 The platform released a year-round marketing calendar, with nodes such as Spring Promotion, Mother's Day, Father's Day, Summer Promotion, Mid-Year Promotion, and Black Friday all serving as consumption peaks.

Fourth, where does the traffic come from? Four core carriers

Currently, TikTok Shop US has formed four core traffic carriers:

1. Mall entrance: TikTok main end of the second tab entrance, is the core of the shelf e-commerce traffic. The operation needs to optimize the title of the product, incorporate TikTok hot topics, and the header image intuitively highlights the main selling points of the product.

2. Daredevils lead the way: Relying on the unboxing, evaluation and other content creation of a large number of Darren. At present, the platform Darren material and the scale of carrying goods are in a high growth trend, becoming an important booster for sellers' content creation. In addition to the head of the Darren, the platform focuses on recommending vertical category Darren, waist and small and medium-sized high-potential Darren, which is more cost-effective and has a higher degree of fan accuracy.

3. Short videosMerchant self-produced short videos need to precipitate 7-15 selling points for a product, combined with six mainstream script alignment test, to find the optimal single content.

4. Directed broadcasting: Suitable for goods that require explanation and demonstration, especially in categories such as 3C, beauty and home.

Fifth, how to pop-up models PICS methodology + four major product selection direction

The platform specifies the PICS methodology, which guides operations from five core dimensions: product selection, content, marketing, daren cooperation, and user service.

Four directions for explosive selection::

1. Matching segmented needsFor example, with the fan function of the sun hat, through the segmentation of "sun + cooling" demand to achieve the explosion. Similarly, 3C home appliances category can be adapted to the United States outdoor, vacation and other scenes to develop portable home appliances.

2. Hot spot response: Keeping up with social hotspots, festival nodes, and popular trends. For example, demand for outdoor camping rises in spring, and products such as mobile power and Bluetooth speakers explode.

3. Technological innovationsRelying on China's supply chain technology advantage, the company develops smart small appliances and innovative electronic products. For example, the recent hot-selling "capsule charger" focuses on extreme portability, with 5,000mAh capacity, its own charging cable, LED power display, and stylish design.

4. Value for moneyNot absolute low price, but "quality and price ratio". For example, the $14 capsule charging treasure, the domestic 1688 purchase price of about 17 yuan, leaving a reasonable profit margin.

3C Appliances Industry 2026 Urgent Recruiting for 70+ Leafy CategoriesIn the middle, some of the categories have less competition, can be in the Q1-Q2 rapid single, become the focus of the layout of the seller's direction, the relevant industry solutions are updated every six months.

If you still have questions about TikTok U.S. zone entry, or need to handle U.S. company registration, EIN application, bank account opening, welcome to contact me at any time (Tel: 13045886252, micro-signal: qcy20251218). Let us help you capitalize on the TikTok wave of dividends with nearly a decade of experience serving the U.S. market.

VI. How to do it exactly? Operation Practical Guide

Entry requirements (must be met)

The platform supports the entry of three types of subjects (not self-employed):

• Mainland China companies
• Hong Kong company
• U.S. domestic companies (U.S. companies with Chinese legal entities holding shares of 25%-100% are also eligible for admission)

There is no difference in the flow of different subjects. In addition to the jewelry category, 3C home appliances and other eight categories can be opened independently.

Costs and logistics

• Platform commission: 6% (commission reduction will be returned in the form of advertising money after the first order)
• Store Deposit: $1500
• Shipping Time: Sellers need to click shipped within 2 business days, and the first delivery is completed within 6 business days.
• 2026 Full requirement to use official logistics (FBD warehouses, official door-to-door collection, etc.)
• Support all mainstream third-party payment platforms

SPS Health Score: directly affects payback cycle

In 2025, the platform launched the SPS Health Score, which assesses merchants in three dimensions: logistics services, product quality and seller services, with the rate of bad reviews and the logistics timeliness of commercial responsibility as the core indicators.

Further enhancements in 2026:5 points out of 5, 4 points or more merchants can enjoy the most efficient billing cycle of T+1 after proper investment, dramatically improving the efficiency of capital turnover.

Content Creation Strategy

• Mall operation: optimize product title, incorporate hot topics, header image to highlight the main selling points
• Merchant self-produced short videos: precipitate 7-15 selling points for a product, test different scripts
• Darren cooperation: vertical category Darren, waist and small and medium-sized high-potential Darren more cost-effective

Marketing Rhythm

Year-round marketing calendar: spring promotion, Mother's Day, Father's Day, summer promotion, mid-year promotion, Black Friday, etc. The platform requires two months in advance to do the whole layout of stock preparation, material production, Darren cooperation. All platform promotions should be reported as much as possible.

Team Configuration Recommendations

Startup teams can form teams based on GMV composition:

• Experience with self-produced content: focus on content creation
• No relevant experience: focusing on the layout of the Darwinian cooperation
• Basic store operations position is a must

Seven, real-world case: capsule charging treasure how to sell in TikTok explosion

offerings: "Pocket Capsule" rechargeable battery from Drizzly store
price of item: $14 (about 96 yuan)
procurement price: Domestic 1688 the same model about 17 yuan
release date:: End of November 2025
yield (of investment): More than 3 months after the launch, the total sales volume exceeded 25,800 pieces, and the total GMV reached 324,700 US dollars (about 2.23 million RMB)
Last 7 days (3.6-3.12): Sold 7,502 units, sales of $99,800 (about 700,000 yuan), ranked No. 4 on the sales list of the cell phone digital category

Why does it explode?

1. Precise product selection: to meet the needs of the outdoor scene

• Mainly compact and portable: 81mm28.5mm49mm, pocketable
• 5000mAh capacity for emergency charging
• Comes with Apple USB port + Type-C cable, plug-and-play charging
• LED power display, fashionable appearance (pink/blue/white)
• Charging cable doubles as a lanyard, both as a tool and an accessory

2. Content marketing: UGC video triggers dissemination

• Cumulative buildup of 953 TikTok Darlings
• Over 2,512 related short videos of bandwagons (mostly UGC)
• Bloggers have embedded the product in their daily life: fashion bloggers show it as a "fashion item in the bag"; travel bloggers share it as a "must-have for concerts".
• A video was released on February 23rd with over 3.2 million views and 3,739 pieces sold

3. Scene resonance: from tools to lifestyle symbols
The product is upgraded from a simple digital accessory to a "social currency" and "lifestyle symbol" through the content, completing the mental planting and realizing sales conversion.

VIII. What should you do now?

Step 1: Confirmation of entry qualifications

If you have a mainland China company or a Hong Kong company, you can move in directly. If you are considering to use a U.S. company for empanelment (Chinese legal entity holding 25%-100%), you can prepare in advance.

Step 2: Pick the right category

Combined with the platform's 2026 urgent recruitment for the leaf category, we chose a category with relatively little competition and suitable for content display. 3C products (mobile power, Bluetooth speakers, smart wearable) in outdoor scenes are the current hotspots.

Step 3: Prepare the content

The core of TikTok is content. Either set up your own content team, or lay out the Darren cooperation in advance. Referring to the capsule charger case, the power of UGC content is far beyond imagination.

Step 4: Do the math

6% commission + $1500 margin + logistics costs + return costs, all have to be accounted for. 14 USD capsule rechargeable, domestic purchase price of $17, leaving enough profit margin.

Step 5: Compliance first

The U.S. market has strict requirements for copyright protection and needs to do a good job of protecting the copyright of brands, products, content, and header images. 3C products must obtain compliance certifications (FCC, UL, etc.) required by the target market.

IX. What can we do for you?

In the face of the explosive growth of TikTok US, you need not just an information provider, but a professional partner who really understands the US market and can help you land in compliance and seize the dividends.

The value that Enterprise Finance earnings can bring to you:

Let's you quickly figure out how to play TikTok US.
We will help you interpret the platform policy, product selection direction and operation strategy according to your business type and product characteristics, and tell you which categories have opportunities and which pits can't be stepped on.

Getting you through U.S. company registration and EIN applications.
If you plan to use a U.S. company to enter TikTok Shop (U.S. companies with Chinese legal entities holding shares of 25%-100% are also eligible to enter), we can help you complete U.S. company registration + EIN tax ID application, so that you can quickly obtain the qualification for entry.

Gives you a compliant U.S. based address and bank account.
TikTok operations require a US address to receive mail and a US bank account to receive payments. We have branches in the US and can provide you with compliant address services and account opening support.

Lets you focus on your business and not have to worry about compliance.
From company annual audit, tax filing to BOI information update, we host the whole process so that you can focus on product selection, content and operation without worrying about getting a fine notice one day.

Gives you a ready-to-use local U.S. backup.
We have a branch office in the US with a team familiar with local regulations and hands-on processes. We are able to respond in a timely manner when you encounter platform audits, tax audits, or even when you need local US support.

If you still have questions about TikTok U.S. zone entry, or need to handle U.S. company registration, EIN application, bank account opening, welcome to contact me at any time (Tel: 13045886252, micro-signal: qcy20251218). Let us help you capitalize on the TikTok wave of dividends with nearly a decade of experience serving the U.S. market.