In recent years, the e-commerce market in Latin America has shown significant growth, showing great potential for development, and in 2024, Latin American e-commerce turnover reached $438 billion, with a compound annual growth rate of more than 35% for three consecutive years. for Chinese sellers, this emerging market will become an ideal choice for them to realize business growth and expansion. In the Latin American market, as far as platforms are concerned, MercadoLibre is the largest e-commerce platform in Latin America, covering 18 sites in Mexico, Brazil, Chile and Colombia. This has gained the attention of most Chinese sellers. An article today takes you to analyze all the secrets of Mercado.

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I. Why choose Mercado for cross-border Latin American markets?

As one of the most dynamic and innovative platforms in Latin America, Mercado, as a regional monopoly covering more than 145 million users in 18 countries and relying on the closed-loop ecosystem constructed by Mercado Pago Payment, Mercado Envíos Logistics and Fintech, has opened up Brazil, Mexico, Chile and Colombia as its four core markets to actively attract new sellers to join. Four core markets have been opened to actively attract new sellers to join. To welcome new sellers in 2025, Mercado has opened a new application channel.

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Second, what kind of sellers can be in Mercado in 2026?

If you are interested in laying out the cross-border market in Latin America, you should first evaluate whether you meet the increasingly stringent investment thresholds of Mercado. At present, the number of sellers on the platform is increasing, and the investment standard is upgrading simultaneously, so it is recommended that you check yourself against the qualification requirements first. If you lack historical sales water, you can explore whether you have high-quality supply chain resources in line with the official investment guide; if you have significant advantages in the domestic e-commerce field, you can try to submit an application for entry.

① Overseas warehouse seller recruitment requirements: sellers with mainstream cross-border platform operating experience: factories, industry and trade integration, brand owners have mainland China or Hong Kong company business license single platform single store, the last six months the average monthly water flow of 30,000 U.S. dollars or more, a dedicated team to manage the supply chain, logistics, customer complaints, etc., the proposed customer price of more than 25 U.S. dollars, the brand sellers need to have the R label or TM label, in domestic and international e-commerce platforms to The brand seller should have R-label or TM-label, and operate the e-commerce business in the form of brand store.

② Self-shipment seller recruitment requirements: have the mainstream cross-border e-commerce platform operating experience sellers, including category experts, fine store type sellers, pan store type sellers, fashion category sellers have a business license in mainland China or Hong Kong, China, a single platform single store, the last six months the average monthly flow of up to 5000 U.S. dollars has a perfect ERP system, exclusive Meccadot operations team, mature domestic stocking system.

③ U.S. transshipment warehouse seller recruitment: with mainstream cross-border e-commerce platform operating experience sellers; with China or the U.S. company business license single platform single store, the last six months average monthly flow of more than 30,000 U.S. dollars; in the U.S. pallets of resources or deployable third-party warehouse inventory, the proposed price of more than 30 U.S. dollars, the priority of the standard product, the number of active links per store is greater than 10 temporarily not for clothing, automobile and motorcycle parts category! Merchants of these 3 types of sellers are prioritized: overseas warehouse sellers > self shipment sellers > U.S. forwarding warehouse sellers.

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Third, the seller into the United States much necessary information?

First, the company business license color scans/photos: the main body must be a "limited liability company" must be issued by the Chinese mainland (three certificates and show the unified social authentication code) or Hong Kong, China's scope of business must contain "trade or sale of goods" remaining Valid for more than 30 days;

Second, the legal representative of the ID card color scans / photographs: ID card must be valid ID card name and business license legal representative's name, the name of the registered Mercado seller account is the same foreigners need to provide a passport Chinese Hong Kong residents need to provide Hong Kong and Macao residents to and from the Mainland Passport or Hong Kong permanent resident identity card.

Third, the mainstream e-commerce platform store links and water proof: store water proof of the last 6 months, store name and company information must be consistent with the information you submit the application form for admission to the self-shipment sellers also need to provide ERP background screenshots.

The bank account used for collection: the U.S. dollar bank account (must be the company's collection account) third-party cross-border collection agencies to provide the bank account to sneak a small advertisement, the best choice for collection and settlement of foreign exchange, your cross-border settlement of foreign exchange collection specialists: Paytrade, the professional to do a professional thing.

V. Accurate and effective contact information: It is recommended to use the following mailboxes: Gmail/Outlook/Aliyun/Hotmail/Foxmail Do not use sina/qq/163/126 and other mailboxes, please fill in the account contact person's telephone number in mainland China, in order to be prepared for the platform to contact you for review and authentication.

The opening process at a glance:

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