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据悉,近日Shopee宣布,自2026年3月1日起,实施新的佣金和费用政策,并大幅调整每件商品的固定费用结构,同时优化免运费和支付补贴规则。相关调整适用于CNPJ和CPF两类卖家。
在新的费率体系下,Shopee的基础佣金比例维持不变,仍为14%或20%,具体取决于卖家选择的佣金模式,但每件商品收取的固定费用将进行分级调整。
自2026年起,79.99雷亚尔及以下商品固定费用仍为4雷亚尔;80至99.99雷亚尔区间为16雷亚尔;100至199.99雷亚尔为20雷亚尔;200雷亚尔以上为26雷亚尔。部分区间涨幅最高达550%,费率结构较以往更为细分。
此次调整的核心变化之一是取消了100雷亚尔佣金上限。
此前,在20%佣金模式下,无论商品售价为500雷亚尔还是5000雷亚尔,Shopee卖家最高仅需支付100雷亚尔佣金,加上4雷亚尔固定费用,总成本为104雷亚尔。
新政策实施后,以500雷亚尔商品为例,总费用将升至126雷亚尔;5000雷亚尔商品则升至1026雷亚尔,较此前成本大幅提高。
在支付方式方面,Shopee将为通过Pix支付的订单提供5%至8%的补贴,具体比例根据商品价格区间确定。
以500雷亚尔商品为例,8%的Pix折扣为40雷亚尔,可覆盖与去年相比增加的22雷亚尔费用。对于5000雷亚尔商品,8%的折扣为400雷亚尔,同比仍增加了522雷亚尔成本。
Shopee表示,相关补贴有助于提升商品竞争力,同时卖家仍可保持每件商品的实际收入水平。
在免运费政策方面,自2026年3月起,所有卖家均可参与“免运费计划”,无需共担费用。
Shopee将根据商品价格区间提供运费补贴:79.99雷亚尔及以下订单提供最高20雷亚尔运费券;80至199.99雷亚尔订单为30雷亚尔;200雷亚尔以上订单为40雷亚尔。
此外,Shopee还提供满10雷亚尔订单享受50%运费折扣的优惠券。
2026年,Shopee计划将商业激励投入提高至原来的4倍,并通过“Shopee na Estrada”“Shopee Trends”等线下活动及线上培训,在全年培训超过10万名卖家。同时,平台将扩大物流网络和解决方案投入,加强营销资源建设。
对于CPF卖家,若在连续90天内订单超过450笔,将额外收取每件3雷亚尔费用。若商品价格低于12雷亚尔,则实行递减收费机制。
例如,10雷亚尔商品收费6.50雷亚尔,8雷亚尔商品收费6雷亚尔。商品价格高于12雷亚尔的,按照对应价格区间执行4雷亚尔、16雷亚尔、20雷亚尔或26雷亚尔的固定费用标准。
若CPF卖家年度营业额达到或超过8.1万雷亚尔,需依法注册CNPJ并开具发票。卖家从CPF转为CNPJ后,3雷亚尔附加费将在状态更新后7个工作日内取消。若CPF卖家在90天内订单未超过450笔,则不适用3雷亚尔附加费,仅按商品区间收取固定费用。
此外,参与Shopee“重点推广活动”的卖家,在活动期间将额外支付2.5%的服务费。佣金不适用于订单取消、退货、退款或放弃购买的情况。
对于价格低于8雷亚尔的商品,固定附加费为商品价格的一半。使用Intelipost或通过Frete API等物流工具的卖家,自2026年3月起,运费共担政策也将进行调整。
总体来看,Shopee在2026年对佣金结构、固定费用、支付补贴及免运费政策进行系统性调整,标志着平台由以补贴驱动的扩张模式,逐步向更加可持续和规范化的运营体系转型。
新政策将对卖家的成本结构和定价策略产生直接影响。
Therefore, today, we are going to share Brazil's business environment, favorable policies, and the benefits of registering a Brazilian company, as well as the types of Brazilian companies and tax rates, in order to provide professional support for cross-border sellers who plan to register a Brazilian company, or those who already have a Brazilian company.

01 巴西的营商环境
What are the benefits of Brazil's foreign investment climate for registering a Brazilian company?
In recent years, the Brazilian government has taken a number of measures to improve the business environment and attract the inflow of foreign investment.
The Brazilian Investment Promotion Agency (Apex-Brasil) actively promotes the entry of foreign investors into the Brazilian market with various policy incentives, including tax incentives, simplified approval procedures, and investment subsidies.
However, despite the fact that Brazil shows great potential for investment in a number of areas, there are still a number of potential risks that foreign companies need to deal with when operating in the country.
First, Brazil has a complex tax system. Brazilian taxation involves three levels of federal, state and municipal taxes, and there are significant differences in tax rates and tax requirements between states and municipalities, resulting in higher compliance costs for companies.
Second, Brazil's laws and regulations are lengthy, with more administrative approvals and legal requirements, especially when it comes to environmental protection, labor regulations, and foreign exchange controls.
In addition, the Brazilian economy is highly cyclical, with high inflation and volatile financial markets.
Historically, Brazil's high inflation rate, currency devaluation and high interest rates have posed serious financial risks to foreign companies.
Although the Brazilian government has stabilized the economy to a certain extent in recent years through macroeconomic regulation policies, changes in the global economic situation may still have a greater impact on the Brazilian economy.
Finally, Brazil's infrastructure development, although gradually improving, is still inadequate in some areas. Especially in the interior, roads, ports, airports and other infrastructure are relatively poor, which may affect the efficiency of supply chains and logistics costs for enterprises.
If you need to register Shenzhen company / Guangzhou company / Shanghai company / Hangzhou company / Beijing company / Hong Kong company / Hainan company and other domestic company registration of related business services, but also to provide U.S. companies / Canadian companies / Mexican companies / Brazilian companies / U.K. companies / France / New Zealand companies / Japan / / Singapore companies / Thai companies / Vietnamese companies / Malaysian companies, and other foreign companies Registered related business services, company annual review / bookkeeping tax / payment of MPF / change information / bank account / ODI record / cross-border e-commerce run on behalf of the operation of the enterprise one-stop service, you can add my WeChat (phone with V: 13045886252) at any time to consult the ↓↓↓

Let's start with what are the benefits of registering a Brazilian company and why you need to register a local company to sail to Brazil.
1) Product Certification
Brazil has a strict certification system for imported products in order to maintain market order and protect consumer rights, and any uncertified products are at risk of being seized.
So what is the inevitable relationship between a Brazilian local company and product certification? Maybe you don't know, there is a mandatory condition before doing product certification, that is, you need a Brazilian company as a licensee in order to do the certification, so many sellers will be stuck in this step.
(2) Tax self-declaration
Brazil is a country with a complex and varied tax system, which has many types of taxes.
For companies, understanding and mastering tax filing is a key step to successfully entering Brazil.
Currently, Brazilian local companies are adopting the self-declaration model in terms of tax payment, which means that sellers can reduce their operating costs and increase their profit margins by reasonably planning their taxes, otherwise, it may give you a big headache in terms of the amount of tax payment.
3)No need to prove the flow of water in the store and be able to open full
If you are a new seller, only cross-border store, you must provide the relevant mainstream platform (single platform single store) in the past 6 months the average monthly water flow of more than 5000 U.S. dollars to prove in order to be stationed, this is a mandatory condition, otherwise you will not be able to carry out your business blueprint.
Secondly, having a local Brazilian company that can open full warehouses has two major advantages.
Product Flow:After opening the FULL warehouse, the product page will have a "green FULL mark", the traffic and ranking of the product link will be significantly improved, and the weight of the store will be higher. Especially during the promotion activities, FULL warehouse products will get more exposure.
Logistics:The use of FULL warehouse can reduce the tediousness of logistics operations, shipping directly from the official warehouse, and ensure that orders are processed within 24 hours, according to the buyer's address to control the product delivery in 1-3 working days.
If you need to register Shenzhen company / Guangzhou company / Shanghai company / Hangzhou company / Beijing company / Hong Kong company / Hainan company and other domestic company registration of related business services, but also to provide U.S. companies / Canadian companies / Mexican companies / Brazilian companies / U.K. companies / France / New Zealand companies / Japan / / Singapore companies / Thai companies / Vietnamese companies / Malaysian companies, and other foreign companies Registered related business services, company annual review / bookkeeping tax / payment of MPF / change information / bank account / ODI record / cross-border e-commerce run on behalf of the operation of the enterprise one-stop service, you can add my WeChat (phone with V: 13045886252) at any time to consult the ↓↓↓

Enterprises can choose from the following three forms of registration depending on their situation:
1) Local wholly owned company (simple and fast timeframe)
Registration time: usually about 3-4 weeks;
Registered capital: unlimited capital injection, no need for paid-in capital;
Advantages of registration: local account opening, simple process, speed;
Requirements for registration: Brazilian/permanent resident/blue card holder as legal representative and 100% shareholding.
2) Foreign holding company (compliance holding preferred)
Registration time: 1-3 months;
Advantage of registration: foreign enterprise control, platform entry is more compliant.
Registration Requirements: 99% foreign shareholding + 1% shareholding by Brazilian legal representative / 100% foreign shareholding;
Registered capital: unlimited registered capital, no need for paid-in. (Except for specific industries or the need to apply for import and export quota at a later stage)
3) Investment immigration companies (long-term layout, safe and controllable)
Registration time: about 3-7 months;
Advantage of registration: you can get permanent residence, the legal representative is your own person, compliance and security;
Registered Capital: Paid-up capital is required, with a minimum of R$150,000 paid-up capital (but with 10 registered Brazilian employees) or a one-time investment of more than R$500,000;
Registration requirements: first find a Brazilian to be the company's legal representative to register the company, then Chinese people for investment immigration visa, get the identity of the legal representative of the company changed to Brazil.
How to choose the type of company registration?
If you are initially testing the waters of the Brazilian market, you can choose a local wholly-owned company; if you need foreign control and emphasize compliance, it is recommended that you choose a foreign holding company; if you plan for long-term development and want the legal representative to take control of the company on his or her own, an investment immigration company is more appropriate and safer.
If you need to register Shenzhen company / Guangzhou company / Shanghai company / Hangzhou company / Beijing company / Hong Kong company / Hainan company and other domestic company registration of related business services, but also to provide U.S. companies / Canadian companies / Mexican companies / Brazilian companies / U.K. companies / France / New Zealand companies / Japan / / Singapore companies / Thai companies / Vietnamese companies / Malaysian companies, and other foreign companies Registered related business services, company annual review / bookkeeping tax / payment of MPF / change information / bank account / ODI record / cross-border e-commerce run on behalf of the operation of the enterprise one-stop service, you can add my WeChat (phone with V: 13045886252) at any time to consult the ↓↓↓

1)核名:公司名字查询。
2)起草公司章程:章程包括公司名称、经营范围、注册地址、股东信息等。
3)准备资料:提前准备好股东和董事的相关个人资料。
4)申请税号:向税务局申请公司税号(CNPJ)和股东税号(CPF),完成税务登记。
5)提交文件:章程、股东董事信息、税务登记提交至贸易委员会进行注册。
6)获取公司注册号(NIRE)和营业执照(CNPJ)。
7)注册时间:整个流程下来需要1个月左右。
How does a Brazilian company choose the method of tax calculation? There are currently three types of tax calculation methods.
(1) Simples Nacional (Simplified Taxation Act)
Created specifically for small and micro businesses with annual revenues up to $4.8 million, the tax system pays a single tax (DAS) based on the type of business, which includes federal, state and municipal taxes.
The simplified tax method uses a progressive form of taxation, taxed as a percentage of a business's gross receipts, usually between 4% and 19%, and is paid on a monthly basis.

Simplified tax system tax rate table / Image from the Internet
The tax system has certain limitations - it is not available to companies with annual revenues of more than R$4.8 million, to foreign companies, and to some companies belonging to specific industries (finance, transportation, electricity, importers of cars and motorcycles, etc.).
(2) Lucro Presumido (imputed profit method)
The tax system is based on corporate income and estimated profit margins to calculate taxable income, which is then used to calculate the income tax (IRPJ) and the net profit social contribution charge (CSLL).
In estimating profits, taxable income is 81 TP3T of the business's gross receipts from the sale of goods in the case of a business that sells goods, or 321 TP3T of service receipts in the case of a business that provides services.
In addition, companies that choose the imputed profits method of taxation are subject to income tax (PIS rate of 0.651 TP3T and COFINS rate of 31 TP3T), which is calculated on a cumulative basis, and the tax base for this method is gross business income, with no credit against the tax base for the company's related costs and expenses.
The imputed profits method is subject to certain limitations, such as the exclusion of companies with annual revenues exceeding R$78 million and financial institutions from the use of the tax system.
3) Lucro Real Profit Method
The tax regime applies to businesses with annual revenues exceeding R$78 million or those that want to keep precise records of income and expenses, detailed accounting of costs and expenses, and have requirements for completeness and accuracy of financial records.
The Actual Profit Method requires a business to accurately record revenues and expenses to calculate net profit, deduct tax-exempt income through actual profit, and add non-deductible income tax expenses to calculate the business's taxable income.
If you plan to register Shenzhen company / Guangzhou company / Shanghai company / Hangzhou company / Beijing company / Hong Kong company / Hainan company and other domestic company registration of related corporate services, but also to provide the United States company / Canadian company / Mexican company / Brazilian company / United Kingdom company / French company / New Zealand company / Japanese company / / Singapore company / Thailand company / Vietnam company / Malaysia company and other foreign company Registered related business services, company annual review / bookkeeping tax / payment of MPF / change information / bank account / ODI filing / cross-border e-commerce to accompany the operation of the enterprise one-stop service, etc. can be found in the enterprise CaiYing Group for, welcome to consult me (WeChat with the same number: 13045886252), or [Scan the following two-dimensional code] to match your needs, there will be a professional tax consultant to communicate with you in detail ↓↓↓↓

🏆 More than just registration, we are your "strategic architect" and "resource engine" for going overseas.
Since its establishment in 2015, Enterprise Caiying Group has accompanied the growth of more than 100,000 enterprises. With the mission of "becoming a full-cycle partner of enterprise growth", we focus on providing one-stop solutions of "top-level architecture design + global compliance landing + long-term resource empowerment" for enterprises going overseas.
Our bottom line comes from the accumulation of ten years of deep cultivation and a full range of service ecology:
✅ Global Network and Localized Delivery: Physical branches are set up in Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Hong Kong and the United States, with services covering Asia, Europe, and the Americas, realizing efficient cross-regional collaboration.
✅ Full license qualification escort: 3 major Hong Kong secretarial company license + 1 self-owned Hong Kong accounting firm license + 1 U.S. branch license, hard core qualification strength escort.
✅ Digital Intelligent System Empowerment: invested over 25 million in self-researching intelligent management platform to achieve process standardization, automation and visualization, and build customer portrait through AI to improve decision-making efficiency.
✅ Powerful resource linking ecology: linking over 500,000 entrepreneurial resources with more than 100 business associations at home and abroad, creating business linking value through cross-border salons, seminars, study tours and other activities.
From the case of registering an overseas company, we see the core delivery capability of Enterprise Caiying:
1️⃣ In-depth diagnosis and customized structure design: We are not only executors, but also consultants. Each case begins with an in-depth analysis of the client's business, regulatory and long-term goals, and the design of a customized structure, such as "BVI-Cayman-Hong Kong", that combines risk isolation, tax optimization and financing compliance.
2️⃣ Pragmatic strategy to overcome the "difficult account opening": in the face of the complex structure of the account opening problems, we use the "network banking fast start + long-term optimization of the physical bank" combination of strategies, with a wealth of banking channels and pre-qualification experience, to ensure that the funding channel is smooth.
3️⃣ "Company + Identity" integrated planning: when enterprises go overseas, the key lies in people. We deeply integrate the identity planning of Hong Kong talents and senior talents with the company structure and operation traces to provide a complete program of "internal and external cultivation".
4️⃣ Full-Cycle Transparent Project Management: Eliminate information anxiety through exclusive service groups, clear timelines and regular progress synchronization to keep clients in control throughout the entire process.
Going overseas is a systematic project that requires professional escort. Choosing a partner who understands both international rules and the needs of Chinese enterprises will enable you to make a more stable start and go farther on the road to the sea.

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Image source: some of the image material in this article from the network, such as copyright issues, please contact us to replace the deletion of processing.
Information reference: The content of this article is synthesized from the internal materials of Enterprise Caiying and relevant public network information.
Content Editor: This article was edited and designed by the Operations Department of the Enterprise Caiying Group.
Warm reminder: The relevant policies, conditions, time limits, fees and other information described in this article may be subject to dynamic adjustments, please refer to the latest official announcements or the actual application of the specific circumstances prevail.