On June 26, Amazon Global Selling officially launched in Hangzhou. “Latin America Express Program” —By 2026, we will offer a one-stop solution to 3,000 Chinese brands, providing assistance with company registration in Brazil, optimization of Mexican RFC tax ID numbers, subsidies of up to $18,000, logistics cost reductions, and end-to-end support from an account manager.

Simply put:Amazon is footing the bill to help Chinese sellers navigate compliance and tax hurdles in Latin America.

However, there are only 3,000 spots available.

01 The Latin American market: The data is even more impressive than expected

First, let's look at some basic data:

The Latin American retail e-commerce market is projected to reach nearly $190 billion by 2025, growing at 1.5 times the global average and serving a population of over 660 million.

Now let's look at the actual feedback from sellers:

• In the first quarter of 2026, sales by Chinese sellers who newly launched on Amazon Brazil and Amazon Mexico reached the same level as those of new sellers during the same period last year.More than twice as much
• During the recently concluded Hot Sale promotion in Mexico, this figure reached as high asMore than 4 times

The market is booming, and sellers are flocking to it, but Latin America has long been recognized as a “high-barrier market.” The Express Pass program is essentially designed to help sellers address these two issues:How do I register a company, and how do I obtain a tax ID number?   

02 Two Key Challenges: The Speedrun Program Offers a Solution for Each

Requirement 1: Brazil—Must Be a Licensed Local Company

Brazil is not a market that can be tapped simply through “cross-border direct shipping.” To operate in compliance with regulations on Amazon Brazil,A Brazilian company in which a Chinese entity holds a controlling interest must be registered.

This involves: applying for a Brazilian CNPJ tax ID, notarizing the articles of incorporation, verifying the registered capital, opening a bank account, registering for state taxes... Every step is fraught with pitfalls.

The solution proposed by the Speedrun Project:

• Assist with the registration of a local company in Brazil
• supreme$12,000Registration Subsidy
• Waiver of FBA Logistics Fees

Hurdle No. 2: Mexico—The RFC Tax ID Is a Must

The Mexican RFC tax ID is the seller’s “tax identification number” in Mexico. Without an RFC, 36% income tax will be deducted directly from payments; if the RFC is non-compliant, there is a constant risk of the store being shut down.

The solution proposed by the Speedrun Project:

• RFC Tax ID Optimization Solutions for Mexico
• supreme$6,000Subsidy
• Account Manager Provides End-to-End Support

When the two subsidies are combined,A single brand can receive up to $18,000 (approximately 130,000 RMB)....which basically covers the registration costs, so Amazon is essentially giving away the compliance certification for free.

03 But with only 3,000 spots available, not everyone will get one.

The entry requirements for the Speed Pass program are quite high; Amazon outlined several selection criteria during the press conference:

• Willing to make a long-term commitment—It’s not about “testing the waters”; it’s about “putting down roots in Latin America”
• Has brand attributes—Sellers who focus on stocking a wide range of products may not have an advantage
• Compliance Comes First in Registration—The Brazilian company and the Mexican RFC are prerequisites, not optional steps.

In other words, the logic behind this plan is:First, get your compliance in order, and I’ll provide a subsidy through Amazon, along with traffic and logistics support.

However, compliance isn’t a matter of “submitting an application and automatically getting approved.” The registration process for a Brazilian company typically takes 3–6 months, and if the documents submitted for the RFC tax ID are incomplete, the application will be rejected and you’ll have to start over.There are 3,000 spots available. You must meet the eligibility requirements before receiving the subsidy—if you’re even a step too slow, you’ll miss out.

If you have any questions, please feel free to contact us:Cell phone: 18676749275 ｜ WeChat: qcygscszk

04 Qi Cai Ying Can Help You Get Started Faster

The core of the Latin America Express Program is not “applying for subsidies,” but ratherFirst, let's get the Brazilian company and the Mexican RFC registered.. As it happens, this is exactly what we do every day:

• Brazilian Company Registration Services: We provide full-service assistance—from applying for a CNPJ and notarizing the articles of incorporation to opening a bank account—to prevent documents from being repeatedly rejected.
• Applying for an RFC Tax ID Number in Mexico: Verify your tax compliance status to ensure that your payments are not withheld by 36%
• Tax and Financial Compliance Planning in Latin America: Brazilian ICMS State Tax, Mexican IVA Value-Added Tax, Design of Bilateral Tax Structures

Amazon is offering a $18,000 subsidy to help cover your registration fees, but the key is whether you can register your company before the 3,000 spots are snapped up.

Assess Your Eligibility to Enter the Latin American Market Now

Enterprise Finance GroupFounded in 2015 and headquartered in Shenzhen, the company specializes in cross-border e-commerce financial and tax compliance, business registration, bookkeeping services, offshore company registration, and tax planning. Our services cover more than 30 countries and regions, including Hong Kong, the United States, Brazil, Mexico, and Singapore, and we have provided one-stop compliance solutions for global expansion to over 50,000 cross-border enterprises.

• ✅ Brazilian Company Registration + CNPJ Application — Full-Service Agency for the Establishment of Local Companies
• ✅ Applying for an RFC Tax ID Number in Mexico — Determination of Tax Compliance Status
• ✅ Latin America Express Program Compliance Assessment — Preliminary Qualification Review + Document Preparation
• ✅ Tax Compliance Planning for Brazil and Mexico — State Tax / Value-Added Tax / Bilateral Framework

If you have any questions, please feel free to contact us:Cell phone: 18676749275 ｜ WeChat: qcygscszk