In 2026, Merkur's entry policy has seen major adjustments - ordinary cross-border stores have canceled the mandatory water requirement, factory sellers enjoy the green channel 48 hours to quickly set up store, and the full hosting/semi-trusting model significantly reduces the operation threshold. This article for you to disassemble the latest entry conditions, cost details and practical procedures.

I. Why 2026 is the best time for factories to move into Mercado?

In 2026, the Mercado platform launched a series of favorable policies for Chinese sellers:

Policy dividend 1: Removal of mandatory water requirement for ordinary cross-border stores
Previously stationed in the U.S. customers need to provide proof of other platforms operating water, 2026 onwards ordinary cross-border stores (self-shipment mode) completely abolished the mandatory water requirements, novice factory sellers can also directly apply for theThe

Policy Dividend II: Full hosting/half hosting model officially on-line
In March 2026, Mercado officially launched the semi-trusted and fully-trusted model for Chinese sellers. Sellers only need to prepare goods to the official warehouse in Shatian, Dongguan, and the platform is responsible for warehousing, international transportation, customs clearance, and final delivery of the whole chain.The

Policy dividend three: factory green channel 48 hours to the store
Factory sellers who meet the qualification requirements can take the exclusive green channel, shorten the average store opening time to 48 hours, enjoy the first 3 months of the new store commission-free, search weighted 30%, exclusive activities such as pitches and other 7 privilegesThe

Second, the entry qualification requirements: only enterprises can enter the

2.1 Requirements for business entities

Mercado, French supermarket chainDo not accept individual sellers, individual businessmen, branch offices in the form of stationedOnly limited liability companies registered in Mainland China or Hong Kong are eligible to apply.The

2.2 Legal Person Verification Materials

• Corporate ID card front and back color high-definition scans
• New in 2026Face Recognition + Identity Verificationdual verification
• Some sites require additional corporate passports (validity ≥ 6 months)

2.3 Basic supporting materials

• International mailbox: Gmail, Outlook, Aliyun (domestic mailboxes such as QQ, 163, etc. are strictly prohibited)
• Cross-border collection accounts: Payoneer, WorldFirst, Lianlian Payments, PingPong, etc.
• contact number: Mainland China cell phone numbers that can be answered normally
• Immediately contact: 19076121147 (phone / wechat same number)
  

Third, the three major stationing mode comparison: choose the right mode twice the effort with half the effort

2026 Mektor offers three entry modes for different seller types, and factory sellers should focus on fully managed and semi managed:

3.1 Comparative overview of models

3.2 Semi-Managed Model Details

The semi-custodial model is the 2026 factory seller'sbest choice--Retain operational autonomy while enjoying the platform's logistical dividends.

Core mechanisms: Sellers prepare goods to Mektor's official warehouse in Shatian, Dongguan, and the platform is responsible for warehousing, sorting, international transportation, customs clearance, final delivery, and after-sales service.The

Open site:: Five core markets: Mexico, Brazil, Chile, Colombia, ArgentinaThe

Entry Requirements::

• Mainland China/Hong Kong Business License
• Experience in mainstream cross-border platform operation
• Average annual water flow ≥ 300,000 U.S. dollars (factory can be specially approved to relax)
• First order 5-10 pieces per SKU, replenishment cycle ≤ 15 days

3.3 Full hosting model details

If the factoryNo e-commerce team at allThe fully managed model is a “layman's” option - the platform takes care of everything.

Core mechanismsThe factory only needs to supply products according to the direction of the platform, and the platform is responsible for the shelves, operation, logistics and after-sales service.

Entry RequirementsPriority is given to factory-type sellers, category traders, and brand suppliers, also requiring an annual water flow of $300,000 or more.The

Core benefits: 0 commissions, 0 warehousing fees, 0 international shipping fees, and fast payback in 7 business days.

Fourth, the factory seller green channel: 48 hours fast down the store

4.1 Conditions of application

The Mercado platform opens up an exclusive green channel for source factories that need to meet the following core conditions::

• Own production site area ≥ 2000 square meters
• Annual turnover over 5 million dollars
• ISO9001 and other quality management certifications

4.2 Exclusive rights and benefits

4.3 Recommendations for Factory Store Operation

The green channel is an opportunity, but not a lay-up. Factory sellers beware:

Highlighting the strengths of the source: The store can display the actual shooting video of the production line and raw material testing report. The platform provides free 3D display tools, support 360 ° product panoramic display, the conversion rate is higher than ordinary stores 40%The

Annual assessment mechanism: GMV below $100,000 for two consecutive quarters will be downgraded, and it is recommended to maintain a frequency of at least 20 new products on the shelves per month.The

V. Cost breakdown: How much does it cost from registration to the first order?

5.1 Platform costs

5.2 Start-up budget

For newbie factory sellers, the start-up capital budget from registration to first order is as follows::

5.3 Cost control recommendations

Staged inputs: Don't put all your money down at once on a large inventory. Start with a small budget and test the market with the smallest viable product.The

Make good use of the green channel: Factory sellers headway logistics subsidies up to 15%, new stores 3 months commission-free, can significantly reduce start-up costsThe

Immediately contact: 19076121147 (phone / wechat same number)

Six, into the process: 7 steps to complete the store

6.1 General Onboarding Process

6.2 Factory Green Channel Process

Factory sellers can dramatically shorten the cycle time by taking the green channel::

1. Submit an application: Provide business license and factory qualification certificate
2. Pre-qualification: 1-2 working days
3. Video Factory Inspection: Platform online view of production site (if required)
4. Store Opening: Within 48 hours
5. Dedicated account manager matchmaking

6.3 Common Reasons for Dismissal and Key Points for Pit Avoidance

Each rejection requires a waiting period of 7 natural days before resubmission, with a maximum of 3 chances to apply throughout the year. It is recommended that the material be double-checked before the first submission.

VII. Brazil Station FULL Warehouse Special Instructions

For sellers who want to plow into the Brazilian market, FULL warehouse (Official Overseas Warehouse) is the key.

7.1 Significant changes

2026 Major Positive:Chinese sellers finally have a compliant path to open the Brazilian FULL warehouse!.. Previously, pure cross-border stores were unable to open FULL warehouses, and in 2026 the platform opened three compliance channels::

Option 1: Holding Company Brazil Model
Chinese company 100% Holdings Brazilian subsidiary to apply as a local store. Account security is guaranteed, KYC audit can be cooperated by Chinese legal personThe

Option 2: Dual Subject KYC Binding Model
The Chinese company is responsible for the account body and fund security, the Brazilian company is responsible for local compliance to sell goods, the funds directly to the Brazilian account, the highest securityThe

Option 3: Semi-Managed Model (recommended for factory sellers)
No need to register a Brazilian company, through the semi-trustee mode, you can start from the Chinese warehouse, enjoy the FULL label traffic support, tail delivery speed up 3-5 days!The

7.2 FULL position opening conditions

If you take the local store route to open a FULL warehouse, you need to meet the following requirements::

• Store registration ≥ 4 months
• Monthly order quantity ≥ 50 units, store reputation green
• Delivery rate ≥ 92%
• Average annual water flow of a single store >300,000 USD

VIII. Frequently Asked Questions for Factory Sellers

Q1: I'm a factory with no e-commerce experience, can I move in?

✅ You can. recommended optionFull hosting model--You only need to supply, the platform is responsible for all operational aspects. Or goFactory Green Channel, enjoy exclusive account manager counseling.

Q2: How much start-up capital is needed?

The average cross-border store start-up budget is approximately$15,000-$35,000(Includes first samples, logistics, and advertisement testing). The main cost of the fully managed model is the cost of stocking, other costs 0The

Q3: How long does it take to get off the store floor?

Ordinary move-in 7-10 working days; factory green channel48 hoursReady to go to the storeThe

Q4: Can an individual seller move in?

❌ No can do. Mercado only accepts Mainland China or Hong Kong registeredlimited liability companyapplication (form etc)The

Q5: What is the choice between semi-custodial and full-custodial?

Immediately contact: 19076121147 (phone / wechat same number)