准备入驻NOON的卖家，遇到的第一个选择就是：做沙特站还是阿联酋站？

The two sites have completely different market characteristics, and choosing the wrong one could set you back by half a year. Today, I’ll use the latest data from 2026 to provide a clear comparison—after reading this, you’ll know which one to choose.

据行业数据，NOON自主申请的驳回率高达60%。

不是平台故意刁难，而是2026年审核标准有调整，很多卖家还在用2024年的老套路提交资料，自然被打回。

今天帮你拆解NOON审核的底层逻辑、2026年最新变化、被拒TOP5原因，以及被拒后该怎么办。

很多卖家想做NOON，但心里没底——不知道到底要投入多少，怕一不小心踩坑花冤枉钱。

今天把NOON开店涉及的所有费用项逐项拆解，该花的钱一分不少，不该花的钱一分不多。

With three stores, sharing the same sources of goods, the same warehouse, the same set of operation team - each store has different income, how to share the cost? How to report tax separately?

This is a financial and tax problem that has plagued multi-store sellers for many years. If the accounts are not clear, the declaration will have no bottom; if the accounts are messed up, they will not be able to understand when they are investigated.

According to the recently circulated cross-border e-commerce levy caliber, there is a relatively clear reference program for this issue - sharing costs according to the revenue share of each store, known in the industry as the “Safeway model”, based on the financial and tax structure of the head seller, the Safeway era as a prototype.

⚠️ Note: The above method is a reference model for tax administration circulated in the industry and is not a uniform mandatory requirement. In practice, the degree of acceptance of the accounting methods may vary among local tax bureaus, so it is recommended to communicate with the competent tax authorities for confirmation before implementation.

跨境卖家有一个长期的痛点：在亚马逊打广告、付佣金、用海外仓——全是真实的经营成本，但没有国内发票，能不能在企业所得税前扣除？

根据近期流传的跨境电商征管口径，这个问题有了一个相对明确的回答。好消息是：境外凭证可以用；坏消息是：有额度上限，税负可能比你想的高。

⚠️ 说明：上述口径为行业内流传的征管指导，非正式政策文件，各地税务机关执行口径可能有所不同，建议以当地税局实际要求为准。