It has been exactly 14 days since the new e-commerce tax regulations took full effect on July 1. During these 14 days, numerous cross-border e-commerce sellers in Shenzhen and Guangzhou have received tax risk warning letters—the system automatically compares platform transaction records with reported income, and if the discrepancy exceeds 10%, an alert is immediately triggered.

This article analyzes five key indicators of the new regulations’ implementation to help you assess whether your books can withstand an audit under the Golden Tax Phase IV initiative.

Mr. Wang from Shenzhen obtained Hong Kong residency in 2023 through the High-Talent Pass (Category A) program. Over the past three years, his company—which specializes in cross-border e-commerce—has generated annual revenue exceeding 100 million, but he has continued to work from his office in Shenzhen. When the renewal window opened in early 2026, he submitted his application based on past experience—only to have it rejected outright by the Immigration Department, which required him to provide a complete set of evidence for the ”two addresses and two invoices.” It was then that he realized times had changed.

Anyone involved in cross-border e-commerce over the past two years has likely noticed one thing very clearly: Popular platforms are getting more and more popular. But competition is also getting fiercer. Amazon is rife with ad competition. Temu is rife with price wars […]

深圳张总，2019年注册了一家香港公司做跨境电商。 四年下来流水不小，但从没做过审计。他的逻辑很简单——”我又不在香港做生意，利润都走境外，应该不用报税吧？” 结果2026年初，他收到了税务局的估税通知——按行业平均值直接给他算了80多万的…

When many Chinese sellers research Takealot, the first thing they ask is:

What products sell well? How do I apply to open a store? How much inventory should I stock?