Two big things are quietly happening in TikTok US these days:

One thing is that the graphic hanging car function is officially open - you don't need to shoot a video, don't need to live broadcast, just need a few pictures of goods + a piece of music, you can directly hang the small yellow car to sell goods.

Another thing is TikTok Shop U.S. cross-border POP annual conference has just ended, the platform released a clear signal: 2026 U.S. cross-border must be a brand, "long-term growth, strong brand" has become the core consensus.

On one side, the content threshold has been leveled, and new sellers have a low-cost entry opportunity; on the other side, the head sellers are accelerating the branding layout and seizing the long-term growth track. This point in time to enter the TikTok U.S. region, in the end, how to play?

Today an article to give you a thorough: how to use the graphic trailer? Overseas warehouse why is the single gas pedal? Brand methodology how to land?

New regulations are limited to new models, stock products are not affected, but Chinese brands such as TP-Link, which account for more than 60% of the U.S. market, face huge challenges

"The router is banned!"

March 23, the U.S. Federal Communications Commission (FCC) threw a heavy bomb: national security reasons, officially all foreign production of consumer-grade home routers into the regulated list, prohibiting new models to obtain FCC certification, meaning that the future of non-U.S. home routers will not be able to legally enter the U.S. market sales.

The news quickly blew up in cross-border and tech circles. Routers, as a key device for connecting home networks, have long been dominated by Chinese brands - it is estimated that Chinese brands and OEM products occupy at least 60% of the U.S. home router market. Under the new regulations, where do these companies go from here?

Today's article gives you the lowdown: what exactly is banned under the new rules? Why is it suddenly blocked? What should affected companies do?

This article for all U.S. and China trade practitioners, cross-border e-commerce, logistics partners, a detailed interpretation of the core requirements of the new regulations, the risk of violations and response points, be sure to convey all staff, item by item self-check!

March 20, U.S. Customs, a new rule officially landed, countless Chinese sellers of containers are facing the risk of customs clearance detention! If you are still using the old way to go, or simply do not understand the three letters "IOR", then your warehouse is ready to send to the United States of America's goods, it is likely that the next second will be affixed to the "detention" label.

With the surge in demand for cross-border investment, U.S. stock trading, overseas study, and cross-border e-commerce exchange collection, more and more mainlanders want to apply for a U.S. bank card - not only can they freely exchange U.S. dollars, but also directly connect to U.S. stock brokerage firms and overseas e-commerce platforms, and avoid the CRS information exchange.