From "white label" to "brand", from "supply" to "co-creation", China's factories are undergoing a historic Transformation

In 2025, Temu reaches $15-22 billion in GMV in the US market, alongside TikTok Shop and Walmart, becoming a core player in the second tier. And just on March 25, Poundland dropped another heavy bomb - the

Formally formed a new brand "New Poundland", announced that it will invest 100 billion yuan in the next three years to integrate the supply chain resources of "Pinduoduo+Temu", incubate self-owned brands for the global market, and made a military order: "Strive for Pinduoduo", and made a military order: "Strive to create another Pinduoduo in three years".

What does this mean? For sellers, it's not just that the platform has a new business, but that the whole logic of going overseas is undergoing a fundamental change - from "selling goods" to "branding", from "supply" to "co-creation", Chinese factories have a chance. From "supply" to "co-creation", the opportunity for Chinese factories has come.

Today an article to give you a thorough: what is the new Poundland in the end? Why Pinduoduo want to smash hundreds of billions of dollars to do this thing? As a seller, how do you seize this wave of dividends?

After many years in the cross-border circle, we, Enterprise Caiying Group, have served thousands of startups from 0 to 1, and deeply realize that a U.S. corporate identity is often the most crucial key to open the door to overseas markets.

A recent legislative development at U.S. Customs and Border Protection (CBP) has triggered an earthquake in cross-border circles. Co-sponsored by members of the U.S. Senate and House of Representatives, &nb [...]

March 20 has become a watershed in history, shell importers are written off in bulk, customs clearance firms have been shut down one after another - 2026 U.S. line compliance era officially opened, are you ready?

"What happens to my shipment after March 20?"

This has been the most asked phrase in the past week in the American Line Sellers group.

Today, that date is history, and on March 16, U.S. Customs and Border Protection (CBP) issued an emergency notice that, as of March 20, 2026, the bulk "Importer of Record" (IOR) number is officially repealed, and that all new import declarations must be filed with a true, verifiable IOR number.

The new regulations have come into force. Those sellers who rely on "double clearing and tax package", share IOR and false subjects are facing the risk of goods detention, return, fines and even criminal prosecution. And those sellers who layout the U.S. entity in advance and register their own head, are seizing a new round of compliance dividends.

Today an article to give you a thorough: after the new rules, the United States line of trade in the underlying logic of what fundamental changes? How should sellers lay out their business and what are the new opportunities for U.S. company registration in 2026?

Two big things are quietly happening in TikTok US these days:

One thing is that the graphic hanging car function is officially open - you don't need to shoot a video, don't need to live broadcast, just need a few pictures of goods + a piece of music, you can directly hang the small yellow car to sell goods.

Another thing is TikTok Shop U.S. cross-border POP annual conference has just ended, the platform released a clear signal: 2026 U.S. cross-border must be a brand, "long-term growth, strong brand" has become the core consensus.

On one side, the content threshold has been leveled, and new sellers have a low-cost entry opportunity; on the other side, the head sellers are accelerating the branding layout and seizing the long-term growth track. This point in time to enter the TikTok U.S. region, in the end, how to play?

Today an article to give you a thorough: how to use the graphic trailer? Overseas warehouse why is the single gas pedal? Brand methodology how to land?