When the European, American and Southeast Asian markets have become red oceans, a treasure ignored by most people - South African e-commerce platform Takealot - is becoming a shortcut for ordinary people to cross-border rebound.
"Six months, one store, sales topped R6 million (about R4.74 million)."
This is not a myth, but a true story of what is happening on South African e-commerce platform Takealot in 2026. This name, which is still unfamiliar to most people, is the absolute e-commerce juggernaut in South Africa, with a market share of more than 50% and more than 8 million monthly active users.
More crucially, it has only been officially open to Chinese sellers since September 2025 for investment. At present, Chinese sellers account for less than 5%, which means extremely low competition, huge traffic dividends and meat eye visible premium space. Today, we will completely dismantle this blue ocean opportunity that ordinary people can also get on board.

When I first got into Takealot in 2020, I got stuck on the first step - local qualifications were hard to get and I had to find an agent to register on my behalf.

The first time to be cheap, chose a quote low price "fast single agent", the other patted himself on the back and said 7 days under the store. After paying the money not two days, WeChat was pulled black, store shadow have not seen.

When I was at the end of my rope, I recognized an old seller in the cross-border community and recommended an agent he had worked with for 3 years. This time I kept an eye on the whole process, and finally got a compliant store in 15 days.

Six years later, those "packaged store" routines are still harvesting newcomers today.

Early March of South Africa's cross-border circle, by the two platforms of the "investment in the volume" completely ignited. Jumia just announced 90 days of warehousing free of charge, Takealot immediately increase the yardage to follow up - zero-threshold, low commissions, compliance touting. Sellers group every day screen discussion: this wave of dividends, in the end how to eat?

In March 2026, South Africa's two largest e-commerce platforms went head-to-head.

On March 3, Jumia took the lead in releasing a heavy welfare: for Chinese sellers newly stationed in China from March 3 to May 15, 2026, it launched a "90-day storage fee free" policy. When the news came out, the seller group instantly exploded.

However more exciting in the back. Just one day later, on March 4, South Africa's local overlord Takealot immediately followed up, marking up the launch of the 2026 Chinese sellers exclusive investment plan, on the basis of zero threshold, the new compliance support, payback optimization, category traffic tilt three major benefits.

This "investment in the war", so that Chinese sellers have become the biggest winners. But between the two platforms, in the end how to choose?

Similar to China where there are numerous types of companies, France also has various types of companies such as SARL, SCI, SNC, SA, SAS, GIE and many others.

In line with the Government's efforts to build the "Study in Hong Kong" brand, PolyU will continue to expand its global enrollment network, with a focus on emerging regions such as Central Asia, the Middle East, Africa and South America, and provide a wide range of scholarships and support packages to attract international students with multicultural backgrounds to come to Hong Kong for further studies, and at the same time, actively leverage on its own academic strengths and international influence, and promote high-level international academic exchanges and collaboration. At the same time, the University actively utilizes its academic strengths and international influence to promote high-level international academic exchanges and collaboration, and maintains close ties and in-depth cooperation with world-leading institutions such as Oxford and Cambridge, to further promote more collaboration and academic exchanges in scientific research and enhance the attractiveness of "Study in Hong Kong".