The first challenge in doing e-commerce in the Middle East is choosing a site.

NOON has three major markets: UAE, Saudi Arabia and Egypt. However, the Egyptian station is not open for cross-border entry at the moment, so all Chinese sellers can do is the Saudi station and the UAE station.

The two sites are very different - the

Saudi Arabia, with a population of 36 million, is NOON's largest market, but the VAT rate 5%-15%

The UAE has a GDP of $40,000 per capita and a high price per customer, but a population of only 10 million people

Choosing the wrong site can mean a 3x difference in return for the same investment.

Today's post uses a comparison table to help you figure out: which site is better suited for your product, your resources, your strategy

Amazon US: FBA delivery fee just went up by 3.5%, advertisement CPC is generally more than $2, and platform commission is 15%. a product priced at $30, the profit at hand may be only $3.

What is even more heartbreaking is that the U.S. TikTok Shop policy continues to tighten, the EU EPR mandatory compliance costs are increasing every year - the “low-cost dividend period” is really over.

But at this very moment, the Middle East market is exploding at an annual growth rate of over 30%.

300 million high-consuming people, per capita GDP of more than 20,000 U.S. dollars, 90% goods rely on imports. And in this blue ocean, there is a platform that is crazy to grab sellers - Middle East NOON.

Today's post to help you do the math: why Amazon sellers should focus on NOON, and how low the barriers to entry really are.

The problem of lack of cost tickets is a real headache for countless bosses!

For example, some of the construction industry, advertising industry, trade industry, network technology industry, consulting services industry companies, moving on the lack of a few million votes, the follow-up is to pay more taxes. At the end of the year an accounting, the actual profit of 2 million, pay taxes of 3 million Directly a year for nothing, is a little bit wrongdoing...

Don't panic! There are actually ways to defuse this situation legally and compliantly. Remember an ironclad rule: rather thin profits, never touch the false opening! Here are a few tricks that many smart bosses are using.

Attention exporters! Don't take any more chances to ”avoid tax”!

Recently, a tax penalty case in Yichang has sounded the heaviest alarm for all export enterprises - Hoyuan (Hubei) Nanotechnology Industry Co., Ltd. for exporting ”two high and one capital” goods to avoid tax, has been recovered according to the law to pay taxes + fines totaling 23,806,000 yuan! The amount involved has been fully recovered into the treasury!

I recently brushed up on a case of an e-commerce business being investigated and got chills down my spine after reading it.

A company with stores on two major e-commerce platforms had actual sales from the end of 2022 through August 2024 of $360 million. But you'd never guess how much revenue they declared to the IRS - $270K.

That's right, it's not $27 million, it's $270,000 with three whole zeros missing.

There is no doubt about the final outcome: $22.36 million in back taxes and $11.18 million in fines! A huge amount of expenditure far exceeding the normal tax burden, directly to the company's operation of the death penalty level of serious injury.