In 2025, Takealot’s GMV exceeded 24.5 billion rand (up 18% year-over-year), while local stores accounted for only 35% of the total number of sellers on the platform, they contributed over 65% of the platform’s GMV—primarily due to Takealot’s higher search weighting for local stores, dedicated traffic channels for local last-mile delivery (Takealot Now same-day delivery), and a ”fast-track” process during compliance reviews. A typical local store seller averages 2–3 times as many monthly orders as a cross-border store, with a return rate 40% lower than that of cross-border direct mail. However, the barriers to entry for local stores are significantly higher: sellers must hold a South African local

In August 2026, the competitive landscape of South Africa’s cross-border e-commerce market is rapidly diverging: Takealot resumed recruiting Chinese sellers in April, Temu launched a local warehouse in Johannesburg and introduced ”two-day delivery,” and the beta version of TikTok Shop officially launched in South Africa. The average order value, return rates, traffic mechanisms, and category suitability of these three platforms operate in three entirely distinct systems. For sellers who placed all their bets on a single platform, search traffic in Q2 2026 showed a marked divergence—sellers who chose the wrong platform saw their average monthly order volume on Takealot drop by 18% year-over-year, while sellers who chose the right platform

广州做3C配件的小周，上周刚下店南非Takealot，第一个难题就来了：货到底怎么发？ 直邮简单但慢，官方仓快但要先囤货。他拿不准，怕一开始就压错节奏，把现金流卡死。

For sellers hoping to establish a long-term presence in the South African market, securing local trademarks has gone from being a “bonus” to a “must.” It is a crucial step toward accessing platform resources, protecting one’s rights, and building brand barriers.

In July 2026, South African e-commerce giant Takealot released financial results that thrilled the entire African tech community—marking its first full-year profit in nearly 15 years since its founding. A report released by its parent company, Naspers, for fiscal year 2026 (ending March 31, 2026) showed that the group’s revenue exceeded 17.7 billion rand (approximately $1 billion), with an adjusted operating profit of 171 million rand—a turnaround from a loss of 213 million rand in the same period the previous year. In just one year, the company achieved a turnaround of 384 million rand.