Behind Poundland's $100,000 fine: cross-border e-commerce bosses with annual revenue of $50 million + must get past these three compliance hurdles
Published: 2026-01-29

拼多多因未按规定报送涉税信息被税务局罚款10万元的新闻,在电商圈刷屏了。这笔钱对大厂来说不算多,但释放的信号极其明确:电商强监管时代,谁也别想蒙混过关。

对于年营收超过5000万的跨境电商企业来说,这个信号更值得警惕。

大部分跨境电商卖家业务横跨多国、资金流水复杂、平台数据庞杂,本就是税务、外汇、海关等部门关注的重点。拼多多事件像一面镜子,照出了行业集体面临的合规焦虑——而跨境电商的合规难题,比国内电商更复杂、更隐蔽。

根据我们近期一线服务大量卖家的经验,我发现大卖家在合规转型中普遍要闯过三道“生死关”。踩过去,海阔天空;踩不过,可能就是下一张罚单。

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01.架构关:混乱的股权和主体是“定时炸弹”

我们遇到过不少客户,早期为图方便或个人节税,用了个人独资企业、股权代持等模式。比如有的卖家是夫妻店起步,公司架构没理顺;有的是几个合伙人一起创业,用个人卡收款,股权也没理清楚。

这导致什么结果?

公司资产和老板的个人财产完全混在一起,像一个“风险大口袋”。一旦公司出问题,老板的个人房产都可能被牵连。个人独资企业的股东需承担无限连带责任,这意味着公司债务可能波及家庭财产。

我们的解法::

对于这种类型的客户,我们帮客户做的第一件事,就是科学搭建集团架构。将不规范的个独企业改组为权责清晰的有限责任公司,股东实名持股,并设计能风险隔离的股权架构。这不仅是安全底线,更是未来融资、上市的基础。

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02.财税关:“钱在个人卡流转”的核算模式已经走不通

很多老板认为,钱在个人卡和公司账户里流转是“肉烂在锅里”。但在金税四期+CRS的监管天网下,这种模式风险极高。如果公司长期用个人卡收款,却一直零申报,系统一比对,轻则补税罚款,重则触发洗钱调查。

更现实的是,核算混乱会导致你无法享受跨境电商出口退税等政策红利(比如无票免税、企业所得税核定征收等),反而背负更高的隐性成本。

我们的解法::

我们推崇 “渐进式合规” 。先帮企业摸清家底,建立能真实反映业务的财务核算体系,再结合跨境电商的税收优惠政策(如企业所得税可适用0.5%的核定征收),让业务阳光化、低成本地合规。

欢迎留言或私信咨询,欢迎扫码添加我司在线客服(微信:jxhqcy890 / 手机:16625410105),安排经理解答疑问,提供专业意见及全程一对一服务

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03.资金关:跨境回款的“黑箱操作”必须阳光化

通过第三方渠道或地下钱庄回流资金,是行业早年的“常规操作”。但随着反洗钱监管趋严,私户频繁收付境外款项,极易被银行冻结账户。我们也遇到过卖家因境外VAT申报不合规,被欧洲税局追缴的情况。

资金流的合规,必须建立在业务和财税合规的基础上。所有交易通过公户流转,让资金安全、可追溯。

我们的解法::

通过设计香港公司等合规主体进行资金调度,并依据外汇政策,通过银行等合法渠道办理收付汇。当业务和财税合规后,资金流的合规便是水到渠成。

欢迎留言或私信咨询,欢迎扫码添加我司在线客服(微信:jxhqcy890 / 手机:16625410105),安排经理解答疑问,提供专业意见及全程一对一服务

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合规,是通往更大市场的通行证

拼多多的罚单是一个信号,但对有志于长期发展的企业来说,合规不是成本,而是竞争力。它意味着更低的经营风险、更优的税收成本、更强的融资能力,甚至是通往资本市场的门票。

如果您的企业正在面临:

  • 多公司、多店铺架构混乱
  • 出口退税流程不清晰
  • 外汇回流渠道不顺畅
  • 股权激励不知从何下手

欢迎联系我们。我们在北京、上海、广州、深圳、杭州的团队,已为多家跨境电商企业提供从公司注册、银行开户、股权设计,到全流程财税合规搭建、各类资质许可办理的一站式解决方案。

转型不易,但早一步布局,就少一分风险。 欢迎交流你的合规痛点,我们陪你一起穿越周期。欢迎扫码添加我司在线客服(微信:jxhqcy890 / 手机:16625410105),安排经理解答疑问,提供专业意见及全程一对一服务

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最后提醒一句:合规转型宜早不宜迟,越早布局,成本越低,发展越稳。

另外不同阶段的企业财税合规也有不同的方案思路:

Start-up period (sales)(up to 20 million)

Pain Points:

1, C-end sellers, open more than one Amazon store, more than one account company, the address is dependent, did not open an account, employees have not purchased social security, are on private payroll, what are the risks?

2. Will there be any risk if the account company has zero declaration for a long time and has not set up financial books?

3, from the third-party payment platform, the transfer of funds to personal accounts, the country almost never paid taxes, worried about the risk?

4、What is the impact of Golden Tax IV on cross-border sellers' collection, and will the way of taking the third-party collection channel be affected?

5, just started the small and medium-sized sellers, profits are very low, pay the tax will not make money, how to do?

Solution:

1, the companies timely and compliant operation of tax returns, reasonable distribution of employee wages and social security, to ensure the normal operation of the enterprise;

2、With the help of Hong Kong offshore companies to collect foreign exchange, combined with the domestic company's customs declaration and tax rebate (exemption) declaration, to build a good enterprise funds collection channel, to ensure that the funds sunshine collection;

3. Reasonable control of tax liabilities and avoidance of tax risks;

4、清晰安排专业人做专业事情,老板可以全力做好产品及市场。有财税合规的问题欢迎扫码添加我司在线客服(微信:jxhqcy890 / 手机:16625410105),安排经理解答疑问,提供专业意见及全程一对一服务

欢迎留言或私信咨询,欢迎扫码添加我司在线客服(微信:jxhqcy890 / 手机:16625410105),安排经理解答疑问,提供专业意见及全程一对一服务

Developmental period ((20-100 million)

Pain Points:

1, industry and trade in one Amazon seller how to do export tax rebates, what qualifications are needed, how much volume to do?

2、Amazon normal remittance back to the personal account account, the amount of money is very big worry about bank verification and unpaid personal tax, scattered more than one private account receipts can make the risk reduced? How to avoid the risk?

3、Paying suppliers through private accounts without invoicing, and then selling through the Amazon platform and collecting foreign exchange through a third party, how to comply?

4, do half a year of business, store results look good, as the boss, no money in hand, there are a bunch of goods, do not know how much money they earn?

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Solution:

1、Rapid identification of cross-border e-commerce enterprise financial and tax risks; 

2. Avoidance of the risk of collection of large sums of money and the response to bank verification; 

3. Accurately make tax declaration and export tax refund declaration; 

4, clear cross-border e-commerce four-stream process logic; 

5、Master enterprise sales and inventory data, clear enterprise capital flow; 

6, build the enterprise's financial accounting system, financial data for management to provide business decisions.

欢迎留言或私信咨询,欢迎扫码添加我司在线客服(微信:jxhqcy890 / 手机:16625410105),安排经理解答疑问,提供专业意见及全程一对一服务

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Maturity ((>100 million)

Pain Points:

1, I heard that there are big sellers of part of the profit from export tax rebates, a year can save 10% cost, this kind of said is true?

2、Every month will use different logistics methods (express + air + sea) to ship, how to accurately calculate the logistics cost and gross profit?

3、Inventory takes up too much money, want to do a good job of inventory management, do not know how to optimize?

4, big sellers want to absorb excellent partners, equity ratio how to design, how to do management and share incentives?

5、We are a billion seller, I'm going to go capital listed in the future, so how should our structure be designed now?

Solution:

1. Be able to read and understand the 3 major statements and 5 major financial indicators of business operations. 

2. Design better performance commissioning principles in conjunction with report analysis. 

3. Know how to better utilize data for good business management. 

4. Familiarize yourself with the principles of input-output matching and calculation models; 

5. Knowledge of VAT filing and planning ideas appropriate to the country of operation; 

6. Designing a shareholding structure suitable for the development of the enterprise, and preparing tax planning and legal risks in advance; 

7. Clear equity incentives for the core management team, retaining core talent, and better assisting the development of the enterprise; 

8. Open the boss's mind to attract excellent partners and investment and financing platform resources.

Cross-border e-commerce has long since passed the "wild growth" stage. Tax compliance is no longer an option, but an infrastructure for business continuity, capitalization and risk isolation.

Compliance is not a cost, but the biggest safety guarantee and growth gas pedal for enterprises. In the second half of cross-border e-commerce, those who live well are not necessarily the fastest runners, but they must be the most stable walkers.

If you are also a cross-border e-commerce seller with more than ten million dollars in annual sales and are facing:

  • Lack of invoices, heavy VAT burden
  • Multiple entities operating in disarray and increasing risk
  • Profits are inflated and you don't know how to comply to optimize your tax burden

We can offer you that:

  • Exclusive cross-border tax compliance diagnosis
  • Multi-body Architecture Sorting and Optimization Solution
  • Customized tax planning solutions
  • Compliance roadmap proven by millions of sellers in the field

欢迎留言或私信咨询,欢迎扫码添加我司在线客服(微信:jxhqcy890 / 手机:16625410105),安排经理解答疑问,提供专业意见及全程一对一服务

Tags:
  • 拼多多
  • tax planning
  • Financial and Tax Compliance
  • e-commerce tax