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Social platforms to be licensed in Malaysia from 2026
On December 15, 2025, the Malaysian Communications and Multimedia Commission (MCMC) officially announced that from January 1, 2026, social networking platforms and instant messaging tools with 8 million or more users in Malaysia will be required to obtain an ASP (C) Application Service Provider (ASP) license in order to operate legally.
This new regulation, based on the Communications and Multimedia Act 1998, directly brings mainstream platforms such as WhatsApp, Telegram, Facebook, Instagram, TikTok, YouTube and others under control.
It is worth noting that only TikTok and WeChat have been officially licensed, Telegram's application is in the final stage, and the Meta-system platforms (Facebook/Instagram/WhatsApp) with a large user base are still in the application process and have not yet completed compliance.
Malaysia has brought large social media platforms with more than 8 million users under legal regulation from January 1, 2026, requiring platforms such as TikTok, Instagram, YouTube, and Telegram to hold operating licenses under the Communications and Multimedia Act 1998.
The move is aimed at strengthening the responsibility of platforms, especially to protect children from online abuse. The Malaysian government also plans to ban minors under the age of 16 from registering for social media accounts by 2026, following the example of Australia's recently implemented regulations.
01 Thoughts behind the incident for cross-border sellers
Compared with large enterprises or large social media platforms, small and medium-sized sellers have limited resources, a higher dependence on social platforms, and a more flexible mode of operation.
The core challenge and status quo brought about by the new regulations is:
(1) The main position of marketing is facing the risk of "seismic level":
Meta platforms (Facebook, Instagram) are the most central channel for the vast majority of small and medium-sized sellers to advertise, market content, collaborate with online celebrities, and interact with customers.
The fact that its license has not yet been approved poses z big and immediate threat. In the event that the service is destabilized or suspended, it will lead to disruption of advertising, loss of customers and plummeting sales.
WhatsApp is a tool commonly used by small and medium-sized sellers Z for pre-sales consultation, after-sales service, and order follow-up. Its compliance uncertainty will seriously affect the smoothness of customer communication and order fulfillment.
2) The platform of opportunities and advantages has been clearly defined:
TikTok Shop (licensed) has become the current Z-safe and Z-worthy All-in channel to invest in. It combines content, traffic, and e-commerce in a closed loop and is not plagued by new regulatory compliance.
Although WeChat is compliant, its e-commerce ecosystem and user penetration in Malaysia is far less than that of the TikTok and Meta systems, making it more of a support than a mainstay for most sellers.
3) The target clientele may shrink:
The proposed "no registration under 16" policy will have a direct impact on sellers targeting the youth market (e.g., affordable apparel, trendy accessories, stationery, snacks, etc.). This segment of the market will shrink or need to be reached through parent-to-parent contact.
4) Rising operational costs and complexity:
Measures such as channel diversification, content adjustments, and compliance self-checks implemented in response to the risks will increase the already strained labor and time costs for small and medium-sized sellers.
02 Suggested References for Specific Actions for Cross-Border Sellers
Step 1: Emergency hedge to stabilize fundamentals (within 1 month)
1) Shift advertising budgets and marketing focus:
Immediately shift Facebook/Instagram ad budgets, dramatically, to TikTok.
Even if TikTok's conversion path needs to be learned, it must be laid out as the most important source of traffic and sales in 2026.
Accelerate the building of TikTok Shop stores, optimize product shelves, short video content, and live streaming plans. Learn platform rules and pop-up logic.
2) Prepare a "Plan B" for customer communication:
Main Communication Tool Backup: guide customers to add your TikTok account, WeChat (if useful), or email as an alternative contact on all touchpoints such as store pages, product parcel cards, and so on.
Build a mailing list: direct customers to subscribe to emails through small offers as a Z-stable, platform policy-independent way to reach them.
3) Inventory and backup of digital assets:
Download and backup all customer interaction data, content material and ad history data for your Facebook page, Instagram account, just in case.
Step 2: Adjust your strategy to build multi-channel resilience (1-3 months)
(1) Implementation of the "egg basket" strategy:
starter's basket: TikTok Ecology. In-depth operation of TikTok Shop, experimenting with short videos, live streaming, store self-broadcasting and other forms.
Observe the basket:Meta Ecology. Keep low intensity maintenance (e.g., regular postings) but don't invest heavily in advertising and wait to see how its license progresses. Once Meta is licensed, it can be restarted quickly.
Supplemental Basket:Local e-commerce platform. Join local mainstream e-commerce platforms such as Shopee, Lazada, etc. They are not affected by this new social regulation. They are not affected by the new social regulations and are a stable sales channel, which can be used as a supplement and "ballast" for social e-commerce.
Potential Basket:Search Engine/Redditor Marketing. Consider trying Google Ads in small amounts (keyword searches with strong shopping intent) or partnering with local Malaysian TikTok/Instagram celebrities (whose accounts still exist).
2) Reorient content and selection:
Appropriately reduce marketing content that is purely geared towards younger teens and increase the proportion of content geared towards the main consumer group of 18-35 year olds.
In terms of product selection, focus on product categories that are more suitable for adult and young family users.
Step 3: Strengthening the foundation to enhance risk resistance (long-term)
1) Building branded independent stations:
This is Z fundamental hedge and value-added tool. Utilize website building tools such as Shopify to create an official brand website.
Sink social media traffic to the independent site, accumulate your own customer data, and completely get rid of the absolute dependence on third-party platform accounts.
Even if a particular social platform fails, your business is still online.
2) Deepen localization and compliance:
Ensure that product descriptions, advertising content are in line with local culture, religion and new regulations for the protection of minors.
Pay attention to Malaysia's subsequent regulations on data privacy to ensure that the handling of customer information is legally compliant.
3) Grouping together and sharing information:
Join seller communities and associations to exchange coping strategies and platform dynamics with peers and share learning costs and risks.
For small and medium-sized sellers, this new regulation is a "danger" and "opportunity" co-existing mandatory reshuffle.
"Dangerous" is:The highly dependent Meta and WhatsApp ecosystems are at risk of breaking down in the short term.
The "machine" is:Forcing everyone to step out of their comfort zones early and invest their resources in the faster-growing and already compliant TikTok e-commerce and start laying out standalone sites and omni-channels is instead an opportunity for the long-term health of the business.
Keeping up with platform compliance dynamics and adjusting flexibly is the only way to seize new opportunities in a changing market.
If you need to register Shenzhen company / Guangzhou company / Shanghai company / Hangzhou company / Beijing company / Hong Kong company / Hainan company and other domestic company registration of related business services, but also to provide U.S. companies / Canadian companies / Mexican companies / Brazilian companies / U.K. companies / France / New Zealand companies / Japan / / Singapore companies / Thailand companies / Vietnam companies / Indonesia / Malaysia Companies and other foreign companies registered in the relevant business tax services, company annual review / bookkeeping tax / payment of MPF / change information / bank account opening / ODI record / cross-border e-commerce accompanied by running on behalf of the operation of the enterprise one-stop service, you can add my WeChat (phone with V: 13045886252) at any time to consult ↓ ↓↓↓

03 Advantages of registering a Malaysian company
For big sellers planning to register a Malaysian company, Malaysia, with its unique business advantages, has become the preferred choice for Chinese enterprises to sail to Southeast Asia:
1. Low tax rates and easy growth of corporate profits
Malaysia's corporate tax rate is low in Southeast Asia, with a standard rate of 241 TP3T. For small and medium-sized enterprises (with an annual revenue of up to RM5 million), the first RM2 million of revenue is only subject to a tax of 171 TP3T, which greatly reduces the tax burden on the business.
In addition, the Malaysian government offers various tax incentives to help companies further enhance their competitiveness.
2. Visa-free policy, providing more convenience for enterprises to go overseas
With the signing of a permanent visa waiver agreement between China and Malaysia, the visa process for Chinese business owners traveling to Malaysia has become easier.
The visa waiver policy not only saves time and money on travel and business activities, but also enhances Malaysia's attractiveness as a "bridgehead" for businesses in Asia.
3. Cost advantages, lowering the threshold of entrepreneurship
Compared to Singapore, Malaysia has significant advantages in terms of labor costs and office rentals.
For example, the salary of the average employee in Malaysia is much lower than that in Singapore, which allows companies to save a lot of money on labor costs while maintaining efficient operations.
For startups, choosing to incorporate a company in Malaysia can certainly reduce the burden of starting a business.
4. Convenient geographic location and international markets
As the economic center of Southeast Asia, Malaysia is located between Singapore and China, with convenient transportation network and vast market.
By registering a Malaysian company, companies can not only penetrate the local market, but also quickly expand to neighboring countries and enjoy the convenience of regional trade agreements.
5. Policy support and incentives for innovation
The Malaysian government is a strong supporter of innovative businesses, especially in areas such as technology and the digital economy.
Enterprises can enjoy a number of government incentives, including tax breaks and capital grants, by registering their companies.
Moreover, Malaysia's innovation ecosystem is becoming increasingly sophisticated, providing a strong impetus for sustained business growth.
If you need to register Shenzhen company / Guangzhou company / Shanghai company / Hangzhou company / Beijing company / Hong Kong company / Hainan company and other domestic company registration of related business services, but also to provide U.S. companies / Canadian companies / Mexican companies / Brazilian companies / U.K. companies / France / New Zealand companies / Japan / / Singapore companies / Thailand companies / Vietnam companies / Indonesia / Malaysia Companies and other foreign companies registered in the relevant business tax services, company annual review / bookkeeping tax / payment of MPF / change information / bank account opening / ODI record / cross-border e-commerce accompanied by running on behalf of the operation of the enterprise one-stop service, you can add my WeChat (phone with V: 13045886252) at any time to consult ↓ ↓↓↓

04 Which Malaysia company type to choose
To register a foreign company in Malaysia, there are these company types to match:
1. Sdn Bhd (Sdn Bhd - preferred type):
Advantages: limited liability for shareholders and separate legal entity for the company.
May be foreign 100% holdings (except for restricted industries).
Flexible registered capital (minimum RM1, foreign wholly-owned usually requires RM500,000).
Requirements: At least 1 local director (Malaysian resident or long term visa holder).
2. Public Limited Company (Berhad):
Public stock offering is available, suitable for large or planned public companies.
Disclosure requirements are strict.
3. Limited Liability Partnership (LLP):
Limited partner liability and tax penetration (profits are taxed at the partner level).
Suitable for professional services organizations such as accounting and legal.
Management flexibility.
4. Sole Proprietorship:
Personal business with unlimited liability.
Simple to set up, high risk.
5. General partnership (Partnership):
The partners operate together, share profits and share unlimited joint and several liability.
If you need to register Shenzhen company / Guangzhou company / Shanghai company / Hangzhou company / Beijing company / Hong Kong company / Hainan company and other domestic company registration of related business services, but also to provide U.S. companies / Canadian companies / Mexican companies / Brazilian companies / U.K. companies / France / New Zealand companies / Japan / / Singapore companies / Thailand companies / Vietnam companies / Indonesia / Malaysia Companies and other foreign companies registered in the relevant business tax services, company annual review / bookkeeping tax / payment of MPF / change information / bank account opening / ODI record / cross-border e-commerce accompanied by running on behalf of the operation of the enterprise one-stop service, you can add my WeChat (phone with V: 13045886252) at any time to consult ↓ ↓↓↓

05 Information or process of registering a Malaysian company
1) Malaysia company registration conditions:
①At least 1 shareholder (can be a foreigner or a company).
② At least 1 local director (Malaysian citizen/permanent resident/permanent work permit holder).
(iii) A licensed Malaysian company secretary must be appointed. ④ Minimum registered capital of RM1.
2) Information required for a Malaysian company:
①Drafting the name of the company.
② Issuance of capital.
(iii) Scope of business (no more than three items are recommended).
④ Scanned copy of valid passport, ID card and clear hand-held passport photo of the shareholder/director.
⑤ Proof of address of the shareholder/director for the last 3 months (e.g. bank statement, utility bill).
(vi) If the shareholder is a company, the company's business license, corporate documents, and registration information are required.
(7) Company secretary information (we can provide it).
3) Malaysia company registration process:
①Name verification: Submit a name application to SSM (Malaysian Companies Registry).
②Submission of information: Prepare complete shareholder and director documents, secretary information, articles of association and other documents to submit to the SSM.
③ Audit Approval: SSM Audit Document.
④Receive certificate: After approval, obtain a certificate of incorporation (Section 17 and other documents).
⑤ Tax and Social Security Registration: Register with the Inland Revenue Department (LHDN), Social Security Organization (SOCSO), and Provident Fund Board (EPF).
(vi) Bank account opening: opening a company bank account locally.
⑦The entire process can be handled remotely, without the need to be present in person! Registration period: 5-10 working days
Finally, these registration documents will be delivered upon completion: Certificate of Incorporation, Registration Form for Directors and Shareholders and Secretaries, Secretary's Appointment Letter, and Seal.
If you need to register Shenzhen company / Guangzhou company / Shanghai company / Hangzhou company / Beijing company / Hong Kong company / Hainan company and other domestic company registration related business services, but also to provide U.S. companies / Canadian companies / Mexican companies / Brazilian companies / U.K. companies / French companies / New Zealand companies / Japanese companies / Singapore companies / Thai companies / Vietnamese companies / Indonesia / Malaysia companies and other foreign companies registered in the relevant business tax services, company annual review / bookkeeping tax / payment of MPF / change information / bank account / ODI record / cross-border e-commerce accompanied by running on behalf of the operation of the enterprise one-stop service, you can add my WeChat (phone with V: 13045886252) at any time to consult the ↓ ↓↓↓

🏆 Why choose Enterprise Finance? --Professional strength, global trust
Enterprise Caiying Group, since its establishment in 2015, has always been adhering to the mission of "empowering every entrepreneurial dream", focusing on providing one-stop globalized industry, commerce, finance and tax and business services for enterprises.
Our bottom line, from the deep precipitation and authoritative certification:
✅ Service Scale Witnesses Reputation: Accumulated services for more than 300,000+ enterprises, long-term cooperation with more than 50,000+ customers.
✅ Global Network Local Support: Branches are set up in Beijing, Guangzhou, Shenzhen, Hong Kong, Southeast Asia, and the United States, with services covering Asia, Europe, and the Americas.
✅ Official certification qualification escort: with 3 Hong Kong government certified licensed secretarial firms, a U.S. branch and a self-employed Hong Kong accounting firm, and at the same time is the vice president of the Shenzhen Agency Bookkeeping Association, etc., to ensure that the service is fully compliant and reliable.
The four core advantages of Enterprise Caiying's overseas company registration service:
🔹 1. A team of experts to guide you throughout the process
Our team of nearly 400 professionals consists of senior lawyers, accountants, tax accountants and cross-border business consultants. They are well versed in international regulations, handle thousands of high-end cases annually, and can provide optimal customized solutions from structural design to on-the-ground implementation.
🔹 2. digitally empowered, smart and efficient
We have spent 20 million RMB to research and develop our own digital system "Echobo", which realizes process standardization and progress visualization. The integration of AI intelligent analysis can provide quick insight into demand and assist in generating solutions, making complex affairs clear, transparent and efficient.
🔹 3. Eco-links, extra value
We connect over 500,000+ entrepreneurs with domestic and international associations. By regularly organizing cross-border salons, tax law seminars and other activities, we not only solve registration problems, but are also committed to linking resources and creating business opportunities for you.
🔹 4. Full-cycle accompaniment for worry-free sailing
Our services go beyond "successful registration". We provide a full life cycle of services from early consultation, mid-term implementation, to late financial and tax declaration, annual audit and maintenance, and compliance consulting, to become your long-term and stable partner for overseas expansion.

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Content Editor: This article was edited and designed by the Operations Department of the Enterprise Caiying Group.
Warm reminder: The relevant policies, conditions, time limits, fees and other information described in this article may be subject to dynamic adjustments, please refer to the latest official announcements or the actual application of the specific circumstances prevail.