When the traditional market of cross-border e-commerce is becoming increasingly saturated, the new blue ocean with an average annual growth rate of more than 21% and a scale about to break through the trillion dollars is attracting the attention of global sellers - Latin America.

The

Relevant data reports show that by 2026, Latin America will have 340 million e-commerce consumers, whose size will surpass the total population of the United States for the first time. Among them, Brazil alone has as many as 100 million e-commerce consumers. And the key to open this blue ocean market is the regional hegemon Mercado.

The

However, the unfamiliar market environment, complex platform ecology, and differentiated operating rules have deterred many sellers. It requires not only a store, but also a set of systematic solutions from strategy to execution, from resources to empowerment.

The

Enterprise Caiying cross-border e-commerce whole chain service not only helps you accurately land on the platform of Merkur, but also devotes itself to becoming your strategic partner and practical escort in the whole process of your expedition to the Latin American market.

The

Mercado: a super ecosystem for the Latin American market, more than just e-commerce

The

Mercado is often referred to as the "Latin American version of Amazon", but this definition is far from adequate to summarize its full picture. Founded in 1999, it has grown to become a super digital ecosystem in Latin America, integrating e-commerce, payment, logistics, finance and advertising.

The

Its business covers 19 countries and regions in Latin America, with more than 218 million independent active users. In the core market, its dominance is amazing: in Brazil and Mexico, its e-commerce market share far exceeds that of Amazon, with monthly visits amounting to hundreds of millions. For sellers, setting up in Mercado is equivalent to directly accessing the most mainstream online consumption portal in Latin America, and enjoying the strong infrastructure and user trust that it has built up with more than 20 years.

The

Opportunities and Challenges: Seeing Both Sides of the Merkur Multi-Platform

The

Opportunities

The market is absolutely dominated:No. 1 market share in multiple countries, preferred by consumers, with significant traffic dividends.

The ecological closure is perfect:It has its own payment (Mercado Pago) and logistics (Mercado Envíos) systems, which greatly relieves cross-border sellers from the core pain points of collection and fulfillment.

Friendly to Chinese sellers:Providing Chinese account manager docking, new seller traffic support, the platform Chinese sellers still account for a low percentage (about 5%), the competitive environment is relatively loose.

The cost structure is clear:No monthly fees and competitive commission rates, especially in FTI and semi-custodial models.

The

Challenges

The threshold for localization is high:A deep understanding of Latin American consumer habits (e.g., eagerness to pay in installments), festival culture and legal compliance requirements is required.

The logistics system is complex:Overseas warehouse, self-shipment, FTI, semi-trusted and many other modes, the choice and adaptation requires professional judgment.

Operating rules are unique:There is a self-contained set of rules from store reputation level (Green, Premium, Gold, Platinum) to promotion mention.

Thresholds exist for entry:The platform has certain audit requirements for seller qualifications, and experience is required for data preparation and application process.

The

Meccadot entry process and the necessary information in detail

The

Successful onboarding is the first step in a long journey, and rigorous preparation is a prerequisite.

The

List of core essential information

Company business license:Limited liability company in Mainland China or Hong Kong, China.

Legal representative's identity card:Within the validity period.

Proof of flow on mainstream e-commerce platforms:Regular corporate stores do not require proof of water flow; FTI and semi-custodial models have water flow requirements.

Receiving account:Company's U.S. dollar account or third-party cross-border collection account such as Miles, PingPong, etc.

Contact Information:Recommended to use Gmail, Outlook and other international mailboxes and long-term effective cell phone number in mainland China.

The

Standard move-in process

Submit an application → Platform preliminary review (about 3-5 working days) → Additional information (if required) → Receive a registration link → Complete store registration and KYC verification → Go online and sell.

The

Enterprise financial surplus empowerment program: from training accompaniment to full chain escort

The

In response to the needs of sellers at different stages and levels, Enterprise Caiying provides step-by-step and matrixed services.

The

Mercado Runner Basic Course

Good for the crowd:Individual sellers, small white operations.

Service Core:2 antennae of centralized training + 120 antennae of community accompaniment.

Solving pain points:Take you to the system cognitive platform, hand in hand to complete the store opening, background settings, goods on the shelves, logistics and delivery of the whole process, to avoid the common pit of the novice early 90%, to achieve a breakthrough from 0 to 1.

The

Mercado Advanced Running Classes

Good for the crowd:Enterprises/sellers new to Mexican Mercado; traditional foreign trade enterprises seeking transformation, domestic e-commerce/other platform sellers expanding into new markets; small and medium-sized sellers encountering bottlenecks in Mercado's operations; sellers focusing on branding and compliance operations.

Service upgrades:On the basic version, add "5 days of intensive hands-on practice under the sky + 120 days of one-on-one operation plan customization accompaniment".

Core Values:It teaches data-based product selection, advertising and traffic progression, big promotion activities strategy, brand building, supply chain and financial management and other high-level strategies, and provides industrial belt selection, logistics headway and other scarce resources docking, with the goal of helping sellers achieve sustainable profit growth.

The

The

Merkur Store Operation

The

Good for the crowd:Traditional industrial entrepreneurs/factory owners; domestic brands going overseas to test the waters; cross-border small and medium-sized sellers; high net worth people/new middle class; investors with overseas resources.

The

Service model:Provide customized fully managed operations solutions. You are responsible for the product and supply chain, our professional operation team is responsible for all aspects of daily store operation, marketing and promotion, data optimization, etc. with regular reporting and clear goals - to maximize the value of your products on the platform.

The

Enterprise Caiying cross-border e-commerce whole chain solution

The

The

Our services are much more than just Mercado training and operations. We can support your cross-border business from cradle to grave:

Platform onboarding:Amazon, Walmart, TikTok Shop, TEMU, OZON and other global mainstream platforms green channel fast entry.

Compliance and Certification:Product qualification certification (e.g. NOM Mexico), target country tax compliance (VAT, etc.), EU EPR registration, etc. to clear compliance hurdles.

Cross-border architecture design:Designing optimal offshore company structures in Hong Kong, Singapore and the United States to achieve tax optimization and risk isolation.

Overseas Taxation and Finance:Overseas company bookkeeping and tax filing, Hong Kong/overseas bank account opening, foreign exchange settlement, ODI filing and other one-stop services.

The

Why choose Enterprise Caiying as your partner to go abroad?

We have a deep understanding of the pain points of Chinese companies at all stages of entrepreneurship, growth, and going overseas, and our services are firmly rooted.

A team of "real-world" mentors who refuse to talk on paper:Our training instructors and operation consultants are all combatants with 5-10 years of experience in operating first-tier platforms, who have personally created explosive models and managed billion-dollar stores. They teach the market-proven methodology and "pit avoidance guide".

"Four-dimensional Empowerment of "Resources + Experience + Compliance + Ecology

The

Powerful Resource Network:With the platform official, logistics, payment, service providers in-depth cooperation, to provide you with "green channel" and preferred resources.

Systematization experience:Courses and services are systematically designed to ensure that the knowledge is replicable and implementable.

Compliance Pilot:Compliance thinking throughout the service, original risk warning, to help you operate safely.

Ecological synergy:The internal opening of the whole chain of cross-border services can provide you with efficient and cooperative one-stop solutions, saving your efforts.

The

In the face of a blue ocean market of 340 million consumers whose user scale is about to surpass that of the United States and whose growth rate continues to lead the world, the cost of waiting and hesitating is increasing dramatically. As the main channel to this new continent, Mercado's window period dividend is clear and precious.

Enterprise Caiying is willing to be your most reliable "navigator", with the whole chain of professional services, the depth of the combat school running, ecological resource support, for you to clear the obstacles, avoid risks, amplify the advantages of the macro market data, and effectively transformed into your business growth curve of the soaring figures.