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据悉, 近日Shopee宣布,正式在巴西启用其第 16 个配送中心。继 2025 年 11 月在圣卡塔琳娜州伊塔雅伊(Itajaí)新建配送中心后,Shopee在戈亚斯州首府戈亚尼亚大都会区启用了一座采用履约模式(fulfillment)的新配送中心。
Shopee表示,该项目将提升其在巴西中西部地区的物流能力,并有望将当地消费者的配送时效缩短约 50%,同时预计创造超过 500 个直接和间接就业岗位。新配送中心采用多品类运营模式,覆盖时尚、美妆、科技等商品类别。
这也是 Shopee 在戈亚斯州的第二个配送中心,同时是该州首个履约型配送中心,集中承担仓储、分拣和订单发运等环节。
该设施进一步补充了 Shopee 在当地的物流网络,目前Shopee在戈亚斯州已拥有 4 个物流枢纽和超过 100 家 Shopee 服务网点。数据显示,戈亚斯州目前是 Shopee 平台上活跃卖家数量排名第六的州。
对于平台卖家而言,履约模式通过集中处理运营流程,有助于降低物流成本、提升规模效应,并增强商家的市场竞争力。
随着该中心投入使用,Shopee 在巴西的履约型配送中心数量增至 3 个,另外两个分别位于圣保罗州和伯南布哥州。
除履约中心外,Shopee 在巴西还运营 13 个交叉转运中心,并在全国范围内部署了 200 多个物流枢纽。物流网络的扩展是 Shopee 在巴西持续推进的一项重点战略。过去一年中,Shopee 还扩大了次日达服务的覆盖范围,目前已在贝洛奥里藏特、圣保罗和里约热内卢等大都市区的 75 个以上城市提供该服务。
Shopee数据显示,2025 年第二季度,Shopee 在巴西的平均配送时长较 2024 年同期缩短了两天以上。与此同时,巴西婴幼儿用品市场保持稳定增长。根据市场研究机构 Circana 于 2025 年 11 月推出的最新零售监测数据,在 2024 年 11 月至 2025 年 10 月期间,巴西婴幼儿用品行业的销售额同比增长 10%,销量增长 9%,平均价格保持稳定,连续第三年维持两位数增长的态势。
该监测覆盖全国 3700 多家门店,约占婴幼儿耐用品零售销售额的 80%,涉及婴儿推车、汽车安全座椅、婴儿床等与安全和舒适相关的产品类别,数据来源于巴西 13 家主要零售连锁。
数据显示,市场增长与消费者对婴幼儿出行和安全产品的关注度提升密切相关。其中,“出行”类产品,如汽车安全座椅和婴儿推车,销售额增长 14%;“移动家具”类产品,包括餐椅和旅行婴儿床,增长达 23%。
相比之下,食品类相关产品在截至 2025 年 10 月的 12 个月内仅增长 1%,表现相对平稳。报告还指出,行业集中度较高,排名前 12 的制造商占据了全国零售销售额的 80% 以上,主要品牌包括 Galzerano、Burigotto、Maxi Baby、Philips 和 Lilet。
尽管婴幼儿用品具有较强的情感属性,但授权类产品在整体市场中的占比仍然较低,仅约 2%,且较 2024 年下降 24%,显示该细分领域仍面临一定挑战。
Therefore, today, we are going to share Brazil's business environment, favorable policies, and the benefits of registering a Brazilian company, as well as the types of Brazilian companies and tax rates, in order to provide professional support for cross-border sellers who plan to register a Brazilian company, or those who already have a Brazilian company.

01 巴西的营商环境
What are the benefits of Brazil's foreign investment climate for registering a Brazilian company?
In recent years, the Brazilian government has taken a number of measures to improve the business environment and attract the inflow of foreign investment.
The Brazilian Investment Promotion Agency (Apex-Brasil) actively promotes the entry of foreign investors into the Brazilian market with various policy incentives, including tax incentives, simplified approval procedures, and investment subsidies.
However, despite the fact that Brazil shows great potential for investment in a number of areas, there are still a number of potential risks that foreign companies need to deal with when operating in the country.
First, Brazil has a complex tax system. Brazilian taxation involves three levels of federal, state and municipal taxes, and there are significant differences in tax rates and tax requirements between states and municipalities, resulting in higher compliance costs for companies.
Second, Brazil's laws and regulations are lengthy, with more administrative approvals and legal requirements, especially when it comes to environmental protection, labor regulations, and foreign exchange controls.
In addition, the Brazilian economy is highly cyclical, with high inflation and volatile financial markets.
Historically, Brazil's high inflation rate, currency devaluation and high interest rates have posed serious financial risks to foreign companies.
Although the Brazilian government has stabilized the economy to a certain extent in recent years through macroeconomic regulation policies, changes in the global economic situation may still have a greater impact on the Brazilian economy.
Finally, Brazil's infrastructure development, although gradually improving, is still inadequate in some areas. Especially in the interior, roads, ports, airports and other infrastructure are relatively poor, which may affect the efficiency of supply chains and logistics costs for enterprises.
If you need to register Shenzhen company / Guangzhou company / Shanghai company / Hangzhou company / Beijing company / Hong Kong company / Hainan company and other domestic company registration of related business services, but also to provide U.S. companies / Canadian companies / Mexican companies / Brazilian companies / U.K. companies / France / New Zealand companies / Japan / / Singapore companies / Thai companies / Vietnamese companies / Malaysian companies, and other foreign companies Registered related business services, company annual review / bookkeeping tax / payment of MPF / change information / bank account / ODI record / cross-border e-commerce run on behalf of the operation of the enterprise one-stop service, you can add my WeChat (phone with V: 13045886252) at any time to consult the ↓↓↓

Let's start with what are the benefits of registering a Brazilian company and why you need to register a local company to sail to Brazil.
1) Product Certification
Brazil has a strict certification system for imported products in order to maintain market order and protect consumer rights, and any uncertified products are at risk of being seized.
So what is the inevitable relationship between a Brazilian local company and product certification? Maybe you don't know, there is a mandatory condition before doing product certification, that is, you need a Brazilian company as a licensee in order to do the certification, so many sellers will be stuck in this step.
(2) Tax self-declaration
Brazil is a country with a complex and varied tax system, which has many types of taxes.
For companies, understanding and mastering tax filing is a key step to successfully entering Brazil.
Currently, Brazilian local companies are adopting the self-declaration model in terms of tax payment, which means that sellers can reduce their operating costs and increase their profit margins by reasonably planning their taxes, otherwise, it may give you a big headache in terms of the amount of tax payment.
3)No need to prove the flow of water in the store and be able to open full
If you are a new seller, only cross-border store, you must provide the relevant mainstream platform (single platform single store) in the past 6 months the average monthly water flow of more than 5000 U.S. dollars to prove in order to be stationed, this is a mandatory condition, otherwise you will not be able to carry out your business blueprint.
Secondly, having a local Brazilian company that can open full warehouses has two major advantages.
Product Flow:After opening the FULL warehouse, the product page will have a "green FULL mark", the traffic and ranking of the product link will be significantly improved, and the weight of the store will be higher. Especially during the promotion activities, FULL warehouse products will get more exposure.
Logistics:The use of FULL warehouse can reduce the tediousness of logistics operations, shipping directly from the official warehouse, and ensure that orders are processed within 24 hours, according to the buyer's address to control the product delivery in 1-3 working days.
If you need to register Shenzhen company / Guangzhou company / Shanghai company / Hangzhou company / Beijing company / Hong Kong company / Hainan company and other domestic company registration of related business services, but also to provide U.S. companies / Canadian companies / Mexican companies / Brazilian companies / U.K. companies / France / New Zealand companies / Japan / / Singapore companies / Thai companies / Vietnamese companies / Malaysian companies, and other foreign companies Registered related business services, company annual review / bookkeeping tax / payment of MPF / change information / bank account / ODI record / cross-border e-commerce run on behalf of the operation of the enterprise one-stop service, you can add my WeChat (phone with V: 13045886252) at any time to consult the ↓↓↓

Enterprises can choose from the following three forms of registration depending on their situation:
1) Local wholly owned company (simple and fast timeframe)
Registration time: usually about 3-4 weeks;
Registered capital: unlimited capital injection, no need for paid-in capital;
Advantages of registration: local account opening, simple process, speed;
Requirements for registration: Brazilian/permanent resident/blue card holder as legal representative and 100% shareholding.
2) Foreign holding company (compliance holding preferred)
Registration time: 1-3 months;
Advantage of registration: foreign enterprise control, platform entry is more compliant.
Registration Requirements: 99% foreign shareholding + 1% shareholding by Brazilian legal representative / 100% foreign shareholding;
Registered capital: unlimited registered capital, no need for paid-in. (Except for specific industries or the need to apply for import and export quota at a later stage)
3) Investment immigration companies (long-term layout, safe and controllable)
Registration time: about 3-7 months;
Advantage of registration: you can get permanent residence, the legal representative is your own person, compliance and security;
Registered Capital: Paid-up capital is required, with a minimum of R$150,000 paid-up capital (but with 10 registered Brazilian employees) or a one-time investment of more than R$500,000;
Registration requirements: first find a Brazilian to be the company's legal representative to register the company, then Chinese people for investment immigration visa, get the identity of the legal representative of the company changed to Brazil.
How to choose the type of company registration?
If you are initially testing the waters of the Brazilian market, you can choose a local wholly-owned company; if you need foreign control and emphasize compliance, it is recommended that you choose a foreign holding company; if you plan for long-term development and want the legal representative to take control of the company on his or her own, an investment immigration company is more appropriate and safer.
If you need to register Shenzhen company / Guangzhou company / Shanghai company / Hangzhou company / Beijing company / Hong Kong company / Hainan company and other domestic company registration of related business services, but also to provide U.S. companies / Canadian companies / Mexican companies / Brazilian companies / U.K. companies / France / New Zealand companies / Japan / / Singapore companies / Thai companies / Vietnamese companies / Malaysian companies, and other foreign companies Registered related business services, company annual review / bookkeeping tax / payment of MPF / change information / bank account / ODI record / cross-border e-commerce run on behalf of the operation of the enterprise one-stop service, you can add my WeChat (phone with V: 13045886252) at any time to consult the ↓↓↓

1)核名:公司名字查询。
2)起草公司章程:章程包括公司名称、经营范围、注册地址、股东信息等。
3)准备资料:提前准备好股东和董事的相关个人资料。
4)申请税号:向税务局申请公司税号(CNPJ)和股东税号(CPF),完成税务登记。
5)提交文件:章程、股东董事信息、税务登记提交至贸易委员会进行注册。
6)获取公司注册号(NIRE)和营业执照(CNPJ)。
7)注册时间:整个流程下来需要1个月左右。
How does a Brazilian company choose the method of tax calculation? There are currently three types of tax calculation methods.
(1) Simples Nacional (Simplified Taxation Act)
Created specifically for small and micro businesses with annual revenues up to $4.8 million, the tax system pays a single tax (DAS) based on the type of business, which includes federal, state and municipal taxes.
The simplified tax method uses a progressive form of taxation, taxed as a percentage of a business's gross receipts, usually between 4% and 19%, and is paid on a monthly basis.

Simplified tax system tax rate table / Image from the Internet
The tax system has certain limitations - it is not available to companies with annual revenues of more than R$4.8 million, to foreign companies, and to some companies belonging to specific industries (finance, transportation, electricity, importers of cars and motorcycles, etc.).
(2) Lucro Presumido (imputed profit method)
The tax system is based on corporate income and estimated profit margins to calculate taxable income, which is then used to calculate the income tax (IRPJ) and the net profit social contribution charge (CSLL).
In estimating profits, taxable income is 81 TP3T of the business's gross receipts from the sale of goods in the case of a business that sells goods, or 321 TP3T of service receipts in the case of a business that provides services.
In addition, companies that choose the imputed profits method of taxation are subject to income tax (PIS rate of 0.651 TP3T and COFINS rate of 31 TP3T), which is calculated on a cumulative basis, and the tax base for this method is gross business income, with no credit against the tax base for the company's related costs and expenses.
The imputed profits method is subject to certain limitations, such as the exclusion of companies with annual revenues exceeding R$78 million and financial institutions from the use of the tax system.
3) Lucro Real Profit Method
The tax regime applies to businesses with annual revenues exceeding R$78 million or those that want to keep precise records of income and expenses, detailed accounting of costs and expenses, and have requirements for completeness and accuracy of financial records.
The Actual Profit Method requires a business to accurately record revenues and expenses to calculate net profit, deduct tax-exempt income through actual profit, and add non-deductible income tax expenses to calculate the business's taxable income.
If you plan to register Shenzhen company / Guangzhou company / Shanghai company / Hangzhou company / Beijing company / Hong Kong company / Hainan company and other domestic company registration of related corporate services, but also to provide the United States company / Canadian company / Mexican company / Brazilian company / United Kingdom company / French company / New Zealand company / Japanese company / / Singapore company / Thailand company / Vietnam company / Malaysia company and other foreign company Registered related business services, company annual review / bookkeeping tax / payment of MPF / change information / bank account / ODI filing / cross-border e-commerce to accompany the operation of the enterprise one-stop service, etc. can be found in the enterprise CaiYing Group for, welcome to consult me (WeChat with the same number: 13045886252), or [Scan the following two-dimensional code] to match your needs, there will be a professional tax consultant to communicate with you in detail ↓↓↓↓

🏆 More than just registration, we are your "strategic architect" and "resource engine" for going overseas.
Since its establishment in 2015, Enterprise Caiying Group has accompanied the growth of more than 100,000 enterprises. With the mission of "becoming a full-cycle partner of enterprise growth", we focus on providing one-stop solutions of "top-level architecture design + global compliance landing + long-term resource empowerment" for enterprises going overseas.
Our bottom line comes from the accumulation of ten years of deep cultivation and a full range of service ecology:
✅ Global Network and Localized Delivery: Physical branches are set up in Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Hong Kong and the United States, with services covering Asia, Europe, and the Americas, realizing efficient cross-regional collaboration.
✅ Full license qualification escort: 3 major Hong Kong secretarial company license + 1 self-owned Hong Kong accounting firm license + 1 U.S. branch license, hard core qualification strength escort.
✅ Digital Intelligent System Empowerment: invested over 25 million in self-researching intelligent management platform to achieve process standardization, automation and visualization, and build customer portrait through AI to improve decision-making efficiency.
✅ Powerful resource linking ecology: linking over 500,000 entrepreneurial resources with more than 100 business associations at home and abroad, creating business linking value through cross-border salons, seminars, study tours and other activities.
From the case of registering an overseas company, we see the core delivery capability of Enterprise Caiying:
1️⃣ In-depth diagnosis and customized structure design: We are not only executors, but also consultants. Each case begins with an in-depth analysis of the client's business, regulatory and long-term goals, and the design of a customized structure, such as "BVI-Cayman-Hong Kong", that combines risk isolation, tax optimization and financing compliance.
2️⃣ Pragmatic strategy to overcome the "difficult account opening": in the face of the complex structure of the account opening problems, we use the "network banking fast start + long-term optimization of the physical bank" combination of strategies, with a wealth of banking channels and pre-qualification experience, to ensure that the funding channel is smooth.
3️⃣ "Company + Identity" integrated planning: when enterprises go overseas, the key lies in people. We deeply integrate the identity planning of Hong Kong talents and senior talents with the company structure and operation traces to provide a complete program of "internal and external cultivation".
4️⃣ Full-Cycle Transparent Project Management: Eliminate information anxiety through exclusive service groups, clear timelines and regular progress synchronization to keep clients in control throughout the entire process.
Going overseas is a systematic project that requires professional escort. Choosing a partner who understands both international rules and the needs of Chinese enterprises will enable you to make a more stable start and go farther on the road to the sea.

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Information reference: The content of this article is synthesized from the internal materials of Enterprise Caiying and relevant public network information.
Content Editor: This article was edited and designed by the Operations Department of the Enterprise Caiying Group.
Warm reminder: The relevant policies, conditions, time limits, fees and other information described in this article may be subject to dynamic adjustments, please refer to the latest official announcements or the actual application of the specific circumstances prevail.