【印尼新政解读】印尼左手减负右手征税?2026注册印尼公司既省心又省税!
发布时间:2026-02-25

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印尼也拟出台新规,规范Shopee等平台管理费!

Recently, according to foreign media reports, the Indonesian government is working on new regulatory measures to address the pressure on micro, small and medium-sized enterprises (UMKM) from rising overhead and commissions on e-commerce platforms.

Indonesia's Ministry of Micro, Small and Medium Enterprises (MSME) said that the regulations are aimed at protecting UMKM sellers from the high administrative fees of e-commerce platforms such as Shopee and Tokopedia, providing them with a fairer space to thrive in the digital economy environment while avoiding UMKM being disadvantaged in the platform's operations.

The Minister of Micro, Small and Medium Enterprises (MSME), Maman Abdurrahman, said at the working session of the Seventh Committee of the National Assembly in Jakarta on January 20, 2026, that there is no official regulation on the level of the management fee for UMKM sellers on digital platforms and that the fee is still entirely left to the market mechanism to determine.

This means that platforms have more autonomy in terms of management fees and commissions, while UMKMs have relatively limited negotiating power.Maman further explained that the Indonesian government is conducting a study to formulate a ministerial regulation (Permen), based on the Law on Micro, Small and Medium-sized Enterprises (MSMEs) No. 20 of 2008, and the Government Regulation No. 7 of 2021 (on UMKM Protection). The legal basis.

UMKM cannot rely entirely on market mechanisms to function, and it is necessary for the government to step in and provide protection for its business activities in the digital space.

Currently, the regulation is still in the research and harmonization stage. The Government of Indonesia is in discussion with the Ministry of Justice, the Ministry of Trade, and other relevant ministries to ensure that the new regulation is consistent with the existing legal system.

In terms of specific policy directions, the Indonesian government's support measures for UMKM will be adjusted according to the affordability of different companies, including commodity pricing, marketing expenses, and other operating costs.

对于确实需要政府支持的 UMKM,平台在价格、营销费等方面的收费水平应充分考虑卖家的实际能力。此外,印尼中小微企业部正与贸易部共同推进对《2023 年第 31 号贸易部长条例》的修订,修订内容将涉及三项与 UMKM 密切相关的重点。

The first is to set minimum import prices for 11 categories of goods that can be produced locally and are widely used by the UMKM in order to protect local industries.

The second is product standardization requirements, including the requirement for some goods to have a commercial identification number (NIB) and the Indonesian national standard (SNI), as well as regulating the algorithms of e-commerce platforms, which are required to prioritize the display of local products in searches, recommendations, and product rankings.

The third is the regulation of platform fees, with plans to provide fee reductions for UMKM and domestically produced goods, and to require platforms to notify the government of any increase in management fees before doing so.

It is said that future regulations on e-commerce platform fees in Indonesia will include both incentives and regulatory mechanisms to balance the platform's commercial interests with the sustainability needs of small and medium-sized sellers by giving preferences to UMKM and local products.

Overall, the Indonesian government hopes that through clearer rules, e-commerce platforms will be guided to avoid excessive squeezing of UMKM by high fees while developing rapidly, thus maintaining the long-term healthy development of the digital economy ecosystem.

This proposed measure in Indonesia mirrors that of Malaysia, which regulates the management fees of major platforms.

Therefore, if you register an Indonesian company into different cross-border e-commerce platforms, you may be able to realize the localized operation of Indonesian companies. If you need to register an Indonesian company or go to Indonesia to start a cross-border business, you can always consult (WeChat same number: 13045886252)▼▼▼

01 印尼政府的一系列操作,有点让人摸不着头脑。

一边喊着要帮卖家 “减负”,整治电商平台收费;一边又磨刀霍霍,计划对电商卖家正式征税 。

是监管层顾此失彼,还是背后有更深层的利益考量?这波看似矛盾的政策组合拳,实则戳中了数字经济时代监管与发展的核心痛点。

1)印尼规范电商平台收费,TikTok Shop下调佣金

2025年下半年起,头部三大电商平台陆续实行新费用,每笔成交订单必收的 1250 印尼盾基础设施费,看似只有 0.56 元人民币,却让主打饰品、小配件的小微卖家直呼 “扛不住”。

这类商品客单价低、利润薄,一笔订单的利润可能还覆盖不了各项杂费。更别提平台的差异化管理费,非商城卖家最高要缴 10%,商城卖家更是冲到 11.7%,再叠加配送费、广告费,成本层层加码,不少小卖家陷入 “卖得越多、亏得越多” 的困境。

正是在这样的背景下,印尼中小微企业部的 “规范令” 显得顺理成章。具体来看,该部门要求电商平台按企业能力定制费用、减免中小微企业收费、提价需提前通报,这些措施看似是给卖家 “撑腰”,实则也是在拯救失衡的电商生态。

当大量中小卖家因成本过高退出市场,最终只会导致平台垄断加剧,消费者选择减少。“无论是贸易部还是 Komdigi,都没有关于平台内管理费或佣金的规定。

所以,我们目前正在与贸易部一起修订 Permendag 31 号文件。”印尼中小微企业部长马曼·阿卜杜勒拉赫曼强调。此外,该部门还提出两项措施以大力扶持本地卖家。

一项是针对11类可在本地生产的商品设定最低进口价格;另一项是要求部分商品具备商业识别号(NIB)和印尼国家标准(SNI),同时要求平台算法向本地产品做一定资源倾斜。东南亚电商观察注意到,近期,TikTok Shop 与 Tokopedia 官宣印尼站佣金调整方案,自 2 月 11 日起对部分符合条件的卖家及商品下调佣金费率。

2)左手减负右手征税

但矛盾的是,就在卖家还没等到真正的减负福利时,印尼税务局又抛出了征税计划。

原本定于 2025 年实施的政策,计划将于 2026 年开始实施,理由是 “考虑经济状况”,但这依然让卖家们忧心忡忡。

要知道,印尼政府设定了2026年的税收目标设定为2357万亿印尼盾,较2025年税收增长 22.9% 的目标,约合440.1万亿印尼盾,而数字经济正是其重点挖掘的 “税源”。

可问题在于,中小卖家一边要权衡平台收费后该如何运营,一边又要面对新的税收压力,所谓的 “减负” 会不会沦为 “竹篮打水”?

更关键的是,政策之间缺乏协同:一边要求平台降费,一边向卖家征税,相当于刚给卖家减了 “平台成本”,又加了 “税收成本”,最终负担可能并没有减少,反而会因为政策的不确定性影响经营信心。

其实,印尼政府的初衷不难理解:一方面,中小微企业是印尼经济的基石,保护它们才能稳定就业和市场活力,所以要规范平台收费;另一方面,数字经济规模日益扩大,规范税收也是完善财政体系的必然选择。

但问题的关键在于,政策制定忽略了 “中间环节”—— 中小卖家的承受能力。如果征税计划没有配套的减免措施,比如对小微企业设定起征点、对合规卖家给予税收优惠,那么 “保护中小微企业” 就会沦为一句空话;而平台的 “有条件降佣”,大概率是头部卖家受益,中小卖家依然在夹缝中求生。

说到底,印尼电商市场的这波政策震荡,暴露了发展中国家在数字经济监管中的普遍困境:既要平衡平台、卖家、消费者的利益,又要兼顾市场活力与财政收入。但政策的生命力在于落地效果,而非初衷美好。

如果印尼政府不能尽快出台配套措施,打通规范收费与合理征税之间的衔接,最终可能既没能真正保护中小卖家,也难以实现税收增长的目标。

印尼电商的这盘棋,看似是 “左右手互搏”,实则考验着监管层的平衡艺术。希望最终的政策落地,能真正站在中小卖家的角度,让减负不掺水分,让征税有理有据,否则只会让印尼电商生态陷入 “越管越乱” 的尴尬境地。

02 注册印尼公司的优势

1) Huge market potential

Indonesia is the fourth most populous country in the world, with a huge market of over 270 million people and a youthful consumer base, there is plenty of room for growth in both consumer goods, electronics and internet services.

2) Government support for foreign investment

His Government was committed to attracting foreign investment, particularly in the areas of manufacturing, information technology, energy and infrastructure.

3) Geographical Location Advantage

Located in Southeast Asia, Indonesia is easily accessible and the international shipping lanes connecting Asia and Australia are important trade routes around the world.

4) Low-cost labor market

Indonesia has low-cost and abundant labor resources, especially in the field of manufacturing and service industry, which can provide cost-effective operation support and reduce production and operation costs for Indonesian enterprises. If you are interested in company registration in Indonesia, please contact me (WeChat: 13045886252) ▼▼▼

03 印尼公司注册条件

1) Selection of Indonesian company type

PT PMA (Foreign Investment Company): suitable for foreign companies and the most common form of foreign company, allowing foreign investors to hold 100% equity.

PT (Limited Liability Company): for local investors, with limited shareholder liability, but not fully controlled by foreign investors.

2) Indonesia Company Name

Planning an Indonesian company name is the first step in Indonesian company registration. Indonesian companies need to provide several alternative names to ensure that the name is not duplicated with other companies.

3) Financial requirements

When registering a PT PMA company, the Indonesian government requires a minimum investment of Rp 10 billion (approximately $71,000 USD). Of this, at least 251 TP3T needs to be in place at the time of registration, i.e. at least Rp 250 million.

4) Preparation of necessary documents

Indonesian businesses are required to submit a series of documents, including proof of identity of shareholders and directors, articles of incorporation, and proof of source of funds. Ensure that all documents comply with Indonesian law.

5) Tax registration

After the Indonesian company registration is completed, the Indonesian business needs to register with the Indonesian Tax Agency to obtain a tax number (NPWP) and register for Value Added Tax (VAT). Depending on the nature of the Indonesian company's business, other relevant licenses may also be required.

6) Registration of local business licenses

Depending on the type of business, Indonesian businesses may also need to obtain a local business license. These licenses are issued by each local government to ensure that the company operates legally in the local area. If you need to register an Indonesian company or go to Indonesia to start a cross-border business, feel free to inquire (WeChat same number: 13045886252)▼▼▼

04 印尼公司类型选择

(i) Regular business entities

1) Foreign-owned companies (PT PMA - Penanaman Modal Asing)

Definition: Companies that allow foreign investors to hold shares, subject to Indonesia's Investment Law and Negative List (DNI) requirements.

Features:The percentage of foreign ownership depends on the industry (some industries can 100% holdings, some need joint ventures).

Minimum Registered Capital: Usually Rp 10 billion (approximately US$650,000), which can be reduced to Rp 2.5 billion (approximately US$160,000) for certain industries.

Applicable scenarios: manufacturing, mining, technology, hotels and other areas open to foreign investment.

2) Local Company (PT Lokal - Perseroan Terbatas)

Definition: A company that is wholly owned by an Indonesian citizen or a local legal entity.

Features:Shareholders must be at least 51% Indonesian nationals (natural persons or corporations).

Minimum registered capital: Rp 50 million (approximately US$3,200).

Applicable Scenarios:Retail, catering, small and medium-sized trade and other industries where foreign investment is restricted.

3) Representative Office (KPPA - Kantor Perwakilan Perusahaan Asing)

Definition: Non-profit branch of a foreign company in Indonesia, limited to market research or liaison activities.

Features:No direct sales or contracts may be signed.

Valid for 1 year (renewable), requires parent company 100% shareholding.

Applicable Scenarios:Initial market exploration phase of TNCs.

4) Cooperatives (Koperasi)

Definition: a membership-based enterprise based on the principle of mutual aid, applicable to small and medium-sized community economies.

Characteristics: At least 20 Indonesian natural person members.

Profits are distributed according to members' contributions and enjoy tax benefits.

Applicable scenarios: Agricultural cooperatives, handicraft syndicates, etc.

(ii) Other specialized entities

1) Joint Venture (JV)

Definition: A company set up by a foreign investor in cooperation with a local enterprise, with the shareholding ratio negotiated in accordance with industry policy.

Applicable scenarios: mineral development (local shareholding required), retail (foreign shareholding restrictions), etc.

2) Limited Partnership (CV - Commanditaire Vennootschap)

Definition: consists of at least 1 shareholder (partner) with unlimited liability and 1 shareholder with limited liability.

Features: Unlimited partners manage the company and bear the risk of debt. Simple to register, suitable for small family businesses.

3) Individual Traders (UD - Usaha Dagang)

Definition: sole proprietorship by a natural person with unlimited liability.

Applicable Scenario: Small and micro retail, service industry self-employed. If you plan to register a U.S. company/Singapore company/Japanese company/Thailand company/Malaysia company/Canada company/Mexico company/Brazil company/Britain company/France company/New Zealand company/Japanese company/Singapore company/Vietnamese company/Indonesia company/Dubai company, etc., or plan to register a Hong Kong company/Shenzhen company/Hainan company, etc., the company annual audit/accounts and taxes/MPF payment/change Guangzhou company / Shanghai company / Hangzhou company / Beijing company / Hainan company and other domestic companies registered business services, the company's annual audit audit / bookkeeping tax / payment of MPF / change of information / bank account opening / ODI record / BVI registration / tax compliance / cross-border e-commerce accompanied by running on behalf of the operation of the enterprise one-stop service, you can add my WeChat (phone with V: 13045886252) at any time to consult ↓↓ ↓ 

05 印尼公司注册资料

(i) Foreign company (PT PMA) registration materials

(1) Information on shareholders and directors

Natural person shareholders:

Photocopy of passport (to be certified by Indonesian embassy or consulate abroad). Proof of address for the last 3 months (e.g. utility bill, bank statement, English or Indonesian translation + notarization required).

Company shareholders:

Certificate of Incorporation of the parent company, Articles of Association, Board of Directors' Resolution (agreeing to invest in the Indonesian company). Passport of the director of the parent company and proof of identity of the authorized signatory (notarization + double authentication required).

(2) Basic company information documents

Company name: Provide three alternative names (English or Bahasa Indonesia) with the suffix "PT" or "PT PMA".

Articles of Incorporation (Akta Pendirian): need to be drafted by an Indonesian Notary Public (Notaris) to specify the registered capital, shareholder structure, business scope, etc.

Proof of registered address: Lease contract or proof of office ownership (in Indonesian). If an agent's address is used, a guarantee letter from the agent is required.

3) Proof of capital and operations

Investment plan: describes the source of funding, business model and projected number of employees.

Proof of registered capital: Certificate of deposit of paid-up capital issued by the bank (at least 25% registered capital).

4) Industry-specific documents (if applicable)

Licenses (izin usaha): e.g., IUP license for mining, Ministry of Communications filing (PSE) for e-commerce.

Environmental Assessment (AMDAL): Manufacturing and chemical industries are required to submit environmental impact reports.

(ii) Local Company (PT Lokal) Registration Materials

Shareholder Status: At least 1 Indonesian shareholder (copy of ID KTP).

Articles of Incorporation: Drafted by Indonesian Notary Public and signed by shareholders.

Proof of Registered Capital: Minimum Rp 50 million (no need for paid-up capital, but a declaration of the source of funds is required).

Scope of business: no foreign investment restricted industries (such as alcohol sales, pharmaceutical distribution).

(iii) General registration process and submission of materials

1) Name check

Submit a name application through the online system of the Indonesian Ministry of Law and Human Rights (Kemenkumham) (1-3 working days for approval).

2) Notarized Articles of Incorporation

Shareholders are required to sign the documents in person at an Indonesian notary public or by proxy through a Power of Attorney (POA).

3) Online application for NIB (business license)

Submit materials through OSS system to obtain NIB (1-5 business days).

4) Application for industry licenses

Some industries require additional sectoral approvals (e.g., food production requires a BPOM license).

5) Tax registration

Apply for a tax number (NPWP) and a VAT number (PKP) from the Inland Revenue Department.

(iv) Material compliance requirements

1) Translation and notarization:All foreign language documents need to be translated into Indonesian and certified by an Indonesian notary or embassy or consulate.

2) Certification process:

Chinese documents: Notarized by China Notary Public Office → Certified by China Ministry of Foreign Affairs → Certified by Indonesian Embassy in China.

Other countries: similar to the "three-tier certification" process. If you need to register an Indonesian company, you can drop me (WeChat: 13045886252)▼▼▼▼

06 Why choose Enterprise Caiying Group?

🏆 Why choose Enterprise Finance? --Professional strength, global trust

Enterprise Caiying Group, since its establishment in 2015, has always been adhering to the mission of "empowering every entrepreneurial dream", focusing on providing one-stop globalized industry, commerce, finance and tax and business services for enterprises.

Our bottom line, from the deep precipitation and authoritative certification:

✅ Service Scale Witnesses Reputation: Accumulated services for more than 300,000+ enterprises, long-term cooperation with more than 50,000+ customers.

✅ Global Network Local Support: Branches are set up in Beijing, Guangzhou, Shenzhen, Hong Kong, Southeast Asia, and the United States, with services covering Asia, Europe, and the Americas.

✅ Official certification qualification escort: with 3 Hong Kong government certified licensed secretarial firms, a U.S. branch and a self-employed Hong Kong accounting firm, and at the same time is the vice president of the Shenzhen Agency Bookkeeping Association, etc., to ensure that the service is fully compliant and reliable.

The four core advantages of Enterprise Caiying's overseas company registration service:

🔹 1. A team of experts to guide you throughout the process

Our team of nearly 400 professionals consists of senior lawyers, accountants, tax accountants and cross-border business consultants. They are well versed in international regulations, handle thousands of high-end cases annually, and can provide optimal customized solutions from structural design to on-the-ground implementation.

🔹 2. digitally empowered, smart and efficient

We have spent 20 million RMB to research and develop our own digital system "Echobo", which realizes process standardization and progress visualization. The integration of AI intelligent analysis can provide quick insight into demand and assist in generating solutions, making complex affairs clear, transparent and efficient.

🔹 3. Eco-links, extra value

We connect over 500,000+ entrepreneurs with domestic and international associations. By regularly organizing cross-border salons, tax law seminars and other activities, we not only solve registration problems, but are also committed to linking resources and creating business opportunities for you.

🔹 4. Full-cycle accompaniment for worry-free sailing

Our services go beyond "successful registration". We provide a full life cycle of services from early consultation, mid-term implementation, to late financial and tax declaration, annual audit and maintenance, and compliance consulting, to become your long-term and stable partner for overseas expansion.

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Content Editor: This article was edited and designed by the Operations Department of the Enterprise Caiying Group.

Warm reminder: The relevant policies, conditions, time limits, fees and other information described in this article may be subject to dynamic adjustments, please refer to the latest official announcements or the actual application of the specific circumstances prevail.

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