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In recent years, for e-commerce sellers who are deeply engaged in Southeast Asia, "commission increase" seems to have changed from a business change to a "regular program" that they have to face every year.
Once upon a time, the Southeast Asian market was regarded as the last cross-border sea "blue sea", low customer acquisition costs, high freight subsidies and nearly zero threshold for entry, so that countless people with "ten years ago, Taobao" dream of gold in Southeast Asia.
However, in recent years, Shopee, Lazada as the core of the platform side of a profound change in strategic focus: from the sacrifice of profits for the scale of the formal shift to the pursuit of cash flow and profitability.
In the face of rising costs year after year, sellers are experiencing the toughest survival challenge since the birth of Southeast Asian e-commerce.
01 Multi-platform synchronized commission increase
Shopee is not alone in this wave of commission hikes. between 2024 and 2025, the Southeast Asian e-commerce market has witnessed a peculiar phenomenon: the rate adjustments of the three giants - Shopee, Lazada, and TikTok Shop - have shown a high degree of synchronization.
This almost "back and forth" landing price increase strategy, in Southeast Asia has caused a furor.
The concerted action even alerted the Thai government. The Trade Competition Commission of Thailand (TCCT) was specifically involved in the investigation, wondering whether there was some kind of "price conspiracy" between the giants.
Although ultimately the Thai government did not issue a definitive conclusion of monopolization in this regard due to a lack of direct evidence, this official action in itself has shown that the platform's desire to cash in has touched a sensitive red line of social regulation.
For sellers, the "tacit understanding" between platforms means that the cost of transfer is disappearing. No matter which platform you move to, you must accept a cruel fact: the era of low commission has completely ended.

02 Seller Survival Program
Under the "high-pressure environment" where the composite rate may break through 25%, the traditional model of blindly laying down goods is no longer viable. Sellers must establish a set of sophisticated net profit model.
1) Redefining the profit boundary
Sellers should abandon the simple gross profit estimation. For high rate areas such as Singapore and Malaysia, it is recommended to raise the price in batches of 3%-5% to hedge the risk.
Streamline the sku and resolutely cut out the "fake pop-ups" with gross margins lower than 20%. Under the fixed processing fee model, invalid traffic will only increase losses.
(2) Accelerating the layout of "localized fulfillment"
Utilize the rate difference for asset hedging. By transferring core sku to overseas warehouse, you can not only enjoy lower commission (e.g. Singapore station can save nearly 10%), but also get the platform's traffic tilt in terms of logistics timeliness (Next Day Delivery).
3) Leveraging AI for operational "cost reduction and efficiency"
In an era of thinning margins, every bit of labor cost has to be finessed.
Intelligent Customer Service:Introduced proven AI customer service tools for the multilingual environment of Southeast Asia. By maintaining a high level of response rate (FRT).
Advertising Actuarial:As Shopee ad rates rise, reject full volume and focus your budget on categories with high AI conversion predictions.
The "price hike" by Shopee and the major platforms in 2026 is essentially a deep market cleansing.
Southeast Asian e-commerce is shifting from "traffic game" to "efficiency game". Platforms are filtering out primary traders who rely on small profits, no brand premium, and no localization ability through stepped rates and fixed expenses.
For sellers who are able to survive this pain, the environment is becoming healthier: greater logistical certainty, less undue lowball competition, and more pervasive technological tools.
Sellers need to be skilled in using data to manage margins, have a deep commitment to local supply chains, and have the ability to be flexible with pricing in order to have a chance at survival.
Malaysia companies and other foreign companies registered in the relevant business tax services, company annual review / bookkeeping tax / payment of MPF / change information / bank account opening / ODI record / cross-border e-commerce accompanied by running on behalf of the operation of the enterprise one-stop service, you can add my WeChat (phone with V: 13045886252) at any time to consult ↓ ↓↓↓

Seeing this, we share the advantages of localized company registration in some of the Southeast Asian countries by the way to see the suitability of applying for a Thai or Vietnamese or Indonesian company.
✅ Government incentives:
The Thai government has introduced a series of incentives that allow foreign-controlled companies to be able to enjoy preferential policies in many areas.
✅ Location Advantage:
Thailand is a centerpiece within the Asian region and is ideally situated for businesses that need to trade across borders, in addition to being a member of the ASEAN countries and trading with other ASEAN countries is also very convenient.
✅ Advantages of trade freedom:
Thailand currently participates in free trade agreements such as the ASEAN Comprehensive Investment Agreement (ACIA), the ASEAN Framework Agreement on Services (AFAS), the Australia-Thailand Free Trade Agreement (ATFTA), the Japan-Thailand Economic Partnership Agreement (JTEPA), and the U.S.-Thailand Treaty of Amity and Economic Relations (US-Thailand TERA), which allow for free trade internationally by registering a company in Thailand.
✅ Save on tax costs:
Thailand's low tax rates, pioneering single tax system and various capital relief programs are very beneficial to companies that are new to the market and in their formative years.
04 Advantages of Vietnam Company Registration
1) Unique geographic location
Vietnam is located in the center of Southeast Asia, bordering China in the north, Laos and Cambodia in the west, and the South China Sea in the east, with 3,260 kilometers of coastline and a number of deep-water ports (e.g., Hai Phong and Ho Chi Minh ports).
This strategic location makes Vietnam an important bridge connecting China and ASEAN, with convenient air, land and sea transportation, greatly reducing logistics costs and making it an ideal hub for international trade.
2) Continued high economic growth
Vietnam is one of the fastest growing economies in Asia, with average annual GDP growth remaining above 6% over the past decade.Economic growth reached 5.66% in the first quarter of 2024, with manufacturing and export trade continuing to expand.
The International Monetary Fund (IMF) predicts that Vietnam's economy will continue its strong growth momentum in 2025, making it one of the most valuable markets for investment in Southeast Asia.
3) Abundant and high-quality labor resources
Vietnam has a population of nearly 100 million, with an average age of only 32 years old, a working-age population of more than 60%, and labor costs that are 30-50% lower than those in China's coastal areas.
The Vietnamese government attaches great importance to education, and the quality of the labor force is constantly improving, especially in terms of skilled workers and IT talents, which provides a sufficient talent pool for all kinds of enterprises.
4) Attractive tax incentives
Vietnam has introduced a series of tax incentives to attract foreign investment:
A. The standard corporate income tax rate is only 20%.
B. High-tech enterprises are entitled to a preferential tax rate of 10%.
C. "Four Exemptions and Nine Half-Reductions" Tax Benefits: Tax exemption for the first four years and a half-rate reduction for the following nine years.
D. Newly registered businesses in 2025 are eligible for a 2-year corporate income tax exemption for those who qualify.
E. The VAT rate for export operations is 0%.
5) Extensive network of free trade agreements
Vietnam is a member of several important international trade agreements, including:
Regional Comprehensive Economic Partnership Agreement (RCEP)
Comprehensive and Progressive Trans-Pacific Partnership (CPTPP)
Vietnam-EU Free Trade Agreement (EVFTA)
Vietnam-UK Free Trade Agreement (UKVFTA)
These agreements provide businesses with easy access to global markets, enjoying tariff reductions and preferential market access.
6) Infrastructure is getting better
The Vietnamese government has invested heavily in infrastructure development:
a. The country has 33 industrial parks and 17 coastal economic zones.
b. The transportation network is improving and the highway system continues to expand.
c. Rapid development of digital infrastructure and 5G network coverage in major cities.
d. Stable supply of electricity to meet the needs of industrial production.
7) Simplified and efficient investment process
The Vietnamese government has continuously optimized the investment environment:
A. Significant simplification of the registration process and shortening of the approval time.
B. Foreign-funded enterprises enjoy the same treatment as domestic-funded enterprises.
C. The online filing system is convenient and efficient.
D. A number of new facilitation measures were introduced in 2025 to further improve the business environment.
8) Political and Social Stability Guarantee
Vietnam has a stable political environment and good social order, providing security for foreign investment. The legal system has been improving and the protection of intellectual property rights has been strengthened, giving investors greater peace of mind.
If you need to register Shenzhen company / Guangzhou company / Shanghai company / Hangzhou company / Beijing company / Hong Kong company / Hainan company and other domestic company registration of related business services, but also to provide U.S. companies / Canadian companies / Mexican companies / Brazilian companies / U.K. companies / French companies / New Zealand companies / Japanese companies / / Singapore companies / Thailand companies / Vietnam companies / Malaysia companies and other foreign companies Registered related business tax services, company annual review / bookkeeping tax / payment of MPF / change information / bank account / ODI filing / cross-border e-commerce accompanied by running on behalf of the operation of the enterprise one-stop service, you can add my WeChat (phone with V: 13045886252) at any time to consult the ↓ ↓↓↓

05 Advantages of Indonesia Company Registration
1) Huge market potential
Indonesia is the fourth most populous country in the world, with a huge market of over 270 million people and a youthful consumer base, there is plenty of room for growth in both consumer goods, electronics and internet services.
2) Government support for foreign investment
His Government was committed to attracting foreign investment, particularly in the areas of manufacturing, information technology, energy and infrastructure.
3) Geographical Location Advantage
Located in Southeast Asia, Indonesia is easily accessible and the international shipping lanes connecting Asia and Australia are important trade routes around the world.
4) Low-cost labor market
Indonesia has low-cost and abundant labor resources, especially in the manufacturing and service sectors, which can provide cost-effective operational support and reduce production and operating costs.
If you plan to register Shenzhen company / Guangzhou company / Shanghai company / Hangzhou company / Beijing company / Hong Kong company / Hainan company and other domestic company registration of related business services, but also to provide U.S. companies / Canadian companies / Mexican companies / Brazilian companies / U.K. companies / France / New Zealand companies / Japan / / Singapore companies / Thai companies / Vietnamese companies / Malaysian companies and other foreign companies Registered related business tax services, company annual review / bookkeeping and tax / payment of MPF / change information / bank account / ODI record / cross-border e-commerce run on behalf of the operation of the enterprise one-stop services such as can look for enterprises CaiYing Group for, welcome to consult me (WeChat with the same number: 13045886252), or [Scan the following two-dimensional code] to match your needs, there will be a professional tax consultant to communicate with you in detail ↓↓ ↓ ↓

Founded in 2015, Enterprise Caiying has always been adhering to the mission of "empowering every entrepreneurial dream", focusing on providing one-stop globalized industrial, commercial, taxation and business services for enterprises and individuals, covering domestic and international industrial and commercial qualifications/tax and equity/overseas identity and asset allocation/cross-border e-commerce, and other core businesses.
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The company has nearly 400 employees, and the core team consists of senior lawyers, accountants, tax experts and business consultants. At present, Enterprise Caiying has set up branches in North, Guangzhou and Shenzhen, Hong Kong, Southeast Asia and the United States. So far, it has provided services for 300,000 SMEs and over 50,000 long-term cooperative customers. If you plan to register Shenzhen company / Guangzhou company / Shanghai company / Hangzhou company / Beijing company / Hong Kong company / Hainan company and other domestic company registration related business services, but also to provide the United States company / Canadian company / Mexican company / Brazilian company / the United Kingdom company / French company / New Zealand company / Japanese company / / Singapore company / Thailand company / Vietnam company / Malaysia company and other foreign company registration related business finance and tax services. Registered related business tax services, company annual review / bookkeeping and tax / payment of MPF / change information / bank account / ODI record / cross-border e-commerce run on behalf of the operation of the enterprise one-stop services such as can look for enterprises CaiYing Group for, welcome to consult me (WeChat with the same number: 13045886252), or [Scan the following two-dimensional code] to match your needs, there will be a professional tax consultant to communicate with you in detail ↓↓ ↓ ↓

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