Introduction:As the "capital of cross-border e-commerce", this report comprehensively analyzes Shenzhen's cross-border e-commerce development history, industrial ecology, policy support system, logistics network and future development trend. In the future, Shenzhen cross-border e-commerce will continue to deepen the integrated development of "cross-border e-commerce + industrial zone", accelerate the layout of the overseas warehouse network, promote the transformation of digital intelligence, and seize the policy dividends such as RCEP, to further consolidate its leading position in the global cross-border e-commerce field.
I. Development history and status of cross-border e-commerce in Shenzhen
1.1 Development history of cross-border e-commerce in Shenzhen
The development of cross-border e-commerce in Shenzhen has gone through three stages from "barbaric growth" to "standardization and adjustment" to "recovery and innovation".Early 2010sIn 2013, Shenzhen was listed as a national comprehensive cross-border e-commerce pilot zone, marking the development of cross-border e-commerce into a standardized stage. During this period, policy support and market opportunities jointly promoted Shenzhen's cross-border e-commerce to form a preliminary industrial chain.
2020-2022It is the explosive growth period of Shenzhen's cross-border e-commerce. The global spread of the new crown epidemic led to a massive transfer of global purchase orders to China, and Shenzhen's cross-border e-commerce enterprises responded quickly to market demand with a strong supply chain and efficient logistics system. 2020 saw a significant increase in the total amount of cross-border e-commerce imports and exports in Shenzhen, making it a new bright spot in Shenzhen's foreign trade. Enterprises such as Anchor Innovations, Shadowstone Innovations, and Aoji Technology achieved rapid growth and expanded their market share during this period.
However.2021Shenzhen cross-border e-commerce industry has experienced a "decade of industry shock". As some sellers violate the rules of the Amazon platform, resulting in a large-scale sealing event, many enterprises have been hit hard. This incident exposed many problems within the industry, prompting sellers to pay more attention to standardized operation. Since then, many enterprises have begun to increase brand independent station or stationed on other platforms to realize multi-channel development, in order to reduce the dependence on a single platform.
2022-2024Shenzhen's cross-border e-commerce industry has entered a period of recovery and innovation. 2022, Shenzhen's cross-border e-commerce scale grew more than 2.4 times year-on-year, and the total import and export volume continued to reach a record high of 300 billion yuan in 2023, an increase of 75.2% year-on-year, accounting for nearly 8% of Shenzhen's total imports and exports, and accounting for more than 12.6% of the country's total cross-border e-commerce scale.2024 In the first half of the year, Shenzhen's cross-border e-commerce import and export scale grew by 1,30% year-on-year, consolidating its leading position in the national cross-border e-commerce sector.
1.2 Shenzhen cross-border e-commerce industry status quo
Shenzhen cross-border e-commerce market sizeHas ranked first in the country. 2023, Shenzhen cross-border e-commerce import and export volume of more than 300 billion yuan, a year-on-year increase of more than 70%. 2024 first half, Shenzhen cross-border e-commerce import and export is even more year-on-year growth of 1,30%, the total amount of imports and exports for the first time to step up to 4 trillion yuan step, the rate of growth is faster than the national average level of 4.9%, Guangdong 10.0%. As of November 2024, the number of cross-border e-commerce enterprises in Shenzhen exceeded 150,000, which is the city with the largest number of cross-border e-commerce export business entities in China.
Shenzhen cross-border e-commerce industry ecologyIncreasingly perfect. Among the world's top 20 cross-border e-commerce platforms, 16 have already set up their operational headquarters, R&D main body or regional centers in Shenzhen. Amazon's first global innovation center has landed in Shenzhen, and the largest platform in Latin America, Mektor, will soon set up its China headquarters in Shenzhen. In addition, Jitterbug, Jingdong International, SHIEN, Alibaba and other well-known domestic platforms have increased investment in Shenzhen, Southeast Asia Shopee, North America New Egg, Russia OZON, Africa Jumia and other multinational e-commerce platforms are also competing to set up operational headquarters in Shenzhen. In terms of service enterprises, Shenzhen has more than half of the country's cross-border e-commerce professional service providers, which can provide comprehensive financial and tax, marketing, technology, legal and station-building services.
Shenzhen cross-border e-commerce policy support systemincreasingly mature.2025 In January, the Shenzhen Municipal Bureau of Commerce (SZBOC) revised the "Several Measures on Promoting the Accelerated Development of E-commerce in Shenzhen", putting forward 20 specific measures in five areas, including growing e-commerce market players, expanding the role of innovation demonstration, increasing transformation and empowerment, improving factor resource allocation, and cultivating the soil of the business environment.2026 In November 2024, SZBOC made public the incentives for the 23 In November 2024, the Shenzhen Bureau of Commerce publicized the incentives for 23 independent stations and 4 cross-border e-commerce public overseas warehouse projects, totaling 29 million yuan. In addition, Shenzhen has also introduced the "double 15%" tax incentives (corporate income tax and personal tax for high-end talents are both levied at 15%) and the "tax refund upon departure" policy (shortening the average tax refund cycle by more than 60 days), providing strong protection for the development of cross-border e-commerce. etc., which provide a strong guarantee for the development of cross-border e-commerce.
Shenzhen cross-border e-commerce supply chain responsivenessThe advantages are obvious. Relying on Shenzhen's strong electronic information industry base, cross-border e-commerce enterprises are able to realize rapid response to market demand. Taking Shenzhen Bantian as an example, the region has clustered more than 10,000 cross-border e-commerce enterprises, of which 70% are related to cross-border e-commerce, covering sellers, logistics service providers, content service providers, and legal consulting. This industrial cluster effect has led to a significant increase in supply chain responsiveness. At the same time, Shenzhen Customs launched the AI intelligent supervision model, which shortened the customs clearance time to 2 hours, further improving the supply chain efficiency.
Second, Shenzhen cross-border e-commerce industry ecology and competitive advantages
2.1 Shenzhen cross-border e-commerce industry ecology
Shenzhen cross-border e-commerce industry ecology has built a "core multi-park" development pattern, forming a complete industrial chain.Upstream industrial belt clustersOn the other hand, Shenzhen has a number of specialized industrial belts for electronic information, garments and home appliances. According to the material, Shenzhen and its surrounding areas have brought together a large number of manufacturers in 3C electronics, clothing, home appliances and other industries, with a relatively complete supply chain. Shenzhen has more than 200,000 cell phone accessories enterprises, forming a highly developed industrial cluster, providing a rich source of goods for cross-border e-commerce. Take Shenzhen Huaqiangbei as an example, this is the world's largest distribution center for electronic products, from electronic components to finished products, 90% parts and components can be purchased within an hour's drive, and the process of prototyping products to products, and then to small batch production can be realized within 1 week.
Midstream Platforms and Service ProvidersOn the other hand, Shenzhen has attracted major global e-commerce platforms and professional service providers to gather. Of the world's top 20 cross-border e-commerce platforms, 16 have already set up their operational headquarters, R&D entities or regional centers in Shenzhen. In addition, Shenzhen has a large number of professional service providers in logistics, payment, marketing, etc. In 2023, Shenzhen cross-border e-commerce enterprises built more than 94 brand-independent stations, reaching 110 in 2024. In terms of logistics, Shenzhen Airport has 59 full freighter destinations covering five continents; Shenzhen Port has opened 24 cross-border e-commerce "sea express"; Shenzhen "Bay Area" China-European liner has opened 18 export routes to 41 countries in Europe and Asia. In terms of payment, Shenzhen has Tencent (WeChat Pay cross-border), Ping An Bank and other financial technology enterprises to provide exchange rate hedging + real-time settlement services, and pilot "cross-border payment blockchain platform", reducing transaction costs by 15%.
Downstream Payments and Consumer Data OperationsOn the other hand, Shenzhen has built an efficient cross-border payment system based on its strong financial technology foundation. It is predicted that China's cross-border payment market will reach US$2.8 trillion in 2025, with a technology penetration rate of more than 60%. Shenzhen's blockchain payment pilots, AI-driven marketing systems and big data analytics capabilities provide cross-border e-commerce companies with strong data support and consumer insights.
2.2 Competitive Advantages of Shenzhen Cross-border E-commerce
Shenzhen's cross-border e-commerce has significant competitive advantages over other cities, which are mainly reflected in the following aspects:
Supply Chain Response Speed Advantage: As a global manufacturing center, Shenzhen has an efficient supply chain system. According to the material, Shenzhen has the headquarters of 80% supply chain enterprises in the country, and there are more than 5,000 modern logistics enterprises registered and operating in Qianhai Free Trade Zone alone. This industrial cluster effect enables cross-border e-commerce enterprises to respond quickly to market demand. Lenovo Southern Intelligent Manufacturing Base, for example, its 90% suppliers are in the vicinity of Shenzhen, suppliers delivery distance are 1-1.5 hours, forming an efficient "2 hours" industrial circle. At the same time, Shenzhen's 3C electronics, apparel, home appliances and other industrial clusters for cross-border e-commerce provides a rich source of goods and manufacturing capacity, so that the product from design to delivery cycle is greatly shortened.
Logistics Network AdvantageShenzhen has built a three-dimensional logistics corridor of "sea, land, air and railway" to provide cross-border e-commerce enterprises with diversified logistics options. In terms of air transportation, Shenzhen Airport has 59 all-cargo aircraft destinations, covering five continents, including nine cross-border e-commerce lines to Paris, London, São Paulo, Liège, Abu Dhabi and other places. In terms of sea transportation, Shenzhen port has opened 24 cross-border e-commerce "sea express", compared with the traditional routes to compress the average 20% above the transportation time. On the railroad side, Shenzhen "Bay Area" China-European liner has opened 18 export routes, reaching 41 countries in Europe and Asia. This diversified logistics network allows Shenzhen cross-border e-commerce companies to choose the optimal logistics path according to product characteristics and market demand, improve logistics efficiency and reduce costs.
Advantages of policy support: The Shenzhen government's support for cross-border e-commerce continues to increase, forming a perfect policy system." Double 15%" tax incentives (corporate income tax and personal tax for high-end talents are levied at 15%), "tax refund upon departure" policy (shortening the average tax refund cycle by more than 60 days), customs clearance facilitation measures (Qianhai Free Trade Zone "cross-border logistics green channel", shortening the customs clearance time to 2 hours) and other policies provide strong support for cross-border e-commerce enterprises. Logistics Green Channel" in Qianhai Free Trade Zone, shortening the customs clearance time limit to 2 hours) and other policies provide strong support for cross-border e-commerce enterprises. In addition, Shenzhen also through the "white list" and other ways, the sunshine to carry out cross-border e-commerce business enterprises to give customs clearance timeliness, export tax rebates, trade foreign exchange payment and settlement and other aspects of the facilitation measures to support, and increase financial support.
Talent and Innovation Advantage: Shenzhen is one of the most innovative and dynamic cities in China, with rich cross-border e-commerce talent resources. According to the material, Shenzhen cross-border e-commerce pilot zone in cross-border e-commerce talent training has formed a strong combination of school-enterprise, school-government, to create a multi-level, multi-gradient cross-border e-commerce talent training system. In addition, Shenzhen's science and technology innovation environment also provides strong technical support for cross-border e-commerce. the application of AI technology in cross-border e-commerce product selection, advertisement production, channel placement, and customer operation has greatly improved operational efficiency. The application of blockchain technology in cross-border payment, data sharing, etc. also reduces transaction costs and improves transparency.
2.3 Shenzhen cross-border e-commerce industry ecology andHangzhou subprovincial city and capital of Zhejiang province in southeast Chinacomparisons
As the two major centers of cross-border e-commerce development in China, Shenzhen and Hangzhou each have different industrial ecologies and competitive advantages. The following table provides a comparative analysis of the two:
Shenzhen's advantages lie in its strong manufacturing base, fast supply chain response, diversified and efficient logistics network and perfect policy support system. Hangzhou's advantage lies in the developed Internet technology, platform aggregation effect is significant, air logistics network is developed, payment innovation ability. Both have their own strengths, forming a complementary development pattern.
III. Logistics Network and Overseas Warehouse Layout of Cross-border E-commerce in Shenzhen
3.1 Shenzhen cross-border e-commerce logistics network
Shenzhen cross-border e-commerce logistics network has built a "sea, land, air and iron" three-dimensional logistics channels, providing cross-border e-commerce enterprises with diversified logistics options.maritime networkShenzhen Port has opened 24 cross-border e-commerce "Sea Express", which compresses the transportation time of more than 20% on average compared with the traditional routes. As one of the world's busiest ports, Shenzhen Port has a perfect international shipping network, which can realize the rapid entry and exit of commodities. In particular, Yantian Port, as the world's largest port in terms of container throughput, can reach major ports in Southeast Asia in 72 hours, providing strong maritime support for Shenzhen's cross-border e-commerce.
air transportation networkIn terms of cargo flights, Shenzhen Airport's all-cargo flights have reached 59 destinations, covering five continents. Among them, there are 9 cross-border e-commerce special lines to Paris, London, Sao Paulo, Liège and Abu Dhabi, etc. In 2024, the cargo and mail throughput of Shenzhen Airport reached 1,881,000 tons, a year-on-year increase of 17.6%, and the cross-border e-commerce air cargo volume reached 326,000 tons, a year-on-year increase of 60.3%. In addition, Shenzhen Airport has also set up overseas cargo stations in cooperation with foreign logistics enterprises and airports. At present, Shenzhen Airport has set up 3 overseas cargo terminals around the world, which are located in Budapest, Hungary, Frankfurt, Germany and Mexico City, Mexico. These overseas cargo terminals provide enterprises with "one-stop" logistics services, and open up the "last kilometer" of cross-border e-commerce.
rail networkIn April 2025, Shenzhen "Bay Area" China-European liner has opened 18 export routes to 41 countries in Europe and Asia. 2025, the first China-European liner e-commerce express line in the Greater Bay Area was shipped from Shenzhen and is expected to arrive in Budapest, Hungary, 15 days later. This class is the first China-European liner e-commerce express line in Guangdong, Hong Kong and Macao Greater Bay Area, which has the characteristics of strong stability, high security and large transportation volume, etc. It will be regularized in accordance with the frequency of 1-2 columns per week in the following period, which will inject a new kinetic energy for the business and trade exchanges between the Greater Bay Area and the European countries.
3.2 Shenzhen cross-border e-commerce overseas warehouse layout
Shenzhen cross-border e-commerce enterprises in the global layout of the overseas warehouse network has begun to take shape.By the end of 2024The number of overseas warehouses built and operated by Shenzhen enterprises exceeds 370, with a construction area of more than 3.9 million square meters, the scale of which is among the highest in the country. Among the 21 provincial public overseas warehouses in Guangdong Province, 17 are built and operated by Shenzhen enterprises, showing Shenzhen's leading position in overseas warehouse construction.
Overseas warehouse regional distributionShenzhen cross-border e-commerce enterprises are mainly in three directions: first, North America, Europe and other traditional developed markets, Southeast Asia, the Middle East and other emerging markets, and the third is the "Belt and Road" co-construction countries. Among them, the Southeast Asian market is Shenzhen cross-border e-commerce enterprises focus on the layout of the region, Heng Hui Wan Cang, Yuan Chao Logistics and other enterprises have established a self-owned overseas warehouse network there. In addition, Shenzhen enterprises in the "Belt and Road" co-establishment countries to build and operate overseas warehouse area of nearly 600,000 square meters, of which Southeast Asia, the Middle East and other regions are growing faster.
Overseas warehouse operation modeShenzhen cross-border e-commerce enterprises mainly use two modes: one is self-operated overseas warehouse, and the other is shared overseas warehouse. Self-operated overseas warehouses are usually built and operated by large cross-border e-commerce enterprises or logistics service providers, such as Delivery Four, SF Airlines and other warehouses in Europe and the United States, the logistics cost is reduced by 30%. Shared overseas warehouses are a kind of innovative model, which is jointly constructed and utilized by a number of enterprises to build and use overseas warehouses, such as the E-Dayun listed on the Hong Kong Stock Exchange, which is the first listed company in the country to have overseas warehouses, and its business model is to integrate the resources of overseas warehouses to provide shared warehousing services for enterprises to provide shared warehousing services.
Overseas warehouse benefitsOn the other hand, Shenzhen cross-border e-commerce enterprises have realized multiple benefits such as reduced logistics cost, improved distribution time efficiency and accelerated inventory turnover through overseas warehouse layout. According to the material, through the mode of overseas warehouse stocking, Shenzhen cross-border e-commerce enterprises can reduce the logistics cost by 30%, improve the distribution time efficiency by more than 50%, and improve the inventory turnover rate by 30%. Meanwhile, the overseas warehouse also provides value-added services such as localized marketing, after-sales service, and customer experience, which helps in brand building.
Fourth, Shenzhen cross-border e-commerce brands to go to sea and the development of emerging markets
4.1 Shenzhen cross-border e-commerce brands going overseas
Shenzhen cross-border e-commerce enterprises are changing from "selling goods" to "branding overseas", forming a development model with brand as the core competitiveness.Anchor InnovationAs a leading cross-border e-commerce company in Shenzhen, it realized revenue of RMB 24.71 billion in 2024, a year-on-year increase of 34.23%. among which, Amazon channel contributed revenue of RMB 13.147 billion, DTC independent station contributed RMB 2.504 billion, and offline channel contributed RMB 7.109 billion. Anker Innovation has built seven independent station brands, including Anker, Anker SOLIX, eufy, soundcore, Nebula, AnkerWork, and eufyMake by continuously increasing R&D investment (R&D investment in 2024 increased 49.13% year-on-year to as high as 2.108 billion yuan), and realized a transition from OEM to successful transformation from OEM to own brand.
Greenlink TechnologyAs another leading enterprise in Shenzhen's cross-border e-commerce sector, the revenue in 2023 exceeded RMB 4.803 billion, and the compound annual growth rate of revenue from 2021 to 2023 reached 18.05%. Greenlink started from the OEM production of data cables for foreign customers, and relying on the strong supply chain of electronic information products in Shenzhen, it has gradually expanded its product line to transmission, audio and video, charging, mobile peripheral, storage and other categories. In July 2024, Greenlink was listed on the Shenzhen Stock Exchange, becoming another important enterprise in the field of cross-border e-commerce in Shenzhen.
TorrasAs an emerging brand in Shenzhen's cross-border e-commerce, it sells 2 billion yuan annually with a single phone case product. Founded in 2012, Tulas initially opened flagship stores on domestic e-commerce platforms such as Tmall to sell Apple eco-products, including iPad cases and cell phone films, etc. In 2016, Tulas formally sold the company's cell phone cases and cell phone films globally through cross-border e-commerce platforms such as Amazon.com.2024, Tulas has accumulated more than 100 million users globally, more than 1,100 licensed patents, and won many international awards, including the Germany Red Dot Award, iF Product Design Award, Japan G-mark Design Award and many other international awards, and its products are sold to more than 100 countries and regions around the world.
Brand Going Overseas StrategyShenzhen cross-border e-commerce enterprises generally adopt the following strategies: First, focusing on core categories to create differentiated competitive advantages, such as Anchor Innovation focusing on the three major categories of charging and storage, smart innovation and smart audio-visual; second, the combination of online and offline, and the construction of an omni-channel sales network, such as Anchor Innovation not only sells on Amazon and other platforms, but also stationed in the local offline retail channels in North America and Japan, such as Walmart, Best Buy, Target, and Kaimichi Kake; third, focusing on localized marketing and customer experience. The third is to focus on localized marketing and customer experience, such as Tulas, which has gained massive brand exposure through its extensive layout on mainstream overseas platforms such as YouTube, Instagram, TikTok and Facebook.
4.2 Shenzhen cross-border e-commerce emerging market development
Shenzhen cross-border e-commerce enterprises are actively exploring emerging markets such as Southeast Asia, the Middle East and Latin America, and have achieved remarkable results.2024In addition, Shenzhen's exports to Latin America and Africa grew by 26.3% and 16.5% respectively, 11.9 and 11.7 percentage points faster than the country as a whole. The three major markets of ASEAN, Latin America and Africa together accounted for 23.2% of Shenzhen's exports, contributing as much as 43.4% to the export growth, showing Shenzhen's cross-border e-commerce's strong growth momentum in emerging markets.
Southeast Asian marketsIt is a key layout area for cross-border e-commerce in Shenzhen. Heng Hui Wan warehouse, Yuan Chao Logistics and other enterprises have established their own overseas warehouse in Thailand, the Philippines and other countries, and plans to gradually expand to Malaysia, Vietnam, Indonesia and other markets, the formation of a warehousing network covering Southeast Asia. Shenzhen Airport in Southeast Asia is also actively laying out overseas cargo terminals, "Made in Shenzhen" to the Southeast Asian market to provide "one-stop" logistics services. In addition, Shenzhen cross-border e-commerce enterprises also through Shopee, Lazada and other platforms to expand the Southeast Asian market, and achieved remarkable results.
Middle East marketIt is also an important target market for Shenzhen's cross-border e-commerce companies. 2024 July, Shenzhen Airport opened the "Shenzhen-Abu Dhabi" international cargo route, providing a new logistics channel for the Middle East market. At the same time, Shenzhen cross-border e-commerce enterprises have also explored the Middle East market through platforms such as TikTok Shop, which has achieved remarkable results. As a representative enterprise of Shenzhen in Africa and the Middle East market, ChuanYin Holdings, with a revenue of 68.715 billion yuan in 2024, shipped 201 million units globally, with a market share of 14%, ranked the third in the world.
Latin American marketIn 2025, Shenzhen Zhongzheng Overseas launched the "Latin America Leapfrog Plan", focusing on the 12 core industrial belt cities (Shenzhen, Hangzhou, etc.) to build a complete ecosystem from "product going to sea" to "brand globalization" for Chinese enterprises. The program focuses on 12 core industrial zone cities (Shenzhen, Hangzhou, etc.), and builds a complete ecosystem for Chinese enterprises from "products going overseas" to "brand globalization". Through the cooperation with Merkle platform, Shenzhen cross-border e-commerce enterprises can better develop the Latin American market. For example, through actively participating in the "Hot Sale" activity of Meccadot platform, the average daily order of fan-type small household appliances has increased by 481.66%, and the sales volume of a single month has easily exceeded 20,000 units.
Emerging market development strategyIn this regard, Shenzhen cross-border e-commerce enterprises have adopted the following strategies: first, to seize the opportunities of regional economic integration, such as the positive impact of RCEP on the Southeast Asian market; second, to deepen cooperation with local platforms, such as Meccadia, Wildberries, etc.; third, to lay out the network of overseas warehouses to reduce logistics costs and improve the time efficiency of delivery; and fourth, to pay attention to the localization of operations and brand building, to enhance the consumer's trust and Fourth, focus on localized operation and brand building to enhance consumer trust and loyalty.
V. Future development trend of cross-border e-commerce in Shenzhen
5.1 Flexible supply chains and digital transformation
One of the future trends of cross-border e-commerce in Shenzhen is flexible supply chain and digital transformation. With the increasing diversification and personalization of consumer demand, the traditional mass production model has been difficult to meet market demand.flexible supply chainIt can quickly adjust the production plan according to the market demand, realize the production mode of small batch, multi-batch and high frequency, and improve the supply chain response speed and flexibility. According to the material, the application of AI technology in cross-border e-commerce product selection, advertisement production, channel placement, customer operation and other aspects has greatly improved operational efficiency. For example, an enterprise utilized AI to generate 100,000 short video advertisements, with placement accuracy improved by 40% and ROI (return on investment) of 1:8.
Digital Transformationis another important trend in Shenzhen's cross-border e-commerce. Through big data analysis, AI algorithm optimization, blockchain technology application, etc., cross-border e-commerce enterprises are able to achieve more accurate market insights, more efficient operation and management, and more secure transaction processes. For example, Yuan Chao Logistics has constructed highly efficient OMS, WMS and TMS systems, and has mature cross-border e-commerce ERP solutions and experience, which can carry millions of orders out of the sun and provide menu options from basic products, application products to the whole supply chain, and realize the customers' platforms from single logistics to comprehensive demand, information fragmentation to full visualization, and human manual docking to the whole link of the Internet at multiple levels. service.
5.2 Brand Globalization and Multi-Channel Layout
The second future development trend of Shenzhen cross-border e-commerce is brand globalization and multi-channel layout. With the intensification of market competition, it is difficult to sustain the mode of relying solely on low price competition, and brand building has become the key for cross-border e-commerce enterprises to stand out.Shenzhen cross-border e-commerce enterprises are actively building their own brandsand reduce dependence on a single platform through a multi-channel layout. For example, Anchor Innovation has realized the transformation from platform dependence to brand autonomy through seven independent station brands and offline channels. Greenlink Technology, on the other hand, builds an omni-channel sales network through the combination of online and offline to enhance brand influence.
Multi-Channel LayoutIt is an important strategy for Shenzhen cross-border e-commerce enterprises to avoid platform risks. In addition to selling on traditional platforms such as Amazon and eBay, Shenzhen cross-border e-commerce enterprises have actively laid out a variety of channels such as independent stations, social media and offline retail. According to the material, Shenzhen cross-border e-commerce enterprises have built the number of brand independent stations has reached 110, accounting for more than 20% of the total number of cross-border e-commerce independent stations in the country. In addition, Shenzhen cross-border e-commerce enterprises have also explored broader international markets through cooperation with emerging platforms such as Wildberries and Mercado Libre.
5.3 Emerging markets and regional economic cooperation
The third future development trend of Shenzhen cross-border e-commerce is emerging markets and regional economic cooperation. As the European and American markets become saturated, emerging markets such as Southeast Asia, the Middle East and Latin America have become new growth points for cross-border e-commerce enterprises.Implementation of RCEP (Regional Comprehensive Economic Partnership Agreement)Provides new opportunities for Shenzhen cross-border e-commerce to explore the Southeast Asian market. According to the material, the completion of RCEP will significantly improve the economic level and social welfare of member countries, will also contribute to the economic growth of various regions of China and the expansion of international trade, the magnitude of the positive impact on Shenzhen more than the rest of the country.
Shenzhen cross-border e-commerce enterprises are actively laying out the "Belt and Road" co-construction countriesIn addition, through overseas warehouses, localized marketing and other ways, to develop a broader international market. For example, Shenzhen enterprises have built and operated overseas warehouses of nearly 600,000 square meters in the countries along the Belt and Road, with faster growth in Southeast Asia, the Middle East and other regions. At the same time, Shenzhen cross-border e-commerce enterprises also through participation in international exhibitions, the establishment of localized teams, etc., to enhance the brand's influence and competitiveness in emerging markets.
5.4 Green supply chains and sustainable development
The fourth future development trend of Shenzhen's cross-border e-commerce is green supply chain and sustainable development. With the increase in global environmental awareness and the implementation of policies such as the EU Carbon Border Tax (CBAM), the green supply chain has become a new competitive area for cross-border e-commerce enterprises.Shenzhen cross-border e-commerce companies are actively adopting environmentally friendly materials and low-carbon logistics methods, reducing carbon emissions and enhancing sustainability. For example, an enterprise adopting biodegradable packaging materials reduced its carbon emissions by 40% and qualified for the EU Carbon Border Tax (CBAM) reduction.
Green payments and financial innovationIt is also an important trend for the future of cross-border e-commerce in Shenzhen. Through blockchain technology, cross-border e-commerce enterprises are able to realize a more transparent and secure transaction process, reduce payment costs and improve capital efficiency. Meanwhile, financial institutions in Shenzhen are actively innovating to provide enterprises with green financing, carbon trading and other financial services to support the sustainable development of cross-border e-commerce enterprises.
VI. Policy support system for cross-border e-commerce development in Shenzhen
6.1 Shenzhen's cross-border e-commerce policy framework
The development of cross-border e-commerce in Shenzhen has a comprehensive policy support system, forming an all-round policy framework of "tax incentives + customs clearance facilitation + financial support + talent training".January 2025The Shenzhen Municipal Bureau of Commerce revised the "Shenzhen Municipal Measures on Promoting the Accelerated Development of E-commerce", focusing on five aspects, such as growing e-commerce market players, expanding the role of innovation and demonstration, increasing transformation and empowerment, perfecting elemental resource allocation, and cultivating the soil of the business environment, and putting forward 20 specific measures. These policies aim to further deepen the integration of e-commerce in various fields of innovation and application, accelerate the high-quality development of e-commerce industry.
Tax incentivesIn this regard, Shenzhen has introduced the "Double 15%" tax incentives (corporate income tax and personal tax for high-end talents are both levied at 15%) and the "Tax Refund on Departure" policy (which shortens the average tax refund cycle by more than 60 days). These policies have effectively reduced the operating costs of cross-border e-commerce enterprises and improved the efficiency of capital turnover. For example, Fame International E-commerce Co., Ltd. has successfully handled the first 9810 pre-refund business for exporting goods from overseas warehouse, marking the official landing of the cross-border e-commerce "Tax Refund upon Departure" policy in Shenzhen, which has brought significant financial benefits to the enterprise.
Customs facilitation policyIn this regard, Shenzhen Customs has introduced the AI intelligent supervision mode to shorten the customs clearance time to 2 hours, which has significantly improved the customs clearance efficiency of cross-border e-commerce. At the same time, Shenzhen also launched the "cross-border e-commerce insurance" cross-border trade insurance tool, for cross-border e-commerce enterprises to provide domestic procurement accounts payable insurance protection, strong support for cross-border e-commerce in the country to buy, dredge the financial chain, to open up the global market.
Financial support policyOn the other hand, Shenzhen provides various forms of financial support to cross-border e-commerce enterprises.2024 In November, the Shenzhen Municipal Bureau of Commerce (SZBOC) publicized incentives for 23 stand-alone stations and four cross-border e-commerce public overseas warehouses projects, totaling 29 million yuan. In addition, Shenzhen also provides some support for the cargo clearance and processing fees paid by cross-border e-commerce exporters to cross-border e-commerce supervisory yards to reduce the burden on enterprises.
Talent cultivation policyShenzhen is actively building cross-border e-commerce talent training system, through school-enterprise cooperation, government training and other ways to provide professional talent support for enterprises. For example, Shenzhen cross-border e-commerce association joint colleges and universities to build "China-Russia cross-border e-commerce training base", for the industry to accumulate momentum of living water talents.
6.2 Shenzhen cross-border e-commerce policy implementation effect
The implementation of Shenzhen's cross-border e-commerce policy support system has been effective, providing strong protection for the development of cross-border e-commerce.Shenzhen cross-border e-commerce enterprises supported by policiesBreakthroughs have been made in a number of aspects: first, rapid growth in the number of enterprises, from about 100,000 in 2020 to more than 150,000 by the end of 2024; second, the effectiveness of brand building is obvious, with Shenzhen accounting for more than 40% of China's top 100 cross-border e-commerce brands in the 2024 brand influence list; third, the acceleration of the expansion of overseas markets, with the growth rate of Shenzhen's exports to Latin America, Africa and other emerging markets significantly higher than the national average; Fourthly, technological innovation ability is improved, AI, blockchain and other technologies are increasingly widely used in cross-border e-commerce.
Difficulties and challenges in policy implementationThis should not be overlooked. First, the unity and consistency of policy implementation needs to be strengthened, and there are differences in the implementation of policies in different sectors and regions; second, the coverage of policy support needs to be expanded, and is currently mainly focused on head enterprises, with insufficient policy access for SMEs; third, policy innovation needs to be further deepened, such as the pilot of cross-border flow of data and the application of blockchain payment, which are still in the exploratory stage; and fourth, the mechanism for assessing the effect of policies needs to be improved to ensure that policies can truly benefit enterprises and promote the development of the industry. Fourth, the evaluation mechanism of the policy effect needs to be improved to ensure that the policy can truly benefit enterprises and promote the development of the industry.
VII. Challenges and Opportunities Facing Cross-border E-commerce in Shenzhen
7.1 Challenges facing Shenzhen's cross-border e-commerce
Despite the strong momentum of cross-border e-commerce development in Shenzhen, it still faces a series of challenges.First, the market is becoming increasingly competitive. With the rapid development of cross-border e-commerce, the global market is becoming saturated, and the phenomenon of price wars and homogenized competition is serious. According to the material, after the launch of a popular commodity or explosive product, it is very easy to quickly attract a large number of small and medium-sized micro-merchants to join the army of selling the same or similar products, resulting in a decline in profit margins. At the same time, external factors such as fluctuations in international logistics costs and changes in platform rules have also increased the difficulty of business operations.
Second, increased compliance risk.. Cross-border e-commerce involves compliance issues in a number of areas, including international trade, intellectual property rights, and taxation, and as countries tighten their regulations on cross-border e-commerce, the compliance costs and risks for businesses are increasing. For example, the implementation of the EU Carbon Border Tax (CBAM) has increased the cost of products and the difficulty of exporting for companies. At the same time, compliance requirements for international payments and data cross-border are becoming increasingly stringent, placing higher demands on businesses.
Third, supply chain complexity increases. As cross-border e-commerce companies explore more emerging markets, the complexity of supply chain management is increasing. For example, differences in logistics standards, payment methods, and tax policies in different countries have increased the operational difficulties for companies. At the same time, unstable factors in the global supply chain, such as geopolitical conflicts and trade protectionism, have also put forward higher risk response capability requirements for enterprises.
Fourth, the shortage of human resources. Although Shenzhen has rich cross-border e-commerce talent resources, but with the rapid development of the industry, the demand for professionals is still increasing, especially with an international perspective, multi-language capabilities and localized operational experience is more scarce. According to the material, Shenzhen cross-border e-commerce pilot zone in the cross-border e-commerce talent training has formed a strong combination of school-enterprise, school and government to create a multi-level, multi-gradient cross-border e-commerce talent training system, but it is still difficult to meet the rapidly growing demand for talent in the enterprise.
7.2 Opportunities for cross-border e-commerce in Shenzhen
Shenzhen cross-border e-commerce is also facing a series of development opportunities.First, changes in global trade patternsShenzhen cross-border e-commerce provides new market space. With the implementation of RCEP and the promotion of the "Belt and Road" construction, Southeast Asia, the Middle East and other emerging markets will become an important growth point for Shenzhen's cross-border e-commerce. 2024, Shenzhen's exports to Latin America and Africa grew by 26.3% and 16.5%, respectively, which is faster than the overall 11.9. 11.7 percentage points, showing the huge potential of Shenzhen's cross-border e-commerce, 11.7 percentage points, showing the huge potential of emerging markets.
Second, technological innovation drives industry developmentThe increasing application of AI, blockchain, big data and other technologies in cross-border e-commerce has provided the industry with new growth drivers. For example, AI technology applied to cross-border e-commerce product selection, advertisement production, channel placement, customer operation, etc. has greatly improved operational efficiency. Blockchain technology applied to cross-border payment, data sharing, etc. also reduces transaction costs and improves transparency. The application of these technologies will promote Shenzhen's cross-border e-commerce to develop in the direction of more efficient, smarter and safer.
Third, policy dividends continue to be releasedShenzhen as a national comprehensive pilot zone for cross-border e-commerce. Shenzhen, as a national comprehensive cross-border e-commerce pilot zone, has a comprehensive policy support system, such as "double 15%" tax incentives, "departure tax refund" policy, customs clearance facilitation measures, etc., to provide strong support for enterprises. At the same time, Shenzhen also through the "white list" and other means, the sunshine to carry out cross-border e-commerce business enterprises to give customs clearance timeliness, export tax rebates.
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