{"id":9622,"date":"2026-04-28T11:45:06","date_gmt":"2026-04-28T03:45:06","guid":{"rendered":"https:\/\/www.qicaiying.cn\/?p=9622"},"modified":"2026-04-28T11:45:09","modified_gmt":"2026-04-28T03:45:09","slug":"%e5%b9%b3%e5%8f%b0%e4%ba%b2%e8%87%aa%e5%b8%ae%e4%bd%a0%e5%8d%96%e8%b4%a7%ef%bc%81%e7%be%8e%e5%ae%a2%e5%a4%9a%e5%85%a8%e6%89%98%e7%ae%a1%e5%bc%80%e6%94%be%ef%bc%8c%e8%b0%81%e8%83%bd%e5%90%83%e5%88%b0","status":"publish","type":"post","link":"https:\/\/www.qicaiying.cn\/en\/archives\/9622","title":{"rendered":"The platform personally helps you sell your goods! Who gets to eat the dividends when Mercado is fully hosted and open?"},"content":{"rendered":"

Cross-border e-commerce second half, choose the right track and mode, more important than blind efforts.<\/p>\n\n\n\n

When Europe and the United States market involution white-hot, high traffic costs, domestic e-commerce price war profits are thin, more and more sellers will look to theHigh growth, low competition<\/strong>The blue ocean of Latin America. And as a local Latin American head platform, theMercado Libre<\/strong> Recent amplification--Full hosting model investment officially launched<\/strong>, which is now at the stage of completing the information!<\/p>\n\n\n\n

This heavy-handed signal signals that Mercado is making a full shift to theDeep supply chain integration<\/strong>The platform logic has been completely reconfigured from the CBT, FTI, and semi-hosting of the past to the fully hosted landing of today:You supply, the platform helps you sell<\/strong>, the golden age of the factory-based seller, is officially upon us!<\/p>\n\n\n\n

Today's article, combined with the latest 2026 investment policy and practical details, in-depth dismantling of Mercado full hosting model:How to Play, Advantages, Differences from Shein\/Temu, Who is it for?<\/strong>, to help you determine if this wave is worth getting into.<\/p>\n\n\n\n

\n\n\n\n
\"\"<\/figure>\n\n\n\n

First, the beauty of more full hosting: \u201cyou supply, the platform all-inclusive\u201d, the liberation of the seller's hands!<\/h2>\n\n\n\n

1. The core of the model: one-stop hosting, sellers only need to focus on supplying<\/h3>\n\n\n\n

Mercado is fully managed, essentiallyPlatform-led F2C (Factory-to-Consumer) model<\/strong>, which is completely different from the previous semi-custodial and self-shipping:<\/p>\n\n\n\n

    \n
  • \u2705 Seller:Supply only + new product development<\/strong>The price is verified by the platform after the product is provided;<\/li>\n\n\n\n
  • \u2705 Stocking: After the approval of the price, the goods will be stocked to theMercado Domestic Official Warehouse (Dongguan Shatian Warehouse)<\/strong>.;<\/li>\n\n\n\n
  • \u2705 Platform: wrap-aroundWarehousing, placement, air transportation, end-of-line distribution, after-sales service<\/strong>and other full-link operations in a one-stop shop.<\/li>\n<\/ul>\n\n\n\n

    Simply put:You manage the production, the platform manages the selling, logistics, and after-sales<\/strong>Sellers don't need to operate a team, don't need to know Spanish \/ Portuguese, don't need to worry about traffic, completely \u201clight operation\u201d.<\/p>\n\n\n\n

    2. Essential difference from the old model: from \u201cseller operation\u201d to \u201cplatform operation\u201d<\/h3>\n\n\n\n

    With four existing models, Mercado's core differences are readily apparent:<\/p>\n\n\n\n

    paradigm<\/th>main body of an operation<\/th>Logistics responsibility<\/th>Suitable for people<\/th><\/tr><\/thead>
    CBT (self shipment)<\/td>seller (of goods)<\/td>Sellers are responsible for domestic segments and platforms are responsible for international segments<\/td>Newbie, small seller, testing<\/td><\/tr>
    FTI (overseas warehouse)<\/td>seller (of goods)<\/td>Sellers prepare goods for overseas warehouses, platform delivery<\/td>Experienced and stable seller<\/td><\/tr>
    semi-trusteeship<\/td>Sellers + Platforms<\/td>Sellers prepare domestic warehouses, platforms are responsible for logistics<\/td>Sellers who have the ability to operate and want to control products<\/td><\/tr>
    fully managed<\/strong><\/td>flat-roofed building<\/strong><\/td>The platform is responsible for the entire chain<\/strong><\/td>Factories, strong supply chains, branded sellers<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

    Previously CBT, FTI, and semi-trusted, the core still relies on the seller to operate autonomously; andFully hosted is platform 100% takes over operations<\/strong>The seller returns to the most core \u201csupply + quality control\u201d, the threshold and difficulty is greatly reduced.<\/p>\n\n\n\n

    \n\n\n\n
    \"\"<\/figure>\n\n\n\n

    Second, Mercado full hosting vs Shein\/Temu full hosting: seemingly similar, but in fact, the differences are huge!<\/h2>\n\n\n\n

    Many people say that Mercado Full Hosting is the \u201cLatin American version of Shein\/Temu\u201d, but the truth is thatThe logic of product selection, the rhythm of pushing models, market positioning is completely different<\/strong>There are three core differences:<\/p>\n\n\n\n

    1. Market positioning: regional depth vs. global coverage<\/h3>\n\n\n\n
      \n
    • Shein\/Temu<\/strong>::Global Platform<\/strong>, covering a wide range of markets in Europe, America, Asia, etc., focusing on \u201cextreme low price and full category spread\u201d;<\/li>\n\n\n\n
    • Mercado, French supermarket chain<\/strong>::Latin American local head platforms<\/strong>, deep in the six core sites of Mexico, Brazil, Argentina, Chile, Colombia and Uruguay.Focusing on the needs of Latin American users<\/strong>, more aware of local consumption habits.<\/li>\n<\/ul>\n\n\n\n

      2. Logic of product selection: just-demanded practical vs low-priced fast fashion<\/h3>\n\n\n\n
        \n
      • Shein\/Temu<\/strong>: MainFast fashion, low-priced pop-ups, seasonal<\/strong>A single product with an extremely fast iteration of updates;<\/li>\n\n\n\n
      • Mercado, French supermarket chain<\/strong>: Latin American usersPrice-sensitive, preferring just-needed real goods<\/strong>The company's products include household goods, 3C accessories, outdoor goods, and auto parts.Cost-effective products for immediate needs<\/strong>More popular.Longer life cycle and higher repurchase rate<\/strong>The<\/li>\n<\/ul>\n\n\n\n

        3. Pace of promotion: steady volume release vs. rapid volume increase<\/h3>\n\n\n\n
          \n
        • Shein\/Temu<\/strong>: Large, algorithm-driven global traffic poolQuick test, quick start, quick elimination<\/strong>.;<\/li>\n\n\n\n
        • Mercado, French supermarket chain<\/strong>: The Latin American market is inearly stage of growth<\/strong>The flow of traffic has been steadily increasing.Slower push pace and longer lifecycles<\/strong>Sellers don't need to go crazy with stocking up and pressing inventory, so there is less financial pressure.<\/li>\n<\/ul>\n\n\n\n

          One sentence summary:Mercado full custody is the \u201cregional just-in-time\u201d version of full custody.<\/strong>It's better to doStabilizing just-in-demand products, with supply chain advantages<\/strong>of factory sellers, not just layaway sellers who simply spell out low prices.<\/p>\n\n\n\n

          \n\n\n\n

          Third, the core advantages of full hosting: 0 operational pressure, traffic tilt, low-cost into the game<\/h2>\n\n\n\n

          For factory and supply chain type sellers, Mektor full hosting is called \u201cLow risk, high potential<\/strong>\u201d The Golden Choice, with the following core benefits:<\/p>\n\n\n\n

          1. Zero operational stress, no cross-border experience required<\/h3>\n\n\n\n
            \n
          • No need to set up an operational team, no need to know Spanish \/ Portuguese, no need to list, no need to advertise;<\/li>\n\n\n\n
          • Platform Chinese background operation.Machine Translation + Specialized Operations Team<\/strong>Responsible for shelving, promotion and after-sales, even a white person can easily get started.<\/li>\n<\/ul>\n\n\n\n

            2. Platform traffic tilt, new store easy to single<\/h3>\n\n\n\n
              \n
            • Fully hosted inEarly investment stage<\/strong>platforms focused on support.Traffic skew is evident<\/strong>.;<\/li>\n\n\n\n
            • Latin American marketUnsaturated competition, many incremental users<\/strong>There are very few sellers in many of these categories.Natural traffic can be stable orders<\/strong>The<\/li>\n<\/ul>\n\n\n\n

              3. Low-cost entry, no additional costs<\/h3>\n\n\n\n
                \n
              • Zero deposit, zero monthly rent, zero advertising fee<\/strong>, only a business license is required to move in;<\/li>\n\n\n\n
              • stocked to official domestic warehouses.No overseas warehouse rentals, no cross-border logistics negotiations<\/strong>, dramatically reducing the upfront investment.<\/li>\n<\/ul>\n\n\n\n

                4. Stable paybacks and quick turnover<\/h3>\n\n\n\n
                  \n
                • flat-roofed buildingHarmonized billing and regular payback (7 working days)<\/strong>There is no need to worry about the risk of payback;<\/li>\n\n\n\n
                • Specializing in supply.Less pressure on inventory and less capital tied up<\/strong>It is more efficient in terms of capital turnover.<\/li>\n<\/ul>\n\n\n\n
                  \n\n\n\n
                  \"\"<\/figure>\n\n\n\n

                  Fourth, suitable for the crowd: priority factories, strong supply chain, brand sellers<\/h2>\n\n\n\n

                  Mercado Full HostingNot for everyone.<\/strong>Core biasSupply chain strength, new product development capability<\/strong>of sellers, specifically:<\/p>\n\n\n\n

                    \n
                  • \u2705 Factory-based sellers<\/strong>: Own production line, stable production capacity, strict quality control, can quickly respond to platform orders;<\/li>\n\n\n\n
                  • \u2705 Traders with strong supply chains<\/strong>: Mature supply channels, obvious price advantage, stable supply;<\/li>\n\n\n\n
                  • \u2705 Sellers with a brand base<\/strong>: Private label, product differentiation, and a desire to lay claim to the Latin American market;<\/li>\n\n\n\n
                  • \u2705 Traditional enterprises without cross-border experience<\/strong>: If you want to go to sea but are afraid of difficult operation and high risk, full hosting is the preferred choice for low-risk testing the water.<\/li>\n<\/ul>\n\n\n\n

                    unsuitable people<\/strong>: Pure store, low price, no supply chain advantage of small sellers; want to operate independently, price control control products senior sellers (more suitable for semi-trusteeship).<\/p>\n\n\n\n

                    \n\n\n\n

                    Fifth, how to choose the four major models of Mercado? A table to help you in the right place<\/h2>\n\n\n\n

                    Many sellers tangle:Am I a good candidate for full hosting, semi hosting or self shipment?<\/strong> Refer to the table below for quick judgments in relation to your own resources and goals:<\/p>\n\n\n\n

                    Seller Type<\/th>recommended mode<\/th>Core rationale<\/th><\/tr><\/thead>
                    Newbie, small seller, testing<\/td>Self-Conveyance (CBT)<\/td>Low threshold, zero-cost trial and error, flexible model testing<\/td><\/tr>
                    Experienced in operation, stable orders<\/td>semi-trusteeship<\/td>Operation control, quality control, logistics support<\/td><\/tr>
                    Factory, strong supply chain, no operations team<\/td>fully managed<\/td>Zero Operational Stress, Tilted Traffic, Focused Supply<\/td><\/tr>
                    Experienced seller, wants to go deeper into Latin America, price and product control<\/td>FTI Overseas Warehouse<\/td>Autonomous and controllable, large profit margins, long-term layout<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

                    Simply put:Self-shipment for newbies, fully managed for factories, and semi-managed \/ overseas warehouse for experienced sellers.<\/strong>, on-demand selection and precision entry.<\/p>\n\n\n\n

                    \n\n\n\n

                    Sixth, written in the end: Latin America blue sea wind mouth has arrived, choose the right model to win half!<\/h2>\n\n\n\n

                    By 2026, the Latin American e-commerce market size is expected to exceed$215.3 billion<\/strong>The compound annual growth rate is more than20%<\/strong>, is the fastest growing e-commerce region in the world. And as a Latin American local head platform, Meccado covers six core sites with more than120 million<\/strong>It is the preferred platform for Chinese sellers to layout Latin America.<\/p>\n\n\n\n

                    The launch of the fully hosted model is the culmination of Mercado's efforts toSupply Chain Integration<\/strong>A key step forward and a great opportunity forFactory, supply chain type sellers<\/strong>A new window of low-risk access to the sea has opened.Get in now, it's the early dividend period<\/strong>The platform is more supportive, less competitive, and has enough traffic, making it easier to get a head start.<\/p>\n\n\n\n

                    The core of cross-border e-commerce is never a competition for who works harder, but a competition for who stands in a better wind and picks a more suitable mode. Europe and the United States have been deep in the involution, Latin America blue sea is flourishing.With Mercado Full Hosting, you may just have the best chance of overtaking the rest of the world in 2026!<\/strong>The<\/p>\n\n\n\n

                    If you're thinking about laying out the Latin American market, or struggling with which model you're suited for, or wondering how to get in, select products, and stock up.Feel free to come see me.<\/strong>In addition, it combines your supply chain resources, financial strength and goals to help you accurately plan an exclusive Latin American entry program, less detours and fast orders!<\/p>\n\n\n\n

                    \"\"<\/figure>\n\n\n\n

                    <\/p>","protected":false},"excerpt":{"rendered":"

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