{"id":9068,"date":"2026-04-14T16:56:51","date_gmt":"2026-04-14T08:56:51","guid":{"rendered":"https:\/\/www.qicaiying.cn\/?p=9068"},"modified":"2026-04-14T16:56:54","modified_gmt":"2026-04-14T08:56:54","slug":"%e6%89%8b%e6%8a%8a%e6%89%8b%e6%95%99%e4%bd%a0%ef%bc%9a%e7%be%8e%e5%ae%a2%e5%a4%9a%e6%98%af%e4%bb%80%e4%b9%88%e5%b9%b3%e5%8f%b0%ef%bc%9f%e5%8d%96%e4%bb%80%e4%b9%88%e5%93%81%e7%b1%bb%e6%9c%80%e5%ae%b9","status":"publish","type":"post","link":"https:\/\/www.qicaiying.cn\/en\/archives\/9068","title":{"rendered":"Teach you by hand: what is the platform of Mercado? What categories are the easiest to sell?"},"content":{"rendered":"

If you haven't heard of Mercado Libre, you may find it unfamiliar.<\/p>\n\n\n\n

But what if I told you:<\/p>\n\n\n\n

It is the largest e-commerce platform in Latin America, with a market capitalization of more than $90 billion, a GMV of more than $40 billion by 2024, and more than 100 million monthly active users -<\/p>\n\n\n\n

Do you still think it's a small platform?<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

<\/h3>\n\n\n\n

\ud83c\udf0e What is Mercado?<\/strong><\/h3>\n\n\n\n

Founded in 1999, Mercado Libre is headquartered in Argentina and covers 18 countries and territories, including:<\/p>\n\n\n\n

core market<\/strong>: Brazil, Mexico, Argentina, Colombia, Chile, Peru<\/p>\n\n\n\n

included among theseBrazil and Mexico<\/strong>are the two largest markets and the most recommended direction for Chinese sellers to prioritize their layout.<\/p>\n\n\n\n

Mercado is not just an e-commerce company, it has both:<\/p>\n\n\n\n

    \n
  • Payment instruments (Mercado Pago, similar to Alipay)<\/li>\n\n\n\n
  • Logistics system (Mercado Envios)<\/li>\n\n\n\n
  • advertising system<\/li>\n\n\n\n
  • Financial loan services<\/li>\n<\/ul>\n\n\n\n

    Bottom line: it's the Alibaba of Latin America.<\/strong><\/p>\n\n\n\n

    Enterprise Caiying Group provides Hong Kong company \/ U.S. company \/ Cayman company \/ BVI company \/ Seychelles company \/ Marshallese company \/ Japan company \/ Thailand company \/ Malaysia company \/ Singapore company \/ South Korea company \/ Dubai company \/ Europe company \/ Middle East company \/ Southeast Asia company and other foreign company registration \/ annual audit \/ business changes \/ international trademark \/ equity structure \/ tax compliance \/ Hong Kong identity \/ BUD Subsidies\/Small Country Passport\/Cross-border e-commerce entry to accompany<\/strong>And other business services. Need to drop me (phone or wechat consulting: 19076198609)<\/h6>\n\n\n\n

    \ud83d\udce6 Types of Sellers in Mercado<\/strong><\/h3>\n\n\n\n

    There are two main categories of Mercado sellers:<\/p>\n\n\n\n

    1. Official Store<\/strong> <\/p>\n\n\n\n

    Brand-side entry, similar to Tmall flagship store, requires brand authorization, high threshold.<\/p>\n\n\n\n

    2. General third-party sellers<\/strong> <\/p>\n\n\n\n

    This is the way most Chinese sellers are stationed, similar to Taobao C-store, with a relatively low threshold, only needing to complete a qualification audit.<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    <\/h3>\n\n\n\n

    \ud83d\uded2 Which categories sell well at Mercado?<\/strong><\/h3>\n\n\n\n

    According to the actual operation data, the following categories have outstanding sales performance in Mercado:<\/p>\n\n\n\n

    \u2705 Highly recommended categories<\/strong><\/p>\n\n\n\n

    catalog<\/th>rationale<\/th><\/tr><\/thead>
    3C accessories (cell phone cases, data cables, charging heads)<\/td>Rigid demand, moderate unit price, small size<\/td><\/tr>
    Household goods (storage, kitchenware, cleaning)<\/td>Latin American Household Consumption Staples<\/td><\/tr>
    Sports and fitness equipment<\/td>Fitness trend grows fast with the rise of the middle class<\/td><\/tr>
    Auto Parts<\/td>Latin America's high penetration rate of private cars, domestic goods cost-effective advantage is obvious<\/td><\/tr>
    beauty and personal care<\/td>Latin women are strong spenders<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

    \u26a0\ufe0f Caution Category<\/strong><\/p>\n\n\n\n

      \n
    • Food: complicated customs clearance, strongly not recommended for novices to touch<\/li>\n\n\n\n
    • Imitation\/infringement: Merkur has a strict intellectual property protection mechanism.<\/li>\n\n\n\n
    • <\/li>\n<\/ul>\n\n\n\n
      Enterprise Caiying Group provides Hong Kong company \/ U.S. company \/ Cayman company \/ BVI company \/ Seychelles company \/ Marshallese company \/ Japan company \/ Thailand company \/ Malaysia company \/ Singapore company \/ South Korea company \/ Dubai company \/ Europe company \/ Middle East company \/ Southeast Asia company and other foreign company registration \/ annual audit \/ business changes \/ international trademark \/ equity structure \/ tax compliance \/ Hong Kong identity \/ BUD Subsidies\/Small Country Passport\/Cross-border e-commerce entry to accompany<\/strong>And other business services. Need to drop me (phone or wechat consulting: 19076198609)<\/h6>\n\n\n\n

      \ud83d\udccb What are the requirements to join Mercado?<\/strong><\/h3>\n\n\n\n

      Basic requirements:<\/strong><\/p>\n\n\n\n

        \n
      • Business license (individuals can also register, but business accounts have more complete functionality)<\/li>\n\n\n\n
      • Valid Email + Cell Phone Number<\/li>\n\n\n\n
      • Bank cards or third-party payment accounts that support receiving payments<\/li>\n<\/ul>\n\n\n\n

        Caveats:<\/strong><\/p>\n\n\n\n

          \n
        • Separate registration is required for different country sites<\/li>\n\n\n\n
        • Brazilian sites require a local Brazilian tax ID number (CNPJ), which is the biggest hurdle for most newbies<\/li>\n\n\n\n
        • The platform has high quality requirements for listings, and poor descriptions have a direct impact on traffic.<\/li>\n<\/ul>\n\n\n\n
          \"\"<\/figure>\n\n\n\n

          <\/h3>\n\n\n\n

          \ud83d\udcb0 Fee structure of Mercado<\/strong><\/h3>\n\n\n\n
            \n
          • Commission: depending on the category, usually 10%-20%<\/strong><\/li>\n\n\n\n
          • Advertising rates: CPC ads, self-service placement<\/strong><\/li>\n\n\n\n
          • Logistics: Discounted rates when using platform logistics (Mercado Envios).<\/strong><\/li>\n<\/ul>\n\n\n\n

            \ud83e\udde9 One last thing.<\/strong><\/h3>\n\n\n\n

            The barriers to entry to Mercado are not low, especially with the tax code issues that plague many people at the Brazilian station. But this is exactly the barrier, hard to enter means less competition. We have helped many enterprises to complete the entry of Mercado Brazil\/Mexico station, if you want to know the specific process, welcome to scan the code to consult.<\/p>\n\n\n\n

            \"\"<\/figure>\n\n\n\n

            \ud83d\udcf1 Scan the code to get the \"Mektor Entry Full Process Documentation\" (Including Tax ID Application Guide)<\/p>\n\n\n\n

            <\/p>","protected":false},"excerpt":{"rendered":"

            If you haven't heard of Mercado Libre, you may find it unfamiliar.<\/p>\n

            But what if I told you:<\/p>\n

            It is the largest e-commerce platform in Latin America, with a market capitalization of more than $90 billion, a GMV of more than $40 billion by 2024, and more than 100 million monthly active users -<\/p>\n

            Do you still think it's a small platform?<\/p>","protected":false},"author":11,"featured_media":9063,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,18,13,127],"tags":[892,891,821,165,166,36],"class_list":["post-9068","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allguide","category-recomguide","category-guide","category-mexican-meikeduo","tag-892","tag-891","tag-821","tag-165","tag-166","tag-36"],"yoast_head":"\n\u624b\u628a\u624b\u6559\u4f60\uff1a\u7f8e\u5ba2\u591a\u662f\u4ec0\u4e48\u5e73\u53f0\uff1f\u5356\u4ec0\u4e48\u54c1\u7c7b\u6700\u5bb9\u6613\u51fa\u5355\uff1f - \u4f01\u8d22\u76c8<\/title>\n<meta name=\"description\" content=\"%\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qicaiying.cn\/en\/archives\/9068\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u624b\u628a\u624b\u6559\u4f60\uff1a\u7f8e\u5ba2\u591a\u662f\u4ec0\u4e48\u5e73\u53f0\uff1f\u5356\u4ec0\u4e48\u54c1\u7c7b\u6700\u5bb9\u6613\u51fa\u5355\uff1f - 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