Jingdong has officially launched in EuropeJoybuy Shopping Platform<\/strong> This is not a simple cross-border e-commerce, but Jingdong's brand new strategy of going to sea-\u201cSupply Chain Capabilities Going Overseas\u201d<\/strong>.. The traditional cross-border e-commerce model is outdated. Jingdong directly in Europe to build a local supply chain, so that Chinese brands really rooted in overseas markets. This is like moving Jingdong's \u201dlogistics black technology\u201d directly to the doorstep of Europe.<\/p>\n\n\n\n Part.02\u00a0<\/strong><\/em>Localized Operation Strategy<\/strong><\/p>\n\n\n\n Jingdong is not coming to Europe to \u201dmake a buck\u201d and leave. They useddeep localization<\/strong>s operational strategy, including partnering with local brands and building its own logistics network.<\/p>\n\n\n\n merchandise side<\/strong>Joybuy cooperates with global high-quality brands, Liu Qiangdong revealed that the initial stage of internationalization is limited to 1,000 Chinese brands stationed on the Joybuy platform. Covering the full range of electronic products, household appliances, home life, beauty care, etc., insisting on selling only branded goods, completely abandoned the common cross-border e-commerce \u201cbargain\u201d route. This is precisely the internationalization strategy that Liu Qiangdong has been emphasizing, and he believes that the cross-border e-commerce model of selling cheap goods will affect the country's image, and what Jingdong wants to do is to let overseas consumers see the strength of Chinese brands.<\/p>\n\n\n\n logistic<\/strong>In continuation of the successful experience of domestic self-built logistics, Jingdong has built up a perfect self-built logistics network in Europe, and its courier brand JoyExpress has landed more than 60 warehouses and courier sites, and also replicated the domestic classic \u201c211 time limit\u201d to Europe. Ordered before 11:00 a.m. delivery the same night, ordered before 11:00 p.m. delivery the next afternoon, the delivery speed in the European market is amazing, to know that local consumers often need to weigh the price and speed of delivery, and even pay extra to speed up the delivery. This service now covers more than 30 major cities in Europe, making same-day delivery a standard delivery service for European consumers rather than a luxury option.<\/p>\n\n\n\n Part.03\u00a0<\/strong><\/em>Comparative Advantages<\/strong><\/p>\n\n\n\n Joybuy has two core advantages over Amazon:Value for money:<\/strong>Amazon focuses on the mid-to-high end of the market, where membership costs are high, but Joybuy's JoyPlus membership is only \u00a33.99 per month, far less than Amazon Prime's \u00a38.99, and saves consumers an average of \u00a3206 per yearLogistics Experience<\/strong>Amazon Europe's mainstream delivery time is next day, Joybuy's \u201c211 time delivery\u201d realizes the time to exceed, and orders over 29 pounds can also enjoy free same day delivery. Coupled with a full range of branded products and 24\/7 customer support, Joybuy is building a unique competitive barrier in the European market. As a professional one-stop business service platform, Enterprise Caiying is committed to providing customers with high-quality services such as mainland company registration, Hong Kong company registration, offshore company registration, bookkeeping and tax reporting, annual audit, reconciliation of public accounts, financial and tax compliance, shareholding structure, ODI filing, cross-border e-commerce services, Hong Kong identity, immigration and study abroad, etc., which can help enterprises to globalize and develop.Phone with V: 18620388671<\/strong> Enterprise one-stop service, you can add my WeChat Any time to consult \u2193\u2193\u2193\u2193 <\/p>\n\n\n\n Part.04\u00a0<\/strong><\/em>New Path to the Sea<\/strong><\/p>\n\n\n\n Jingdong's mode of going to sea this time represents a new path for Chinese e-commerce to go to sea: \u201dsupply chain ability to go to sea\u201d. This is no longer simply \u201dselling goods\u201d, but the core competitiveness of Chinese e-commerce - supply chain capabilities, directly exported to overseas markets.<\/p>\n\n\n\n Before Jingdong, China's e-commerce overseas mostly relied on the traffic aggregation model, taking the extreme cost-effective route, essentially still doing \u201cintermediary\u201d, less involved in localized operations. The Jingdong this time to go to sea, is a real \u201csupply chain ability to go to sea\u201d, to copy a complete set of retail infrastructure overseas, to create a business closed loop from brand supply to fulfillment and distribution, which is a reconstruction of the path of e-commerce to go to sea.<\/p>\n\n\n\n Of course, this road is destined to be full of challenges, heavy asset investment, long cycle construction, Jingdong is still in the European market \u201cinfrastructure laying period\u201d, there is still a distance from the scale of profitability. But Liu Qiangdong's vision to look farther, he believes that Jingdong's business model has never been three or five years can be made, but need ten years, twenty years of persistence.<\/p>\n\n\n\n The launch of Joybuy is not only a new breakthrough in Jingdong's internationalization business, but also carries the mission of verifying the feasibility of China's retail model going overseas. When the Jingdong model of \u201cefficient supply chain + high certainty service\u201d takes root in Europe, a mature e-commerce market, it will not only enable Jingdong to gain a firm foothold in the global market, but also provide a brand-new way of thinking and a model for Chinese enterprises to go overseas.<\/p>\n\n\n\n This model is far more sustainable and impactful than just selling goods.<\/strong><\/p>\n\n\n\n [End]<\/strong><\/p>\n\n\n\n Enterprise Caiying Group provides U.S. companies \/ Singapore companies \/ Japan companies \/ Thailand companies \/ Malaysia companies \/ Canada companies \/ Mexico companies \/ Brazil companies \/ British companies \/ France companies \/ New Zealand companies \/ Vietnam companies \/ Indonesia companies \/ Philippine companies \/ Dubai companies and other foreign companies registered in the relevant business tax services, but also to provide the Hong Kong company \/ Shenzhen company \/ Guangzhou company \/ Shanghai company \/Hangzhou company\/Beijing company\/Hainan company and other domestic companies registered corporate services, company annual audit audit\/bookkeeping and tax reporting\/payment of MPF\/change of information\/bank account opening\/ODI filing\/BVI registration\/tax compliance\/enterprises to go to sea\/cross-border e-commerce accompanied by the one-stop service for the operation of enterprises.<\/p>\n\n\n\n If you want to know about cross-border e-commerce, enterprises to the sea at any time drop me (phone and WeChat consulting: 18620388671)<\/strong><\/p>\n\n\n\n \u56fd\u5185\u7535\u5546\u884c\u4e1a\u83b7\u5ba2\u6210\u672c\u6500\u5347\u3001\u589e\u957f\u901f\u5ea6\u653e\u7f13\uff0c\u51fa\u6d77\u6210\u4e3a\u7535\u5546\u5de8\u5934\u4eec\u5bfb\u627e\u65b0\u589e\u957f\u66f2\u7ebf\u3002\u963f\u91cc\u3001\u62fc\u591a\u591a\u3001\u6296\u97f3\u7eb7\u7eb7\u5e03\u5c40\u6d77\u5916\u5e02\u573a\uff0c […]<\/p>\n","protected":false},"author":15,"featured_media":8795,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[788,789,138,36],"class_list":["post-8745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-recomguide","tag-788","tag-789","tag-138","tag-36"],"yoast_head":"\n
Jingdong this time to go to sea in Europe, is not a simple cross-border e-commerce model replica, but chose a heavier, more difficult, but also more competitive road -- the Localization and deep plowing<\/strong>Joybuy has taken the lead in six European countries, including the UK, Germany and France, and has taken the route of supply chain localization and full chain operation, from commodity supply to logistics and distribution to service experience, all of which are deeply adapted to the needs of local consumers.<\/p>\n\n\n\n![\"\"](\"https:\/\/qcyboss.oss-cn-shenzhen.aliyuncs.com\/wp-content\/uploads\/2026\/04\/20260407171341618-1024x542.png\")
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Jingdong's European layout, not on a whim, but a long-planned protracted war. Liu Qiangdong has revealed that Jingdong in Europe has been plowing three years, the logistics foundation is basically built until this year to officially open the operation, counting the preparations for a full four years. This asset-heavy model, slow, bitter, tired, need long-term investment in technology and resources, but also allows Jingdong firmly grasp the initiative of the whole chain of shopping, better control of the quality of goods and services, which is a pure platform model can not be compared to the advantages.<\/p>\n\n\n\n![\"\"](\"https:\/\/qcyboss.oss-cn-shenzhen.aliyuncs.com\/wp-content\/uploads\/2026\/04\/20260407171551433-1010x1024.png\")
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