{"id":20872,"date":"2026-11-10T10:02:01","date_gmt":"2026-11-10T02:02:01","guid":{"rendered":"https:\/\/www.qicaiying.cn\/archives\/20872"},"modified":"2026-11-10T10:02:01","modified_gmt":"2026-11-10T02:02:01","slug":"%e5%88%ab%e8%a2%ab%e9%94%80%e5%94%ae%e9%a2%9d%e9%aa%97%e4%ba%86%ef%bc%9a%e4%b8%80%e5%bc%a0%e8%a1%a8%e7%ae%97%e6%b8%85-takealot-%e5%ae%b6%e5%b1%85%e5%93%81%e7%9a%84%e7%9c%9f%e5%ae%9e%e5%87%80%e5%88%a9","status":"publish","type":"post","link":"https:\/\/www.qicaiying.cn\/en\/archives\/20872","title":{"rendered":"\u522b\u88ab\u9500\u552e\u989d\u9a97\u4e86\uff1a\u4e00\u5f20\u8868\u7b97\u6e05 Takealot \u5bb6\u5c45\u54c1\u7684\u771f\u5b9e\u51c0\u5229"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/qcyboss.oss-cn-shenzhen.aliyuncs.com\/wp-content\/uploads\/2026\/11\/20261110100012371.jpg\" alt=\"\u4f01\u8d22\u76c8\u96c6\u56e2 \u00b7 \u626b\u7801\u514d\u8d39\u54a8\u8be2\u5ba2\u670d\uff08\u56fd\u5185\u516c\u53f8\u6ce8\u518c\uff5c\u6d77\u5916\u516c\u53f8\u6ce8\u518c\uff1a\u9999\u6e2f\/\u7f8e\u56fd\/\u65e5\u672c\/\u82f1\u56fd\/\u65b0\u52a0\u5761\/\u6cf0\u56fd\/\u8d8a\u5357\uff09\uff0c\u54a8\u8be2\u7535\u8bdd\/\u5fae\u4fe1\uff1a18676749275\" \/><\/p>\n<blockquote>\n<p>\u4f01\u8d22\u76c8\u96c6\u56e2\u4e13\u4e1a\u63d0\u4f9b\u8de8\u5883\u7535\u5546\u5229\u6da6\u6d4b\u7b97\u3001\u7ade\u54c1\u5206\u6790\u4e0e Takealot \u7f8e\u5ba2\u591a\u8fd0\u8425\u987e\u95ee\u670d\u52a1\uff0c\u6709\u9700\u8981\u968f\u65f6\u8054\u7cfb\u6211\u4eec\uff08\u54a8\u8be2\u7535\u8bdd\/\u5fae\u4fe1\uff1a18676749275\uff09\u3002<\/p>\n<\/blockquote>\n<p>\u9500\u552e\u989d\u6da8\u4e86\uff0c\u51c0\u5229\u53ef\u80fd\u4e3a\u8d1f\u3002\u8fd9\u662f\u592a\u591a\u8de8\u5883\u5356\u5bb6\u7684\u771f\u5b9e\u5199\u7167\uff1a\u5927\u4fc3\u4e00\u8fc7\uff0c\u540e\u53f0 GMV \u597d\u770b\uff0c\u8d22\u52a1\u4e00\u7b97\u8d26\uff0c\u53cd\u800c\u4e8f\u4e86\u3002\u95ee\u9898\u4e0d\u5728\u5356\u4e0d\u52a8\uff0c\u800c\u5728\u4e8e\u4f60\u4ece\u6ca1\u628a&#8221;\u771f\u5b9e\u51c0\u5229&#8221;\u7b97\u6e05\u695a\u3002\u4eca\u5929\u6211\u62ff\u4e00\u4e2a\u884c\u4e1a\u6848\u4f8b\u91cc\u7684 Takealot \u5bb6\u5c45\u54c1\uff0c\u628a\u8d26\u644a\u5f00\u7ed9\u4f60\u770b\u3002<\/p>\n<p>01 \u4e3a\u4ec0\u4e48\u5fc5\u987b\u505a\u5229\u6da6\u6d4b\u7b97<\/p>\n<p>\u5e73\u53f0\u540e\u53f0\u7684&#8221;\u9500\u552e\u989d&#8221;\u662f\u542b VAT\u3001\u542b\u672a\u6263\u8d39\u7528\u7684\u6bdb\u6570\u3002\u4f60\u771f\u6b63\u62ff\u5230\u624b\u7684\uff0c\u8981\u5228\u6389\u91c7\u8d2d\u3001\u7269\u6d41\u3001\u5e73\u53f0\u4f63\u91d1\u3001\u5e7f\u544a\u3001\u9000\u8d27\u3001\u5305\u88c5\u3001VAT \u4ee3\u7f34\u3002\u53ea\u770b\u9500\u552e\u989d\u505a\u5907\u8d27\u51b3\u7b56\uff0c\u7b49\u4e8e\u8499\u773c\u5f00\u8f66\u3002<\/p>\n<p>\u98ce\u9669\uff1a\u7528 GMV \u6307\u5bfc\u5907\u8d27\uff0c\u8d8a\u5356\u8d8a\u4e8f\u3002 \u52a8\u4f5c\uff1a\u6bcf\u6b3e SKU \u4e0a\u7ebf\u524d\u5148\u505a\u4e00\u5f20&#8221;\u51c0\u5229\u6d4b\u7b97\u8868&#8221;\uff0c\u518d\u51b3\u5b9a\u662f\u5426\u538b\u8d27\u3002\u6d4b\u7b97\u8868\u4e0d\u7528\u590d\u6742\uff0c\u4f46\u5fc5\u987b\u5305\u542b\u4e0a\u9762\u90a3\u516b\u884c\u2014\u2014\u5c11\u7b97\u4efb\u4f55\u4e00\u884c\uff0c\u7ed3\u8bba\u90fd\u4f1a\u504f\u5230\u8ba9\u4f60\u540e\u6094\u3002<\/p>\n<p>02 \u7ade\u54c1\u600e\u4e48\u770b\uff1a\u4ef7\u683c\u5e26\u3001review \u6570\u4e0e\u914d\u9001\u65b9\u5f0f<\/p>\n<p>\u770b\u7ade\u54c1\u522b\u53ea\u770b\u552e\u4ef7\u3002\u91cd\u70b9\u76ef\u4e09\u4ef6\u4e8b\uff1a\u2460 \u4ef7\u683c\u5e26\u843d\u70b9\uff08\u662f R150\u2013R500 \u8d70\u91cf\uff0c\u8fd8\u662f R1,500\u2013R5,000 \u9ad8\u5ba2\u5355\uff09\uff1b\u2461 review \u6570\u91cf\u4e0e\u589e\u901f\uff08\u5224\u65ad\u5e02\u573a\u6210\u719f\u5ea6\uff09\uff1b\u2462 \u662f\u5426\u5e73\u53f0\u5c65\u7ea6\uff08FBT\/Full\uff0c\u51b3\u5b9a\u65f6\u6548\u4e0e\u4f60\u7684\u8fd0\u8d39\u7ed3\u6784\uff09\u3002\u67d0\u5356\u5bb6\u53d1\u73b0\u7ade\u54c1\u5168\u7528\u5e73\u53f0\u4ed3\u3001\u5ba2\u5355 R2,800\uff0c\u81ea\u5df1\u7528\u81ea\u53d1\u8d27\u5c31\u522b\u786c\u62fc\u65f6\u6548\uff0c\u8f6c\u800c\u6253&#8221;\u7ec4\u5408\u6ea2\u4ef7&#8221;\u3002<\/p>\n<p>\u98ce\u9669\uff1a\u53ea\u6bd4\u552e\u4ef7\u4e0d\u6bd4\u6210\u672c\u7ed3\u6784\uff0c\u9677\u5165\u4ef7\u683c\u6218\u3002 \u52a8\u4f5c\uff1a\u5efa\u7ade\u54c1\u6863\u6848\uff0c\u6309&#8221;\u4ef7\u683c + \u914d\u9001 + \u8bc4\u4ef7 + \u7ec4\u5408&#8221;\u56db\u7ef4\u5bf9\u6bd4\u3002<\/p>\n<p>03 \u4e00\u5f20\u771f\u5b9e\u51c0\u5229\u6d4b\u7b97\u8868\uff08\u4ee5\u67d0\u5356\u5bb6 R3,000 \u5bb6\u5c45\u54c1\u4e3a\u4f8b\uff09<\/p>\n<p>\u5357\u975e VAT \u6807\u51c6\u7a0e\u7387 15%\uff0c\u552e\u4ef7 R3,000 \u542b\u7a0e\uff0c\u4e0d\u542b\u7a0e\u51c0\u989d\u7ea6 R2,609\u3002\u8d39\u7528\u9010\u9879\u62c6\u89e3\uff1a<\/p>\n<table>\n<tbody>\n<tr>\n<th>sports event<\/th>\n<th>\u91d1\u989d\uff08R\uff09<\/th>\n<th>clarification<\/th>\n<\/tr>\n<tr>\n<td>\u4e0d\u542b\u7a0e\u9500\u552e\u989d<\/td>\n<td>2,609<\/td>\n<td>3,000 \u00f7 1.15<\/td>\n<\/tr>\n<tr>\n<td>Procurement costs<\/td>\n<td>600<\/td>\n<td>\u56fd\u5185\u51fa\u5382 + \u96c6\u8d27<\/td>\n<\/tr>\n<tr>\n<td>\u5934\u7a0b\/\u7269\u6d41<\/td>\n<td>300<\/td>\n<td>\u6d77\u8fd0\u5230\u4ed3\u5747\u644a<\/td>\n<\/tr>\n<tr>\n<td>\u5e73\u53f0\u4f63\u91d1+\u5c65\u7ea6<\/td>\n<td>470<\/td>\n<td>\u7ea6 18%\uff08\u4ee5\u5b98\u65b9\u6700\u65b0\u516c\u5e03\u4e3a\u51c6\uff09<\/td>\n<\/tr>\n<tr>\n<td>\u5e7f\u544a ACOS<\/td>\n<td>313<\/td>\n<td>\u7ea6 12% \u9500\u552e\u989d<\/td>\n<\/tr>\n<tr>\n<td>\u9000\u8d27\u635f\u8017<\/td>\n<td>150<\/td>\n<td>\u7ea6 5% \u8d27\u503c + \u5f80\u8fd4\u8fd0\u8d39<\/td>\n<\/tr>\n<tr>\n<td>\u5305\u88c5<\/td>\n<td>40<\/td>\n<td>\u9632\u6f6e + \u52a0\u56fa<\/td>\n<\/tr>\n<tr>\n<td>Total cost<\/td>\n<td>1,873<\/td>\n<td>\u2014<\/td>\n<\/tr>\n<tr>\n<td>\u51c0\u5229<\/td>\n<td>736<\/td>\n<td>\u51c0\u5229\u7387\u7ea6 24.5%\uff08\u5bf9\u542b\u7a0e\u552e\u4ef7\uff09<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u98ce\u9669\uff1a\u6f0f\u7b97\u9000\u8d27\u4e0e\u5e7f\u544a\uff0c\u51c0\u5229\u88ab\u9ad8\u4f30 30% \u4ee5\u4e0a\u3002 \u52a8\u4f5c\uff1a\u5e7f\u544a\u548c\u9000\u8d27\u5fc5\u987b\u6309&#8221;\u5b9e\u9645\u5360\u6bd4&#8221;\u586b\uff0c\u4e0d\u6309\u7406\u60f3\u503c\u3002<\/p>\n<p>04 \u98ce\u9669\uff1a\u56db\u7c7b\u9690\u6027\u6210\u672c\u6700\u5bb9\u6613\u88ab\u5ffd\u7565<\/p>\n<p>\u2460 VAT \u4ee3\u7f34\u5360\u7528\u8d44\u91d1\uff1b\u2461 \u65fa\u5b63\u5e7f\u544a ACOS \u98d9\u5347\u5230 20%+\uff1b\u2462 \u6613\u788e\/\u5927\u4ef6\u9000\u8d27\u6765\u56de\u8fd0\u8d39\u7ffb\u500d\uff1b\u2463 \u6c47\u7387\u6ce2\u52a8\uff08\u5170\u7279\u6ce2\u52a8\u5927\uff09\u5403\u6389\u6c47\u5dee\u3002\u67d0\u5356\u5bb6\u6ca1\u7b97\u6c47\u7387\uff0c\u7ed3\u6c47\u65f6\u6bd4\u62a5\u4ef7\u5c11\u8d5a 8 \u4e2a\u70b9\u3002<\/p>\n<p>\u98ce\u9669\uff1aVAT \u5360\u7528\u3001ACOS \u5931\u63a7\u3001\u9000\u8d27\u7ffb\u500d\u3001\u6c47\u635f\u3002 \u52a8\u4f5c\uff1a\u6d4b\u7b97\u8868\u7559 10%\u201315% \u5b89\u5168\u57ab\uff0c\u8986\u76d6\u5e7f\u544a\u4e0e\u6c47\u635f\u6ce2\u52a8\u3002<\/p>\n<p>05 \u52a8\u4f5c\uff1a\u7ed9\u6bcf\u6b3e SKU \u5efa\u6838\u7b97\u8868\uff0c\u6309\u51c0\u5229\u6392\u5907\u8d27\u4f18\u5148\u7ea7<\/p>\n<p>\u522b\u6309&#8221;\u611f\u89c9\u597d\u5356&#8221;\u5907\u8d27\uff0c\u6309&#8221;\u51c0\u5229\u9ad8\u4e14\u7a33&#8221;\u5907\u8d27\u3002\u628a\u5728\u552e SKU \u5168\u62c9\u4e00\u5f20\u8868\uff0c\u51c0\u5229\u4f4e\u4e8e 15% \u7684\u780d\u6295\u653e\u3001\u8f6c\u6e05\u8d27\uff1b\u9ad8\u4e8e 25% \u4e14\u9000\u8d27\u4f4e\u7684\u52a0\u9884\u7b97\u3001\u8865\u5e93\u5b58\u3002<\/p>\n<p>\u98ce\u9669\uff1a\u5e73\u5747\u7528\u529b\uff0c\u597d\u54c1\u6ca1\u653e\u91cf\u3001\u70c2\u54c1\u538b\u8d44\u91d1\u3002 \u52a8\u4f5c\uff1a\u5468\u66f4\u51c0\u5229\u8868\uff0c\u8d44\u6e90\u5411\u9ad8\u51c0\u5229 SKU \u96c6\u4e2d\u3002\u522b\u5fd8\u4e86\u628a&#8221;\u7ec4\u5408\u88c5&#8221;\u4e5f\u5355\u5217\u4e00\u884c\u2014\u2014\u5f88\u591a\u5355\u54c1\u51c0\u5229\u5e73\u5e73\uff0c\u4f46\u6210\u5957\u5356\u4e4b\u540e\u5ba2\u5355\u548c\u51c0\u5229\u4e00\u8d77\u8df3\uff0c\u8fd9\u7c7b\u9690\u6027\u51a0\u519b\u6700\u5bb9\u6613\u88ab\u666e\u901a\u6838\u7b97\u6f0f\u6389\u3002<\/p>\n<p>\u98ce\u9669\u6e05\u5355\uff1aGMV \u8bef\u5bfc\u3001VAT \u5360\u7528\u3001ACOS \u5931\u63a7\u3001\u9000\u8d27\u635f\u8017\u3001\u6c47\u635f\u3001\u9690\u6027\u6210\u672c\u6f0f\u7b97\u3002<\/p>\n<p>\u52a8\u4f5c\uff1a\u5148\u7b97\u51c0\u5229\u518d\u8c08\u89c4\u6a21\uff0c\u7528\u7ade\u54c1\u56db\u7ef4\u5bf9\u6bd4\u627e\u51c6\u7ad9\u4f4d\u3002\u5356\u5f97\u591a\u4e0d\u7b97\u8d62\uff0c\u7b97\u5f97\u6e05\u624d\u8d5a\u94b1\u3002<\/p>\n<p>\u5982\u679c\u4f60\u9700\u8981\u4e3a Takealot \u6216\u7f8e\u5ba2\u591a\u5e97\u94fa\u505a\u5229\u6da6\u6d4b\u7b97\u3001\u7ade\u54c1\u62c6\u89e3\u4e0e\u5907\u8d27\u4f18\u5148\u7ea7\u68b3\u7406\uff0c\u4f01\u8d22\u76c8\u96c6\u56e2\u53ef\u4ee5\u7ed3\u5408\u4f60\u7684\u771f\u5b9e\u6210\u672c\u7ed3\u6784\u7ed9\u51fa\u987e\u95ee\u65b9\u6848\uff0c\u968f\u65f6\u8054\u7cfb\u6211\u4eec\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/qcyboss.oss-cn-shenzhen.aliyuncs.com\/wp-content\/uploads\/2026\/11\/20261110100012371.jpg\" alt=\"\u4f01\u8d22\u76c8\u96c6\u56e2 \u00b7 \u626b\u7801\u514d\u8d39\u54a8\u8be2\u5ba2\u670d\uff08\u56fd\u5185\u516c\u53f8\u6ce8\u518c\uff5c\u6d77\u5916\u516c\u53f8\u6ce8\u518c\uff1a\u9999\u6e2f\/\u7f8e\u56fd\/\u65e5\u672c\/\u82f1\u56fd\/\u65b0\u52a0\u5761\/\u6cf0\u56fd\/\u8d8a\u5357\uff09\uff0c\u54a8\u8be2\u7535\u8bdd\/\u5fae\u4fe1\uff1a18676749275\" \/><\/p>\n<blockquote>\n<p>\u4f01\u8d22\u76c8\u96c6\u56e2\u4e13\u4e1a\u63d0\u4f9b\u8de8\u5883\u7535\u5546\u5229\u6da6\u6d4b\u7b97\u3001\u7ade\u54c1\u5206\u6790\u4e0e Takealot \u7f8e\u5ba2\u591a\u8fd0\u8425\u987e\u95ee\u670d\u52a1\uff0c\u6709\u9700\u8981\u968f\u65f6\u8054\u7cfb\u6211\u4eec\uff08\u54a8\u8be2\u7535\u8bdd\/\u5fae\u4fe1\uff1a18676749275\uff09\u3002<\/p>\n<\/blockquote>","protected":false},"excerpt":{"rendered":"<p>\u7528\u67d0\u5356\u5bb6 Takealot \u5bb6\u5c45\u54c1\u7684\u771f\u5b9e\u51c0\u5229\u6d4b\u7b97\u8868\uff0c\u62c6\u89e3\u9500\u552e\u989d\u80cc\u540e\u7684\u9690\u6027\u6210\u672c\uff0c\u5e76\u7ed9\u51fa\u7ade\u54c1\u5206\u6790\u65b9\u6cd5\u4e0e\u53ef\u6267\u884c\u52a8\u4f5c\u3002<\/p>","protected":false},"author":10,"featured_media":20871,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,18,1376],"tags":[3408,3172,3173,3174,459],"class_list":["post-20872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allguide","category-recomguide","category-1376","tag-3408","tag-3172","tag-3173","tag-3174","tag-takealot"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u522b\u88ab\u9500\u552e\u989d\u9a97\u4e86\uff1a\u4e00\u5f20\u8868\u7b97\u6e05 Takealot \u5bb6\u5c45\u54c1\u7684\u771f\u5b9e\u51c0\u5229 - 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