{"id":20410,"date":"2026-11-02T14:03:30","date_gmt":"2026-11-02T06:03:30","guid":{"rendered":"https:\/\/www.qicaiying.cn\/archives\/20410"},"modified":"2026-11-02T14:03:30","modified_gmt":"2026-11-02T06:03:30","slug":"%e4%b8%8a%e4%ba%86%e6%9e%b6%e5%8d%96%e4%b8%8d%e5%8a%a8%ef%bc%9ftakealot-%e4%b8%8e%e7%be%8e%e5%ae%a2%e5%a4%9a%e6%97%a5%e5%b8%b8%e8%bf%90%e8%90%a5%e6%89%93%e6%b3%95%ef%bc%9a%e5%ae%9a%e4%bb%b7%e3%80%81","status":"publish","type":"post","link":"https:\/\/www.qicaiying.cn\/en\/archives\/20410","title":{"rendered":"\u4e0a\u4e86\u67b6\u5356\u4e0d\u52a8\uff1fTakealot \u4e0e\u7f8e\u5ba2\u591a\u65e5\u5e38\u8fd0\u8425\u6253\u6cd5\uff1a\u5b9a\u4ef7\u3001\u7269\u6d41\u3001\u5e7f\u544a\u9010\u5c42\u62c6\u89e3"},"content":{"rendered":"

\"\u4f01\u8d22\u76c8\u96c6\u56e2<\/p>\n

\n

\u4f01\u8d22\u76c8\u96c6\u56e2\u53ef\u534f\u52a9\u8de8\u5883\u5356\u5bb6\u5b8c\u6210 Takealot\u3001\u7f8e\u5ba2\u591a\u5e97\u94fa\u7684\u65e5\u5e38\u8fd0\u8425\u3001\u5b9a\u4ef7\u4e0e\u6536\u6b3e\u5408\u89c4\uff0c\u6709\u9700\u8981\u968f\u65f6\u8054\u7cfb\u6211\u4eec\uff08\u54a8\u8be2\u7535\u8bdd\/\u5fae\u4fe1\uff1a18676749275\uff09\u3002<\/p>\n<\/blockquote>\n

\u5f88\u591a\u5356\u5bb6\u4ee5\u4e3a\uff0c\u5165\u9a7b\u901a\u8fc7\u5c31\u6210\u529f\u4e86\u4e00\u534a\u3002\u771f\u76f8\u662f\uff1a\u5165\u573a\u5238\u521a\u62ff\u5230\uff0c\u6dd8\u6c70\u8d5b\u624d\u521a\u5f00\u59cb\u3002\u5728 Takealot \u548c\u62c9\u7f8e\u7f8e\u5ba2\u591a\u4e0a\uff0c\u6211\u89c1\u8fc7\u592a\u591a\u5e97\u94fa\uff1a\u8d27\u4e0a\u67b6\u4e86\u3001\u56fe\u4e5f\u4f20\u4e86\uff0c\u4e00\u4e2a\u6708\u4e0b\u6765\u81ea\u7136\u5355\u4e2a\u4f4d\u6570\uff0c\u5e7f\u544a\u4e00\u505c\u5168\u5f52\u96f6\u3002\u95ee\u9898\u4e0d\u5728\u4ea7\u54c1\uff0c\u5728\u4e8e”\u4e0a\u67b6\u601d\u7ef4”\u2014\u2014\u4ee5\u4e3a\u628a\u8d27\u6446\u4e0a\u53bb\u5c31\u6709\u4eba\u4e70\u3002\u4eca\u5929\u628a\u4e24\u4e2a\u5e73\u53f0\u7684\u65e5\u5e38\u8fd0\u8425\u6253\u6cd5\u62c6\u5f00\u8bb2\uff0c\u4ece Listing \u5230\u5b9a\u4ef7\u3001\u7269\u6d41\u3001\u5e7f\u544a\uff0c\u9010\u5c42\u770b\u6e05\u94b1\u5230\u5e95\u600e\u4e48\u8d5a\u3001\u600e\u4e48\u6f0f\u3002<\/p>\n

01 \u4e3a\u4ec0\u4e48\u5356\uff1a\u8fd0\u8425\u51b3\u5b9a\u751f\u6b7b\uff0c\u4e0d\u662f\u6d41\u91cf\u51b3\u5b9a<\/p>\n

Takealot \u548c Mercado Libre \u90fd\u4e0d\u7f3a\u6d41\u91cf\uff0c\u7f3a\u7684\u662f”\u4f1a\u5356”\u7684\u5356\u5bb6\u3002\u5e73\u53f0\u9996\u9875\u5751\u4f4d\u3001\u641c\u7d22\u6392\u5e8f\u3001\u6d3b\u52a8\u8d44\u6e90\uff0c\u90fd\u4f18\u5148\u7ed9\u8f6c\u5316\u7387\u9ad8\u3001\u5c65\u7ea6\u7a33\u3001\u8bc4\u5206\u597d\u7684\u5e97\u94fa\u3002\u6362\u53e5\u8bdd\u8bf4\uff0c\u540c\u6837\u7684\u66dd\u5149\uff0cA \u5e97\u5403\u4e0b\u8ba2\u5355\uff0cB \u5e97\u53ea\u5f53\u966a\u8dd1\u3002\u8fd0\u8425\u7684\u672c\u8d28\uff0c\u662f\u628a\u6bcf\u4e00\u6b21\u66dd\u5149\u53d8\u6210\u53ef\u590d\u8d2d\u7684\u6210\u4ea4\uff0c\u800c\u4e0d\u662f\u628a\u8d27\u5806\u4e0a\u67b6\u7b49\u5929\u6536\u3002\u8fd9\u4e5f\u662f\u4e3a\u4ec0\u4e48\u6211\u5efa\u8bae\u65b0\u5e97\u524d\u4e09\u4e2a\u6708\u522b\u6025\u7740\u94fa\u51e0\u5341\u4e2a SKU\uff0c\u5148\u628a 5\u201310 \u4e2a\u80fd\u8bb2\u6e05\u5356\u70b9\u7684\u6b3e\u505a\u900f\uff0c\u8dd1\u51fa\u771f\u5b9e\u8f6c\u5316\u66f2\u7ebf\uff0c\u518d\u51b3\u5b9a\u662f\u5426\u6269\u54c1\u3002\u644a\u5927\u997c\u5f0f\u7684\u4e0a\u67b6\uff0c\u53ea\u4f1a\u8ba9\u5e93\u5b58\u548c\u6ce8\u610f\u529b\u540c\u65f6\u5931\u7126\uff0c\u6700\u540e\u54ea\u4e2a\u65b9\u5411\u90fd\u6ca1\u8dd1\u51fa\u6765\u3002<\/p>\n

02 Listing\uff1a\u628a”\u641c\u7d22\u5165\u53e3”\u505a\u5bbd\uff0c\u800c\u4e0d\u662f\u505a\u6ee1<\/p>\n

Takealot \u7684\u641c\u7d22\u6743\u91cd\u504f\u5411\u6807\u9898\u5173\u952e\u8bcd\u3001\u7c7b\u76ee\u51c6\u786e\u5ea6\u548c\u56fe\u7247\u6e05\u6670\u5ea6\uff1b\u7f8e\u5ba2\u591a\u5219\u9ad8\u5ea6\u91cd\u89c6\u7c7b\u76ee\u8282\u70b9\u3001\u5173\u952e\u8bcd\u5b57\u6bb5\uff08title \u4e0e attributes\uff09\u4ee5\u53ca\u5546\u54c1\u89c6\u9891\u3002\u5f88\u591a\u4e2d\u56fd\u5356\u5bb6\u76f4\u63a5\u673a\u7ffb\u82f1\u6587\u6807\u9898\uff0c\u7ed3\u679c\u672c\u5730\u4eba\u6839\u672c\u4e0d\u641c\u90a3\u4e9b\u8bcd\u3002<\/p>\n

\u98ce\u9669\uff1a\u5173\u952e\u8bcd\u9519\u4f4d\u7b49\u4e8e\u628a\u5546\u54c1\u9501\u8fdb\u65e0\u4eba\u533a\uff1b\u7c7b\u76ee\u653e\u9519\u4f1a\u88ab\u964d\u6743\u751a\u81f3\u4e0b\u67b6\u3002<\/p>\n

\u52a8\u4f5c\uff1a\u5148\u7528\u5e73\u53f0\u672c\u5730\u641c\u7d22\u4e0b\u62c9\u8bcd\u548c\u7ade\u54c1\u6807\u9898\u53cd\u63a8\u771f\u5b9e\u641c\u7d22\u8bcd\uff0c\u6807\u9898\u672c\u5730\u5316\uff1b\u4e3b\u56fe\u7528\u7eaf\u767d\u5e95+\u573a\u666f\u56fe\u7ec4\u5408\uff0c\u5c5e\u6027\u5b57\u6bb5\u586b\u5168\u3002\u4e00\u4e2a SKU \u81f3\u5c11\u8986\u76d6 3\u20135 \u4e2a\u771f\u5b9e\u641c\u7d22\u8bcd\uff0c\u518d\u8c08\u66dd\u5149\u3002<\/p>\n

03 \u5b9a\u4ef7\uff1a\u5148\u628a VAT \u548c\u4f63\u91d1\u7b97\u8fdb\u552e\u4ef7<\/p>\n

\u8fd9\u662f\u6700\u5bb9\u6613\u7ffb\u8f66\u7684\u4e00\u6b65\u3002\u5357\u975e\u6807\u51c6 VAT \u4e3a 15%\uff0c\u552e\u4ef7\u542b\u7a0e\uff0c\u4e70\u5bb6\u770b\u5230\u7684\u662f\u542b\u7a0e\u4ef7\uff1bTakealot \u7c7b\u76ee\u4f63\u91d1\u591a\u6570\u5728\u4e2a\u4f4d\u6570\u5230 15% \u533a\u95f4\u3002\u7f8e\u5ba2\u591a\u5e73\u53f0\u4f63\u91d1\u533a\u95f4\u7ea6\u4e3a 13%\u201317%\uff0c\u53e0\u52a0\u58a8\u897f\u54e5 IVA 16%\u3001\u5df4\u897f\u5404\u5dde ICMS \u7ea6 17%\u201320%\u3002<\/p>\n

\u4e3e\u4e2a\u5b9e\u666f\u8d26\uff1a\u4e00\u4ef6\u5728\u7f8e\u5ba2\u591a\u58a8\u897f\u54e5\u7ad9\u5b9a\u4ef7 599 \u6bd4\u7d22\uff08\u542b\u7a0e\uff09\u7684\u5c0f\u5bb6\u7535\uff0c\u9664\u7a0e\u540e\u7ea6 517 \u6bd4\u7d22\uff1b\u6263\u9664\u7ea6 15% \u4f63\u91d1\uff08\u7ea6 90 \u6bd4\u7d22\uff09\u3001\u5934\u7a0b\u5206\u644a 60 \u6bd4\u7d22\u3001\u5e7f\u544a 40 \u6bd4\u7d22\u3001\u9000\u8d27\u8ba1\u63d0 25 \u6bd4\u7d22\uff0c\u5230\u624b\u7ea6 302 \u6bd4\u7d22\u3002\u82e5\u91c7\u8d2d+\u5305\u88c5\u6210\u672c\u8d85\u8fc7 260 \u6bd4\u7d22\uff0c\u51c0\u5229\u5c31\u53ea\u5269 42 \u6bd4\u7d22\uff0c\u6bdb\u5229\u7387\u7ea6 7%\uff0c\u518d\u9047\u6c47\u7387\u6ce2\u52a8\u76f4\u63a5\u8584\u5230\u6ca1\u6709\u3002<\/p>\n

\u98ce\u9669\uff1a\u53ea\u6309\u91c7\u8d2d\u4ef7\u52a0\u8fd0\u8d39\u62cd\u8111\u888b\u5b9a\u4ef7\uff0c\u8d26\u9762\u4e0a\u76c8\u5229\uff0c\u5b9e\u9645\u5230\u624b\u4e3a\u8d1f\u3002<\/p>\n

\u52a8\u4f5c\uff1a\u7528”\u5230\u624b = \u552e\u4ef7 \u00f7(1+\u7a0e\u7387) \u2212 \u6210\u672c \u2212 \u4f63\u91d1 \u2212 \u5e7f\u544a \u2212 \u9000\u8d27”\u9010 SKU \u5efa\u6a21\uff0c\u6bdb\u5229\u4f4e\u4e8e 20% \u7684\u5148\u522b\u91cd\u6295\uff0c\u5148\u6d4b\u81ea\u7136\u8f6c\u5316\u3002<\/p>\n

04 \u7269\u6d41\uff1aTakealot \u91cd\u5c65\u7ea6\uff0c\u7f8e\u5ba2\u591a\u91cd\u672c\u5730\u4ed3<\/p>\n

Takealot \u91cd\u89c6\u914d\u9001\u65f6\u6548\u4e0e\u59a5\u6295\u7387\uff0c\u80fd\u8fdb\u5165\u5176\u5b98\u65b9\u5c65\u7ea6\uff08\u7531\u5e73\u53f0\u4ed3\u914d\uff09\u7684\u5546\u54c1\u5728\u6392\u5e8f\u548c\u4fe1\u4efb\u4e0a\u660e\u663e\u5360\u4f18\uff1b\u81ea\u53d1\u8d27\u5219\u9700\u628a\u65f6\u6548\u3001\u8ffd\u8e2a\u548c\u9000\u8d27\u5730\u5740\u505a\u5b9e\u3002\u7f8e\u5ba2\u591a\u4f53\u7cfb\u91cc\uff0c\u5165 Mercado Env\u00edos \u672c\u5730\u4ed3\uff08\u5982\u58a8\u897f\u54e5\u3001\u5df4\u897f\u7684 FBM \u5f0f\u672c\u5730\u53d1\u8d27\uff09\u80fd\u663e\u8457\u63d0\u5347\u8f6c\u5316\uff0c\u8de8\u5883\u76f4\u53d1\u65f6\u6548\u5403\u4e8f\u3002<\/p>\n

\u98ce\u9669\uff1a\u5c65\u7ea6\u5dee\u8bc4\u62c9\u4f4e\u5e97\u94fa\u8bc4\u5206\uff0c\u8bc4\u5206\u6389\u5230\u9608\u503c\u4ee5\u4e0b\uff0c\u6d3b\u52a8\u8d44\u6e90\u548c\u641c\u7d22\u6743\u91cd\u540c\u6b65\u7f29\u6c34\u3002<\/p>\n

\u52a8\u4f5c\uff1a\u9ad8\u52a8\u9500\u6b3e\u4f18\u5148\u5907\u672c\u5730\u4ed3\u6216\u5e73\u53f0\u4ed3\uff0c\u4f4e\u52a8\u9500\u6b3e\u7528\u81ea\u53d1\u8d27\u6d4b\u6b3e\uff0c\u522b\u4e00\u4e0a\u6765\u5168\u538b\u5e93\u5b58\u3002<\/p>\n

05 \u5e7f\u544a\uff1a\u4f4e\u5ba2\u5355\u614e\u6295\uff0c\u5148\u6d4b\u81ea\u7136\u6d41\u91cf<\/p>\n

\u4e24\u4e2a\u5e73\u53f0\u90fd\u6709\u7ad9\u5185\u5e7f\u544a\uff08Takealot \u7684 promoted listings\u3001\u7f8e\u5ba2\u591a\u7684 Ads\uff09\u3002\u4f46\u4f4e\u5ba2\u5355\u5546\u54c1\u4e00\u65e6\u6295\u5e7f\u544a\uff0cACOS\uff08\u5e7f\u544a\u82b1\u8d39\u5360\u6bd4\uff09\u5f88\u5bb9\u6613\u8d85\u8fc7 30%\uff0c\u628a\u672c\u5c31\u8584\u7684\u6bdb\u5229\u5403\u5149\u3002<\/p>\n

\u98ce\u9669\uff1a\u5e7f\u544a\u4e00\u5f00\uff0c\u5355\u91cf\u770b\u7740\u6da8\uff0c\u5173\u6389\u5c31\u8dcc\uff0c\u4e14\u8d8a\u6295\u8d8a\u4e8f\uff0c\u9677\u5165”\u4e0d\u6295\u6ca1\u5355\u3001\u6295\u4e86\u6ca1\u5229”\u7684\u6b7b\u5faa\u73af\u3002<\/p>\n

\u52a8\u4f5c\uff1a\u4e0a\u65b0\u5148\u8dd1 2\u20134 \u5468\u81ea\u7136\u6d41\u91cf\uff0c\u8bb0\u5f55\u771f\u5b9e\u8f6c\u5316\uff1b\u53ea\u6709\u81ea\u7136\u8f6c\u5316\u7387\u8fbe\u6807\uff08\u7c7b\u76ee\u901a\u5e38 2% \u4ee5\u4e0a\uff09\u7684\u6b3e\uff0c\u624d\u5c0f\u9884\u7b97\u5f00\u5e7f\u544a\u653e\u5927\uff0c\u5e76\u76ef\u6b7b ACOS \u4e0e\u51c0\u5229\u53cc\u7ea2\u7ebf\u3002<\/p>\n

\u8fd0\u8425\u4e0d\u662f\u628a\u6bcf\u4e2a\u6309\u94ae\u90fd\u70b9\u4e00\u904d\uff0c\u800c\u662f\u5148\u7b97\u6e05\u8d26\u3001\u518d\u505a\u5bbd\u5165\u53e3\u3001\u6700\u540e\u7528\u5e7f\u544a\u7cbe\u51c6\u653e\u5927\u3002\u987a\u5e8f\u9519\u4e86\uff0c\u94b1\u5c31\u767d\u82b1\u3002<\/p>\n

\u6700\u540e\u63d0\u9192\u4e00\u4e2a\u5bb9\u6613\u88ab\u5ffd\u7565\u7684\u70b9\uff1a\u4e24\u4e2a\u5e73\u53f0\u90fd\u5728\u6301\u7eed\u63d0\u9ad8\u5bf9”\u5c65\u7ea6\u4f53\u9a8c”\u7684\u6743\u91cd\u3002Takealot \u628a\u914d\u9001\u65f6\u6548\u548c\u59a5\u6295\u7387\u8ba1\u5165\u641c\u7d22\u4e0e\u6d3b\u52a8\u8d44\u6e90\u5206\u914d\uff0c\u7f8e\u5ba2\u591a\u5bf9 Mercado Env\u00edos \u672c\u5730\u53d1\u8d27\u7684\u5546\u54c1\u6709\u660e\u663e\u6d41\u91cf\u503e\u659c\u3002\u8fd9\u610f\u5473\u7740\uff0c\u540c\u6837\u7684 Listing \u548c\u5b9a\u4ef7\uff0c\u672c\u5730\u4ed3\u5356\u5bb6\u7684\u8f6c\u5316\u5c31\u662f\u6bd4\u8de8\u5883\u76f4\u53d1\u9ad8\u4e00\u5927\u622a\u3002\u6240\u4ee5\u8fd0\u8425\u6253\u6cd5\u4e0d\u80fd\u53ea\u76ef\u7740\u524d\u53f0\u52a8\u4f5c\uff0c\u540e\u7aef\u7684\u5e93\u5b58\u6df1\u5ea6\u3001\u8865\u8d27\u8282\u594f\u3001\u9000\u8d27\u5904\u7406\u901f\u5ea6\uff0c\u540c\u6837\u662f\u6392\u540d\u7684\u4e00\u90e8\u5206\u3002\u5efa\u8bae\u6bcf\u5468\u62c9\u4e00\u6b21”\u66dd\u5149\u2014\u70b9\u51fb\u2014\u8f6c\u5316\u2014\u5c65\u7ea6”\u5168\u94fe\u8def\u6570\u636e\uff0c\u54ea\u91cc\u6389\u73af\u5c31\u8865\u54ea\u91cc\uff0c\u800c\u4e0d\u662f\u53ea\u770b\u9500\u552e\u989d\u4e00\u4e2a\u6570\u5b57\u81ea\u6211\u5b89\u6170\u3002<\/p>\n

\"\u4f01\u8d22\u76c8\u96c6\u56e2<\/p>\n

\n

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