{"id":17854,"date":"2026-09-14T09:52:59","date_gmt":"2026-09-14T01:52:59","guid":{"rendered":"https:\/\/www.qicaiying.cn\/archives\/17854"},"modified":"2026-09-14T09:52:59","modified_gmt":"2026-09-14T01:52:59","slug":"%e6%ac%a7%e7%9b%9fvat%e6%96%b0%e8%a7%84%e8%90%bd%e5%9c%b0%ef%bc%8c%e4%b8%ad%e5%9b%bd%e5%8d%96%e5%ae%b6%e8%a6%81%e5%a4%9a%e7%bc%b4%e5%a4%9a%e5%b0%91%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.qicaiying.cn\/en\/archives\/17854","title":{"rendered":"New EU VAT Regulations Take Effect: How Much More Will Chinese Sellers Have to Pay?"},"content":{"rendered":"
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<\/p>\n

A-Jie, who runs an Amazon store on the European marketplace, discovered two things in July 2026: low-value packages shipped to the EU are no longer \u201ctax-free,\u201d and customs authorities are verifying VAT payment receipts on a per-shipment basis; the French marketplace dashboard showed that the VAT rate had jumped from 20% to 21%.<\/p>\n

It was only then that he realized that the EU\u2019s implementation of the dual regulations on VAT and EPR in July 2026 was not just \u201cempty rhetoric,\u201d but a tangible change to customs clearance and declaration rules. This article explains the changes and calculates the exact amount of overpayment.<\/p>\n

This article provides a comprehensive overview of the new EU VAT regulations for 2026, the elimination of tax-free thresholds, OSS\/IOSS, tax representatives, and EPR packaging. It\u2019s a must-read for anyone operating on European marketplaces.<\/p>\n

01<\/p>\n

The 150-euro tax-free allowance has been canceled.<\/p>\n

The long-standing belief in the market that \u201cpackages under 150 euros are duty-free\u201d is actually a misconception. The European Union abolished the duty-free status for small packages valued at less than 22 euros back in July 2021; 150 euros is merely the upper limit for the value of goods subject to the IOSS, and such packages are not duty-free in and of themselves.<\/p>\n

Effective July 1, 2026, the European Union will further strengthen its full-scale verification of import VAT: All incoming parcels, regardless of their value, must be fully declared, and VAT must be paid in full. Customs officials will verify tax payment receipts on a parcel-by-parcel basis; any underreporting of value or concealment of item descriptions will result in the immediate seizure of the goods.<\/p>\n

In a nutshell: By 2026, the gray area of \u201csell first, pay taxes later\u201d will no longer exist in the EU. Taxes must be settled in full for every shipment during customs clearance.<\/p>\n

02<\/p>\n

How to Use OSS and IOSS<\/p>\n

OSS (One-Stop Shop): Cross-border sellers who ship goods directly from their own facilities and have neither a permanent establishment nor a local warehouse in the EU may register for OSS in a single country to file a single VAT return covering all cross-border distance sales across EU member states, eliminating the need to register in each country individually. The uniform threshold for distance sales in 2026 is 10,000 euros per year.<\/p>\n

IOSS (Import One-Stop Service): Applicable to direct-to-consumer (B2C) orders where the value of a single package is \u2264150 euros; VAT is collected in advance by the platform or seller at the point of sale to expedite customs clearance. However, please note: If you have a local EU warehouse (FBA\/overseas warehouse), you must register for local VAT separately in the country where the warehouse is located; OSS or IOSS cannot serve as a substitute.<\/p>\n

Reminder: The platform\u2019s automatic withholding of VAT does not exempt you from registration. If you have inventory in storage, you must still register and file your own returns; consistently filing zero returns or reporting amounts significantly lower than the platform\u2019s data will trigger an audit.<\/p>\n

If you\u2019re facing a similar situation\u2014running an Amazon Europe store, unsure how to choose between OSS, IOSS, and local VAT, and worried that tax hikes in France will eat into your profits\u2014we can help you set up your EU tax structure. Scan the QR code to contact Qicaiying\u2019s online customer service (WeChat\/Phone: 18620388671), and we\u2019ll help you sort out this entire process from start to finish.<\/strong><\/p>\n

<\/p>\n

Scan the QR code to add Qicaiying\u2019s online customer service<\/p>\n

03<\/p>\n

Tax rates have gone up, and representatives have made it mandatory<\/p>\n

Standard VAT rates in major countries for 2026: Germany 19.1%, France 20.1% \u2192 21.1% starting in 2026, Italy 22.1%, Spain 21.1%, Netherlands 21.1%. The increase in France represents the most immediate cost increase in this round.<\/p>\n

Starting March 1, 2026, non-EU sellers must designate a licensed tax representative within the EU to assume joint liability for tax filing and compliance; existing sellers must complete the retroactive registration by September 1, 2026. Without a tax representative, the filing process cannot proceed.<\/p>\n

Consequences of Noncompliance: Platforms may freeze funds, restrict sales, or even suspend accounts; fines and late payment penalties in various countries are calculated on a sliding scale based on the amount of back taxes owed and the duration of the delinquency, and penalties for willful tax evasion are significantly more severe.<\/p>\n

04<\/p>\n

EPR packaging has also been upgraded<\/p>\n

In line with VAT regulations, the EU will strengthen its Extended Producer Responsibility (EPR) requirements for packaging in 2026: All goods entering the EU with packaging must complete EPR registration and filing for packaging; sellers of electronics, battery-powered products, and textiles must also comply with additional EPR requirements specific to their respective categories.<\/p>\n

Cost Side: Packaging recycling fees have generally increased across member states, with plastic packaging fees rising by approximately 151 TP3T. Germany and France are already verifying EPR compliance at customs; non-compliant goods may be detained, returned, or destroyed.<\/p>\n

Seller On-the-Ground Operations: Determine whether to use a local warehouse, identify the key target countries, and match products to their corresponding EPR categories; then register for a VAT number, appoint a tax representative, and register for EPR as needed. Use recyclable, lightweight packaging to offset rising recycling fees.<\/p>\n

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Scan the QR code to add Qicaiying\u2019s online customer service<\/p>\n

05<\/p>\n

Exactly how much extra did they pay?<\/p>\n

Let\u2019s do the math: A small package shipped directly with a declared value of 20 euros might previously have been subject to a low IOSS prepayment rate or non-compliant practices; in 2026, it will be required to prepay the full amount based on the destination country\u2019s standard tax rate (e.g., France\u2019s 21%), causing the tax burden per item to jump from \u201cvirtually negligible\u201d to nearly 20 percent of the goods\u2019 value.<\/p>\n

Sellers with local warehouses must bear the costs of registration, a tax representative, and EPR annual fees in addition to VAT. While fixed compliance costs are rising, this ensures store stability and prevents account suspension. Profits from the low-price inventory-stocking model are being further squeezed.<\/p>\n

In a nutshell: When expanding into Europe in 2026, compliance costs will go from being an \u201coptional expense\u201d to an \u201centry fee.\u201d Factoring VAT, EPR, and tax representation into your pricing is far more cost-effective than facing penalties and back taxes later on.<\/p>\n

<\/p>\n

Scan the QR code to add Qicaiying\u2019s online customer service<\/p>\n

\u2014\u2014 E N D \u2014\u2014<\/p>\n

\n

\ud83d\udccc Recommended Articles from Previous Issues<\/p>\n

\ud83d\udd17 With Brazil\u2019s 2026 Tax Reform Now in Effect, Is Mercado Libre Still an Attractive Option in Latin America?<\/a><\/p>\n

\ud83d\udd17 Expanding Overseas to Set Up a Company in Singapore: What Lies Ahead for ODI in 2026?<\/a><\/p>\n

\ud83d\udd17 With the tightening of fixed-rate taxation for sole proprietors, will e-commerce businesses still dare to use it in 2026?<\/a><\/p>\n

\ud83d\udd17 In 2026, Mainland Residents Can Apply for Hong Kong Credit Cards\u2014How to Choose Between the \u201cGo to Hong Kong\u201d App and BOC Zhong\u2019an?<\/a><\/p>\n

\ud83d\udd17 Are Hong Kong and U.S. stock investment gains subject to the 20% tax? How should I file a compliant tax return in 2026?<\/a><\/p>\n

\ud83d\udd17 Meike Duo\u2019s Major RFC Audit: How High Will Taxes Soar for Sellers Who Fail?<\/a><\/p>\n

\ud83d\udd17 Transferring Customer Payments from a Business Account to a Personal Account: What Will Be Considered Compliant in 2026?<\/a><\/p>\n

\ud83d\udd17 Investing Abroad in Russia and Malaysia: How to Avoid Pitfalls When Filing for ODI Registration?<\/a><\/p>\n

\ud83d\udd17 NOON Launches in the Gulf's Six Countries: How Can Chinese Sellers Tap Into This New Blue Ocean?<\/a><\/p>\n

\ud83d\udd17 The Hong Kong Quality Migrant Admission Scheme Is Abolishing the Points-Based System\u2014How Exactly Will People Obtain Residency in 2026?<\/a><\/p>\n<\/div>\n

<\/p>\n

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As a professional one-stop business service platform, Qicaiying is committed to providing our clients with high-quality services, including mainland company registration, Hong Kong company registration, offshore company registration, bookkeeping and tax filing, annual reviews and audits, corporate bank account opening, financial and tax compliance, equity structuring, ODI filing, cross-border e-commerce services, Hong Kong residency, immigration, and study abroad\u2014all designed to support businesses in their global expansion. Feel free to add me on WeChat (phone number and WeChat ID are the same: 18620388671) for inquiries at any time.<\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

A-Jie, who runs an Amazon store on the European marketplace, discovered two things in July 2026: low-value packages shipped to the EU are no longer \u201ctax-free,\u201d and customs authorities are verifying VAT payment receipts on a per-shipment basis; the French marketplace dashboard showed that the VAT rate had jumped from 20% to 21%.<\/p>","protected":false},"author":18,"featured_media":17853,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,18,64],"tags":[1551,1552,1301,444,277,36],"class_list":["post-17854","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allguide","category-recomguide","category-gf-tax-compliance","tag-1551","tag-vat","tag-1301","tag-444","tag-277","tag-36"],"yoast_head":"\n\u6b27\u76dfVAT\u65b0\u89c4\u843d\u5730\uff0c\u4e2d\u56fd\u5356\u5bb6\u8981\u591a\u7f34\u591a\u5c11\uff1f - \u4f01\u8d22\u76c8<\/title>\n<meta name=\"description\" content=\"%\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qicaiying.cn\/en\/archives\/17854\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u6b27\u76dfVAT\u65b0\u89c4\u843d\u5730\uff0c\u4e2d\u56fd\u5356\u5bb6\u8981\u591a\u7f34\u591a\u5c11\uff1f - 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