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<\/p>\nOn August 1, 2026, Meitiao\u2019s Brazilian marketplace began enforcing the Split Payment system. This new regulation caught many Chinese sellers preparing to enter the Brazilian market off guard\u2014in the past, Chinese sellers received payments through Meitiao\u2019s cross-border stores, and after the funds entered the platform\u2019s account, the entire amount was settled into a third-party payment tool; Under the new regulations, in accordance with Brazilian tax law, the platform automatically splits the sales revenue from each order into two parts\u2014\u201dproduct sales\u201d and \u201dservice fees\u201d\u2014which are settled separately and taxed separately. This means that sellers who have not linked a local Brazilian CPF\/CNPJ tax ID and a local bank account will face the dual dilemma of either \u201dnot receiving their funds\u201d or \u201daccounting discrepancies.\u201d<\/p>\n
The policy context behind the new regulations is the e-commerce tax reform implemented by the Brazilian Federal Revenue Service (Receita Federal): Starting in 2026, Brazil will require all sellers on e-commerce platforms to achieve \u201dreal-time transaction synchronization\u201d\u2014meaning that for each order, the sale of goods, service fees, shipping costs, and taxes must be strictly separated by contractual party, with each party filing taxes separately at the corresponding tax rate. This represents a key upgrade from \u201dformal invoice management\u201d to \u201dsubstantive tax linkage.\u201d<\/p>\n
For Chinese sellers planning to enter the Brazilian Mercado Libre market, this is not only an expansion of the \u201dcompliance foundation\u201d but also a fundamental shift in their \u201dbusiness model\u201d: sellers without their own CPF\/CNPJ and a local bank account will be unable to enter the main arena of the Brazilian site.<\/p>\n
Qicaiying Group specializes in providing domestic and international company registration services in Shenzhen, Guangzhou, Shanghai, Beijing, Hangzhou, Hong Kong, the United States, Japan, South Korea, Southeast Asia, Singapore, the British Virgin Islands (BVI), the Cayman Islands, and other locations, as well as corporate annual review and auditing, bookkeeping and tax filing, tax compliance, information updates, bank account opening, ODI filing, FDI filing, and other corporate services; Hong Kong identity application, renewal, and permanent residency services; Singapore EP application services; and cross-border e-commerce support and managed operations\u2014all as part of our one-stop service. If you have any needs or are interested, please feel free to contact me at any time (Consultation Hotline: 18676749275; add me on WeChat: Qicaiyingjituan).<\/p>\n
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The essence of split payment is to break down the payment amount for an order based on the contractual structure\u2014specifically, \u201dwho is the seller,\u201d \u201dwho is the service provider,\u201d and \u201dwho is the logistics provider.\u201d In its application on the Brazilian MercadoLibre platform, the specific breakdown logic is as follows:<\/p>\n
The total payment for an order = Sales Proceeds (Seller Payment) + Service Fee (Platform Fee, withheld by the platform) + Logistics Fee (withheld by the platform) + Taxes (IVA, withheld by the platform).<\/p>\n
Specifically:<\/p>\n
This means that the simple logic of \u201dsingle-payment settlement\u201d in the past has evolved into the complex structure of \u201dfour-stage account allocation.\u201d For Chinese sellers, the most direct impact is:<\/p>\n
1. Changes to the sales proceeds settlement process\u2014Previously, funds were withdrawn directly from the platform account via third-party payment tools such as PaiAnying or Wanlihui; now, they must first be deposited into a local Brazilian bank account and then repatriated to China through the standard foreign exchange declaration process.<\/p>\n
2. Sellers must integrate with Brazil\u2019s local tax reporting systems (such as SPED, ECF, and GIA electronic ledgers), which significantly raises the bar for accounting capabilities.<\/p>\n
3. Greater scope for optimizing the overall tax burden\u2014separating sales proceeds from service fees allows sellers to maintain separate ledgers for income tax on product sales and service fees.<\/p>\n
CPF and CNPJ are two types of tax identification numbers in Brazil:<\/p>\n
Meike Duo\u2019s Brazil site requires sellers to link their CPF\/CNPJ for revenue sharing payments. Specific scenarios:<\/p>\n
CPF Application Process (for Foreigners): Apply for a CPF at a Brazilian embassy or consulate abroad (including Brazilian consulates in Beijing, Shanghai, Guangzhou, Hong Kong, and Chengdu, China), or apply in person at the Receita Federal or Banco do Brasil\/Caixa Econ\u00f4mica after arriving in Brazil. The processing time is 2\u20136 weeks, and the fee is approximately 500\u20131,500 RMB.<\/p>\n
CNPJ Registration Process (Foreign Companies): Establish a representative office (Escrit\u00f3rio de Representa\u00e7\u00e3o), branch (Filial), or wholly-owned subsidiary (Subsidi\u00e1ria Integral) in Brazil, and register with the Receita Federal and the Chamber of Commerce. The entire process takes 8\u201316 weeks, with costs ranging from approximately 20,000 to 50,000 RMB (including fees for notarization, dual certification, and a local tax representative).<\/p>\n
In addition to a CPF\/CNPJ, you must also have a local bank account\u2014sales proceeds from split payments are ultimately settled into this local account. Requirements for opening a local bank account:<\/p>\n
For most Chinese sellers, the \u201dBrazilian legal entity + CNPJ + local business account\u201d is the optimal combination for segregated payments\u2014it establishes a complete compliance foundation in one go, ensuring that all four components of segregated payments (sales, services, logistics, and taxes) can flow through in compliance with regulations.<\/p>\n
Launching simultaneously with the split-payment feature is Meikeduo\u2019s S\u00e3o Paulo FULL warehouse. S\u00e3o Paulo is Brazil\u2019s economic hub and the largest shipping hub for Meikeduo\u2019s Brazil site:<\/p>\n
The core significance of the Brazil FULL warehouse is to \u201dreplicate the Mexican experience\u201d\u2014Mercado Libre\u2019s local warehouse + FULL system in Mexico has already proven to increase average order value by 30\u2013501 TP3T and reduce return rates. Following the launch of the Brazil FULL warehouse, it is expected to attract 1,000\u20132,000 Chinese sellers by Q4 2026.<\/p>\n
Phase 1: Cross-border Store Launch (0\u20133 months). Test basic sales in the cross-border store and increase monthly GMV to over $5,000. However, please note that the revenue-sharing payment policy will also apply to cross-border stores starting in August\u2014cross-border store sellers must link their CPF (Individual Tax ID) and a local Brazilian bank account.<\/p>\n
Step 2: Setting Up a CPF and Local Bank Account (Simultaneously). Apply for a CPF and open a personal bank account. This step can be completed within China via a video account opening process facilitated by the Brazilian Consulate and a partner bank, without the need to travel to Brazil.<\/p>\n
Phase 3: CNPJ + Corporate Account Upgrade (March\u2013June). When a cross-border store\u2019s average monthly GMV exceeds $30,000, it is recommended to transition to a corporate structure\u2014registering a Brazilian subsidiary (Ltda or S.A.), obtaining a CNPJ, and opening a corporate bank account. This step typically requires the legal representative to visit a physical location in Brazil to complete the process, but the preliminary preparations (registration application, drafting of articles of incorporation, and tax registration) can be handled remotely through a law firm in China.<\/p>\n
Phase 4: Set up a FULL warehouse in S\u00e3o Paulo (June\u2013December). After obtaining your CNPJ, submit a FULL warehouse application to Mercado Libre. Stock the warehouse with an initial inventory of at least 30 SKUs to enjoy the full ecosystem, including a local store, FULL warehouse, and CBT PRO (or similar benefits).<\/p>\n
Qicaiying Group has local partner law firms, bank account opening agents, and tax service partners in Brazil, enabling it to provide Chinese sellers with a one-stop service that includes Brazilian company registration, CNPJ application, CPF registration, local bank account opening, Meituan local store application, and setup in a full-service warehouse in S\u00e3o Paulo. The implementation of segregated account payments in August is just the beginning of Brazil\u2019s compliance upgrades. Over the next 12\u201324 months, additional tax coordination measures, cross-border data synchronization requirements, and localized compliance regulations will be introduced\u2014establishing a solid compliance foundation from the start is far less costly than addressing issues retroactively. Consultation Hotline: 18676749275. Add WeChat: Qicaiyingjituan.<\/p>\n
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On August 1, 2026, Meituan\u2019s Brazil marketplace began enforcing the \u201dSplit Payment\u201d system. This new regulation caught many Chinese sellers preparing to enter the Brazilian market off guard\u2014in the past, Chinese sellers received payments through Meituan\u2019s cross-border stores, and after funds entered the platform\u2019s account, the entire amount was settled into a third-party payment tool; Under the new regulations, in accordance with Brazilian tax law, the platform automatically splits the sales revenue from each order into two parts\u2014\u201dproduct sales\u201d and \u201cservice fees\u201d\u2014which are settled separately and taxed separately. This means that sellers who have not linked a local Brazilian CPF\/CNPJ tax ID and a local bank account will face<\/p>","protected":false},"author":10,"featured_media":15838,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"\u7f8e\u5ba2\u591a\u5df4\u897f","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","footnotes":""},"categories":[17,18,13,127],"tags":[1829,1830,766,125],"class_list":["post-15839","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allguide","category-recomguide","category-guide","category-mexican-meikeduo","tag-mercado-libre","tag-1830","tag-766","tag-125"],"yoast_head":"\n