{"id":15291,"date":"2026-08-19T15:25:58","date_gmt":"2026-08-19T07:25:58","guid":{"rendered":"https:\/\/www.qicaiying.cn\/?p=15291"},"modified":"2026-08-19T15:25:59","modified_gmt":"2026-08-19T07:25:59","slug":"%e5%bd%93temu%e6%8a%8a%e4%bb%b7%e6%a0%bc%e6%89%93%e5%88%b0%e5%9c%b0%e6%9d%bf%ef%bc%8c%e8%bf%98%e6%9c%89%e4%ba%ba%e5%9c%a8%e5%8f%a6%e4%b8%80%e4%b8%aa%e5%b9%b3%e5%8f%b0%e5%8d%963%e5%80%8d%e4%bb%b7","status":"publish","type":"post","link":"https:\/\/www.qicaiying.cn\/en\/archives\/15291","title":{"rendered":"While Temu has slashed prices to rock bottom, there are still people selling the same items for three times the price on another platform."},"content":{"rendered":"

Open Temu and search for \u201dphone case.\u201d<\/em><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

$0.99. Free shipping.<\/em><\/p>\n\n\n\n

As someone who makes phone cases, how does this price make you feel? Despair? Anger? Or are you already calculating how much more you\u2019d have to lose to keep up?<\/em><\/p>\n\n\n\n

Over the past year, Temu and SHEIN\u2019s low-price strategy has been like a bulldozer, crushing the profit margins of countless cross-border sellers. Phone cases for $0.99, charging cables for $1.49, Bluetooth earbuds for $4.99\u2014these prices don\u2019t even cover the cost of goods.<\/em><\/p>\n\n\n\n

Many sellers\u201d first reaction is: \u201dIt's over\u2014we can't compete.\"<\/em><\/p>\n\n\n\n

But there\u2019s one thing I want to tell you: The same phone case sells for 15\u201320 rand (about 6\u20138 yuan) on Takealot in South Africa, with a gross profit margin of over 40%.<\/em><\/p>\n\n\n\n

Even in places Temu can\u2019t reach, there are still people quietly making money.<\/em><\/strong>\u2014\u2014<\/p>\n\n\n\n

Temu\u2019s Logic: Subsidies for Traffic, Sellers Cover the Costs<\/strong><\/p>\n\n\n\n

First, let's clarify what Temu does.<\/p>\n\n\n\n

Temu's model is essentially \u201dPlatform Subsidies + rock-bottom prices + traffic siphoning<\/strong>\u201cThe platform uses subsidies to drive prices down to rock bottom, attracts a massive user base with low prices, and leverages that traffic to pressure sellers into lowering their prices.\u201d<\/p>\n\n\n\n

In this mode,Whoever has the lowest supply chain costs will survive.<\/strong>The<\/p>\n\n\n\n

Directly supplied by the factory, with economies of scale, and able to sustain a gross profit margin of 3%\u2014these businesses can survive.<\/p>\n\n\n\n

Sellers focused on trading, those relying on brand premiums, and those depending on meticulous operations\u2014they\u2019ve basically been wiped out.<\/p>\n\n\n\n

This isn't Temu's fault; it's dictated by its business model. Temu doesn't need you to make a lot of money; it needs your prices to be low enough.<\/p>\n\n\n\n

The question is: If you're not a seller who sources directly from manufacturers, what do you do?<\/p>\n\n\n\n

The answer is:Target a market that hasn't yet been saturated by the low-price model<\/strong>\u3002\u2014\u2014<\/p>\n\n\n\n

Not all markets are price-driven.<\/strong><\/p>\n\n\n\n

South Africa is just such a market.<\/p>\n\n\n\n

Let's compare data from a few product categories,Take a look at the price difference for the same product on Temu and Takealot<\/strong>::<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

You'll notice that the price differences for low-cost accessories (phone cases, charging cables) are relatively small, but the differences for high-priced items (Bluetooth earbuds, power banks, electric toothbrushes) are enormous.<\/p>\n\n\n\n

Why? Because Temu uses subsidies to drive prices down to the absolute minimum for low-priced product categories, but for categories with medium-to-high average order values, the effect of subsidies diminishes, and the price advantage isn't as pronounced.<\/p>\n\n\n\n

\u800cOn Takealot, the product categories with medium-to-high average order values are precisely the ones that South Africa\u2019s middle class is most willing to buy.<\/strong>\u2014\u2014They are willing to pay a premium for quality.\u2014\u2014<\/p>\n\n\n\n

Profit Structure Comparison: Higher Prices Don\u2019t Necessarily Mean Higher Profits, but Takealot Truly Outperforms in Every Way<\/strong><\/p>\n\n\n\n

Let's run the full numbers for Bluetooth headphones.<\/p>\n\n\n\n

Temu Fully Managed Plan (Priced at $4.99):<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Under the fully managed model, sellers aren\u2019t responsible for logistics, operations, or customer service\u2014but they also have no control over pricing. Whatever price the platform sets is final; you can only choose whether to \u201ddo it or not.\u201d A profit of $0.69 is less than 5 yuan.<\/p>\n\n\n\n

Takealot brick-and-mortar store (priced at $22 \/ 400 rand):<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

$0.69 vs. $13.35. That\u2019s a 19-fold difference.<\/strong><\/p>\n\n\n\n

Same batch of goods, same factory, same quality. One makes 5 yuan on Temu, while the other makes 90 yuan on Takealot.<\/p>\n\n\n\n

(Contact takealot+csdrcc12345)<\/em><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u2014\u2014<\/p>\n\n\n\n

Why hasn't South Africa been swept up in this yet?<\/strong><\/p>\n\n\n\n

Many people ask:If South Africa is so great, why isn\u2019t everyone flocking there?<\/strong><\/p>\n\n\n\n

Three reasons:<\/p>\n\n\n\n

First, the information gap still exists.<\/strong> Chinese cross-border sellers' attention is completely focused on Amazon, Shopee, TikTok Shop, and Temu. Takealot only began recruiting Chinese sellers last September, so most sellers aren't even aware of this platform.Chinese sellers account for less than 5%; information asymmetry equals profit margins.<\/strong>The<\/p>\n\n\n\n

Second, the entry requirements are different from those of Temu.<\/strong> Temu\u2019s fully managed model has virtually no barriers to entry\u2014all you need is inventory. Takealot, on the other hand, requires you to register a company, open a local store, stock a local warehouse, create product listings, and run ads\u2014so there are operational hurdles.Barriers keep the lazy away and protect those who work hard.<\/strong>The<\/p>\n\n\n\n

Third, South Africa is protected by \u201dbias.\u201d <\/strong>\u201cAfrica is poor,\u201d \u201dlogistics are poor,\u201d \u201dit\u2019s unsafe\u201d\u2014these prejudices have kept 99% sellers from entering the market.Prejudice is the best moat for pioneers.<\/strong>The<\/p>\n\n\n\n

But this protection won\u2019t last forever. The information gap is narrowing, the number of Chinese sellers is growing, and prejudices are being broken down. Those entering the market now are reaping the benefits of \u201dcompetition not yet taking off.\u201d Once those benefits disappear, it will become the next Shopee.<\/p>\n\n\n\n

(Contact takealot+csdrcc12345)<\/em><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u2014\u2014<\/p>\n\n\n\n

I'm not telling you to give up on Temu; I just want you to know there are other options.<\/strong><\/p>\n\n\n\n

Temu has its own value.<\/strong>If you're a factory-based seller who can minimize supply chain costs to the absolute minimum, Temu's full-service model is a high-volume sales channel. It doesn't require you to handle operations, build a brand, or manage logistics\u2014all you need to do is supply the goods.<\/p>\n\n\n\n

But if you're a trade-based seller or a seller looking to build a brand,Temu's business model isn't good for you.<\/strong>. You have no pricing power, no customer data, and no brand equity. After three years on Temu, you\u2019ll have nothing to show for it except high sales volume.<\/p>\n\n\n\n

Takealot Is Different<\/strong>. You have your own store, your own listings, control over your pricing, and your own customer reviews. By operating on Takealot for three years, you\u2019ll build up brand equity.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

We have our own warehouses, team, and network of stores in South Africa. We don\u2019t limit ourselves to just one platform, but Takealot currently offers the best return on investment.<\/strong>The<\/p>\n\n\n\n

Temu isn't the enemy; it's a reminder\u2014in a market driven by price wars, you can never beat platforms that offer subsidies.<\/p>\n\n\n\n

But in a market that hasn\u2019t yet become overly competitive, you still have time to build your brand and establish competitive barriers.<\/p>\n\n\n\n

Before it curls up.Want to know how competitive your product category is on Takealot and what the pricing landscape looks like? Send us your product information, and we\u2019ll look into it for you. People who are actually in the business themselves provide data that\u2019s more straightforward than any report.<\/em>(Contact +csdrcc12345)<\/em><\/p>\n\n\n\n

\"\"<\/figure>","protected":false},"excerpt":{"rendered":"

Open Temu and search for \u201dphone case.\u201d<\/p>","protected":false},"author":26,"featured_media":15304,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,18,1376],"tags":[1658,1654,1603,1579,1573],"class_list":{"0":"post-15291","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-allguide","8":"category-recomguide","9":"category-1376","10":"tag-takealot","11":"tag--takealot","13":"tag-1579"},"yoast_head":"\n\u5f53Temu\u628a\u4ef7\u683c\u6253\u5230\u5730\u677f\uff0c\u8fd8\u6709\u4eba\u5728\u53e6\u4e00\u4e2a\u5e73\u53f0\u53563\u500d\u4ef7\u683c - \u4f01\u8d22\u76c8<\/title>\n<meta name=\"description\" content=\"%\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qicaiying.cn\/en\/archives\/15291\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u5f53Temu\u628a\u4ef7\u683c\u6253\u5230\u5730\u677f\uff0c\u8fd8\u6709\u4eba\u5728\u53e6\u4e00\u4e2a\u5e73\u53f0\u53563\u500d\u4ef7\u683c - 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