{"id":14732,"date":"2026-08-14T10:07:05","date_gmt":"2026-08-14T02:07:05","guid":{"rendered":"https:\/\/www.qicaiying.cn\/?p=14732"},"modified":"2026-08-14T10:07:05","modified_gmt":"2026-08-14T02:07:05","slug":"%e4%ba%9a%e9%a9%ac%e9%80%8a%e5%ae%a1%e6%a0%b8%e5%91%98%e4%b8%8d%e4%bc%9a%e5%91%8a%e8%af%89%e4%bd%a0%e7%9a%84%e5%85%b3%e8%81%94%e5%85%b3%e7%b3%bb%e5%88%a4%e5%ae%9a%e6%a0%87%e5%87%86%ef%bc%8c","status":"publish","type":"post","link":"https:\/\/www.qicaiying.cn\/en\/archives\/14732","title":{"rendered":"The Criteria for Determining \u201dAssociated Relationships\u201d That Amazon Reviewers Won\u2019t Tell You\u2014I\u2019ve Summarized Them for You"},"content":{"rendered":"

The hottest topic of discussion in the Amazon community lately has been the BSA's new regulations announced on August 24.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Everyone is saying, \u201dThe \u201dentity change\u201d feature is going to be permanently shut down\u201d and \u201cSwitching from mainland China to Hong Kong is completely out of the question.\u201d<\/p>\n\n\n\n

But did you know?The new regulations do not prohibit changes; rather, they impose stricter scrutiny on the grounds for making such changes.<\/strong><\/p>\n\n\n\n

The platform will ask you one crucial question:\u201cWhat\u2019s your connection to the mainland?\u201d<\/strong><\/p>\n\n\n\n

In this article, I\u2019ll provide a comprehensive overview of the criteria for determining \u201daffiliation\u201d as recognized by Amazon reviewers, along with the required documentation.<\/p>\n\n\n\n

01 Get the facts straight first<\/strong> ::What exactly is Amazon investigating?<\/strong><\/h2>\n\n\n\n

The update to Article 18 of the BSA, which took effect on August 24, essentially states that \u201dStore agreements and rights may not be transferred or pledged without the platform\u2019s written consent.<\/strong>\".<\/p>\n\n\n\n

It is not a \u201done-size-fits-all approach to closing all channels for entity changes.\u201d<\/strong>The<\/p>\n\n\n\n

What has really changed is:Review criteria for cross-entity changes will be applied strictly.<\/strong>The<\/p>\n\n\n\n

In the past, you could change it for any reason, but now the platform will ask:\u201cWhat gives you the right to switch it?\u201d<\/strong><\/p>\n\n\n\n

The key to answering this question lies in \u201dproving the causal relationship.\u201d<\/strong><\/p>\n\n\n\n

02<\/strong> Amazon's \u201d3 Types of Legitimate Affiliations\u201d<\/strong><\/h2>\n\n\n\n

Based on current practical feedback from the industry, the following three types of relationships can be changed by applying through official channels,There is a relatively high probability of receiving approval from the platform<\/strong>::<\/p>\n\n\n\n

Scenario A: Father-Son\/Immediate Family Relationship<\/strong><\/p>\n\n\n\n

The legal representatives of the new and old entities are immediate family members (spouses, parents, children, etc.).<\/p>\n\n\n\n

    \n
  • Required Materials<\/strong>: Notarized proof of kinship + a complete copy of the household registration booklet + notarized copies of the ID cards of the new and former legal representatives + the business licenses of the new and former companies<\/li>\n\n\n\n
  • crux<\/strong>: The notarization must be completed before the change takes effect; it cannot be done retroactively.<\/li>\n<\/ul>\n\n\n\n

    Scenario B: Controlling Interest<\/strong><\/p>\n\n\n\n

    A Hong Kong company holds a controlling stake in a mainland company (holding more than 50% of the shares).<\/p>\n\n\n\n

      \n
    • Required Materials<\/strong>: Hong Kong Company Registration Certificate + Certificate of Share Capital + Mainland China Corporate Credit Report (showing equity structure) + Documents notarized and forwarded by an overseas attorney<\/li>\n\n\n\n
    • crux<\/strong>: Controlling InterestMust have existed prior to the change<\/strong>... Last-minute, last-ditch stock purchases may be deemed an attempt to maliciously circumvent regulations.<\/li>\n<\/ul>\n\n\n\n

      Scenario C: Mergers and Acquisitions\/Business Succession<\/strong><\/p>\n\n\n\n

      When a mainland company is wholly acquired by a Hong Kong company, there may be a genuine business succession relationship.<\/p>\n\n\n\n

        \n
      • Required Materials<\/strong>: Share Transfer Agreement + Bank Transfer Receipt + Notice of Business Registration Change + Proof of Asset\/Business Transfer<\/li>\n\n\n\n
      • crux<\/strong>: Proof requiredBusiness operations are continuous.<\/strong>, not just a \u201dshell swap\u201d<\/li>\n<\/ul>\n\n\n\n

        03<\/strong> These materials aren't easy to prepare.<\/strong><\/h2>\n\n\n\n

        By now, you\u2019ve probably realized that:<\/p>\n\n\n\n

          \n
        • Where can I get a notarized certificate of kinship? What is the process?<\/li>\n\n\n\n
        • Who should a Hong Kong company contact to have documents notarized and forwarded by an overseas lawyer?<\/li>\n\n\n\n
        • How should a share transfer agreement be drafted to meet Amazon\u2019s review standards?<\/li>\n\n\n\n
        • Where can I download a corporate credit report? Does it need to be notarized?<\/li>\n<\/ul>\n\n\n\n

          Any mistake in the details could result in the review failing.<\/strong><\/p>\n\n\n\n

          Enterprise Finance Group<\/strong>With deep expertise in cross-border financial and tax compliance, we provideHong Kong Company Registration, Overseas Notarization, Equity Structure Design, Auditing and Tax Filing<\/strong>end-to-end services, etc.<\/p>\n\n\n\n

          In response to the new regulations issued on August 24, Qicaiying has launched \u201cSpecialized Compliance Services for Entity Changes\u201d<\/strong> ::<\/p>\n\n\n\n

          \u2705 Diagnosis of Related Party Relationships<\/strong>\u2014 Determine whether your new and existing entities meet the review criteria
          \u2705 Preparing All the Materials<\/strong>\u2014Assistance with notary services, attorney-to-attorney service of process, and equity documents
          \u2705 Opening a Case, Reporting, and Guidance<\/strong>\u2014We\u2019ll help you craft the perfect application pitch so you\u2019re approved on the first try
          \u2705 Tax System Integration<\/strong>\u2014Guidance on the Order of VAT Deregistration\/Registration and Simultaneous Changes to Payment Accounts<\/p>\n\n\n\n

          04<\/strong> Review Period and Risk Disclosure<\/strong><\/h2>\n\n\n\n

          audit cycle<\/strong>: Generally3 to 6 weeks<\/strong>The<\/p>\n\n\n\n

          Risk Warning<\/strong>::<\/p>\n\n\n\n

            \n
          1. There is a risk that your store may be suspended during the transition period.<\/strong>\u2014The store may be suspended from sales until the review is approved.<\/li>\n\n\n\n
          2. May trigger a thorough KYC verification process in Europe<\/strong>respond in singingComprehensive Review of Consumer Legislation<\/strong><\/li>\n\n\n\n
          3. If there are any errors in the information, the change will be rejected outright, and it may even trigger long-term account risk controls.<\/strong><\/li>\n<\/ol>\n\n\n\n

            special reminder<\/strong>: Under no circumstances should you rush to submit your application right at the deadline in mid- to late August! The closer it gets to the deadline, the more congested the review queue becomes, and risk control scans will be even stricter.<\/p>\n\n\n\n

            05<\/strong> Those \u201dFatal\u201d Moves<\/strong><\/h2>\n\n\n\n

            The following steps,It's basically suicide.<\/strong>::<\/p>\n\n\n\n

              \n
            1. A \u201dshell-for-shell\u201d swap with no equity ties\u201d<\/strong>\u2014Applications for transferring assets from mainland China to Hong Kong solely for tax planning purposes, without any proof of equity ownership, have an extremely low approval rate.<\/li>\n\n\n\n
            2. Falsified Proof of Shareholding Relationship (Photoshopped)<\/strong>\u2014This is fraud; your account will be immediately suspended, with no opportunity to appeal.<\/li>\n\n\n\n
            3. Modify the receiving account during the changeover period<\/strong>\u2014This will trigger multiple risk control measures, resulting in an extremely high failure rate for changes.<\/li>\n\n\n\n
            4. Find \u201dinside connections\u201d to force changes<\/strong>\u2014The Unified Social Credit Code has currently been locked in the backend system; any so-called \u201dinternal channels\u201d are scams.<\/li>\n<\/ol>\n\n\n\n

              06<\/strong> Specific Recommendations for Three Types of Sellers<\/strong><\/h2>\n\n\n\n

              Category 1: Those who are planning to move from mainland China to Hong Kong<\/strong><\/p>\n\n\n\n

                \n
              • First, conduct a self-assessment: Are there actually any equity, family, or merger and acquisition relationships between the new and old entities?<\/li>\n\n\n\n
              • If so \u2192 Prepare the materials according to the checklist above and follow the official case-filing process.<\/li>\n\n\n\n
              • If not \u2192\u00a0It is recommended that you give up.<\/strong>, Don't take that risk<\/li>\n<\/ul>\n\n\n\n

                Category 2: Those that have already been replaced but have not yet been reviewed<\/strong><\/p>\n\n\n\n

                  \n
                • Verify that the submitted materials are complete and accurate<\/li>\n\n\n\n
                • Keep your backend systems and email accessible, and be ready to submit additional materials at any time.<\/li>\n\n\n\n
                • Under no circumstances should you perform any sensitive actions (such as changing your payment account or password) during the review period.<\/li>\n<\/ul>\n\n\n\n

                  Category 3: Those who have purchased an account or are using one registered under another company's name<\/strong><\/p>\n\n\n\n

                    \n
                  • This is not a problem that can be solved by a \u201dchange of entity.\u201d<\/li>\n\n\n\n
                  • This is the fundamental issue of \u201ddiscrepancy between the registered entity and the actual operating entity.\u201d<\/li>\n\n\n\n
                  • We recommend consulting a professional compliance advisor as soon as possible to assess the risks.<\/li>\n<\/ul>\n\n\n\n

                    \ud83d\udc47Instead of figuring it out on your own and running into problems, let a professional team handle it for you once and for all, Scan the QR code to consult with a Qicaiying compliance advisor and get a free assessment<\/strong><\/p>\n\n\n\n

                    \ud83d\udcf1\u00a0WeChat: qcygscszk<\/strong>
                    \ud83d\udcde\u00a0Phone: 18676749275<\/strong><\/strong><\/p>\n\n\n\n

                    \"\"<\/figure>","protected":false},"excerpt":{"rendered":"

                    The hottest topic of discussion in the Amazon community lately has been the BSA's new regulations announced on August 24.<\/p>","protected":false},"author":10,"featured_media":14668,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,17,18,15],"tags":[1690,1468,1059],"class_list":["post-14732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guide","category-allguide","category-recomguide","category-industry","tag-1690","tag-1468","tag-1059"],"yoast_head":"\n\u4e9a\u9a6c\u900a\u5ba1\u6838\u5458\u4e0d\u4f1a\u544a\u8bc9\u4f60\u7684"\u5173\u8054\u5173\u7cfb"\u5224\u5b9a\u6807\u51c6\uff0c\u6211\u5e2e\u4f60\u6574\u7406\u597d\u4e86 - \u4f01\u8d22\u76c8<\/title>\n<meta name=\"description\" content=\"%\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qicaiying.cn\/en\/archives\/14732\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u4e9a\u9a6c\u900a\u5ba1\u6838\u5458\u4e0d\u4f1a\u544a\u8bc9\u4f60\u7684"\u5173\u8054\u5173\u7cfb"\u5224\u5b9a\u6807\u51c6\uff0c\u6211\u5e2e\u4f60\u6574\u7406\u597d\u4e86 - 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